Rebirth in a Perfect Era Chapter 949: Struggle desperately
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Zero on September 30.
After a full 24-hour big promotion, the final one-day sales of Taobao was rated at 8.22 billion yuan.
8.22 billion, for the internet industry, it is definitely a horrible number everywhere!
Over 10 million users placed orders, and the average consumption of a single user exceeded 800 yuan, which is another incredible data for hard to.
At 01:00, the entire Taobao network was completely boiling. All the employees who fought so far were celebrating this huge victory. Even the always calm Li Mu was shocked by this number.
There is no data in the mind of Li Mu that can reflect the consumption power of China consumers in 2002, but his Taobao network, with a mature form that surpasses history and countless times of all competitors, successfully inspired Online shopping in 2002. upsurge.
The entire event, the Taobao network brought to consumers throughout the country, is a real discount, whether it is diesel oil, salt, daily clothing, or even office stationery, all event products are unprecedented discounts.
It can be said that Li Mu successfully overdrawn the needs of tens of millions of users in daily necessities for several months.
Fortunately, there are more than one billion people in the country and hundreds of millions of urban population. This overdraft will not have a huge impact on the needs of the entire urban population in daily necessities.
Also at 0:00, YY released the sales data of Taobao 929 to netizens across the country. The whole network was shocked!
Not only netizens, but also other website editors, journalists and staff of major media ca n’t believe it!
although is now 12 o'clock in the morning, but there is still a huge discussion boom on the Internet. Almost every news about the 8.22 billion sales of Taobao929 big sales, there are countless netizens discussing:
"Taobao net sales of 8.22 billion a day ?! So it may be so high?"
"The water is too big? It is 8.22 billion, why not say 10 billion?"
"8.22 billion? How much have Taobao sold?"
"One website sells 8.22 billion commodities a day! What can I say other than metamorphosis?"
Many netizens also said:
"A lot of 8.22 billion? Our family bought more than 3,000 Yuan items in Taobao today."
"Today, eight orders were placed, four of my own home and four of my neighbors, wait for the receipt!"
"My mother bought all the washing powder and shampoo for one year! Support Taobao!"
"Online shopping is so convenient, as long as it can be bought online, I will not go to the physical store!"
Li Mu rationally analyzed several reasons why this big sale can achieve such high sales:
First, the scale of publicity is huge. The lineup of 18 stars has been unprecedented in corporate publicity in recent years;
Second, the discount is strong enough. Taobao.com has cooperated with so many well-known daily-use department stores. The discount program launched is a low price that consumers have never seen before, and consumers are naturally rushing;
Third, the promotional model is novel. Various promotional methods for coupon reductions allow users to keep ordering. A large part of the 8.22 billion sales is actually a consumer's over-purchase behavior;
Fourth, competitors are weak, LeTao has completely messed up this event, basically it is doomed to the fate of going online on Serb Street, and several other e-Commerce platforms let alone competition, even one who dares to follow up No, Taobao is completely in a transcendental state of seeking solitary defeat;
The success of this promotion is very important for the next development of Taobao. What Li Mu cares about is not 8.22 billion. This single number is amazing. What he cares about is that the influence of this promotion , The new form of consumption "Online shopping" is truly embedded in the daily lives of consumers.
How many consumers can take this opportunity to learn about Online shopping and become Online shopping users;
How many Online shopping users can become Online shopping in-depth users through this promotion;
More new users and more in-depth users are the key indicators to improve the overall volume of the Taobao network, so for Li Mu, the real significance of this promotion lies in these two points.
......
Just when the Taobao network celebrated the victory and the whole network was eagerly discussed, Boss Ma far from Hangzhou was extremely frustrated.
In the past 24 hours, the total sales of LeTao.com totaled only a pitiful 18 million.
Behind this 18 million, it is the collaboration of several companies and the support of more than 16 million publicity budgets. The total investment in the event exceeds 20 million, but the sales have not yet reached The overall investment is high, which is a failure to the extreme.
Boss Ma at the moment looks at Taobao online sales of 8.22 billion news, and then looks at's own platform of 18 million sales data, the whole person is extremely depressed, this time, he has been repeating two words in his heart: "lost! Alright! "
Really defeated!
From the beginning, he was beaten by Li Mu. It was the same way of bombardment, so Boss Ma had no chance to take a breath.
In addition, Sun Zhengyi (Masayoshi Son) and Amazon both gave up, leaving Boss Ma in a state of isolation and helplessness. He also knew very well that this time LeTao was defeated. In the future, these two companies will not add a penny to LeTao. investment.
The most painful thing for Boss Ma is that he now has no idea what to do next.
When everyone was extremely depressed, Boss Ma silently returned to his office and sat down on the office chair, thinking about what he should do next.
When LeTao was founded, Softbank and Amazon invested a sum of money. although actually invested only part of the promised investment, but the scale of the funds actually lying on the LeTao account is also more than 10 million US dollars. The remaining millions of dollars are all current possessions of LeTao.
At the moment, Boss Ma has two options: Either abandon LeTao, shareholders start liquidation, and finally everyone divides the remaining money in the account, the company declares bankruptcy; or, hold these millions of USD and insist on it, find other Opportunity, when the money is spent, the company is completely finished.
For Boss Ma, the first choice he did not want to do, but if the two investors decided to do so, then he could only obey the investor ’s request.
As for the second option, it also makes Boss Ma hesitant. If Softbank and Amazon are not ready for liquidation, then these millions of USD may be their last fight in the 2C retail industry.
From the bottom of my heart, Boss Ma still hopes to continue to persevere. He is a person who refuses to lose, and he has a natural hatred of those who beat him. Li Mu's has slapped his face several times, which has made him Positioning Li Mu as the enemy of a lifetime in his heart, if he completely accepts the failure at this time, then I am afraid that he has lost the chance to defeat Li Mu's in this lifetime.
However, Boss Ma also knows clearly that Li Mu has grown to such a scale, even if he fights again, it is difficult to find an entry point to fight with the Li Mu chamber, that is to say, even if LeTao continues to persist, it is also a promising future. Slim.
Just when Boss Ma sighed, Lu Zhaoxi knocked on the door and looked at the gloomy Boss Ma, sighed and said, "Ma Zong, about the next step of LeTao, I just thought about it a little bit, I want to touch you Bump. "
Boss Ma nodded gently: "Sit down and talk."
Lu Zhaoxi sat in front of Boss Ma and said, "I think we chose the wrong direction from the beginning."
Boss Ma could not help frowning: "Zhaoxi, how do you say this?"
Lu Zhaoxi said: "The 2C business is the core of the electronic Business retail end. This is undoubted, but we should not have seen the Taobao brand day well, we can't help but deflect the route."
Speaking of which, Lu Zhaoxi sees Boss Ma with a dignified expression and explains: "Ma Zong, we are doing it now, more like B2C than C2C. B2C is the best at Li Mu. Whether it is a brand day or a 929 promotion, he succeeded The core is in-depth cooperation with brand companies, which we are extremely lacking, that is to say, if we continue to work against Taobao in the B2C field, Li Mu will always form a holistic crush on us. Instead of this, why do we not Avoiding his cutting edge and choosing a C2C field that he does not attach great importance to? "
Boss Ma was silent for a moment: "Do you mean to completely abandon B2C and become a C2C platform that only serves small and medium sellers?"
Lu Zhaoxi nodded and said: "Yes! You think about it, most of the energy of Taobao is on brand companies, but I believe that most China consumers, due to comprehensive considerations such as cost performance, will I tend to choose small or unbranded products, especially clothing. "
"Hangzhou's Sijiqing Wholesale Market has millions of garments sold every day. These garments range from Hangzhou small clothing companies to Sijiqing Wholesale Market, and then from Sijiqing to clothing stores across the country. Compared to branded garments, this Approved apparel accounts for a larger proportion of the entire apparel consumption. There are no fewer than tens of millions of small and medium-sized clothing stores in the country. Each store owner is a potential small and medium-sized seller. They have a source of goods and a physical store, but the physical The store can only cover the small area where he is located. If they open an online store in LeTao, they will have the opportunity to cover the whole country, and there is no additional cost to open the online store. One computer is enough, why not do it? ? "
Boss Ma thought very seriously about what Lu Zhaoxi said and could n’t help but shine!
Lu Zhaoxi makes a lot of sense. Taobao Wangsheng is closely cooperating with brand companies, and is obsessed with it. It chooses to work against him at the level where Li Mu is best at, and is destined to fail.
However, aside from brands, in fact, non-branded low-end products are a market with a larger capacity. If the owners of small and medium-sized clothing stores all over the country can be transformed into LeTao owners, for LeTao, It is also a brand-new development opportunity.
Even the development of LeTao into the four seasons of the electronic Business field is much clearer and clearer than its current positioning, and it has a better chance of winning.
Immediately, Boss Ma immediately cheered up and asked Lu Zhaoxi: "You said this is a good idea, but the first thing is to quickly investigate the situation of small and medium sellers on Taobao. There are many Taobao users and high traffic. Even if you do not actively support small and medium-sized sellers, small and medium-sized sellers should also have a certain profitable space. First look at the development of Taobao small and medium-sized sellers. It is best to be able to dig a batch of them and let them open a store on his Taobao network , And also open an online store on LeTao. For them, there is no need to increase the cost of opening a store on both sides, and it can increase a revenue. Why not do it? "
Lu Zhaoxi nodded: "I immediately started to investigate the specific situation of Taobao small and medium sellers, and issued a detailed investigation report as soon as possible."
Boss Ma waved his hand and said, "Not at this moment, everyone is tired today, and it's not too early. In my opinion, everyone comes home from work first, take a good rest ..."