Return To 1977 Chapter 1060: Follow the trend

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Hong Yi was happy too early, and his beauty did not last long.

Soon, his leisurely weekend was ruined by Hong Yanwu himself.

Ganqing Shuiqing pays special attention to the comprehensive quality of children.

She hoped that Shui Xiaoying could learn music and art in her spare time, so she discussed with Hong Yanwu to allow the child to develop in an all-round way.

Hong Yanwu supports this idea very much.

Naturally, he will not favor one thing over another and forget about his nephew.

So, he bought a Xinghai piano for Shui Xiaoying and Hong Yi.

We also hired a professional piano teacher from the Conservatory of Music to come to our home every weekend morning to give lessons to our two children.

Similarly, he also bought drawing boards and painting tools, and asked Xiao Heping to provide art enlightenment to his two children every weekend afternoon.

Now that's good, these two kids don't have to go anywhere on the weekend, their time is completely taken up.

Even on weekdays, they have to squeeze out part of their time to practice piano and draw.

There is no doubt that Hong Yanwu's kind words were simply a "misfortune" to Hong Yi.

He lost all his money to his grandma’s house.

And what depresses this kid the most is that his only schoolmate is a gifted child with super learning ability.

He still hasn’t memorized the position of Doremi on his own staff.

Shui Xiaoying can already play "Two Tigers" according to the piano score.

He was still shaking when he drew a ball with a paintbrush.

The plaster spheres painted by Shui Xiaoying can already distinguish light and dark gray.

Think about it, others are always a blooming flower, and you are always a weed root that gets stepped on. What does it feel like?

Studying with the prince has been carried out from school to home, which clearly shows that he is stupid and incompetent.

So my heart sank to the bottom, and my smile turned into crying without tears.

Even listening to the radio program sounds like irritating words.

"Children, the little mute has started broadcasting, tick-tick-tick-tick..."

However, fortunately, Hong Yanwu is different from most contemporary parents who only know how to make demands.

The humane thing about him is that there are rewards and punishments.

Since additional learning tasks are assigned, additional compensation will definitely be given.

This relatively fair material comfort finally made Hong Yi feel more comfortable and not completely disappointed in life.

To be specific, after learning painting from Xiao Heping every Sunday.

Hong Yanwu will definitely take Hong Yi and Shui Xiaoying to have a good meal at the "Polar Bear Restaurant".

Then a hello of soda popsicles and chocolate snacks.

The most important thing is to be able to enjoy the most rare and attractive high-tech entertainment for all the children in the world at that time - electronic game consoles.

In view of the new changes in electronic game arcades in society, Hong Yanwu also bought twelve arcade machines in the name of a service company and placed them in the center of the "Polar Bear Day and Night Food Store".

They are Elevator Fight, Plumber Brothers, Pac-Man, Three-Stage Rocket, Little Chef, Paint, Digger, Plan B, Red Dead Redemption, Pandemonium, Shark Hunt, and Space Invaders.

Almost all were the most popular games at the time, and they were original machines.

But it is fundamentally different from other commercial electronic game arcades.

Hong Yanwu felt that it was too shady to defraud children of their money with this thing, and it was just like bloodletting.

He feels pity for the parents, but also does not want to attract notoriety and ruin the image and reputation of the service company.

So he made the charter not to sell game console coins.

Instead, customers will be given free game coupons based on their spending at the "Polar Bear Day and Night Food Store".

Based on the standard analogy of receiving a free ticket when you spend over 50 cents, the more you spend, the more gifts you will receive.

Then the customer only needs to hand over the free coupon to the staff who specializes in caring for the equipment.

You can let your children experience electronic games according to the number of free coupons.

To put it bluntly, he used this as a commercial promotion method and disguised advertising, and used this method to increase sales to earn back the cost of the game console.

There is no doubt that this operation method of only giving away but not selling is much more kind than other game arcades that still make money less quickly.

Since the introduction of these fashionable gadgets, the daily sales of the day and night food stores have been rising steadily.

The children were attracted like little bees stealing honey, and the game consoles were fully used, making it extremely popular.

The adults did not object to this. On the contrary, under the background of those "black shops", they felt that the "Polar Bear" was particularly real, and they praised it from both young and old.

In addition, Hong Yanwu also stipulated that from Monday to Saturday, game consoles would only be open after school until 8 p.m.

And he also plans to print an additional batch of honor coupons and prize coupons at the end of the semester.

They are used as rewards for the top students in surrounding primary schools, and as prizes for cultural and sports activities organized by the service company during winter and summer vacations.

Thus, the service company can minimize the negative effects and completely eliminate the reputation of "inducing children to indulge and affecting children's learning".

This is even more true for the children of the Hong family.

Because Hong Yanwu knew how to teach students step by step and in accordance with their aptitude.

The reward standards he set are relatively realistic based on each person's own conditions.

Everyone can accomplish it through hard work.

Then the motivating effect of these game consoles on the children of the Hong family is not small.

Like Hong Yi, just to have fun playing "Pac-Man" and "Red Dead Redemption".

Finally, I passed the pinyin level by relying on rote memorization.

This made his parents finally feel relieved and no longer worried about their son's IQ.

And Shui Xiaoying also wanted to clear the "Plumber Brothers" and "Devil Village".

I am motivated to practice piano, learn painting and maintain the record of first place in the class.

Even Hong Jun was addicted to "Elevator Battle" after playing it once.

For this reason, he also regained interest in class ranking position.

After reaching a new agreement with Hong Yanwu.

He started studying immediately and planned to get 200 coupons in the midterm exam.

In short, managing children is the same as taming animals. A carrot and a stick are both effective.

Hong Yanwu relied on this skill to train all his children into obedient donkeys.

Whether it is Hong Jun, Hong Yi or Shui Xiaoying, they are all doing their best to study hard and make progress every day.

As for the end, we have to talk about mutton skewers.

Don’t think it was the compatriots (Weizu) who brought this exotic delicacy to the capital.

Using the hawking sound to make it bloom everywhere, it became popular all over the capital with an unstoppable momentum.

To be honest, in this life, for the "Manchu and Mongolian BBQ" created by Hong Yanwu himself.

These "authentic" kebabs not only fail to form an effective impact, they can't even confront or avoid them.

Because to be honest, the gap is too big, and they are not opponents at the same level at all.

First of all, Hong Yanwu occupied the first-mover advantage in Donghuamen Night Market.

Since the opening of Donghuamen Night Market, its unique and addictive taste and its brothers have come to support it.

In the entire snack street, he quickly became famous and stood out from many time-honored snacks.

Even the Beijing Evening News regarded his barbecue as social news.

Look for some historical expert to find out the origin and prove it, and give him a free blow.

So seeing his business taking off, Hong Yanwu, who knew the importance of the brand, wanted to keep this intangible asset that he had obtained without any effort.

He quickly registered an official trademark with his father's name through Song Guofu, and officially put up the signboard of "Hongji Manmeng Barbeque".

And in order to increase the sense of history, the signboard he hung was deliberately made to look like the plaque of the Forbidden City.

In addition to Chinese characters, Manchu and Mongolian characters are also added next to it as a supplement.

Looking at it, it looks more like that.

You know, people in the capital have a decent place to buy things.

Hong Yanwu's "Man-Mongolian Barbeque" has been operating like this, and slowly, it has become the only one in the hearts of many people.

When outsiders come, they want to leave, but there is no way.

As long as the price is not much different, many repeat customers will definitely eat Hong Yanwu.

What's more, Donghuamen requires a license, and those without legal operating procedures can't stay here at all.

So the business in this area has no impact at all, it is as stable as a rock.

Secondly, Hong Yanwu also knows how to manage and improve.

Dayi discovered traces of authentic roast mutton on the street, in order to retain the territory and gain the upper hand.

He also added "barbeque skewers" items to the "Polar Bear Restaurant" and "Hong Kee Wine Tank".

He mainly relies on these moves to win the competition.

The first is to reduce the size of the meat and turn large skewers into smaller ones to reduce the price.

The second is to implement discounts, buy three skewers and get one skewer free.

The third is to diversify operations, not just selling mutton skewers.

He also added roasted small kidneys, roasted chicken crispy bones, roasted steamed bun slices, roasted garlic, roasted leeks, and roasted potatoes.

You know, when the (Weizu) compatriots first arrived in the capital, the price they set for kebabs was 30 cents per skewer.

While delicious is delicious, the delicious combination of cumin and lamb is particularly addictive.

But because a pound of mutton cost one yuan at that time, a skewer of mutton was only one or two pieces of meat, and it was gone after a few bites.

The price is extremely expensive, and not many people are willing to buy this food.

To put it bluntly, if there are many people, it is better to have a plate of mutton fried with green onions to satisfy your craving.

If you want to drink it yourself, you can buy half a catty of peanut kernels for a pack of 30 cents.

So in order to save money, adults will basically not eat this.

Only children who are doted on by their parents, or who steal money from home to satisfy their cravings, are the main consumers of street kebabs.

Then an interesting conclusion can be drawn from this.

Children born in the 1970s in Beijing, their ability to eat spicy food was developed here.

Because adults in Beijing could not eat spicy food at that time, let alone children.

I can’t eat spicy food but I still have to eat spicy food. Why?

Isn’t it just to buy a bunch so that you can eat it slower and make happiness last longer?

Lest you be like Bajie when he ate ginseng fruit, he couldn’t control his desire and swallowed it in a few mouthfuls as soon as he got it.

Hong Yanwu’s methods are precisely based on price, so that the mutton kebabs can be reduced to two cents, making them appear not so expensive.

At the same time, it also provides a wealth of choices with the same hot-selling varieties as later generations.

If you have money, you can eat meat skewers, small waists, and crispy bones. If you don’t have money, you can also satisfy your craving with vegetarian food and vegetables.

Don’t forget, the varieties he added are all due to the rapid development of barbecue, and their deliciousness and enthusiasm have been proven by countless people.

As a result, the varieties, tastes and prices he sells have reached another level.

It can be served as an appetizer.

He has completely gotten rid of the shackles of people's consumption power, and even broke through the restrictions of consumer groups.

It is suitable for all ages, and everyone is rich and frugal.

How can someone else's business be of his size?

Everyone who encounters him will collapse at the first touch.

So there are only three places in the whole capital where there are no barbecue stalls at all.

That is Donghuamen Night Market, Furuli and Anlelin Road.

If you think about it, Li Gui actually crushed Li Kui, which can really be regarded as a small achievement in life that makes him proud.

However, it must be stated that he is in charge of business, but he does not welcome people to the capital.

As soon as cumin became more affordable, he had to raise his hand to welcome it.