Rebirth in a Perfect Era Chapter 875: Deep customization service
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During the charm of interactive social games, Li Mu knows the truth, neither China nor Americans can resist the appeal of this game, so as long as the game is pushed well, users must be I will try my best to accumulate contacts in this game. At this stage, Li Mu seems to be growing leeks. When the leeks grow up, they can be harvested with a knife. By then, will these leeks be used to sell money or stir-fried vegetables, buns, etc. See your mood.
In the Li Mu's strategic planning, the first battlefield of "Paradise Town" overseas is colleges and universities. As long as this game can penetrate colleges, it is equivalent to tearing a huge mouth in the US market.
Li Mu asked "Heaventown" to immediately enter the preparation process for overseas promotion at the conference. "Heaventown" overseas promotion also quickly dispatched a dedicated operation and promotion team to the United States to assume the necessary roles, Li Mu At this stage, the operation Director Chen Wenfeng of the Happy Farm project team is required to coordinate the organization team to prepare for the work in the United States. At the same time, it is necessary to understand the well-known university student organizations in the United States in advance and establish contacts in advance.
However, Li Mu also attaches great importance to the play of "Paradise Town" in the US market. He put a requirement on the operation team: "Paradise Town" was placed under the shell of a company registered in the United States for the promotion of games. During the first roundabout side, the official should not bundle this game with YY in any way, try not to let users know that this game has any connection with YY, to avoid user resistance; as for when the US media will It is not the scope of Li Mu.
After Li Mu talked about the "Paradise Town", he turned the discussion to the payment channel: "At present, American elite users have a high willingness to pay, but the biggest problem is that we have not yet given the United States Users provide a direct and convenient payment channel. "
Lin Qingya asks: "Is it possible for our Alipay to be in the log in US market, or to access US bank transactions system?"
Li Mu said: "It is theoretically possible, but the difficulty of operation will be very large, and it will be difficult to solve in one and a half."
After a pause, Li Mu said again: "In the short term, we should not disperse our energy, do not consider the problem of building a payment platform in the United States, or connecting Alipay to the US market, first cooperate with Paypal, and then launch a new one in the US market. Membership system. "
"The new membership system?" Everyone was a little surprised, but soon all recovered, and asked Li Mu: "Are we going to implement a specific membership system in the United States?"
Li Mu nodded: "Our current membership system is too single, users in the US market have a high willingness to pay, and strong ability to pay. This month's 1.2USD membership system is difficult to meet their needs."
At present, YY members have only one gear. After becoming a YY member, users can create a 100-person YY group and a 200-person YY group, with 128MB of network hard disk space, 1024MB of offline file transfer space per day, offline files Free storage for 72 hours, with permanent roaming of 10 people chat history. As for other functions, even free users can experience it.
Li Mu told everyone their thoughts: "First of all, we have to include group video calls as a charging item. Only members can initiate multi-person video calls, and the length of the call must be clearly limited."
"For example: the average user ’s free multi-person video call duration is 5 hours per month, and an ordinary VIP ’s multi-person video call duration is 30 hours. If a member has video calls with multiple members, then everyone deducts the time synchronously. Five members will video together for one hour, each deducting one hour; "
"If a member has a video call with multiple ordinary users, after the ordinary user ’s video duration is used up, the duration of the VIP initiator can be deducted together. One member makes a video call with three ordinary users who have used up the duration, The premise is that this member must initiate a call, and the duration of the other three ordinary users are all deducted from his account. In this case, for one hour of video, this VIP deducts four hours. "
"You can buy a time package separately if the time is not enough. One USD every ten hours. This price should be very cost-effective."
A Director raised concerns: "If we start charging video calls, will it cause some harm to users?"
Li Mu smiled and asked him: "Mobile and Unicom will charge you a two-way mobile phone. If you go to another country, you will be charged a roaming fee. It will certainly hurt you, but can you do it?"
The other person scratched his head: "Even if you can't refuse, the user's psychology will still be very disgusting."
Li Mu said with a smile: "First of all, we provide American users with a more convenient and more convenient video conferencing solution than video conferencing terminals. Originally, their investment in this solution was very high every year. As the only alternative solution provider, we provide service support at a very low price. I believe that the US market will be acceptable. Do n’t forget that the US internet market is very different from the China internet market. The US internet market as a whole The payment ratio and willingness to pay are much higher than domestic ones;
Second, we have given ordinary users 5 hours per month of multi-person video call, and also gave them a bug to drill. If they are really unwilling to pay such a small amount of money, they can also register for a new account to get more For too long, it can't bring us income, so it is very kind to contribute a few registered users to us;
Once again, what we really want to provide to American users is a deeply customized membership service that fully complies with mainstream US values: the more money you spend, the more you enjoy, and no small advantage is available. "
Speaking of this, Li Mu wrote several of its member service stalls on the whiteboard, saying: "First of all, we need to increase the log inIP identification mechanism, and charge 2USD per month for all non-China YY members on both sides of the Taiwan Straits Based on the basic membership fees, on this basis, we have added a few more gears, namely: intermediate VIP, advanced VIP and super VIP, and various value-added services. "
"Intermediate VIP, monthly basic membership fee 5USD, can establish two 100-person YY groups, two 200-person YY groups, 256MB network hard disk space, 2048MB of offline file transfer space per day, offline files are stored for free for 72 hours, 60-hour multi-person video call duration, with 20-person chat history for permanent roaming. "
"Advanced VIP, the basic monthly membership fee is 8USD, three 100-person YY groups, two 200-person YY groups, one 500-person YY group, 512MB network hard disk space, 3072MB of offline file transfer space per day, offline The file is stored free of charge for 72 hours, the duration of a multi-person video call for 90 hours, and a permanent roaming chat with 30 people. "
"Super VIP, monthly basic membership fee is 15USD, three 100-person YY groups, three 200-person YY groups, two 500-person YY groups, one 1,000-person YY group, 2048MB network hard disk space, 4096MB per day Offline file transfer space, free offline file storage for 72 hours, 120-hour multi-person video call duration, and permanent roaming with 50-person chat history. "
Kong Lingyu said: "Boss, similar to this hierarchical membership system, can we also implement it in China?"
Li Mu nodded and said, "There can be, but we must not hype it. Most of our users do not need more advanced membership services. If we hype more advanced membership services, they will only pay one Kind of blow. "
"Understood."
Li Mu said: "I continue to say that there are some ideas for value-added services, such as:
We can launch a network hard disk upgrade package. For each additional 128MB of network hard disk space, we need to pay 0.5USD / month, which can be infinitely superimposed;
Additional value-added services for YY groups are also available. For each additional 200-person YY group, 0.5USD / month is required; for an additional 500-person group, 1USD / month is required; for 1,000-person YY group, 3USD / Monthly;
Every day of offline file transfer space, for each additional 1024MB, you need to pay 1USD / month; unlimited stacking;
Offline file free storage time, every additional 24 hours, you need to pay 0.5USD / month, which can be infinitely superimposed; at the same time, you can also purchase a delayed service for an offline file once, and every additional 24 hours, you need to pay 0.1 USD;
For the multiplayer video call market, every additional 30 hours, you need to pay 1USD / month, which can be infinitely superimposed ... "
Li Mu's, this set of customized membership services, is actually to better serve the elite class of Business applications. They have different needs for various member functions. What they have to do is to give them free collocation Space, let them choose and stack freely according to actual needs, so that on the one hand they can serve them better, on the other hand, they are to earn more value-added service fees.
After understanding the Li Mu's plan, Kong Lingyu and other technical executives marveled at the meticulous and in-depth consideration of Li Mu's considerations, while recording the requirements of Li Mu's and preparing to start development.
After the meeting, Li Mu let its employees do their job and quickly promote all their follow-up strategies:
Ding Zhenglin is ready to make use of all the advantages of Muye Science and Technology and strive for the best conditions for the Muye Science and Technology C round of financing in front of capital;
Kong Lingyu and Fang Xudong lead the technical team to start the reform of hierarchical membership system and customized membership services;
Business department is ready to connect with Paypal and connect to US payment channels as soon as possible; the server team and operation promotion team begin to prepare to go to the United States;
Lin Qingya is also preparing to go to Silicon Valley in person to establish a Muye Science and Technology branch company in Silicon Valley, and at the same time recruit talents within the entire internet strategic system of Silicon Valley for Muye Science and Technology and Li Mu's.
After finishing the work, everyone left the meeting room in an orderly manner, Li Mu left Lin Qingya alone, and explained to her that she applied for an Business visa for the United States. It is best to be able to apply for a US green card for herself. The visa issue will greatly limit the excitement and flexibility of the Business level. If you can obtain the US green card as an investor or a famous business man, you can depart from the country and fly to the US at any time in the future.
After telling the story, Li Mu returned to his office, closed the door, half-layed in his boss chair, and put his legs on the table, thinking repeatedly about the next overseas war.
Li Mu does not worry about the development space of "Paradise Town" in the United States and the entire overseas market, because there is no social game similar to "Paradise Town" in the overseas market. Li Mu wants to take the opportunity to take advantage of the overseas market. When you push "Paradise Town", you don't worry about competing products in a short time.
"Paradise Town" is an overseas version of "Happy Farm", so many versions of "Happy Farm" have been modified before and after, and such a huge game structure has been designed. This includes the cultivation and breeding industry, manufacturing industry, and construction. The system, task system and player interaction system, in fact, the structure and logic of the entire game have accumulated no less than a serious Online Games, it is not difficult to catch up, no matter how fast it takes a few months to achieve, and several In a period of months, it has long been enough for a popular game to spread all over the country.
"Paradise Town" can lead the opponent for at least a few months, as a game is enough, but for Muye Science and Technology's core product YY, only a few months of technical leadership does not make Li Mu feel Take the ten and take the nine.
In the YY product system, all technologies that can apply for patents have already been protected by patents, but once YY gives a solution to a demand, other competitors will definitely bypass YY ’s patents and use other One way to solve the demand caused by YY, as the so-called all roads lead to Rome, YY's patent barriers are far from enough to protect it from all foreign enemies, not to mention, many companies for the sake of further benefits and development, even if they infringe each other's patents , They also do not hesitate.
In the course of internet and the development of various electronic products, there are countless examples of companies defeating each other with competitors ’patents and then losing money to each other. The latter seems to have received tens of millions or even USD of compensation, but What is lost at a large level of market development is much more than compensation.
So, it is conceivable that with the continuous development of YY, it will definitely stimulate the awareness of competition from overseas competing products. Small companies can say that once a company like Microsoft regards YY as a competitor, it will upgrade MSN to compete with If YY confronts, the problem may be more serious.
Li Mu keeps thinking deep in his heart at this time, that is, how to make users in overseas markets as soon as possible, and also regard YY as an indispensable "mattress" in the life of internet, "Paradise Town" is a good one Help, but in the US market with many competitors and strong, a "Paradise Town" seems not enough.
In other words, the large US market and strong defensive strength, Li Mu frontal attack + side detour strategy, in Li Mu's view, it is somewhat difficult to capture the US market.
Li Mu's began to think seriously, thinking about any other ways to enhance the frontal attack power while enhancing the roundabout force, the solution is only two ideas: either strengthen the strength of these two army groups, Or simply pull another group army to fight.
However, where else do you have products that can stand alone? This model of Taobao network, it is difficult to have development opportunities in the United States, and if you want to build Taobao in the United States, the cost is simply too high to imagine. Nowadays, Taobao has not yet improved its own system. There is also the ability to take it to the United States.
The 3321 model should be more marketable in the more educated United States, but Li Mu also knows clearly that what he wants now is a product that can directly help YY and "Paradise Town". This effect, so only PASS.
Thinking about it, Li Mu did not think of suitable products and strategic solutions.
Just when Li Mu felt anxious, a cartoon character suddenly appeared in his mind.
The image is a huge nut. When it is complete, it looks dull and cute, and after being bitten off half its head, it becomes a bit hard ...
Li Mu stood up from the chair in an instant, thumping his fists on the table with excitement, and said in his mouth: "I almost forgot the artifact" Plant Wars Zombie(s)! "