Return To 1977 Chapter 269: Market experience
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The idea has taken shape. On the night of February 15th, as soon as he went back after drinking, the half-drunk Hong Yanwu couldn't wait to start preparations.
He didn't do anything else. First he asked his father for a copy of that day's "Beijing Daily" and studied it.
In those days, there was an advertising area at the bottom of the fourth (last) page of the Beijing Daily. Its main content is movie advertising.
In addition, a small number of advertisements for theatrical performances, sports competitions, and TV programs are also published. But there must be no commercial advertising, which was not allowed in those days.
The first ones in movie advertisements are usually documentaries about great leaders meeting foreign leaders, which are actually supplements to feature films. Others should indicate the screening times and times of various feature films today and tomorrow.
Some movies that are reserved or sold out, although they have lost their meaning to readers and audiences, will still be printed and marked with the words "full" or "full".
So as long as you hold this newspaper in your hand, not only can you see all the theaters in the city at a glance, but you can also get a general idea of the screenings and ticketing status of different films.
Hong Yanwu first roughly counted the number of theaters and felt very satisfied.
Because according to the newspaper, there are only thirty theaters of all types in the city that sell tickets publicly.
Among them, Dahua Cinema, Changhong Cinema, and Star Cinema in Dongcheng District; Capital Cinema, Red Mansion Cinema, and Shengli Cinema in Xicheng District; Huashi Cinema and Tiantan Nanli Cinema in Chongwen District; Zhonghua Cinema, Daguanlou Cinema, and Guang'anmen Cinema, Ziguang Cinema and Jinsong Cinema in Chaoyang District, and You'anmen Cinema in Fengtai District are "specialized cinemas".
And Jixiang Theater, Huaxia Children's Theater, Dongsi Workers' Cultural Palace, Xidan Theater, Geological Auditorium, Chongwen Theater, Chongwen District Workers Club, Zhushikou Theater, Caishikou Theater, Tianqiao Theater, Jingcheng Workers Club, Lianhuahe Theater, Shuguang Theater and the Workers’ Cultural Palace of Chaoyang District are “concurrently operating cinemas”.
One of the most gratifying things is that among all districts, Xuanwu District has the largest number of cinemas, with a total of eight. Moreover, several cinemas belong to the sphere of influence of "Little Suanzao", "Hongye" and "Xiao Leizi".
This cannot but be said to be a great convenience for Hong Yanwu's upcoming "vote scalping business."
That's it, after a night of careful consideration. On the morning of February 16, Hong Yanwu took Chen Liquan, "Xiaobaizi", "Xiaowives", "Little Cheese", as well as "Naughty", "Chopper", "Shunzi" and "Sanbengzi" together. All mobilized.
Not only did he ask these men to go to various theaters in Xuanwu District to watch movies, he also asked them to come together at night to summarize their personal experiences and knowledge.
What he is most concerned about is the number of seats in each theater, seat arrangement, movie attendance, movie ticket prices and the pre-sale date of new movies!
In those days, movie tickets were mainly divided into three parts. Supplementary ticket, queue number (this part also includes a red and blue stamp with the show time), and the increased price (the original ticket price is 10 cents or 5 cents, and the ticket end is the increased price, starting from 15 cents, 5 cents One mark per cent).
Just from this small ticket, which is less than a stick long, a lot of information about the theater can be revealed. However, since there is no unified plan, the specific situations vary greatly.
For example, all theaters now have odd and even numbers. But at that time, there were both odd and even numbers and numerical numbers. For example, the first row on the ticket in the Planning Commission Auditorium was actually the last row.
So it is very important to find out the number of seats and arrangement of each theater. The number of seats directly affects how many tickets you can get. Good seats that are naturally centered will also sell for more than seats on both sides of the aisle or next to the toilet.
The attendance rate of a movie is mainly based on different shows of the day. If you understand the general situation of each session, you can know which period of tickets is the most profitable.
As for the price of the videos, they are basically the same. There are two fares for students and adults. Student tickets are 10 cents (5 cents for winter and summer vacations), and adult tickets range from 15 cents to 25 cents. But the prices of new movies and old movies are different, so there will be a price increase.
But when it comes down to it, among all the information, the pre-sale date of the new film is the most critical and core point.
This is because there were so many people who wanted to see the movie back then. In order to solve the problem of extreme crowding before each screening, cinemas have adopted the method of pre-selling movie tickets.
Viewers can buy afternoon tickets in the morning and tomorrow morning tickets in the afternoon. Even for popular movies, you can often buy tickets a few days or even ten days and half a month in advance.
On the bright side, the pre-sale ticket system not only facilitates the maintenance of order, but also greatly reduces the probability of spectators missing out. But from another perspective, since there is enough time to operate, the behavior of "reselling movie tickets" has the greatest opportunity.
It should be said that the requirements for these investigations put forward by Hong Yanwu to his subordinates were not high, and basically anyone with some education could complete them.
But we must also know that people who were delayed by the "movement" back then had a very limited amount of ink in their stomachs. Therefore, most people feel dizzy after listening to it, and they really have no idea how to complete the task.
Fortunately, Hong Yanwu had anticipated it and distributed the forms he had prepared in advance to everyone. The grid is briefly outlined above, and the items are written. All you need to do is fill in the content. Most of it can be done with numbers.
The only additional request he made was to remind everyone to buy seats in the last row so that he could bring back a map of the seats in each theater.
In this way, all the subordinates gained some confidence and acted accordingly.
On this day, strange things happened in eight theaters in Xuanwu District. At every ticket window, someone bought the movie tickets in the last row, and they were for all the movies that could be bought on that day...
It was already after nine o'clock in the evening when everyone met again. Still in the snack bar of the "Xinfeng Restaurant" that was open in the evening, Hong Yanwu ordered a few cold dishes and treated everyone to drinks and wontons after a hard day's work.
To be honest, this day of non-stop movie viewing generally made everyone feel dizzy.
The worst thing was "Santengzi". He was so practical that he watched every show without any compromise, and even bought some sesame seed cakes for lunch and dinner.
If "Chop Knife" hadn't come to him in the last scene and stopped him in time, he would still be experiencing the seventh scene of "Big Waves" in the cinema. It is no exaggeration to say that he memorized at least half of the lines.
So he sat down and said nothing. He ate two bowls of wontons before he felt energetic enough to talk.
In comparison, "Little Wife" and "Little Cheese" are much more spiritual. The two exchanged venues in the afternoon, and in the evening they sold the tickets and had dinner together.
Of course, business was definitely not delayed. Because by this time, the situation in the theater they were responsible for had been figured out. As for the attendance of the evening games, since the tickets have been sold out, there will naturally be no other results.
Not to mention, everyone has completed their tasks well. Not only did Hong Yanwu have almost all the information he needed, but the specific situation reported back was also quite good.
To be specific, regardless of whether it is a working day, due to the winter vacation, basically every session can reach more than 90%. The midday show around 11:30 noon and the three evening shows after 5 o'clock are in the best condition, and they are all full.
It is difficult to buy tickets for the evening show especially after the afternoon. So there are really many people waiting at the entrance of the theater to transfer tickets. Most of them are men and women who go together, but this kind of opportunity is difficult to come across. There are more possibilities to watch "Night Fight at White Bridge" (night stand for free) and "Fighting Hero Bram" (without curtains, meaning no screening).
The tickets for "Little Wife" and "Little Cheese" were sold very smoothly, and they only tried to add an additional ten cents. This is because they only have one ticket in hand, and for couples, they still have to take risks. Go get another one. If the asking price is too high, people won't be happy.
As for the different films in the screenings, the impact is also there. For example, "Secret Drawing" and "Wild Fire, Spring Wind and Ancient City", young people are more interested in them. While "Song of Youth" and "Visitor from the Iceberg" are more attractive to young men and women, the most popular movie is the newly introduced Hong Kong movie "Three Smiles", which is an absolute classic and suitable for all ages.
But generally speaking, the shows outside working hours are all full anyway, so it doesn’t make much sense to investigate the differences. Anyway, if there are tickets, they will definitely be sold. At most, young men and women are more willing to pay more than teenagers.
The most important news is that starting next week, Daguanlou and Guang'anmen Cinemas will pre-sale a new domestic movie called "The River Runs", and it will be a three-hour episode. piece. Because I heard that the image of a great leader and prime minister will appear in the film. So today I saw a lot of people coming here to inquire.
By this time, Hong Yanwu was completely relieved!
That’s right! Facts have proved that his judgment was absolutely correct!
The people’s thirst for culture is so great that movie tickets are indeed in short supply!