Rebirth in a Perfect Era Chapter 885: Li Mu’s Silicon Valley iron powder
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After releasing two smoke bombs for Boss Ma, Li Mu immediately started to prepare a specific plan for digging a big pit for Boss Ma.
Media resources have been obtained by Lin Qingya, and the remaining star resources are obtained by Li Mu.
The sales of audiovisual products such as Tieba (Post It) and Taobao made Li Mu fully aware of the huge role of stars, so this time, he is planning to invite at least a dozen or so first-line celebrities to shoot brainwashing advertisements for Taobao.
The Li Mu's advertising routine positioning is very simple, that is, each star separately records a slogan: "Online shopping will be on the Taobao network-fast LeTao world, all in the Taobao network!" Then make a set of general advertising fragments, this The clip uses the fastest speed to briefly introduce the scope of this Taobao promotional activity, the huge strength of the full reduction, and the activity of grabbing 199-100 and 199-198 coupons.
At that time, all you have to do is to represent the Taobao network in different TV Station, different time periods, and different stars, and say this slogan.
With such a big mobile phone, the audience may be stunned.
I just watched this ad after Jay Chou, and I might not be very impressed. Once I turned around and Wang Lihong came out again, I still made this ad;
Changed to another channel, the advertisement became Du Wei again, half of the TV series was watched, and Zhang Kexuan jumped out again to say the same slogan;
In addition, there may be Yuquan combination, Stefanie Sun, Mo Wenwei, Zhang Guorong, Xiao Yaxuan ......
Several different celebrities doing the same advertisement will surely impress the audience with a general impression, and will even make the Taobao network a phenomenal ranking and eagerly discussed by the people of the country, and "Online shopping goes on the Taobao network— ——Fast LeTao world, all in the Taobao network! "This slogan is very likely to achieve the brainwashing effect of" no gifts for the holiday this year, and also for receiving the brain platinum "!
Li Mu is very clear about their own advantages at the moment. The star resource is the most awesome is the singer resource, because now its omni-channel promotion, a little push a potential singer, at least will bring him or her tens of thousands or more The album's sales volume has also increased the singer's exposure, popularity, and overall price.
So, Li Mu is not dare to say that most of the singers of Mainland and Hong Kong, Macao and Taiwan, as well as the record companies and brokerage companies behind them, will agree to promote themselves for free.
However, the influence of film and television stars will be worse. The box office in China is still not up, mainly because the construction of Cinema cannot keep up, and the habit of users going to the cinema to watch movies has not been cultivated. In short, the market does not have enough Soil, so even if YY helps promote some movies, the box office revenue that can really be converted is not very high.
On this point, Li Mu pinned its own Cinema and online ticket system. Now the former is stepping up construction, while the latter is in the final stage of development and testing. It is estimated that both Cinema and online ticket system can be used before their two films are released. Completely done.
At that time, you have a way to promote the habit of netizens to go to the cinema to watch movies, so that you can further promote the box office market and control the box office in your own hands. 'S influence may well exceed the influence on singers.
Li Mu selected 20 first-line singers and combinations of Mainland and Hong Kong, Macao and Taiwan in one go, and then let their men start to connect with these 20 singers. The content of the connection is very simple, just tell them, Taobao this month There will be an online promotion, I hope they can take the time to come to Yanjing to help shoot a video advertisement, the length of the advertisement will not exceed ten seconds, in return, Taobao network will join Muye Science and Technology to give all participating singers an all-channel promotion opportunity.
As soon as the news was released, within half a day, I received a clear response from everyone. Every singer gave an official response in person or through a brokerage company, confirming that they were willing to participate in this promotion on Taobao, without exception. .
When the news came back to Li Mu, Li Mu was quite happy. It was indeed the resource holders who got the world. Now their own resources are enough to make these stars follow the trend. If the blog goes online, it will be more popular, and then put Incubated on Weibo, combined with online ticket system, controlling Cinema box office, controlling sales of audiovisual products ...
I estimate that by that time, I am definitely the proper godfather of the entertainment circle, because I have mastered all the upstream and downstream resources of the entertainment circle. The upstream has its own users and traffic, and can win any star and his Works, downstream have their own monetization channels, can help stars sell albums, sell box office, engage in fans economy, it is simply a god-like existence!
......
Li Mu focused on Taobao online and planning how to block Boss Ma, YY's popularity overseas continued.
In the United States, YY has added downloaded capacity more than 150,000 times a day, and more than 200,000 new registered users, and the payment rate is still high. The high willingness of users to pay makes domestic internet companies stunned.
More and more media in the United States are beginning to pay attention to YY, and the reports on YY are once again overwhelming. This time, the entry point of the media is very tacit. The core of the title adopted by most media is: YY is Set off an office revolution.
Really office revolution!
Silicon Valley's most famous and authoritative science and technology magazine, "Silicon-Valley-Magazine", in the latest issue of the magazine, with the most core length, detailedly reported how YY has swept the entire Silicon Valley elite like a tornado.
In this report, the magazine ’s Chief Editor praised YY. He said: The amazing product features included in YY have revolutionized the entire online office. In Silicon Valley, almost all Of companies are using YY for work discussion and interaction. In addition to the core secret, everyone can hardly leave YY.
Chief Editor even said that YY is not only his best partner and tool in his work, but also an excellent carrier for his social work. Because of the work needs, he has added almost all his friends who have business contacts with him. In YY, and according to the custom grouping function of YY, organize collaborators of various enterprises and different fields in groups and discuss work on YY, just like dining at the Michelin Samsung restaurant, you will feel that your work It became a kind of enjoyment.
In addition to introducing the product and the degree of dependence on the product, the Chief Editor also reflected the impact of YY on the elite through several other angles.
First of all, Foxmail and similar mail management software has been almost completely abandoned by the elite Silicon Valley class, because everyone is more used to add work mailboxes to YY, YY to collect and send reminders, YY reminders are always so Is timely and user-friendly is perfect;
Secondly, the number of multi-party calls during work is significantly reduced. Everyone can build a group to perform group voice anytime and anywhere, which is more convenient than multi-person calls and is completely free;
Once again, the traditional video conferencing terminal has been almost completely abandoned. The network penetration in the United States is much stronger than China. Both the network speed and stability are more advanced than China. In the United States, the network bandwidth is sufficient to support the stable YY group. Video communication, more convenient, suitable for mobile office, and completely free;
Finally, Chief Editor is also appropriate to vomit YY. In his opinion, he personally needs to create more groups, otherwise the number of groups is not enough, making him very crazy, he can only register a few more trumpets, each When there is a need to build a group, use a trumpet to charge members, create a group, and then add your own deity number, so that you can use the deity number to add partners who want to group chat.
The original words of Chief Editor said: "I want to say hello to this child named Li Mu's China brothers by magazine. If you can see my article, I want to tell you that my name is Ben. Clarkson and it is your fans , In my mind, you are the most advanced product manager in the internet industry today, no one, yes! You read right, you are the most advanced, no one! "
After that, the Chief Editor also said: "As your **** fans, I want to give you some personal suggestions, first of all! I hope you can open up the authority to register for more groups, if you can, I would like each group Pay you ten USD or more! "
"Also! The offline file transfer function is really useful, but the current offline space is not enough for me, and the server reserves 72 hours. Sometimes it is not enough, I hope you can open more customized for us Authority, isn't it money? I'm ready, please take it away! "
"Finally! I hope you can pay attention to us users in the United States and overseas users in other countries. We are not China people and cannot pay with Alipay specified by YY. Now we can only pay through eBay ’s Ox/Ticket Scalper. This is really It's too much trouble. "
“And dear Li Mu, do you know that you have done so much for us, and only charge 1.2USD for the monthly membership service fee, but this Ox/Ticket Scalper just use Alipay to recharge on eBay, and you can charge 0.8 per month USD's Ox/Ticket Scalper fee, seeing so much money to make Ox/Ticket Scalper earn, why don't you cooperate with Paypal? They only charge 1-2% service fee at this stage! "
Finally, the magazine Chief Editor, who claimed to be the Li Mu iron fans, also said humorously: "Oh, right, Li Mu, by the way, I heard that a large company in Seattle that starts with M and ends with T , There is an instant Instant Messenger product that is actively copying your YY group. I believe it will not be long before it will be tested. I do n’t mean anything else, I just hope you can be informed. "
Li Mu, the **** fans from Silicon Valley's most authoritative magazine, after praising YY, did not forget to reveal to Li Mu the potential competitors' trends, starting with M and ending with T. At a glance, it is Microsoft, because the English name of Microsoft is Microsoft, and Microsoft has a real-time Instant Messenger software-MSN.
And this article, which originated from the authoritative magazine Chief Editor, has caused huge repercussions in the US elite, IT industry, and capital markets as soon as it was released, and the popularity of Muye Science and Technology and YY in the United States and the entire overseas market has also gained It has been improved again.
The China at this time is in the middle of the night, and the exciting news is still on the way ...