Rebirth in a Perfect Era Chapter 93: Good things happen one after another


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As soon as the notice arrives, good things come one after another.

The notice for Zhao Kang has also arrived, and he has no suspense when he applied for the college.

Then the first round of the finals of the simple plan was finally broadcast.

This time, it ’s really a big deal. The video of the performance of the simple plan will only be broadcast on Nansu TV. Now it is not only Nansu TV, but also Yanjing TV and more than ten other cooperative TV stations across the country.

The song "Old Boy" captured the hearts of viewers across the country on the day of its excellent composition and inspirational moving lyrics.

The current traffic of the Easy Music network is also extraordinary. The excellent user experience and the reward mechanism of the previously registered users have enabled a large number of users to gather on the Easy Music network. This fast speed even the Li Mu can't believe it.

There are tens of thousands of messages on the looks at Easy Music online about the simple plan of four people, and Li Mu suddenly comes to mind.

Why not get a star Tieba (Post It) for the fans based on the Easy Music network?

Anyway, the BaiduMP3 has been cut off, and the Baidu Tieba (Post It) is cut off and counted.

Li Mu carefully analyzed the future Baidu Tieba (Post It). The future Baidu Tieba (Post It) relies on the search engine, so the creation rules of Tieba (Post It) are basically completely open, not just singers, but also celebrities. Anything, any noun, can build an Tieba (Post It).

However, I do n’t have a search engine to rely on, so I ca n’t play such a huge product, not to mention, I do n’t have such a powerful software and hardware support.

So Li Mu decided to open the Tieba (Post It) function on the Easy Music network, but the first stage is limited to singers, that is to say, users go to Easy Music to listen to songs, and each singer now has a second page belonging to him. Now, Li Mu wants to add another personal Tieba (Post It) to them, in this way, it can stimulate the enthusiasm of fans to discuss and further increase the viscosity of users.

The most interesting thing is that the domain name of Tieba (Post It) is also in the hands of Li Mu ...

Li Mu immediately made a call to Kong Lingyu: "Old Kong, I have a new idea, you pay attention to listen, if there are any problems, I will focus on them after I finish talking."

Kong Lingyu knew that his young boss often had some incredible but unbelievable ideas, so he immediately took a pen and paper, held the phone between his shoulder and face, and said, "You said."

"Now our users can only leave messages under the secondary page of each star. There are many such messages although, which are one-way and closed every day, and cannot form a socialization between fans, so my The idea is that we can develop a new function for fans, which is equivalent to a minimalist BBS, so that they can discuss their idols in it, but it must not be as cumbersome as the BBS forum. "

Kong Lingyu was stunned for a moment and asked: "Boss, wouldn't you mean to give each singer a minimalist BBS?"

"Yes."

Li Mu smiled and said: "This minimalist BBS only needs to support text and image posting, that is to say, we develop a template and then open one for each singer, unlike those very broad BBS. Too the same, each of our minimalist BBS has a most vertical positioning, which is the singer himself. "

Kong Lingyu shined: "Then let each singer's fans chat and discuss in this singer's minimalist BBS, which is equivalent to finding a network home for each singer's fans?"

"It's true." Li Mu smiled and said: "We wouldn't call it BBS, or such a popular name as Internet Home. Simply, it's called Tieba (Post It)."

"Tieba (Post It)? What do you mean?"

"Should you always understand bars?"

The Kong Lingyu voice was immediately excited: "I get it! Oh my god, you are a genius, how is your brain growing? If this kind of Tieba (Post It) is developed and launched, the Easy Music network will become a national fan. The network has gathered! "

Li Mu smiled and said: "Tieba (Post It) is the first step to set foot in the community. You must pay attention to it and give me a product idea as soon as possible. In the past two days, I will take the time to go to Jinling to interview you."

......

The day after the official version of "Old Boy" went online, I simply planned to set off for Yanjing again, and today, the major radio stations broadcast this song Jane Live!

This is a popular song that is very emotional and resonant for teenagers to tens of years, and the lead singer Zhang Kexuan is also a handsome guy with high face value. After being broadcast by so many TV Station It does n’t make sense that this song is not hot.

Soon, the entire mainland pop music circle was shocked by the Band called Simple Plan. Before the first round of the Yanjing finals, no one in the popular music circle knew the simple plan. "Li Bai" and "Xiangyanghua" did not attract too much attention from industry insiders when they hit the list on several radio stations. However, "Old Boy" directly pushed the simple plan to the audience in the country. At this time, the talents in the circle were surprised. It was found that all the popular radio stations on the popular music list have simple plans, and their Band has occupied three positions.

"Old Boys" topped the charts of the country, with the somewhat sly "Li Bai" ranking second on most lists, and a few rankings ranked third, also the inspirational song "Sunflower" They are all in the top five.

It has been a long time since the pop music scene has seen such a bully bastard.

The Jay Chou in the future will definitely be one, but unfortunately, the first album "JAY" of Jay Chou should have just succeeded in Taiwan in the first place, and now no one in Taiwan ’s music circle has recovered, and Jay Chou is really in flames The album "Fantasy" will not be released until September, so if Jay Chou wants to really catch fire on the mainland, it will have to wait at least until the beginning of 2002.

At the moment, it is really a good opportunity to become famous in the music industry. Unlike the future Li Mu dreaming and didn't expect, the "Little Mu" that has been not popular on the Easy Music Internet has suddenly become popular all over the country. , And the reason is that it originated from a red fruit infringement.

It turns out that China CCTV has a gold program that is clearly "Art Life", mainly interviewing some well-known domestic artists, taking the route of feelings + warmth + tears. Everyone is a very well-known singer. When the singer recalls his late wife, the background music is Little Mu's "When You Are Old".

When this music came out, in conjunction with the sensational theme at that time, it instantly played a perfect tearing effect and moved the audience countless. After the program was broadcast, countless people Browsing searched for this background music, and then focused on Easy Music Little Mu on the web.

The playing volume of "When You Are Old" on the Easy Music network has continuously increased at a geometric rate, and it has also led to the increase in the data of "Zebra Zebra". The positive evaluation makes Li Mu feel a little proud.

As for China, CCTV used this song as background music without permission, Li Mu did not have any negative emotions in mind, and the current general environment is like this. TV Station and radio broadcasting almost no songs have been authorized, but this kind of wanton broadcasting behavior It has also created stars that are familiar to countless audiences.

In a short time, "When You Are Old" also hit the major music charts at the speed imagined by hard to. Now, in the top ten of the major music charts, four songs are exclusive to Easy Music. Even if it has been pirated by countless website, it does not matter, Li Mu's hunger marketing let users know clearly, Easy Music network is the simple plan and the first website of Little Mu music.

Li Mu didn't expect is that the unexpected success of the Easy Music network has made Baidu's internal demonstration of the prospect of MP3 six months ahead of the previous generation.

Baidu officially launched the MP3 search service in September 2002, but this project started to be demonstrated six months in advance.

At that time, Baidu had detected that internet users ’demand for music search was increasing sharply. They found that a large number of music search users were diverted to major pirated music website through the Baidu search engine. Baidu felt that if they put this batch on their own After the users survive, the flow and viscosity of Baidu will be greatly improved, so BaiduMP3 came into being. As soon as it was born, almost all users who searched for music on Baidu were blocked.

At that time, other websites did not really achieve popularity. The user traffic of 80% or higher needed to rely on Baidu search, so once Baidu stuck the user's destination at the source, it was equivalent to choking their throats.

However, this phenomenon is not a big problem for the Easy Music network. Its current users are directly converted through various promotions. Most users accessing the Easy Music network also directly enter Eting ’s domain name, rather than laboring to go. Baidu turns around once, so Baidu cannot catch the lifeblood of Easy Music.

This internal Baidu internal argument quickly confirmed the idea of ​​doing MP3 search. At the demonstration meeting, the management who insisted on doing MP3 search released the data since the Easy Music online data, the voice of disharmony on the spot Immediately disappeared.

There was also a voice on the scene that said: "The development momentum of this Easy Music network is quite fierce. I also watched their publicity methods before and after going online, as well as their product development, unique music, website operation and user retention Combining their data, it is conceivable that this brand and team will have very great prospects in the future. Why don't we just accept it? "

A senior executive on the scene shook his head: "This team is too young, and the services they provide are also very simple. The retention of users in the future must be a big problem. Moreover, they are lucky now and have no natural enemies. The traffic will definitely drop sharply. In fact, I think that once we Baidu launched the MP3 search and download(ing) service, all website in this field can basically declare death! "

I do n’t know how he will feel when he sees the Tieba (Post It) on the Easy Music network coming online in a few days ...

The vice president who did n’t speak for a while suddenly said: "Organize a technical team immediately, close the development of MP3 search, strive to go online within three months, and also pay close attention to the development trend of the Easy Music network. If their traffic exceeds one million, the first Time to tell me! "


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