Return To 1977 Chapter 1000: Become famous overnight

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In fact, the truth is very simple. The key lies in the "inconvenience" of instant noodles.

Currently, there is no manufacturer of disposable tableware in Beijing, so there is no solution for noodle tableware.

Often this thing can only be sold to passengers who carry empty lunch boxes.

In addition, hot water for instant noodles is also a big problem.

The capacity of the thermos is too small, making it impractical in a place like this.

The store has a large hot water vat specially set up for this purpose, with a switch underneath.

Insulation has become a new problem.

In addition, many tourists regard the hot water in this bucket as free drinking water and come to drink it.

In this way, if customers want to eat instant noodles, the water temperature is not enough and they have to queue up, which makes them feel particularly bad.

For this reason, Zhu Zhenfan was anxious. Tiantian and Duan Gang worked together on how to solve these problems.

He was arranged here by Hong Yanwu Mingsheng and Ansheng, and is the actual person in charge of the two stores.

As the saying goes, "A scholar dies for his confidant," he couldn't live up to Hong Yanwu's respect.

Don’t mention it, it turns out that almost everyone is a little smart.

The key is to see whether the pressure is enough, whether there is space for them to display, and whether they are willing to use it.

For example, Duan Gang took the lead in figuring out a solution to the tableware problem.

His idea was to replace the noodle bowl with a large glass jar from which "Polar Bear" makes pickles.

Not only does that thing have a wide mouth, it also has a lid, which is perfect for instant noodles.

And the cost of ready-made products is also low, only a dime each, and they can be recycled and used again and again.

You can definitely collect the deposit first and then return it to the customer after they finish eating.

It doesn't matter if you don't have chopsticks. "Yili Fast Food Restaurant" has plastic forks, and it's the same for eating noodles with them.

After his inspiration, Zhu Zhenfan also remembered that when he was preparing to set up the store a few days ago, the canteen always brought the solid alcohol and iron shelves when delivering meals to them.

It is used to set up a pot to heat soup. Although it is useless as a stove, it can be used for heating and keeping warm.

In addition, this thing is not like a gas tank, which may explode, so it is relatively safe.

The railway station allows them to use it as long as fire safety is ensured.

So Zhu Zhenfan decided to simply move the hot water bucket into the counter in the future and use this method to maintain the temperature.

If a customer buys instant noodles and the salesperson makes them, boiling water can be used reasonably.

It has to be said that once inspiration starts, it usually keeps coming back.

The two of them chatted through each other, and even thought of using bone broth to make instant noodles from the "restaurant internal welfare" of using broth to cook noodles for night shift workers as a late night snack.

And they also realize different ways of eating through various soup combinations.

For example, boiling water to soak a pack of instant noodles costs 25 cents, which is the original retail price.

A pack of instant noodles soaked in bone broth or chicken broth costs four cents, and comes with pickles.

You can choose from diced dried radish, pickled potherb, and shredded spicy pickles.

There are also single-add varieties.

Half a braised egg costs 8 cents, and a whole braised egg costs 15 cents.

Polar Bear’s own canned lunch meat costs 25 cents per serving.

Polar Bear’s own canned braised pork and braised duck cost 35 cents per serving.

The "Wu Fang Zhai" braised pork, barbecued pork, and white chopped chicken bought from outside cost 50 cents each...

In this way, details are constantly being added and perfected, and everything suddenly becomes clear.

In their uncontrollably excited discussions, the "Master Xiong Bone Soup Instant Noodles Fast Food Restaurant" that should never have existed gradually took shape.

There is no doubt that since everything is ready-made, there is no need to wait and the speed is fast.

And it can provide tourists with a variety of rich tastes while being frugal.

Their idea is so in line with the needs of travelers that it is very close to the modern fast food model.

Especially in winter, after finishing the noodles, I finish drinking the delicious bone soup.

You can sweat a whole forehead, quench your hunger and thirst, and feel comfortable. How can you not be popular among tourists?

And what a coincidence, Zhu Zhenfan and Duan Gang actually started trying this new business method on December 27.

Who would have thought that the "Master Xiong" brand would become popular within two days after the commercial aired.

Coupled with the unique location advantage of the train station, the advertising posters of Chen Peisi and "Red Leaf" are still prominently posted in the store. With the right location and good location, it is inevitable that the store will become a big hit.

In fact, the "Master Bear" craze brought about by TV advertisements has not yet subsided. A newspaper reporter who came to the train station to see someone off discovered the uniqueness and news value of their operation.

So shortly after New Year's Day, a report titled "A Pack of Master Bear, Convenient and Heart-warming" also appeared in the newspapers.

In one fell swoop, Zhu Zhenfan and Duan Gang were described as industry models who "dedicate themselves to tourists and serve the most gloriously", making them a big hit.

Even Hong Yanwu was deeply surprised when he learned about it and praised the simplified version of "Japanese noodle soup" they invented.

There is no doubt that his soldiers have really been brought out.

At least these two guys are a bit like real managers...

In short, with the smell of "Master Xiong" instant noodles everywhere in Beijing, we waved goodbye to people in 1984.

Everything looks so perfect, everything looks so happy, and there seems to be nothing to worry about.

But there is a truth that must be understood. Good fortune and misfortune depend on each other, and the ups and downs alternate. They are often mixed together.

Just when the flowers are blooming, danger may have begun to lay hidden dangers.

Just like this year Apple launched the Macintosh computer.

Like Michael Dell deciding to start his own computer company.

Like Sandy and Leonard, a couple who signed up for Cisco Systems with five dollars, they are studying how routers share information.

These normal business behaviors are actually brewing an epoch-making business reshuffle.

However, the world situation is still intertwined under the clouds of the Cold War.

The situation between North Korea and South Korea suddenly became tense again as a gun battle broke out in Panmunjom.

The battle between the United States and the Soviet Union intensified due to the boycott of the Soviet Union's participation in the Olympics and the promotion of the "Star Wars" project.

But history will prove that these seemingly visible disputes will not actually trigger actual military conflicts.

In fact, on the last day of 1984, a plane from across the ocean brought the business representative of Nabisco, an international biscuit manufacturer, to the Capital Airport.

Similarly, no one regarded this foreigner who wanted to establish a joint venture as a dangerous person.

But he is just such a gentle-looking man with a big nose wearing glasses.

But he is the first person in the food industry who wants to invade the market of the capital of the Republic and regards local established state-owned enterprises as prey.

The hunting target he is eyeing is "righteousness".