Rebirth in a Perfect Era Chapter 842: How to spend money
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Ding Zhenglin although came out of Sequoia, but his view of the problem is very objective.
For the internet industry, Sequoia is indeed too awesome.
Not to mention, among his investment companies, the number of successfully listed companies has already exceeded 200. This ability can be called retrograde in the field of venture capital.
If a VC company invests in a company and succeeds, it can be said that the VC company has a good vision or is relatively strong, but if he invests in hundreds of companies, most of them are very successful, it must be Because of his own strength.
First of all, if the strength is slightly inferior, how to invest hundreds of companies globally?
Secondly, half of the hundreds of companies can be successfully listed, but do n’t think that the other half of the investment will fail. On the contrary, most of the other half of the investment will be successfully earned by Sequoia. The money was retired.
Sequoia Not only good at playing long-term in the capital field, but also good at doing short-term in the capital field. 50 million , When the company's round B or C round of financing, Sequoia The valuation of this company has reached 500 million, the shares in hand although After one or two rounds of dilution, but at least a dozen percentage points can be retained, this time Sequoia If you are not optimistic about the prospects of this company and want to get off, you can use their priority cash-out rights in the A-round financing contract to directly retreat with tens of millions of dollars. Dead, failed to withdraw in time Venture Capital The funds were all floated, but Sequoia However, through his own short-term operations, timely cash out, and leaving, he has made tens of millions of profits in this company.
So if the success of a project is measured by making money, then the success rate of Sequoia is even higher. Half of the companies he invested in can be listed, and most of the other half are also making money. The overall success rate is extremely high.
This extremely high success rate is not supported by luck and vision, but by strength.
Li Mu, as a practitioner who has been in the internet for many years, has heard about the name of Sequoia for so many years, and even has some personal experience.
previous life, a company he used to work in, was invested in rounds A and B by Sequoia, and finally Sequoia came forward, packed the company and sold it to a central enterprise group at a high price. After successfully cashing out, Sequoia patted the buttocks Going away, the boss Li Mu's also cashed out, leaving their gang of old employees, originally Li Mu did not want to resign, but didn't expect is, after being incorporated by the central enterprise, the central enterprise sent a boss who did not understand internet and came to sit down. Every day, he whimsically put forward various brain-dead ideas, and every day he changed, he forced Li Mu to take the initiative to resign, and even get a penny compensation when he left.
To a certain extent, Li Mu is a person who has been indirectly pitted by Sequoia, but the more so, the more I know the awesome of this company, I can definitely spend the capital, so Li Mu also tends to Yu took Sequoia money.
However, the tendency is only a heart intention, Sequoia although awesome, but Li Mu still has to combine the strength of multiple venture capital institutions, the quotation for Muye Science and Technology and the specific contract terms.
In the view of Li Mu, any capital including Sequoia, investment Muye Science and Technology must agree to several prerequisites: first, it must not interfere in the business of the company in any form; second, it must not invest in any form of Muye Science and Technology ’s direct competitors in the industry; again , Cannot be cashed out before successful listing.
So, Li Mu said to Ding Zhenglin: "You can choose Sequoia to talk about it, and at the same time, you can ask several other overseas venture capital institutions to say hello to them. Anyone who recognizes that the market value of Muye Science and Technology is higher than 10 billion RMB, everyone You can sit down and talk, if you do n’t approve, you wo n’t even see you. ”
In the eyes of Li Mu, Muye Science and Technology currently holds such a powerful resource, and the basic disk is simply awesome, and in the China internet industry, its advantages are even more obvious. Such a good disk, if even 10 billion is estimated The value is not recognized, then such capital is really not necessary to meet.
Ding Zhenglin nodded, said with a laugh: "I am most familiar with the relationship of capital, and I am more familiar with the more well-known venture capital institutions. I can directly find the key person in charge. I will follow up on this matter. If there is a result, I will follow you immediately. Report. "
"OK." Li Mu nodded slightly: "You are responsible for disseminating information to the capital industry. If you meet the requirements, please ask me for an interview."
Kong Lingyu saw that Li Mu was ready to meet the capital, so he could n’t help but ask: “Boss, if our valuation is in the tens of billions, what is the scale of our financing?”
Li Mu said: "My plan is to transfer 10% of the existing shareholders in proportion, so the financing scale must be more than one billion yuan."
Kong Lingyu subconsciously asked: "What do we need so much money for?"
As soon as this word came out, everyone else looked at Li Mu.
Yeah, what do we need money for?
The current team of Muye Science and Technology is very large, and the operating costs are not low. However, due to the excellent value-added services of YY, and the gold-absorbing tool of Happy Farm, combined with the income of YY game hall, the overall cash flow is very healthy. Without taking capital in, everyone can run this big stall career very well, so at this time Li Mu wants to finance, what is the key to asking for money?
Seeing so many people staring at themselves, Li Mu smiled slightly and said two words: "Burn."
"Burn?"
"Yes, burn it!"
Li Mu said firmly: "The financing scale of more than one billion yuan will be burned within a year. As for where it is burned, my temporary thinking is: globalization accounts for at least 50%, and new business R & D and expansion 30%, R & D team accounts for 20%. "
The phrase "globalization accounts for at least 50%" is understood by everyone.
The concept of Li Mu's globalization is the same as the previous battle against Tencent. The main purpose is to avoid its edgy and secretly pass through the warehouse. As for how YY can achieve the goal of globalization, Li Mu has already set its core strategy. To use social games as a killer, first absorb users in overseas markets, and within the carrier of social games, users are implicitly allowed to accumulate and develop their own connections.
Town-Of-Paradise, the English version of Happy Farm, has now been developed. The next step is how to bring this game to overseas markets.
As soon as Kong Lingyu heard that Li Mu had to take out at least half of the C round of financing to do globalization, he could n’t help but ask him: “Boss, since there are so many funds deployed, will our next globalization strategy also be Make certain adjustments? "
Li Mu shook his head: "Still open the situation with Happy Farm. If you have more money, you can use it for promotion and operation."
Speaking, Li Mu also introduced in detail: "Promotion is the fastest way to burn money. If you have more money, you can invest more online and offline ads in overseas markets. This is the most direct promotion. Way; as for operation, everyone can diverge thinking when the time comes, how to use a certain cost to achieve an effect that is much higher than the cost. "
"For example: After our Happy Farm is listed in the overseas market, it can continuously engage in player competitions in the overseas market, allowing users to desperately develop their own towns, and the best comprehensive points within the stipulated time win, the winner You can get tens of thousands of USD cash rewards, such a game every week; "
"Another example, we can engage in some special tasks and activities based on Western culture, such as: Halloween pumpkin task, Thanksgiving turkey task, Christmas tree task, each special task has a specific competition The reward can be a car, a family trip, or cash or other rewards. In short, In short, with money in hand, as long as the money is effective, we can spend it without hesitation. "
When I heard Kong Lingyu, I was secretly stunned. Li Mu ’s confidence in Happy Farm is really too much. In that case, most of the money should actually be spent on the game of Happy Farm, which can really stabilize. ?
At this time, Li Mu also said: "Oh, there is one more thing, I have been thinking, can Happy Farm be a client? In the future, the structure of our game will become bigger and bigger, and the elements will come more and more. The more and more, various tasks and plots will become more and more rich. If you still use flash as a carrier, it will become more and more troublesome in the future. The repeated loading of materials will become more and more serious for our server bandwidth requests. Unlike this, we It ’s better to use it as terminal migration. In this way, not only can the overall fineness of the game be improved, but the speed of the game and the pressure on the bandwidth can also be reduced. "
The current Happy Farm is a real page game, that is, a page game. The page game is plain, that is, there is no need to install any software and materials locally, all the materials are requested online to the server to load, if you often use the same For a computer, caching can solve some problems, but every time you change a computer, you need to reload the necessary pictures, sounds, and special effects materials. As the game materials continue to improve, this test of bandwidth is getting bigger and bigger. .
However, if the game is terminal migration, one of the biggest benefits is that a considerable part of the material can be installed locally through the installation package. If the same is a copy, when the page game user enters this copy, all the elements in the copy are basically The game must be loaded online to start the game, but the end game users enter the copy, most of the materials are directly called locally, and the demand for bandwidth is greatly reduced. If the game content is updated, the client only needs to complete a routine update. Install the updated material locally to solve the problem at once, which is extremely convenient.
Furthermore, because page games are limited by bandwidth, cache and memory, it is difficult to be refined. If it is more refined, it is much worse than most end games, not to mention those very large games of awesome.
Happy Farm has ceased to be the most basic happy farm that can only steal vegetables because of many revisions, additions to industries, maps, friend transactions, and a large number of tasks system. It is now approaching one A networked, upgraded and expanded version of "Ranch Story".
Because of this, the current game content, connotation and playability of Happy Farm are great enough to support it from a page game to an end game, and because the whole farm is a Q-type cartoon game that is developed. , So its requirements for pictures, sounds, and special effects will not be as high as those of large games. Even under the premise of ensuring beautiful pictures, the demand will be much lower than that of general games. After terminal migration, the size of the entire client and the performance requirements of the operation In the end game is also relatively low.
Although terminal migration will increase the user's cost of use, Li Mu knows clearly that only terminal migration, Happy Farm, or Paradise Town's future development space can achieve a qualitative breakthrough.
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PS: The second one is delivered. It seems that we have to fight tonight again after two o'clock, but since we promised, we have to honor it even later! ! ! Continue to ask for monthly tickets! ! !