Rebirth in a Perfect Era Chapter 856: Export for realizing resources

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When Xu Bo said the words "Fantasy Westward Journey", Li Mu was clear in his heart!

It is indeed a awesome! Even though Xu Bo is still just an ordinary game practitioner who has just officially entered the industry, he has already had the concept of "Fantasy Westward Journey" at this stage, which has made Li Mu more recognized for his ability and mentality.

Many cattle people in the later generations have grown up a little bit, and their strength, vision, and pattern have been gradually improved in the growth. For example, Brother Liu, if you have read his biography, you will know that in 2001-2003 Brother Liu is an ordinary self-employed individual, an individual who sells opto-magnetic products in Zhongguancun, earns a little money, and lives well. Among his classmates who graduated from Renmin, his income at that time was a very high wave.

If it is not during the SARS period, Brother Liu will not create Jingdong, and when Jingdong started from the 360buy era, there was no such big ambition at the time. What Brother Liu thought at the time was just to put your products on the Internet and let yourself Customers can complete the purchase at home and hire someone to deliver it. It is this idea that helped him open a window of electronic Business and let him gradually improve himself, improve the pattern and goals in the field of electronic Business. There is the Jingdong which gets bigger and bigger later.

In other words, until 2003, Brother Liu had not thought about the electronic Business, had not planned the electronic Business, and had not thought whether if he tried the electronic Business, it would bring a higher pattern to himself.

Not only is boss Liu, almost all cattle are the same. Ma Zong also hoped that hundreds of thousands of packages would sell QQ, because he did n’t realize how much room for QQ development.

But Old Xu is one step ahead of them at this point. When he was just a small person, he had already begun to plan the future he wanted in his mind, planning a far larger than his current pattern. Blueprint, although's achievements in future generations are far less than Brother Liu, but in this regard, in 2002, he was more ambitious than Brother Liu in 2003.

Because of this, Li Mu firmly believes that Xu Bo can say the name "Fantasy Westward Journey", and he must have a very perfect idea in his mind.

Immediately, Li Mu immediately snapped: "Okay! Fantasy Westward Journey, I really like this name! If your architecture is well written, then I will give you and give you the budget to let you lead the development of this game!"

Even if Li Mu asked Xu Bo to write the game architecture, Li Mu did not say anything that would allow him to lead the development, and Old Xu did not dare to hope that the boss would hand over a game to his novice novice who was a half-man. I thought that if your game architecture can be adopted by the company and let you be the architect of this game, you are already very satisfied, but you can't think of it, Li Mu even gave itself the highest authority!

A newcomer, what can he do! This is really great trust and grace!

Old Xu is very excited, and even speaks unfavorably, stutteringly said: "Chief Li you though ... Although you can rest assured, I will work hard, I will work hard, oh no, I will do my best to make the game architecture good!"

In the future self-developed game plan of Li Mu, the highest priority is "Fantasy Westward Journey". For this reason, he also decided to give Xu Bo strong support to make him make a better game than the original "Fantasy Westward Journey". come out.

At the moment, no Game Company has been able to introduce stars into the game. Li Mu is ready to use "Fantasy Westward Journey" to bring in the classic characters in the movie "Westward Journey". In view of copyright issues, such as Supreme Treasure, Zixia Fairy, etc. The name may not be used, but it does n’t matter, find Zhu Yin and use her as a model to make a cartoon image like her eighth. Changing the name and putting it in the game as an NPC will be very attractive to players.

In the years before the rebirth of Li Mu, the convergence of the China game market and stars reached an extreme. Various page games and end games invited Hong Kong third-line actors to endorse at the end, and finally invited cross-strait, three-tier and first-line cafes to endorse. The investment in celebrities has doubled because of the huge influence of celebrities.

In the beginning, Lin Zicong endorsed a certain page tour, and the hanging silk atmosphere was particularly strong. Everyone only thought that this game was cottage and hanging silk, but no one could think of it. It did n’t take long for Deng Zhao, who was just in flames, to endorse this. This page game, Lenovo | mental association until Deng's worth at that time, everyone began to wonder how profitable this game is? The real data is surprising. This cottage-style page game, which is full of feeling and feels particularly low, has been the most profitable domestic page game for two consecutive years, with annual turnover of more than one billion yuan. It can be said that it is soft to earn money earned.

Li Mu is well aware of the influence of celebrities, and he knows that celebrities can easily guide users to pay for monetization, but he is unwilling to adopt a low force model that allows celebrities to carry advertisements with big swords. Integrate into the game in a natural way, allowing users to interact with star NPCs in the game. In this way, in the future, it will be accompanied by star live-action advertisements, star blogs, and Tieba (Post It) promotional interactions, which will also have a huge auxiliary effect on the promotion of the game.

In the future planning, Li Mu hopes to use the star resources of the entertainment circle to the extreme, so that the star resources become another engine to promote product development.

The least worry about Li Mu is the entertainment circle resources. although has not been in the entertainment circle, but he understands the ultimate flow of the deep river in the entertainment circle. In fact, everything in the entertainment circle revolves around the "exit exit".

Whether it is a singer or a movie star, they are all seeking popularity. Whether it is singing or filming, whether it is publicity or hype, the fundamental purpose of the stars and the company behind them is to find a good monetization export and convert their reputation into income.

So, who is most influential in the entertainment industry? Not the best music producer or the best film director, but the platform or individual with the most powerful resources and monetization channels in his hand.

Weibo although does not make money, but the vast majority of stars attach great importance to Weibo, because Weibo can provide them with a powerful fans gathering platform, which is impossible for any other platform, whether it is a singer or Movie stars or Internet celebrities have chosen to operate and hype their personal online influence on Weibo. For them, Weibo is the object they must maintain.

Li Mu has created a precedent in China internet that has never been seen before: no internet company has ever been able to reach the current height of Muye Science and Technology in the entertainment circle, and the successive operations of Li Mu have made the entertainment circle recognize internet in advance. Communication ability, so for the entire entertainment industry, Muye Science and Technology is the export of resource realization, and they must find ways to please the platform.

The influence has created the basic influence of Muye Science and Technology on the stars, and on this basis, the sales of Taobao audio and video products plus the omni-channel promotion of Muye Science and Technology have brought greater influence to the singer group in the entertainment circle. Bonus, so at present Li Mu can confidently say that singers from both sides of the strait, as long as they want to be red, will actively please two platforms, Muye Science and Technology and Taobao. If Muye Science and Technology needs help, the real cost is very low.

It wo n’t take long. Once the online ticket system of the Taobao network is online, paired with Li Mu ’s own Cinema, it will definitely give a huge shock to the national theaters. The back of the online ticket system represents a larger user group and more convenient Behind the many movie shopping experience and the simple answer seat selection payment process, the core data that really affects so many conveniences is the attendance rate of the theater.

Li Mu has planned a series of promotional activities with the online ticket system to let its Cinema shock and affect the entire industry through the online ticket system.

With the strong promotion ability of YY, the purchase payment channels of Taobao and Alipay, the online ticket system will gradually become a must-have for all offline Cinema. Li Mu is absolutely sure that most of the Cinema in the country will be connected in a short time. Go to your online ticket system.

At that time, although Cinema is not in your own hands, but most of the movie ticket transactions are in your own hands, and you can really control the domestic movie box office!

At that time, the control of the industry through the online ticket system will allow companies to show a stronger influence in front of the movie star group. By that time, they will be able to obtain powerful resources for movie stars at extremely low cost. .

Furthermore, Li Mu is not worried about the online ticket system will meet a strong opponent, because looking at the domestic internet company, no one has the strength to fight against himself on the online ticket.

Tencent? There is only one empty shell left.

Ali? Its LeTao has not yet been online.

Meituan? Lithography? Comments? Sorry, these are not yet born.

So, Li Mu's online ticket system is like an alien invasive species, there is no enemy in the local, so once launched, it will definitely be able to achieve a complete monopoly online.

At that time, entertainment resources in film and television will surely move closer to themselves like planets around stars.

If Muye Science and Technology needs the resources of a certain singer, you can directly communicate with the other company. Your singer will promote me. In return, I will give this singer an all-channel promotion.

This way is also the same for movie stars. If Muye Science and Technology needs a certain movie star ’s resources, directly communicate with the other company or film company to let movie star promote Muye Science and Technology. Correspondingly, YY can jointly promote this movie star with online ticket system This kind of promotion can be directly converted into movie box office, not to mention the promotion of influence.

In this way, every new product launch in the future will be bundled with a large number of star resources for joint publicity, which will achieve twice the result with half the effort.

For example, if your company develops online games of Jin Yong works in the future, you can find a lot of actors in classic Jin Yong film and television works to promote the game platform.

Huang Rihua and Chen Haomin are the most popular in Tianlong Babu? Gu Tianle and Li Ruotong are the most popular heroes? The most popular one in Lu Dingji is Chen Xiaochun?

OK, communicate directly with the other company, come to a resource replacement, let these stars incarnate themselves into the roles that they have played in, and the NPC that has become a game appears in a game that is played by millions or even millions of people. You are here Help me at one level, and I will help you at other levels. At the same time, this is also a huge promotion for the star itself. For the star and the company behind the star, it is definitely awesome.

After having a comprehensive plan to integrate the resources of the entertainment circle, Li Mu found Ding Zhenglin and Lin Qingya and proposed a new work instruction for the two.

"Qingya, the company added a copyright procurement department, you are responsible for recruiting talents from the major publishing companies, film and television, music companies in the three places on both sides of the strait. After the team formation is completed, Old Ding is responsible."

Ding Zhenglin is from Sequoia, understands capital operation, and is also responsible for capital operation in Muye Science and Technology, so Li Mu wants to hand over the copyright procurement department to his hands. He is good at company and product investment and acquisition to do intellectual property rights Investment acquisition is certainly not a problem.

The two did n’t quite understand why Li Mu set up a copyright procurement department. I just wanted to ask why. Li Mu not only did not explain, but directly assigned the first task to Ding Zhenglin: “After the establishment of the copyright procurement department, One task is to buy back the game copyrights of all the works of Mr. Jin Yong. The games include but not limited to computer client, web terminal and mobile terminal. The deadline is ... ten years, oh no, twenty years! "