Rebirth in a Perfect Era Chapter 914: Sniping: Code 010
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At eight o'clock, the Renmin welcome party officially started.
20,000 teachers and students, teachers and students poured into the main stadium. Many people outside the school and students from outside the school mixed into Renmin in advance to be mixed in. Among them were the girls in the Zhao Ziqiu bedroom, as well as Zhao Kang and his classmates , Girlfriend.
Hundreds of reporters gathered in the media area specially isolated in front of the stage. The long guns and short guns had already been erected and waited.
Li Mu is now the focus of national news chase and the object of people's eager discussion and pride. Today is his first public speech, so the media naturally attaches great importance to it.
Even the school leaders did n’t foresee that today ’s orientation party would have such a big battle. There are hundreds of media reporters under the looks at platform. The school leaders ca n’t help but have some weak legs. They although The level is very high, but such a big media battle has never been experienced.
Originally an internal school activity, but because Li Mu has become the national focus again today, the internal activity of this school has also been followed by the people of the whole country. Countless people are waiting to watch Li Mu ’s first public speech today and will give Renmin Students, and the shock of young people across the country.
Young people with conditional Browsing are basically constantly refreshing the YY network, waiting for the YY network to launch the relevant reports of the Li Mu speech for the first time, and even the full video.
At the moment, the first-line Portal website, which can support online video viewing, is only the YY network, which mainly benefits from the unique streaming media transmission technology. Even so, the total amount of video and the length of the video still have strict requirements. If the video Too many, too many access users, it is still difficult to bear.
Other Portal website in front of an average daily traffic of hundreds of thousands or more, want to easily support online video viewing is simply a fool's dream. For the normal access of website, even if it is capable of launching online video function, it is absolutely not dare to play with fire.
As for those users who are not very convenient for Browsing, they are basically waiting for the evening news tonight. The Li Mu's speech officially started at 8:20. How can it end before 9: 00. If it is a powerful TV Station, maybe 10 More night news will be broadcast.
When Li Mu was preparing to go on stage in the background, and the school leaders were using a trembling voice to read a speech in front of 20,000 teachers and students and hundreds of media reporters, LeTao ads were quietly launched in several TV Stations in the south.
Due to cost reasons, LeTao ’s TV commercials did not invite stars to help, but chose to use three unknown advertising actors.
The three advertising actors are a man and a woman, two middle-aged and elderly, and a young girl in her twenties.
The theme of the advertisement is also very simple. The style of the stage drama is exaggerated. The elderly parents are going to go shopping. The young and fashionable daughter stops their parents and tells them that online shopping is now popular. There is no need to go out, deliver home, and the price is even more. Cost-effective.
Elderly parents could n’t believe it. The daughter introduced at this time: “Shop on LeTao.com, 929 promotion, 20% off the whole shop! Relax, deliver home!”
Boss Ma itself does not understand advertising, but it is also very clear that this kind of advertising although is nothing outstanding, but this advertisement is still made by him, because he knows that his demand is not an excellent advertising plan, but the pursuit of a This kind of brainwashing propaganda effect is just like the melatonin in the fire.
Since it ’s brainwashing, the simpler and more direct the core, the better, so overall, he is quite satisfied with this creative idea.
Not to mention, from the point of view of Boss Ma, the electronic Business website and LeTao that can now be advertised on TV are still unique, so as long as the core of convenience, saving time, good quality and low price is passed to users, it can basically meet Own requirements.
After all, Boss Ma has insufficient budget on hand. This time, the promotion of LeTao mainly covers the areas of East China and South China. Because Boss Ma is very clear, the economic development level of these areas is much better than that of the North and Southwest, so LeTao is also The priority is to start from here. The promotion resources I contacted earlier are also the provinces and cities TV Station in East and South China.
However, Boss Ma is didn't expect, Li Mu has long let Lin Qingya rely on strong media relations and capital strength, and reached cooperation with all provincial TV Station and prefecture-level cities TV Station in the country. Muye Science and Technology came forward, and each TV Station showed extremely high The degree of cooperation can basically meet the requirements of Muye Science and Technology to broadcast at any time, so any time period of advertising can be inserted.
Because Li Mu had already explained Lin Qingya in advance, so when Li Mu prepared to go on stage in Renmin, Lin Qingya saw LeTao ’s advertisements being launched on TV Station in dozens of provinces and cities in the south, and immediately communicated with these media, requesting immediate insertion of Muye Science and Technology Advertisement code number 010.
As long as Li Mu and Teacher Lei decided to snipe Boss Ma on TV commercials, Li Mu had already set a more detailed sniper plan: Taobao ’s promotion time must be consistent with LeTao, and it must be comprehensive on the same day. Confrontation, don't give it any chance to compete differently! Once the two sides have a direct confrontation, all Taobao has to do is to kill the LeTao and not give this freshman any chance to become bigger.
With this goal in mind, when Li Mu found a lot of celebrities to make Taobao TV commercials, it made full preparations in advance.
Because Li Mu does not know when LeTao will go online, he only knows that it is in late September, so he asked the star to record a dozen different event promotion time nodes in the advertising words from 9 From the 20th to the 5th of October!
When designing the shots, the director of the commercial film deliberately split this section of the online time. For these stars, after all other shots are passed, they only need to record the lines of different times separately, almost It's the effort to move your mouth.
Every star was recorded from September 20th to October 5th at a time. In the post-production period, the advertising video was synthesized into sixteen different files, and the activities announced in each file The time is different, and then the commercials are numbered, September 20 is code 001, 21 is 002, and so on. If it goes online on September 29, the commercial code is 010.
These commercials have been given to all cooperating media in advance. It can be said that Li Mu has already prepared 100,000 points here, waiting for Boss Ma to take the lead!
In addition, website various promotional materials, including banners, banners and various small elements, all have 16 sets of design schemes. Li Mu said that one day, website can go to that day immediately Promote material.
The purpose of Li Mu is to do this: no matter what day your promotional activity decides, I can respond immediately and go online on the same day as you!
Now, the advertisement of LeTao has been launched. After appearing in the advertisement on September 29th, Lin Qingya immediately took his men and called all the cooperative media separately. The content is very simple: code 010, hurry up!
Boss Ma just finished watching the LeTao advertisement on the TV in his office with the core team.
After watching the advertisement, Boss Ma paced back and forth in the office, very solemnly saying to everyone: "This is just our first round of promotion, everyone must keep an eye on the website data in the next two hours, including two How many visits were added in the hour, how many registered users were added, and from which region did each visit and registered user's IP address come from.
Based on these statistics, what effect we can achieve in the subsequent rounds of promotion is basically a rough idea, and we can also calculate which provinces and cities have the highest advertising conversion rate. In one step, the budget can be adjusted to a certain extent, and investment can be increased in areas with high conversion rates. "
Cai Chongxin said: "Ma Zong, I suggest to be more detailed. For the next eight days, we have a round of promotion every day at 10 am, 1 pm, 5 pm, 8 pm, and 10 pm. We It is necessary to record and analyze the data trend after each round of promotion in detail, not only to see the regional conversion, but also to see which time period has the highest conversion. "
Boss Ma nodded and said: "The data analysis must be as detailed as possible. It needs to analyze the data through multiple dimensions to grasp the deeper information hidden behind each data."
Everyone nodded after being taught. Cai Chongxin has even begun to list some of the more critical data needs in the notebook, preparing to conduct a most detailed analysis of the data collected in the next two hours.
At this time, an advertisement suddenly appeared on the TV that no one had asked about!
The protagonist of the advertisement is the hottest singer Jay Chou in the second half of this year. When he came up, he first made a handsome expression in front of the camera, and then said in his iconic Taiwanese tone: "Hello everyone, I am Jay Chou , Online shopping is on the Taobao network-fast LeTao world, all in the Taobao network! On September 29th, Taobao network autumn big sale, all big-name daily necessities, clothing shoes and hats, diesel oil salt and even books and audio, all discounts are discounted, the highest Enjoy 199 minus 198! Do n’t hurry up and check out Taobao! "
The In short alone attracted everyone ’s attention in the meeting room!
Everyone stared intently at the TV, staring at the slightly green, but very personal Jay Chou on the TV. Everyone ’s expression was completely dumbfounded!
At the moment, Jay Chou on the TV changed a lens, holding the CD and tape of his new album "October Space" in his hand, and said, "Oh, right! My latest album" October Space "is already online on Taobao Online, the only genuine license in the whole network, only on Taobao network! In addition to the discount on September 29th, in addition to discounted albums, there are more than 10,000 copies of my personally signed albums shipped randomly, everyone must start in advance! "
In the next shot, Jay Chou stood in front of the camera and said, "Come on the LeTao world, all on the Taobao network! Online shopping, I--only--choose, Amoy --- bao --- net! ''
After the Jay Chou ’s lens was displayed, a large number of well-known brand logos immediately appeared on the screen, and the very magnetic voiceover voice said: "September 29 Taobao big promotion, all active brands are self-operated, 100% authentic , Unprecedentedly low prices, everything is on Taobao-Bao-Net! "
Finally, the last one is a TaobaoLogo that gradually fades in and out, and the entire ad ends.
The Boss Ma, who was still pacing back and forth in the office, suddenly stood on the spot like a lightning strike. Then, the whole person felt dizzy, his legs were soft, his body was biased, and he was straight on the ground Go down ...
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PS: Three shifts tonight, and three shifts tonight! Seeking monthly ticket support! ! ! ! ! !