Rebirth in a Perfect Era Chapter 930: Complete loss to Li Mu

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With Yang Weilian, Boss Ma is instantly struck by lightning.

His didn't expect, who has been encouraging his additional investment in Amazon, will even reject his plan.

In the beginning, Yang Weilian, which represents Amazon, has been trying to encourage Boss Ma to invest more and spend more money. Yang Weilian even quarreled with Boss Ma many times for this reason. The relationship between the two was also stiff because of spending money. Because the advertising promotion was completely crushed by Li Mu, Yang Weilian realized that his judgment was wrong, so the relationship between the two was eased.

And now, the Amazon, who has always wanted to hold high the ground, has even urged him.

The anxious Boss Ma hastily asked Yang Weilian: "William, what did your headquarters say?"

Yang Weilian shook his head helplessly and said, "The headquarters has always entrusted a third-party evaluation company to evaluate the strength of LeTao and Taobao. This authoritative evaluation agency has given several sets of data. One is the comprehensive development index. , LeTao is 7.6 points, and Taobao is ... "

Speaking of Yang Weilian here, he was a little hesitant. Boss Ma frowned at this time and urged: "How much is Taobao? Isn't it a perfect system? In that case, Taobao will be at most 10 points!"

"This ..." Yang Weilian looked embarrassed and hesitated for a moment before saying: "Jack, this comprehensive development index is not capped. They gave Taobao a score of 473.5 ..."

"473.5?" Boss Ma's eyes were rounded and roared: "What data from a **** agency! According to this data, is Taobao not the 60-70 times of LeTao?!"

Yang Weilian nodded and said: "To be honest, this evaluation agency is very professional, and their data is not groundless. First, our LeTao basically has no running water, and the daily running water of Taobao has already exceeded 100 million. For this reason alone, Taobao has exceeded us countless times, and the user scale of Taobao, Alipay, and YY are all important references for their evaluation. If it is not because LeTao is behind Softbank and Amazon Supported by large companies, the LeTao score can't even get 3 points ... "

The expression of Boss Ma is almost going to eat people: "What are you talking about ?! 3 points ?! What an international joke!"

Yang Weilian said: "The reason why we have such a low score is not only because we are starting slowly, but more importantly, this organization has evaluated our recent promotion conversion rate. This is a key factor for reducing points. We The conversion cost of registered users is as high as nearly one hundred yuan, more than ten USD, which is unprecedented in the history of internet development so far ... "

Boss Ma's complexion immediately turned blue.

When he mentions promotion, he hates his teeth.

Li Mu has been slack in the promotion rhythm of LeTao in the past few days, and it has even intensified.

Now, people in China have been brainwashed by Taobao advertisements. Whether they are Internet users or Online shopping, they are paying close attention to the Taobao network, and regard it as the biggest gossip topic in life, now Taobao The word net has become a hot topic on the streets and on the dining table and sofa.

About the Taobao network, there are many points of discussion, for example:

The Taobao network's promotion is so cost-effective, what are you going to buy?

How many celebrities did Taobao network endorse?

How long will the promotion rhythm of new star to go on stage continue every day?

Who will be the new star tomorrow?

The promotion of Taobao is too fierce. You can find so many endorsement companies in one go. Taobao is the only one. This alone has shocked and surprised the public. More than a dozen first-line singers because of gender and age Different styles, everyone can cover the fans group of an age group, so many stars, fans groups overlap and cross each other, almost covering the entire audience.

In contrast, LeTao ......

Not only is he rushing to the street, but he is also ruthless ...

In the words of Yang Weilian, the current promotion efficiency of LeTao is so outrageous that the negative impact of this data on the comprehensive development index in front of evaluation agencies is extremely huge.

Because LeTao ’s development index is so many times different from Taobao network, Amazon refused to continue to make additional investments, and they did not expect it. Alibaba.com + Softbank + Dangdang network + Amazon The prospect of LeTao network is so Worryingly, when seeing these data, Amazon headquarters is almost desperate to give up to LeTao, and now the only support for them is to wait for the LeTao promotion to go online, take a look at the final performance of LeTao, if the market is finally sentenced to death , Amazon decided to give up LeTao.

Boss Ma is completely desperate.

There is no money, and I want to continue fighting with Li Mu, the possibility is already zero, LeTao is so crushed by Li Mu, only a little chance left is to burn money to fight for a future, but if the capital does not agree, you can do it by yourself No.

Boss Ma sat back weakly in his seat and said repeatedly, "This is the only opportunity for LeTao. This is the only opportunity for LeTao. If you miss it, there will be no more ..."

Yang Weilian sighed helplessly and said to Boss Ma: "Jack, in fact, I suggest you consider Mr. Sun Zhengyi (Masayoshi Son) ’s suggestion. We ca n’t play B2C with Li Mu. He has such strong financial support, so many companies to follow, and future Supported by a strong own logistics system ... "

As soon as Boss Ma heard Yang Weilian, he knew Sun Zhengyi (Masayoshi Son) ’s suggestion, which means that Softbank and Amazon had already passed through and reached a consensus. It turned out that I was the fool. I naively thought that if Softbank disagreed, I could Find a way to convince Amazon and let Softbank change his mind. Now it seems that he is whimsical!

Thinking of this, Boss Ma suddenly became furious, screaming at the table: "You do n’t want to put gold on the Taobao face, as far as logistics is concerned, Taobao Logistics has not started yet! I already have three companies in scale Logistics company! "

At this time, in the face of the biggest setback since he started his business, Boss Ma has become paranoid, he has lost his normal thinking and judgment, and anger and unwillingness fill his heart.

Yang Weilian said: "Jack, the information we received through a third-party assessment agency is: Taobao Logistics is currently preparing logistics and warehousing bases in more than a dozen cities across the country, and the six most important bases have received special approval from the local government. The construction of the site has started; moreover, the German Beumer machinery has received orders for six sets of large and medium-sized automatic sorting equipment from China. Judging from the current development of the China logistics enterprise, it has the ability and courage to take six sets at a stretch There is only Taobao Logistics for automatic sorting equipment. "

"I ordered six sets of automatic sorting equipment in one go?" Boss Ma asked Yang Weilian with a shocked face: "Is this news reliable?"

"Of course reliable." Yang Weilian said: "Jack, you must not doubt the authenticity of the information of these third-party assessment agencies. They have extremely complete information access channels. They eat this meal."

Boss Ma was dumbfounded. I had heard the news of Taobao Logistics purchasing hundreds of various vehicles in one go. At that time, I was surprised by the generosity of Li Mu's. didn't expect Li Mu even dared to order six sets of automatic points at a time. Picking equipment, this is just trying to smash money!

Boss Ma is also a visionary internet if his thinking is not influenced by emotions. When he acquired a logistics company, he had thought that he must greatly improve the capacity and efficiency of the logistics company to be undefeated, so he was in that I knew the cost of automatic sorting equipment at a time, and the price of tens of millions of sets made him immediately discouraged, and even had no idea of ​​buying a set for the pilot.

didn't expect is that Li Mu actually has six sets at a shot, worth at least two or three hundred million, and his Taobao Logistics has not really started right now, it is completely advanced investment.

If you said that Boss Ma was still angry and unwilling, then the current Boss Ma has become completely desolate.

Because he realized that logistics is only a supporting resource for e-Commerce, Li Mu can make such a large cost investment in supporting resources, so naturally it goes without saying that for Taobao, if he starts the price war blindly, Li Mu may not be able to immediately Putting out hundreds of millions of dollars to fight against yourself, Taobao's billions of deposits are not a joke.

So, no matter how you look at it, you are not a Li Mu's opponent at all, and LeTao is not a Taobao opponent ...

At this time, deep inside Boss Ma, the two towers of self-esteem and self-confidence have begun to gradually fall and collapse.

He began to think of Sun Zhengyi (Masayoshi Son) ’s suggestions involuntarily, and was gradually drawn by the recommendations of Sun Zhengyi (Masayoshi Son), so that he also felt that his ambitions were indeed too big, and he really wanted to make an improved version of eBay. EBay, which truly meets the habits and needs of China internet users, is a very standard C2C model plan. However, as soon as Taobao goes online, it takes its own direction.

At the time, I saw that Li Mu launched Taobao, while using the extremely cost-effective Mango-ME to promote the Taobao network transaction volume, while engaging in brand day promotion, I was eyeing the development speed of Li Mu's at the time, and worried that Li Mu was developing too fast. His own road was sealed, so he almost immediately made a trip to Li Mu, so he successively acquired three express companies in order to slow down the development of Li Mu's.

After having a courier company in hand, I was shocked by the 2.683 billion sales of the Taobao brand day, so I also wanted to play the model of Li Mu. I happened to have three logistics companies in my hand, which is perfect. .

Because of this series of reasons, LeTao has deviated from its original idea from the moment it was actually developed, and was dragged into a long winter of development by Li Mu.

After all his thoughts were sorted out by Boss Ma, he fell into an extreme pain. He has clearly realized that in this 929 promotion strategy, he has completely lost to Li Mu, if At this time, I still continue to be obsessed, I am afraid there is only one way to die ...

Now, the only chance for LeTao to survive is to obey the meaning of Sun Zhengyi (Masayoshi Son) and Amazon, to abandon the positive competition with Li Mu's, and instead focus on incubating C2C projects.

It's just that the 929 promotion has been launched for several days, and it is not possible to stop it now. Boss Ma can only persuade itself to prepare for the promotion competition while sticking to its head, once the promotion fails Now, I will try my best to do C2C and find a new way out!