Return To 1977 Chapter 531: Life changes
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The last thing is that no one can control it, and it happens under the combined effect of the trend, that is, "reform and opening up, advertising first."
That year, on January 14, "Jinmen Daily" took the lead in publishing a ten-square centimeter commercial advertisement "Blue Sky Brand Toothpaste" of Tianjin Toothpaste Factory on the third page, firing the "first shot", and on January 28 On the same day, Shanghai TV Station broadcast the first commercial in the history of Chinese television, "Ginseng Gui Tonic Wine". After the "second shot" was fired, a "continuous fire" was fired after the wind blew to the capital.
First, the "Worker Daily" used a full-page advertisement for electrical appliances from Tokyo Shibaura Electric Co., Ltd., and then the "Guangming Daily" published an advertisement for Japan's Olympus products. Later, even the People's Daily, the party organ, published more than half of its page advertising geological instruments.
From the end of 1978, "China Television", which no longer enjoyed the full central fiscal budget and was replaced by "difference subsidies and retained balances", successively independently broadcast "Citizen Watches", "American Westinghouse" Advertisements for "Si Electric Appliances", "Capital Auto Service Company" and "Hebei Jixian Radiator Factory".
As of September, commercial advertisements appeared in almost all major newspapers and publications in the capital as people followed suit. "China Television Station" broadcasting commercial advertisements has become a daily business. As the most influential media at the time, the National People's Broadcasting Station also began to follow up and established a team dedicated to organizing advertising business. It is planned to cancel the "new product introduction" column that was originally free of charge and discuss how to charge advertising fees.
Even outdoor advertising has reappeared on the streets of Beijing.
First, considering both commercial and transportation considerations, the Beijing City Government moved the Democracy Wall behind the Xidan No. 38 Bus Terminal to Yuetan Park, and the original place was directly converted into an "advertising wall."
Some famous brands such as "Swiss Rado", "Citizen Watch", "Nescafe Coffee", "White Cat Laundry" and "Venus TV" have successively chosen to place advertisements here.
Ten billboards were erected at the south entrance of Wangfujing Street in Beijing. Some of the pieces were modified using the original quotation cards. It was easily divided among six domestic companies and four foreign investors.
It is worth mentioning that because outdoor advertising images at that time were all hand-painted, the images of the project undertaken by Jingcheng Art Company were quite sophisticated, which also added new attractions to Wangfujing Street, attracting passers-by to watch.
In this case, "Citizen leads the new trend in watches and clocks, and its quartz technology is world-renowned", "will contribute to Sino-Japanese friendship with its excellent electronic technology", and "Coca-Cola adds laughter" have become this It was an advertising slogan that impressed many people during this period.
It should be said that although the form of advertising during this period was extremely simple and there were not many channels, because it was the first year of the great recovery of my country's advertising industry, the advertising effect was extremely significant, and various advertised products were easily It became popular and sales surged. This has also led to more and more manufacturers becoming aware of advertising.
Especially with the continued introduction of popular songs from the outside and the National Broadcasting Administration's call to "launch TV series", televisions and tape recorders have become people's most urgent yearning for new home life.
Following the objective laws of cause and effect, all political and spiritual things will be transmitted to actual behavior. Under such circumstances, people's livelihood is destined to undergo great changes.
For example, "Tang Xin'er", who has started to prepare various wedding items, has been greatly influenced by advertising, and has begun to recognize brands when buying things.
"Double Happiness Brand Mosquito Net", "Snow Lotus Cashmere Sweater", "Sony Electric Appliances". Anyone who has seen the advertisement has become her first choice for shopping. It was useless even if Hong Yanwu pointed out to her that "advertising brainwashes people and cannot improve product quality, but will increase product prices."
But fortunately, advertising also has a positive influence on them. They enjoyed the success and took advantage of it, and their income from electrical appliances increased steadily.
In September, the monthly income from electrical appliances reached more than 50,000 yuan for the first time. After the National Day, he, "Tang Xin'er" and "Cier Mei" each received 15,000, and even "Two Head" and his group received more than 5,000 in dividends.
Coupled with the more than 60,000 yuan from the theater box office, Hong Yanwu and Chen Liquan's income that month was only 80,000 yuan.
In addition, some people around Hong Yanwu also suddenly became busy.
For example, the supply of fabrics has also improved as society as a whole has become more and more eager to pursue external beauty. Everyone has transferred their interest in buying crochet thread to make curtains, tablecloths, pillowcases, and tea coasters by themselves in the past few years to the pursuit of new clothes.
Not only did it trigger another sales boom for sewing machines, but it also made clothing magazines like "Four Seasons Clothing" continue to sell like hotcakes, making it a new fashion for housewives in every household to buy their own fabrics and learn to make clothes from magazines. Tailor Su and his son have also become the busiest people in Furu.
The two of them often work overtime at work, and they can't take a break even when they go home. The queue of people requesting them to make clothes lasted for two months, leaving them overwhelmed.
The father and son have no choice. On the one hand, they try their best to find time to stay up late and catch up on work. On the other hand, they can only politely decline the new business that comes to them. If they really can't refuse, they can at most help with cutting, but sewing really can't help. I'm busy.
This situation has left the Su family full of fabrics, almost turning it into a specialized tailor shop.
But one thing is that these two men still insist on not taking money from others, they are just helping. Some people came here because they couldn't wait, and even offered fifty yuan for making clothes, but they all refused.
When Hong Yanwu found out, it was inevitable that he would feel sorry for them, so he advised him in private, saying that it was unfair for you and his son to light up the lamp and work hard in vain. Just make an offer, I think a thirty-year-old dress is quite suitable. By the end of January, you will still have a loss of 1,800 yuan.
But Tailor Su and his son were not moved at all. Tailor Su's reasoning is that it's not easy for everyone to live on wages. After finally saving some money to buy some materials to make clothes, they feel bad about asking for a month's salary less. In addition, it will cause trouble, and if it fails, it will become a "crime" again. Besides, if he really wanted to be paid to do the work, he would really look down his nose at thirty yuan.
Well, you are awesome, this is not enough for you! Hong Yanwu knew that he could not be persuaded, so he gave up.
But then again, this is inevitable. In this era, people really don’t dare to do things out of the ordinary for profit. The mental imprisonment for many years is too strong. In addition, everyone indeed values interpersonal communication and emotions above anything else, and their ideology is endearingly simple.
The same goes for the other way around. Even though Tailor Su didn’t accept the payment, the person who begged him was equally embarrassed. Boxes of good tea, cigarettes, wine, and snacks were delivered to the Su family at low prices, turning their home into a grocery store. At this point, all the neighbors in the east courtyard took advantage of it, and no one from the Hong family, Bian family, or Ding family was satisfied.
In contrast, Hong Yanwu, who has always been eating movie tickets, is really not that bad at all. He is taking advantage of the situation and corrupting his heart, liver and lungs.
Similar to the situation of Tailor Su and his son, there are neighbors Bian Jiangong and Hong Yanwu’s eldest brother.
Bian Jiangong has hardly had any rest since he went to work, except for taking Hong Yanwu and others out for a few times in the car. Why? Taxis are in short supply and money is so easy to earn.
Even the Capital Motor Company is constantly holding driver training classes and introducing new taxis. But there are only a few dozen people in each session, and they can't keep up with the rapidly growing number of foreigners and guests from Hong Kong, Macao and Taiwan in the capital.
However, being busy can be a blessing. Within two months of starting work, Bian Jiangong paid back all the money Hong Yanwu had given him to run work for him. Now his goal is to achieve the four modernizations at home by the end of the year.
They are all people with a father and a mother, and he is not happy to watch Aunt Bian wash clothes by hand again. I also want Uncle Bian to replace the zero-dozen "Mao San'er" with bottled wine. Besides, he has a brother and sister, and he has to start a family. In a word, if you are afraid of poverty, having a strong head is better than anything else. He really doesn't begrudge his little strength.
What's more, driving a car is much easier than driving in Inner Mongolia. What's the point of being busy and tired? When he saw those peers doing nothing while driving on the road, he felt only thankful and nothing else.
The reason why Hong Yanzheng is busy is because the completion of the first three projects has completely kicked off the improvement of housing for employees in the capital, and the popularity of Czech-style wine cabinets in society.
People's demand for furniture has increased, and skilled carpenters like him have naturally become popular. Many people came to visit me.
Of course, according to the understanding of people at that time, they were also obliged to help, and the only benefit was to mix a few meals of meat and wine with some tobacco and alcohol.
Hong Yanwu also tried to persuade Hong Yan to fight for the money, saying that it would be good for you and the master's family, and it would save everyone trouble. There was nothing to lose face. But his good intentions were not rewarded. He was also scolded by Hong Yan and scolded for being obsessed with money.
But it must be said that Hong Yanzheng, the eldest brother, really misses his brother. He tried his best to get a batch of wood from the educated youth who returned to the city from the northeastern forest area, hoping to build wedding furniture for Hong Yanwu and "Tang Xin'er".
That was the way those guys used logs to pack the boxes. They used this clever method to break through the special forest area permit and finally smuggled back the pine boards.
I didn’t expect Hong Yanwu to look down on him. He despised the pine wood for not being of high quality, and also laughed at the uselessness of the Czech-style wine cabinet, saying that many people mixed the wine bottles with colored water to pass them off as foreign wine in order to bluff people. Absolutely not. If they want to buy it, they will buy Romanian furniture from Xidan Furniture Store. "Tang Xin'er" likes the furniture with "tiger legs" like that.
This made Hong Yanzheng's good intentions go to waste, and he became angry again.
There was still fun to be had afterwards, but the old man insisted on a one hundred dollar bet. He knew that the Romanian furniture in Xidan was the highest-end furniture, but you could only buy it with a special ticket, and there were only a few sets in total. Many officials can't get it. He said that Hong Yanwu definitely couldn't buy it.
Unexpectedly, he completely miscalculated. Hong Yanwu had his own way. He pretended to be a plumber and carried a tool bag. After arriving at the Xidan furniture store, he wandered back and forth in front of the furniture.
As soon as the salesperson saw him, he knew he had no tickets and didn't bother to pay attention to him.
I didn’t expect that this kid was evil. When he pretended to turn around in front of the closet, the steel pipe in the tool bag came out. With a "bang" sound, the large wardrobe mirror shattered.
Is the salesperson still in a hurry? At that time, I jumped up and said, "Oh, you can't run away, you have to pay for it."
Hong Yanwu said, "It's bad luck for me! Then I'll pay, I'll spend the money, can I just buy this cabinet and take it home? You have to give me a cheaper price...".
The salesperson’s nose was almost crooked with anger. "Is this bad luck for you? Is it cheaper? No! I'm telling you, you can't just buy one by yourself, you have to buy the whole set at the original price!"
Just like that, Hong Yanwu achieved his goal.
It doesn’t matter if the mirror is broken, the broken mirror can become round.
He went back to find a glass shop, invited people to have a drink, and made a large mirror through internal channels. The setting is the same as the original.
As for the money for the mirror and the social expenses for the dinner and banquet, of course it was Hong Yanzheng who voluntarily paid the bulk of the money.