Rebirth in a Perfect Era Chapter 995: Special anti-counterfeiting action
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The nature of businessmen is profit-seeking, and so are Taobao sellers. The reason why Taobao Alliance does not promote branded products in small and medium-sized seller shops is to avoid fakes.
However, there are still a small number of Taobao sellers. In pursuit of greater benefits, private goods are entrained in the sales process.
Li Mu ’s attitude towards counterfeit goods is not ambiguous, and he must immediately get rid of it if he finds it, so he immediately discussed with Brother Liu and Teacher Lei and formulated a strategy for counterfeit sellers.
The first step is to concentrate efforts on attacking counterfeit sellers who already have evidence, ban all counterfeit shops, and completely erase the shop information from the front desk;
The second step requires all sellers who are suspected of selling fake products to compensate consumers who buy fake products. If one fake pays three, and the executor refuses, the Taobao will block the shop indefinitely until all consumers make a definite understanding;
The third step is to publish the details of the action to combat fake sales, and give all Taobao sellers the strictest warning;
The fourth and most important step is to disclose on the Internet the list of all shops that have been blocked and the contact information of the shopkeeper.
Taobao has the absolute right to seal off all counterfeit shops, but strictly speaking, Taobao, as a company, does not have the right to force sellers to compensate one for three, but Li Mu does not care. My platform, rules, I have the final say, Even if this is not legally reasonable, it does not prevent him from punishing fake sellers with such mandatory measures.
Anti-counterfeiting is a long way to go. If there is no legislative support, it is difficult to completely eliminate fakes online.
Li Mu had earlier proposed to the government leaders to propose e-Commerce legislation to crack down on counterfeiting, but also anticipated the long road that legislation needs to take. If LeTao was really attracted to this piece of dirty meat at this time, then with the character of Boss Ma, It will definitely seize the opportunity to become bigger and stronger. Once the fakes converge in LeTao and form enough influence, it will unconsciously make themselves a living target. The government will definitely make more legislative matters. Pay attention to it, when the first shot is LeTao.
As for whether Boss Ma will choose this path in his life, Li Mu has almost no doubt.
In the eyes of Li Mu, nature is an inborn, deep-rooted and extremely difficult to change label. As a rebirth, I ca n’t escape a programmer ’s thinking mode when I rebirth. Boss Ma has never experienced a rebirth. His The personality is almost impossible to change drastically.
Li Mu has basically sealed all the roads that LeTao can take, leaving the fake "sewage" full of filth. Li Mu does not want to be contaminated, and naturally there is no way to be in this "" Boss Ma is blocked on the road.
Li Mu has planned for so long and put Boss Ma into his own encirclement, and only left him such a "life path". When the time comes, Boss Ma, surrounded by his own death, will definitely choose this "road" Not only will he go, but he will certainly go without hesitation and quicken his whip.
......
Because LeTao completely blocked the seller ’s right to remove the shelf and edit the product information, Dong Shaoping has already up and down the entire LeTao in his heart, and even the eighth generation of ancestors have scolded it all over.
Compared with his own situation, the business of his fellow Han Wei is getting more and more prosperous. He even quit his job in a garment factory without hesitation, and then rented a four-room house in the village. Small courtyard, ready to hire a few helpers to do Taobao.
Looking at the LeTao blocking authority, Dong Shaoping knows that it is impossible to pass the Taobao Alliance review. The only way is to re-register a store, and then start from scratch, and do it a little bit, but this is not possible in a moment Yes, the competition of Taobao is getting more and more fierce. If you want to re-create a store of the same size as your current store, I am afraid it will take at least six months.
If you give Han Wei a small half year, this guy might make tens of millions.
The only thing to be thankful for is that Taobao although excludes its own stores from Taobao Alliance, but it ’s still somehow basic, and it has a stable income of several thousand yuan a month, which is more than most workers Are much stronger.
While using a stable income to continue living, while re-opening a new store, although will work harder, but the income will not be affected.
It ’s not easy for people like Dong Shaoping to accept this reality, and how much pain, remorse, and anger they have experienced, I am afraid only he himself knows.
But even Dong Shaoping does not know that Taobao is not going to let him go.
The Taobao special anti-counterfeiting action has been quietly kicked off!
Just when Dong Shaoping tried to manage his Taobao store, he suddenly received a cold reminder from Taobao: "Your store has been dealt with by website [closed store] because of fake sales. For details, please click to view ..."
Dong Shaoping only feels a thunderbolt in a sunny day, closing the store? ! If the store is closed, would n’t it be necessary to get a few thousand yuan a month in income? !
Dong Shaoping's heart all mentioned his throat, he quickly opened the link to the details, and went in to take a look. The whole heart suddenly fell like an ice cellar.
First of all, the detailed content lists the evidence of his sale of fakes. Many of the brand-name clothes he sells are fakes, which is conclusive evidence;
Second, the details say that the measures taken by Taobao for his shop are to close the shop indefinitely. If you want to reopen the shop, you must give triple compensation to all consumers who bought fake goods. If you do n’t give it, It must be understood by all consumers who have bought fakes;
Consumers can find the "understand" option in the corresponding counterfeit orders. Click to confirm, then the seller is truly forgiven. If the seller sells a total of 1,000 fake and shoddy products to 800 consumers Then, if he does not want to lose three times, he must have 800 consumers click on all of them to confirm their understanding.
As with Dong Shaoping, the YY numbers corresponding to the counters, backends, and shops are all blocked, and sellers have no way to contact their buyers unless they still retain all shipments. Otherwise, as long as there is one less person, they will not be able to complete this arduous task of "understanding".
However, careful Li Mu gave them a quick window to get money for atonement, although they ca n’t see any Taobao sales records based on his previous fakes, but Taobao will automatically generate statistics for them based on their sales records For a total amount of counterfeit, they only need to transfer the corresponding amount to the designated Alipay account according to three times the total amount of counterfeit, and Taobao will compensate them to all consumers on their behalf. As long as the money is paid, the store can reopen.
Dong Shaoping also saw his "counterfeit data". Taobao determined that he had a total of 2364 orders for counterfeit sales, totaling 18959 yuan, and the compensation was calculated by three times. He needs to pay 56877 yuan in compensation. When the shop reopens, the money must be paid in place.
The profit of selling fakes is high at although, but it is also impossible to achieve zero cost, so even double the compensation is enough for them to have a headache. Triple the compensation is simply killing them!
Dong Shaoping is completely desperate, he has made Taobao until now, the net money he made is a total of 20,000 or 30,000, and the final deposit is 10.000 Yuan, but it needs to pay a huge amount of 56877 yuan to reopen it. This He couldn't get it out anyway.
This is really a leak in the house, and the bad things are connected one by one, so I do n’t give myself a chance to react.
After the store was closed, Dong Shaoping ’s income was completely cut off, and the most disgusting thing is that Taobao closed the back office and YY, and he did n’t even have time to organize a customer list. If you reopen the store, everything needs to be restarted. Start.
The pain and resentment in Dong Shaoping ’s heart are beyond description. The money is gone, the store is gone, and the future rice bowl is gone. I am almost back to liberation now.
Over the entire Taobao network, there are nearly a hundred sellers who have encountered the same as Dong Shaoping!
Among them, there are even sellers with high credit ratings and recommended by Taobao Alliance.
These sellers use their own special methods to sell counterfeit goods on Taobao. The usual monthly income is easily over 10,000. After being promoted by Taobao Alliance, some stores have reached hundreds of thousands of sales a day. The gold mine was suddenly blocked, and the owner was almost crazy.
After the sudden attack, Taobao stood up and announced its anti-counterfeiting actions to the entire network. Many although online stores were attacked and abused by counterfeit shopkeepers, but more relevant remarks were against this time The support and praise of the anti-counterfeiting operation. This fight has won the full support of all consumers and most sellers.
A consumer who has not bought fakes is not a victim of fakes, so he cannot be a user group that actively buys fakes, so these people unconditionally support counterfeiting;
People who bought fakes but knew fakes and bought fakes. although felt a little inappropriate about counterfeiting, but the thought that they might get triple compensation from Taobao for them, so they also changed Attitude, began to support this tough anti-counterfeiting method;
As for consumers who have bought fakes and do n’t know they are fakes at all, they are simply supporting their hands with counterfeiting.
As for sellers who never sell counterfeit goods, it is natural to see that those who do not follow the rules are punished with such severe punishment. Naturally, they are also very happy. The industry has been purified, which is a great thing for them.
The fight of Taobao soon caused huge influence in the entire network, and Boss Ma of LeTao also learned the news in a very short time.
When I first heard about this news, Boss Ma almost didn't have any confusion and hesitation, and my heart lighted up immediately.
This feeling is like seeing a glimmer of light in a dark environment. He knows that this is the light of hope in his heart ... r