Return To 1977 Chapter 1083: The beginning of the new year

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It is very different from the feelings of farmer brothers across the country and southern Jiangsu.

For the people living in the capital, 1986 is the beginning of the new year.

In fact, everyone really doesn’t have much experience with the improvements in material life.

Because the supply of major grains, oils, poultry, eggs, meat and vegetables has been released.

Other consumption changes are less important to most people.

This year, most families in Beijing have economic development goals.

I still rely on diligence and frugality to run the house and save enough money to buy the four major items.

As for the "three swords and one ax" in the catering industry in Beijing, they have begun to appear one by one.

There are also two American beef noodle kings who have entered the Republic and started competing for "authenticity".

For another example, self-selected shopping malls following foreign models began to appear in Beijing, and private bars and cafes began to appear.

Ordinary people, who would care about these things?

Of course, it is precisely because people’s abilities and goals are relatively single and limited in terms of material pursuits.

Then it becomes an inevitable choice to focus on mass cultural entertainment.

What’s more, television, the most powerful media carrier in the new era, has been basically popularized in our country.

With 600 million viewers, my country has become the country with the largest television audience in the world.

So for the programs and information broadcast on the TV screen.

I am afraid that there is no era that is easier for people to resonate with than this period.

This aspect was first fully reflected in the 1986 Spring Festival Gala.

Due to the 1985 Spring Festival Gala turmoil, Director Huang moved the Spring Festival Gala back to the studio this year.

As a result, the fourth Spring Festival Gala, which "brings order to order", has many exciting programs.

It has become a session that is truly and thoroughly recognized by the people of the country.

It can be said that it received sufficient praise, thus basically laying the mainstream framework for the subsequent Spring Festival Gala.

Secondly, being able to watch unfinished TV series in advance is also a great pleasure for TV viewers this year.

1986 was an important stage when my country began to adapt four major classical literary masterpieces into TV series one by one.

In order to strive for excellence, the main creators of TV dramas at that time would often test-broadcast unformed works for discussion by audiences across the country.

This was also a pioneering work that year.

So during the Spring Festival of this year, after the first eleven episodes of "Journey to the West" were piloted.

Six episodes of "A Dream of Red Mansions" were also piloted.

This not only gave audiences across the country a sneak peek but also made them hooked.

It also warmed up social and cultural concerns in advance, thus setting off a nationwide craze for "Dream of Red Mansions".

Thirdly, the Spring Festival temple fair that has long disappeared from everyone’s memory has begun to officially revive.

In 1985, in response to the needs of the people, Ditan Park was the first to resume the Spring Festival temple fair, which became a new start for modern temple fairs after the reform.

In 1986, the "Spring Festival Folk Flower Party Performance" in Longtan Lake Park was also resumed.

Suddenly, there were temple fairs in both the north and the south.

So during the three-day holiday of the Spring Festival, under the vigorous publicity on TV, radio and newspapers.

In addition to staying at home, ordinary people watch TV, eat melon seeds, play cards, and chat.

There are also new outdoor activities to choose from, which is to go to temple fairs with the family.

And it must be said that in this era, the Spring Festival temple fairs in Beijing were very different from the Spring Festival temple fairs of today.

Because first of all, it is not a temple fair for people across the country, but a temple fair that belongs entirely to people in the capital.

Old artists still inherit the tradition, the regional culture is particularly strong, and the temple fair is very authentic.

There will never be such a thing as selling rabbits at the Spring Festival temple fair.

Because everyone in the capital knew that it was a Mid-Autumn Festival thing, the seller could only feel contempt.

In addition, there will naturally be no fake Beijing-style snacks such as Old Beijing fried scorpions, Old Beijing Tianfu bean curd, Old Beijing crispy bananas, Old Beijing shrimp and eggs.

Secondly, when the government organized temple fairs and businesses participated in temple fairs, the starting point was still to facilitate and benefit the people.

I haven’t thought much about economic interests, let alone regard temple fairs as a place to purely make money.

Besides, the Price Bureau is in charge, so private vendors cannot go too far.

So not only are the prices reasonable, but there are also things you can enjoy for a few cents everywhere.

And the content arrangement is also very practical.

Cultural and sports activities such as Peking Opera, singing and dancing, qigong, acrobatics, martial arts, dragon dance, lion dance, and Yangko, as well as folk art performances, ancient colorful tricks, playing with Chinese flags, wrestling, and ventriloquism at Lao Tianqiao account for the majority.

On the contrary, there are relatively few stalls selling clothing, department stores, toys, snacks, etc.

It will never show up. After walking around for a long time, it was so crowded that I couldn’t walk.

But I only saw the same merchants, with nothing else to do but pay and get ripped off.

Of course, there are not only good things and bad things.

The only thing that was lacking was that the service facilities back then were poor and the service awareness was not strong.

The main thing that causes embarrassment and headaches for ordinary people is that it is too difficult to go to the toilet.

There are simply not enough toilets in the park.

The organizers could only make do by digging a hole in the lawn, burying mats, and putting up barriers.

But even so, the flaws do not hide the advantages.

The temple fair at this time is indeed worth visiting in terms of fun and content.

Needless to say, the children of the Hong family are not old or young.

Hong Yanwu would never fail to take them on a trip to see something new.

What’s more, given that the social impact of last year’s Ditan Temple Fair was quite sensational.

Hong Yanwu has already made arrangements for this this year.

He not only regards the Spring Festival Temple Fair as an important opportunity for external publicity and brand building.

I also want to see if there are any valuable traditional crafts that can be brought under my command for subsequent commercial development.

So even if it is to serve the company's official business or his own business, he must make a trip.

On February 10, 1986, the second day of the first lunar month, the weather was really nice.

The sky is clear, without a trace of cloud. The sun shines on the earth, driving away the chill of winter.

On this day, all the second and third generations of the Hong family came to the Ditan Temple Fair.

As expected, the place was crowded and very lively.

There are so many things to play, see, listen to and eat.

Everything is available, from food to toys, from puppet shows and foreign films to wrestling and flag-playing.

Especially the Beijing-style snack street is the most attractive place.

How beautiful and lively it is, you will know just by listening to his lyrics about counting treasures.

"Bamboo board, come and see, the altar here is really lively today. The masters from all walks of life are skilled in craftsmanship, and there are so many kinds of snacks. There are constant shouts from the sellers, and each one is louder than the other."

"Millet porridge, small bean porridge, donkey rolls, fried cakes. Aiwowo, fried sesame balls, fried dough sticks and bean paste cakes."

"Beef with soy sauce, haggis, roasted chicken, smoked duck and pig ears. Stir-fried sausage, rice porridge, fried noodles with oil (come) and grill them."

"Sugar triangles, mixed with jelly, sesame sesame cakes and jujube rice cakes. Guokui pancakes, beef tongue cakes, bean paste ramen noodles with sugar fire."

"Cold noodles, shaved noodles, noodles, tea, shaomai and trough cakes. Fried meat cakes, stir-fried dumplings, pot stickers and steamed buns."

"Manmeng barbecue is a fragrant white yuanxiao that is shaken by hand. It is as thin and crisp as a piece of paper, and the candied haws are taller than a person." "Popcorn, sweet-scented osmanthus candy, drunken jujube honey Tribute marshmallows. Flower beans, mini cakes, and small bowls of glutinous rice."

"Eight-treasure pickles and dried radish, pine nuts, melon seeds and orange candies. Frozen persimmons that cool your heart, and Kanto candies that you will never forget."

"What's more, Master Xiong's brand of instant noodles is so delicious that you have nowhere to hide. Hey, it smells delicious and eats deliciously. If you don't eat it, your heart will itch, and your heart will itch. ——Itchy! ”

Does it sound good or not?

Some people may think it is noisy, but to Hong Yanwu's ears, it is a wonderful sound.

Nothing else, because you can tell by counting the treasures from these few sentences.

His Manmeng Barbecue and Chef Xiong are the best brands, and they are hugely advantageous.

He didn't spend any money for this guy, but among the many snacks, he was the only one who even brought out his brand.

Can this not be beautiful?