Return To 1977 Chapter 1084: Surprise
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Hong Yanwu cannot but be beautiful.
For no other reason than to go into the "Beijing Snack Street" and have a good look, he is definitely the big winner at this temple fair.
The snacks under his command are not only the ones sung, but more were delivered to the temple fair this year.
But regardless of whether it is public or private, almost everything has to overwhelm the seniors.
His business is mixed among many authentic time-honored brands in the capital. Not only does it not show signs of decline, but it also has the meaning of being prosperous.
That’s an absolute boost, it’s a boost!
Let’s talk about the candied haws first.
Although there are several companies selling candied haws at the temple fair, no matter it is the large hawthorn sticks of Private Maltose.
Or "Xinyuanzhai" candied haws with brand bonus, but they can't sell as well as "Polar Bear".
Why?
Because first of all, it is better in workmanship and quality, which comes from the personal inheritance of "Zhang Dashao".
There are also cute little insects such as mantises, dragonflies and butterflies lying on the candied haws.
Whose sugar yam doesn’t have hollow holes and inlaid with eight treasure nuts?
No one else’s materials, patterns, and colors are as reasonable and clever as the “Polar Bear” combination.
"Polar Bear" and even ordinary candied haws are longer than other candied haws, bright red, round and "sugar style".
It looks extremely beautiful and cute.
It’s not like eating, it’s more like crafts, so who doesn’t love them?
(Note: "Tang Feng" is a thin piece of sugar on the candied haws. To throw the sugar haws, you put the candied haws dipped in sugar on the stone board and then pull it back until the sugar cools down.)
Secondly, they also excel in service and retail scale.
This year, the "Second Service Company" collapsed, and the retail group business was completely taken back by Hong Yanwu.
Nowadays, the sales staff of retail vehicles are all new teams trained by Hong Yanwu, and the service quality has been improved.
To put it bluntly, it has the guarantee of a state-owned brand, but does not have the stinky problems of a state-owned brand.
The sellers are all in white clothes, white coats and blue sleeves, and all of them are enthusiastic, clean and neat.
And "Polar Bear" lined up a total of ten retail trucks from the temple fair, which were spread throughout the park's main thoroughfares.
This will lead to a wide range of sales.
Most tourists will see the "Polar Bear" retail truck at a glance.
In the end, "Polar Bear" also has the natural bonus of Yang Weifan's "Candied Haw Lu" song.
The retail trucks all come with tape recorders.
As soon as the tape was played, "They say the candied haws is sour, and inside the sourness, there is sweetness..."
Isn’t this more attractive than anything else? Tourists fall in love with it just because of their popularity.
Anyway, as long as you buy "Polar Bear" candied haws, you won't look down on other brands.
As the saying goes, you are not afraid of comparing yourself with others, but you are afraid of comparing things with others.
That's awesome.
The only disadvantage is probably that the price is higher.
It doesn't matter, Hong Yanwu has already considered this.
He did not sell goods at the temple fair to deceive foreigners.
Of course there is no need to insist on such high prices anymore.
So he made corresponding adjustments.
Ask the production team to make the skewers smaller first, from ten to six, so that the raw materials will be saved.
In this way, if the price is discounted by 40%, it will be enough to meet the consumption level of ordinary people.
To put it bluntly, just like today's brand merchants, they use two completely different sales strategies on the Internet and in physical stores.
After talking about the candied haws, we can go and see the "Donghuamen Night Market Snacks" group led by Master Pang.
It's not a bad thing to say, it has also made a name for itself here.
Because despite the fact that they occupy six consecutive stalls, it is not just about scale and superficiality.
Food quality and operational professionalism are what they truly rely on.
You know, Master Pang and the others don’t have their own physical store like other snacks.
This is what people do at Donghuamen Night Market every day, and most of them do it in the dark.
That’s why in such a simple environment, they can be said to be at ease and truly professional.
It is different from other stores which are somewhat uncomfortable and the food quality has declined.
The quality of the food they cook is constant, especially the "Mujiazhai Fried Dumplings", "Gold-wrapped Silver Egg Fried Rice", "Yao Shao Shao" and "Shaobing with Big Meat" are the most popular.
These four items are also the best-selling main items at Donghuamen Night Market.
The taste is no worse than other old restaurants, and it is enough to support a snack bar.
The most amazing thing is that not only did they move quickly and quickly, they also surpassed the times and used convenient lunch boxes and disposable chopsticks.
Others sent away one customer, while the assembly line here sold three of them.
Other families may be worried about the lack of supply of bowls and chopsticks, but here they do it smoothly and without any delay.
It all comes down to the fact that the new factory of "Polar Bear" Dabeiyao has been put into operation.
As the first and only disposable tableware factory in Beijing.
In addition to supplying "Master Xiong", the first batch of products they produced were supplied to Donghuamen Night Market.
This is called complementing each other.
So although the sign "Donghuamen Night Market Snacks" is a bit too subtle to hang.
Although the left side is "Wonton Hou" and "Small Intestine Chen", the right side is "Explosive Belly King" and "Li Ji Shui Boiled Sheep Head".
Ke Pang, a group of master chefs, runs a stall that is the closest to the modern fast food business model.
That depends on the enthusiasm of the crowds and the level of customer satisfaction.
Compared to the surrounding time-honored brands, they are really even better
However, don’t look at Tanghu Lu and Master Pang’s fire skills.
But compared with "Manmeng Barbeque" and "Master Xiong Instant Noodles", it's not that interesting.
Because when it comes to fire, it comes to red.
In the snack street, eating these two kinds of food is the best among all the others, and no one can compare with it.
There were so many people lining up in front of these two stalls that they could crowd out the customers at other stalls.
It was surrounded by three floors and three floors, which not only made the surrounding stall owners and customers smile bitterly.
Even if Hong Yanwu wanted to go in and get some for his children to try, he couldn't.
Why?
It is said that these two things are unique and taste good.
Speaking of these two things, one has a skewer and the other has a cutlery. On the one hand, it is convenient to take food.
What’s more important is that these two kinds of food have an advantage that no one can match, and that is the advertising bonus attribute of celebrity effect.
And the people who advertise for them are all the same popular celebrities.
That is the most popular sketch actors at the Spring Festival Gala, Pace and Hongye.
You know, in 1986, Chen Peisi and Hong Ye’s sketch was "Mutton Skewers".
So in view of the special relationship with them as brothers.
The few people who practice stalls under Hong Yanwu are even dressed in the costumes of Chen Peisi and Hongye on the Spring Festival Gala.
The photos of Shichen Peisi and Hongye that were developed during the TV station's rehearsal sketch hung on the stall.
As well as the stills of the second "Two Son Series" movie "Brother's Situation" that they have just completed this year and will be released soon.
It’s a coincidence that this movie was filmed by Chen Peisi and Hong Ye at the Manchuria Barbeque Stall in the Donghuamen Night Market.
And the two of them happened to play self-employed people selling mutton skewers.
So amidst the fragrant smell of barbecue, a tape recorder loudspeaker kept spinning.
In addition to playing the lines in the sketch, there is also the singing voice that Chen Peisi used casually when competing with the Uighur brothers in the movie "Brothers".
"Ah - grilled mutton skewers! Movie star, try our buddy's mutton skewers, stingy, try it! Grilled mutton skewers! Pass by this chef, try our grilled mutton skewers Come on!"
"Mutton skewers, mutton skewers, my brother's mutton skewers are fragrant and fresh. You can buy a skewer for 20 cents. It's not delicious and you don't need to pay for it. Girl, your face will be red after eating it, kid, your face will be red after eating it. Yoyoyuan..."
Okay, now I still remember the lines from the skit about Coca-Cola.
After a while, it was refreshing again. Chen Peisi adapted the aria from "Selling Rice Balls".
This really captures the celebrity effect, and the promotional products are also used to promote the movie.
Think about it, how busy is this stall?
The same goes for Master Xiong’s instant noodles.
In the 1986 Spring Festival Gala, HIA had a small gag program.
It is a little magic show "Changing Noodles" performed by Chen Peisi and Hongye, who assisted Feng Jing and Jin Yun.
The relevant plot design is because Chen Peisi had sequelae caused by "Eating Noodles" in the 1984 Spring Festival Gala.
Every time he sees ordinary noodles, he feels sick, so he claims that he only eats instant noodles now.
So the magician quickly pulled out a large ball of "Master Xiong instant noodles" from his mouth.
Chen Peisi was surprised, and when he took a closer look, he realized that the magician had removed the sleeves of his sweater and used them as noodles.
In addition, due to the commercial time for the pilot TV series during the Spring Festival, the TV commercial shot by Chen Peisi and Hong Ye was also broadcast again.
So under the stimulation of this double advertisement, the current "Master Xiong" has almost become a New Year's product sought after by the people.
In fact, it is not just the "Master Xiong" stall at the temple fair that makes people unable to walk around.
Or maybe the "Master Xiong Instant Noodles Chain Store" that is still open at the train station is selling like hotcakes.
In fact, as long as there are stores selling Master Xiong instant noodles in Beijing and Tianjin, the products are always sold out.
There is no doubt that this is the real business winner.
It is absolutely certain that when I get to work after the holiday, the latest sales data will definitely make Director Yang smile from ear to ear.
Of course, I still have to say something at the end.
It’s not that just because the things Hong Yanwu sent are good, he can’t stand out from others at all.
There are so many old craftsmen and time-honored brands here. No one can be invited here without a little bit of housekeeping skills.
Not long after strolling in this snack street, Hong Yanwu encountered two things that made him overjoyed and dreamed of.
First, the tea soup from the time-honored "Juyuanzhai" outside Qianmen has appeared again.
The boss of this business, Mr. Ma, must be 70 this year.
I came here with a son and a grandson. This time I came to join in the fun in the name of a private trader, hoping to make some money to supplement the family income.
The signboard looks very crude at first glance, but the two-hundred-year-old large copper kettle personally controlled by the old man is definitely majestic. ,
Not to mention anything else, Hong Yanwu's eyes were immediately attracted by the shiny copper light inlaid with two golden dragons from such a distance.
So a group of them, including men and women, dragged the child and walked forward to meet him.
After taking a closer look at the font size, I discovered that it was actually the business owner of the "Yanmei Zhai" that Hong Lucheng often mentioned in the past.
This is a reminiscence of old times, of course it is affectionate.
As a result, after the next generation of the Hong family asked Mr. Ma how they were doing on their father's behalf, everyone got a bowl of tea soup for free.
In the mist of steam, it rushes high with the hanging pot.
The bowls of sticky, thick, and faintly fragrant tea soup, almond tea, and lotus root starch really did not disappoint.
In addition to the delicious and sweet tea soup, there is also a fresh and simple atmosphere of grains, which gives people a sense of intimacy.
What’s even more enjoyable is the cold wind blowing, and it’s really refreshing to drink such a bowl of hot tea.
It’s so refreshing that it’s not just your digestive system, but also your entire skin!
So all the boys and girls of the Hong family were smiling and praising the food.
And shopkeeper Ma and his family are also happy to meet a noble man.
Because Hong Yanwu and Shui Qing knew that their living conditions were not good when they looked at the old shopkeeper's patched cotton clothes and trousers.
After asking about the situation at home in detail, I decided on the spot that after the new year, Ma Yuan, the grandson of shopkeeper Ma, would be transferred to the "Polar Bear" halal canteen to make tea soup.
The official staff establishment and wages are the same as those of Hong Yanwu and Chen Liquan, and they are calculated directly as fifth-level cooks.
Are you not happy that the problem of the third generation of the Ma family being unemployed at home has been solved?
It’s hard to overstate how grateful I am.
Hong Yanwu is also very honored.
Because he got an unexpected gain unintentionally, he had saved himself another snack ace.
If not, the "Juyuanzhai" erasure of all traces from history may be just around the corner.
From this aspect, it is actually a good thing.
As for another thing that surprised Hong Yanwu, it must be the "Chrysanthemum White" from "Renhe Winery".
Because the Hong family kept a large wine vat, Hong Yanwu heard his father and uncle mention the good wine that was extinct in the capital when they were drinking.
For example, there used to be the famous "Three Whites" in Jiujing, namely Lotus White, Chrysanthemum White and Qingwangfu Brewing White.
Among them, lotus white and chrysanthemum white are products of the former royal wine workshop "Renhe Hotel".
The beauty of this wine is that it is made from more than 20 kinds of Chinese herbal medicine. It has the effect of improving eyesight and clearing the liver, and making white hair turn black.
It is clear and sweet, with a floral fragrance and a very good taste. It is not like ordinary medicinal wine, where the medicinal smell often destroys the taste of the wine.
Even its medicinal efficacy has been recognized by Shou Jingfang.
What he said about the wine's efficacy was probably true.
Because not only did the prescription circulate in the palace, but his father also drank chrysanthemum white all year round.
It is true that I have neither presbyopia nor gray hair.
You can imagine how happy Hong Yanwu was to see the legendary wine that had been discontinued for twenty years come back into production.
In his previous life, due to his ignorance, he had never even heard of this kind of wine.
This is a good time to pass.
After asking again, well, it’s only two yuan and a half a bottle, so what else is there to say?
I talked to the person in charge directly on site. Ask the manufacturer if he can give you an ex-factory price and arrange the car for delivery.
He wants to order 1,000 boxes from the "Polar Bear" Service Company, 600 boxes from the "Longkou Village Handicraft Factory", and 200 boxes from the Hongji Wine Tank.
Look, this is not a temple fair, it is a gathering of people picking up leaks.