Rebirth in a Perfect Era Chapter 852: China e-Commerce Let me start!

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In the Li Mu's promotion plan, in addition to the normal full reduction promotion, it is the large-scale full reduction coupon plan planned before Li Mu. The large-scale profit-making is most likely to attract users, and it is easy for users to generate a kind of opportunity This is the same as the lottery. Most people subconsciously feel that they have great hope to win the jackpot. For the lottery, the user's overall behavior is very passive, but instant kill is not the same as the ticket grab, the user takes the initiative Sex is big, so from the psychological point of view of users, they have greater confidence in instant kill and coupons.

Li Mu decided to launch two large-scale discount coupons for users to grab and draw. Among them, there are not only one hundred thousand 199-100 coupons per day, but also one thousand universal coupons over 199-198. The vouchers come from publicity gimmicks, as long as they are grabbed, any event products can be bought casually, as long as they are 199 or 198, it is absolutely unambiguous, not only to give users a huge appeal, but also to allow a considerable number of users to enjoy To this benefit.

If there are thousands of tens of thousands of coupons for each day, but only a few dozens of them, then there is no professional ethics.

Li Mu sometimes admires the boss and his team very much, and they are very playful, and they are very chicken thieves, whether it is the one-yuan instant kill before the Double 11 or the Double 11 promotion and the so-called hundreds of hundreds Yida feedback, in fact, there are many pits and sets.

For example, one yuan instant kill, there are only a few commodities of one yuan, and the number of each one is either one, and the number will not exceed single digits, but it can borrow this mentality to foolish millions and even more Many people participate, even if there is a suspicion of playing the user as a monkey, but I have to say that the boss did a good job of doing the most things with the least money.

There are also Double 11s. The Double 11s in the early years were very pitted. The prices of the products were opaque. Some merchants temporarily raised their prices to participate in the activities. The prices during Double 11s were even higher than the ordinary selling prices; Contribution, such as some online clothing launched by some domestic clothing brands, a down-filled garment is priced at 2,000, discounted by 1,000, which is cost-effective, but the buyer found that the goods, whether in terms of workmanship, materials or velvet, are all It's not as good as the regular price of five or six hundred commodities, but consumers are helpless because this style has no reference in offline. He said that the regular price is two thousand, and you can't accept it.

When you get a few dozen billions of dollars of feedback, you are even more pitted. You receive red envelopes worth several thousand yuan at a stretch, and all you ca n’t wait to install is: Rolls-Royce 10,000 coupons. The person is regarded as a bad product with intellectual disability, and then claimed to give consumers a 10,000 yuan rebate. Is n’t that what it is?

Of course, not only the boss, but also many e-Commerce companies doing activities with the boss more or less to learn experience from that boss. Since you play like this, then I also play like this. If I do n’t play like this, there is no company. Willing to cooperate with me to do this kind of activity, if I insist on going, then his mother is going to die.

What Li Mu wants to do is to prevent this kind of fraud from the beginning, let the electronic Business develop in a healthy way, popularize, and affect the lives of the majority of netizens.

Some people who like to wash the floor will say that the original sin although of some company has some bad effects, but the bad effects are far less than the good effects he brought. Look at how many people he helped make money 2. How many jobs have been created? can you? Anyone else?

It sounds reasonable at first glance, but a careful analysis is actually a joke and a rogue!

Why? Why do you have the credit for the development of the industry? Electronic Business is an inevitable product of the development of internet. Without you, someone will do it later. It is not your invention, nor your original. The model has been there for a long time, but you have played it early in the country, and It's just a ruthless approach. China e-Commerce really starts with you. This is a huge honor, but you start with the whole direction and atmosphere wrong, is this right?

If you switch to another person to start for China e-Commerce, and this person is more compliant than you, then the industry will be given a healthy start, but because of your non-compliance, the industry although is bigger, but the industry Is the model really healthy? How many hidden problems are criticized here?

In the student community, if someone wins the first place by cheating, the favor of teachers and parents, and scholarships, other students will definitely follow suit, and those who insist on relying on their own real material will eventually After being eliminated, a large number of cheating students with good grades appeared in the end. Do you think there is no problem with this academic atmosphere? Can you say that this is the prosperity and example of the academic world?

In the star group, if someone gains high popularity through promotion of plastic surgery, is promoted to the front line, and makes a lot of money, other stars will certainly follow suit. Finally, the entertainment industry has settled down on a bunch of people who rely on face value alone. Acting face-lifting, those who are not face-lifting and relying on acting strength will be reduced to second-line or even third-line. Power actors and idol actors perform opponents. Not only do they not match words in advance, they will only say numbers in front of the camera, you think Is there such a problem in the entertainment industry? Can you say this is a blessing in the industry?

Evil gate ’s misguided start brought too many other problems, but it was later covered up by the temporary prosperity, just like a person with great credit, his sins were easily overlooked, understood, and forgiven , Which itself is not consistent with legal principles and logic.

For Li Mu, he does not know how much influence he can have in the future, but now the domestic electronic Business starts from himself, so he must do everything he can to make this start well and lead a healthy If the electronic Business is from the beginning, the trend is to dig pits and sets for consumers and be ambiguous in the face of true and false pros and cons. Then the other e-Commerces behind can only have the same kind in order to survive this unfair competition. Learn from!

As the so-called role model is endless.

So Li Mu emphasized one more point at the meeting: "The price of promotional activities must be absolutely transparent, we should use the price of the formal store as a reference standard, and the pricing is the same as that of the regular store, and it should also be based on this basis. To do our full sales promotion campaign, where does this difference come from, we must rely on everyone to discuss with major companies, find supplements or even saw, try to use our resources in exchange for the cooperation of the enterprise, if the cooperation of the enterprise can not reach The strength of our discounts, and at the same time, we have to use some of our own funds to make up for this gap, so that consumers can see the discount strength of this event, which is the most important. "

Speaking, Li Mu again said in a very firm tone: "You must communicate well with the company, and cooperate with Taobao network, there must not be any sub-optimal behavior, and we must also strictly control the principles of the activity, Never increase the product price without authorization in order to save costs. If there are serious quality and fraud problems in this event, I will not be soft and will never let go! "

The Li Mu said firmly and seriously, and made everyone look awkward. They saw that it seemed that Li Mu paid most attention to this link.

Teacher Lei stared at this young man, who was only twenty years old but was in front of a group of middle-aged people with high spirits and lofty spirits. He was very amazed. A company wants to succeed, it must have a real leader, no matter what From a professional perspective and a gas perspective, it can shock the leader of the entire company. Obviously, Li Mu has this strength in the Taobao network, and everyone on the scene, including himself, is under his control.

Li Mu also said: "This time the order volume may greatly exceed the orders of our brand day, and the activities of up to seven days, the daily necessities of the volume and weight are much more than electronic products, foreseeable, logistics The pressure must be much greater than the brand day, so this needs to prepare our logistics power from now on. "

"The good news is that our Construction logistics has now begun. We have already placed orders for many domestic and foreign companies. At the same time, the management team we have dug from other logistics companies has begun to form a district team. Chief Liu has just signed an agreement with Jinling Iveco, we ca n’t wait for the heavy trucks from Europe for this promotion of although, but at least nearly 100 Iveco trucks can be put into use, so this time, our logistics and distribution link capacity will be Enhanced, but our sorting center has not yet landing, and our own logistics management system has not yet been developed, so we still ca n’t cope with it ourselves, and we must cooperate fully with EMS like last time.

Finally, Li Mu looks at Brother Liu, said: "Chief Liu, please give us a detailed introduction to the logistics side."

Brother Liu said at this time: "I will give you an overview of the logistics side. In the next half month, relying on the basic team we have dug from major companies, we will be in the vast majority of the second and third lines of the country. Temporary business offices have been established in the city, and some may have relatively temporary conditions, but please rest assured that in half a month, we must have a smooth transportation to landing in this city in the second and third tier cities. Iveco will deliver a batch of vehicles in the near future At that time, it will be distributed to various urban areas. The main goal is to help EMS alleviate the pressure on transportation capacity to a greater extent. I believe this force can still bring great promotion. "

Brother Liu has dug a lot of key executives from regional companies, and with the temptation of greater interests, they have begun to draw the original team, basically they can continue to be in their respective positions The area of ​​work is for Taobao, but this point is not even clear for Boss Ma. Once the time comes, these forces will jump out of the previous shell directly, which can give Boss Ma a salary.

The words of Brother Liu let these people in charge of operation and enterprise connection breathe a sigh of relief. They have such a huge force to invest in, coupled with the great cooperation of EMS, it should not be a big problem to stabilize the entire logistics demand by then. Too.

At this time, Brother Liu also said: "But I still hope that you can try to estimate the advance amount as much as possible. I will let the temporary sales offices in various cities report the inventory capacity in the most recent week. Enterprise experience and sales data to estimate the approximate demand of each urban area, such as Liu Yu, you must have been exposed to the market share and specific sales of Procter & Gamble products in various provinces, cities and cities in the country before Procter & Gamble. Through this sales data, we You can roughly estimate the approximate demand for Procter & Gamble products in each city during the event. Then you can prepare in advance according to this estimated demand. The estimated demand although does not require very accurate, but in order to obtain higher efficiency, It's better to be more precise, so that we can save a lot of capacity pressure when the time comes! "