Return To 1977 Chapter 1054: Many benefits
lnmao.org, the fastest update to return to the latest chapter of 1977!
The reason why Hong Yanwu is too lazy to argue with Gao Ming is actually because he is busy.
Although he is not completely free from vulgar taste, he is a person with a fulfilling life and an important position.
In both public and private matters, at home and outside, Hong Yanwu was busy all the time.
Even after returning to Beijing and handling the beginning and end of his trip to Jincheng, he would not be able to enjoy too much leisure.
Then if you can't even do serious things.
Of course he would not waste his time on meaningless things.
For example, in September, Hong Yanwu focused his energy on public welfare undertakings.
September 10th this year is the first Teachers’ Day in our country.
Hong Yanwu has been thinking about it ever since he read in the newspaper that the top leaders of the country attached great importance to it and that the capital was going to hold a grand rally to celebrate.
He then planned a free donation charity event and took the initiative to contact the district education bureaus of Xuanwu and Chongwen districts.
I hope to take advantage of this trend of "respecting teachers and valuing education" to hold a free donation condolences event.
To put it bluntly, the specific content is that "Polar Bear Service Company" is a caring enterprise under the banner of thanking teachers for their hard work and dedication.
We will give a box of soda and a dozen instant noodles to all primary and secondary school teachers in the two districts as a token of sympathy.
When it comes to the benefits of this activity, there are too many, and they are far more than just a good reputation on the surface.
First of all, Hong Yanwu knew clearly that the education industry would rapidly develop into an extremely profitable industry in the future, with unlimited business potential.
Since the main consumer group of "Polar Bear" is children, his own "Pipilu" and "Lu Xixi" are destined to develop into professional children's commercial brands.
So whether it is public or private, it is very necessary for him to have a good relationship with the education department.
Because once I gain the favor of the educators, I will have the cooperation and help from the Education Bureau to the school.
It will be too easy for him to make money from his children in the future.
Not to mention anything else, in the future, we will contract the school canteen and undertake the business of nutritious meals.
It would be enough for "Polar Bear Service Company" to get involved.
The direction and content he can cooperate with the education department are broader.
Stationery, food, clothing, entertainment, training... there is so much room for imagination.
This is called long-term strategic layout.
As the only person who can foresee the future, it would be foolish for him not to seize the education channel, a high-quality business channel that no one has ever discovered.
Secondly, this donation and condolence activity is a social welfare activity.
If you use this method to create a soft advertising and promotion campaign for "Polar Bear" products.
It is not only conducive to the shaping of the corporate image and brand image of "Polar Bear", but also contributes to Shui Qing's career, adding new honors and work achievements to her.
In addition, don’t forget that the factory location of “Polar Bear” is in Chongwen District, and its key business scope is directly at the Beijing Railway Station.
When something good happens, the first thing to think about is the text area. This is called reciprocating a favor.
Satisfying the district will be beneficial to future work for both the factory and the service company.
Almost in the same way, Hong Yanwu can also pretend to be a public servant for personal gain, and satisfy his extra selfishness by the way.
You know, the children of the Hong family all go to school in Xuanwu District, so of course the relationship with the school should be as good as possible.
Furthermore, Hong Yanwu’s two head teachers, Chang Xianzhang and Gu Lingye, both teach in middle schools and primary schools in Xuanwu District.
It's Teacher's Day, so of course he has to do something for his teacher.
I think he wanted to take this opportunity to give the two class teachers a hard time.
Then whether it is the bureau leader or the school leader, most of them will take more care of Chang and Gu in terms of room assignments and professional titles.
As for the cost of this matter and the actual results achieved, it is extremely cost-effective.
Why are the activities only targeted at two districts in Nancheng for "pilot" instead of being rolled out across the city?
This is because Hong Yanwu took into account the financial pressure that the "Polar Bear Service Company" would bear due to the construction of the "Polar Bear Building" from the beginning.
He knew very well that if it was a city-wide situation, he would have to offer condolences to 100,000 teachers.
In these two districts, there are almost more than 20,000 people, which directly saves 70% of the cost.
In terms of products, "Polar Bear Soda" and "Master Xiong Instant Noodles" are both self-produced products.
In the eyes of outsiders, although it is a "lucky gift package" worth 16.6 yuan.
But the actual cost paid was only eleven yuan.
In this way, it not only looks generous, but also reduces the actual cost. It is definitely a cheap thing that kills two birds with one stone.
He calculated that if it did not exceed 300,000 yuan, this matter could be done.
In fact, even the money does not need to be paid out immediately by "Polar Bear Service Company".
Because the meat is rotten in the pot.
These things are from the factory, and Director Yang can help them in disguise without violating the financial system.
Delay this payment until the "Polar Bear Building" is built.
What financial burden will there be on "service companies"?
It's simply not too comfortable.
It just so happens that this time is the best time to win over people's hearts.
You know, although we have always advocated the slogan of attaching importance to intellectuals and education.
However, due to various reasons and limitations of objective conditions, the substantive treatment of intellectuals and teachers can only be implemented to a very small extent.
These slogans are pretty much just slogans.
Especially for primary and secondary school teachers engaged in basic education.
In society, it is a common view that "if your family has five buckets of food, you should not be the king of children."
No one takes primary and secondary school teachers seriously. They are almost synonymous with poverty, and nothing good can come close to them.
So Hong Yanwu and Shui Qing can think of their group and send them such substantial "warmth" on behalf of the "polar bears", which is to provide help in times of need.
It is easiest to inspire the goodwill and trust of educators.
Therefore, when the activity was launched, Hong Yanwu and Shui Qing not only received warm reception and cooperation from the cadres of the Education Bureau.
They were warmly welcomed and thanked at every school they went to.
People really regard them as good people with high moral standards and selfless dedication.
So much so that Hong Yanwu tried to make suggestions with the principals of several schools.
Tell me if you can jointly set up a specialized canteen on campus.
They can wholesale food and snacks to the school’s “Polar Bears” and “Yili” at discounted prices.
Good feedback was received almost on the spot.
Not only the cadres of the Education Bureau said they should support it, but many school leaders also expressed great interest.
This means that in a very short period of time, Hong Yanwu and the others can easily lay out an exclusive retail channel for "Polar Bear".
This will provide students with safe breakfasts and snacks.
Schools can also make a certain amount of profit by selling them to teachers and students.
In this way, "business-study linkage" will be truly realized.
Let’s put aside the meager profits. The key point is that it is of great significance to penetrate into the school.
If there are other aspects to cooperate with in the future, it will be a natural thing to get twice the result with half the effort.
To put it bluntly, as a famous saying put forward by a great man last year, "education starts from childhood."
For Hong Yanwu, this sentence has changed to "clients start from babies".
But at this point, the above benefits are still not enough to fully demonstrate Hong Yanwu's shrewd calculations.
The best thing about him is his extraordinary vision for identifying the general trend and adding sufficient news materials to the soft advertisement.
In the end, we spent a small amount of money to do big things and achieved an all-round three-dimensional bombing advertising effect.
Ganqing took the lead as the only company in Beijing that responded to the "respecting teachers" initiative with concrete actions.
Polar Bear’s unique donation and condolence activity itself has a strong news element.
In addition, the education bureaus of the two districts attached great importance to it. Not only did they report it to the general bureau, they finally alerted the city government and attracted a senior official to participate.
As a result, this completely scratched the "itch" of the media,
The standard and scale of news reports are constantly improving due to the spontaneous pursuit of journalists.
On the 9th and 10th of Teacher’s Day, not only the Beijing Daily, Evening News, Youth Daily, Juvenile News, Literary News, Cultural News and many other newspapers reported the relevant news of the event in important pages.
Even Beijing TV’s midday news and evening news gave one and a half minutes of special reporting time.
All in all, Hong Yanwu perfectly seized this opportunity to develop his career, paving the way for "Polar Bear" and his own career.
Even he himself did not expect that in the end, the news media would spare no effort to advocate and publicize the "polar bear".
And as an unexpected surprise, he also got a job as the head of a canteen in a primary and secondary school in the capital of the People's Republic of China.
This is not a real power or honor that everyone can hold.