Return To 1977 Chapter 556: Ticketing
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Secondly, Hong Yanwu’s movie ticket business also suffered a heavy blow.
The introduction is still about the "shooting" incident.
At the beginning, in order to find clues to solve the case in time, the public security department in the capital carried out a "big search" that spread the net across the city and sent in many "players" and "Buddhas".
However, due to the interruption of clues, there was no hope of solving the case, and the dissatisfied leaders of the Beijing City Bureau became even more ruthless. A formal order not only did not relax the work of managing public security in the capital, but intensified it.
As a result, more and more people were admitted, and the detention centers in the capital were filled to capacity, and the situation was gradually getting out of control.
So some unlucky ones who stayed inside felt that they could fish in troubled waters, so they quietly became "needle masters". In order to come out and work hard to expose and report old cases, their involvement became wider and wider.
As a result, not only did the "masters" in the north and south cities hide in Tibet every day. The "players" and "Buddhas" on the street dare not take the lead. There were also many people who were eaten with Hong Yanwu. Because some of the things they had done in the past were found out, they were "carried" in one after another by those who wanted to "make meritorious deeds."
The directors of "Naughty", "Shunzi" and the other two theaters who were later promoted were all "folded" into the theater at the end of January. The number of people working below has also been reduced by a quarter.
And this directly caused some people who had "not wiped their butts" to be frightened and even threw away their jobs and found a place to hide.
This means that only half of Hong Yanwu’s people can still maintain their situation in the market. This is equivalent to a maximum of four or five people in front of each cinema.
It is inevitable that we will not be able to issue as large a volume of tickets as in the past. And without the support of "players" as a protective umbrella, it is even more impossible to monopolize ticketing. The competitors they face are mainly "old agents" who are in the state of urban vagrants.
You must know that although the Beijing government worked hard to find jobs for 370,000 educated youths throughout 1979, another 230,000 people returned to the city one after another that year, and there will be a steady flow of people in the future. .
In this way, the inside and outside are balanced, and there are still many people who can't find a job in the city. It would be good if the problem of unemployed young people does not worsen.
Of course, there are also many "prickheads" who love to fight and mess around among the "old gangsters". In the past, there were "Xiao Leizi", "Bacha" and "Little Landlord" who suppressed them, but these people did not dare to make mistakes. But now that all the "professional hooligans" on the streets have been wiped out by the "police uncles", these "amateurs" can't help but show up.
For these new competitors. Hong Yanwu's people actually have a lot of headaches.
Because "barefoots are not afraid of shoes", these "old peddlers" only know how to cut prices viciously and be satisfied with just making a little money. If you want to compete with them and issue tickets quickly, the price will not go up.
If they are not allowed to sell it, persuasion and education will definitely not work, and violence must be used.
But these "old interrogators" are small groups of three to five and there are so many of them, and they don't have any personality. You come today, he will come tomorrow. After killing one group, three more groups will pop up.
In addition, other people are more innocent than they are. If the real thing happens and alarms "Leizi", they will also suffer. What's more, there was a shortage of manpower, so don't buy tickets for this.
So, no idea. Just like there are fleas on the donkey, you can only let it go.
In addition, the supply and demand situation in the ticket market has also changed significantly, and movie tickets are not as scarce as before.
In fact, since 1978, in order to solve the problem of difficulty in purchasing movie tickets and the lack of cinemas. The Ministry of Culture, together with the Beijing City Government, came forward to negotiate the opening of internal auditoriums in agencies, factories and mines.
Two years have passed now. Through hard work, the internal auditoriums of various units in the capital have been almost fully opened to the public. It was also during this period that cinemas were expanded in various places. Even many auditoriums used for meetings and presentations during the "movement" were converted into movie theaters.
As a result, by the end of 1979, the number of theater seats in the city had increased by 35,000. Finally, it has successfully alleviated the situation of "it's hard to get a ticket to watch a movie".
The most obvious evidence is that regular cinemas are no longer full in the last few days of showing a movie. Even for some unpopular films that are not so good, there will be empty seats in the evening prime time from the first day of release.
What is even more unexpected is that the opening of the auditorium has an additional effect, which is to turn the once popular "internal movie" into a symbol of the past.
Even if there are still small-scale screenings, they are only held in small internal auditoriums of some confidential units. Even the number of people watching is no longer strictly limited.
As for some unit compounds where management is not strict. There are even some daring cadres' children who "string" movie copies from cinemas through connections, and then secretly play movies in small internal auditoriums and sell tickets to the public.
Not only did they make money, several of them later became well-known film directors. It must have been "influenced" by binge-watching movies during this period.
Anyway, to sum up the above. Despite the unprecedented prosperity of the national film market. This year, the number of moviegoers nationwide exceeded 29 billion for the first time. The circulation of each issue of "Popular Film" magazine will also exceed 9 million.
But if we focus on the ticket market of Beijing cinemas, there is only one word to describe it: "chaos". Or it can also be called "disorder".
The biggest and most direct impact of all this on Hong Yanwu and others is that their profits have plummeted.
In October last year, the "ticket dealers" created the last box office glory, when Hong Yanwu and Chen Liquan were able to make a gross profit of 83,000.
In November, the impact of the shooting began to show, and the profits handed over by his subordinates plummeted to half, to 42,000 yuan.
In December, the last dozen or so auditoriums in Beijing opened simultaneously, such as the "Hongta Auditorium", "Geology Auditorium", and "Dongsi Workers' Cultural Palace", all in Xicheng District and Dongcheng District. The "old inserters" also started to disrupt the situation, and the situation was naturally more difficult. But barely, there was still 26,700 in the account.
As for January this year, it was the bleakest.
"Leizi" suddenly arrested people, causing the "ticket dealers" to quickly reduce their number to half, making people panic. The money earned by the remaining people is enough for everyone's expenses and wages.
They pocketed only more than two thousand yuan. The people in charge of the theaters everywhere felt quite embarrassed.
If the "protection fee" were to be taken out again this month, they would still have to pay a loss of 15,000 to 60,000 yuan.
So it is indeed time for Hong Yanwu to make a decision. The sale of movie tickets has become useless. If this continues, the situation will definitely get worse in February. If it doesn't work, you'll have to pay for it.
So based on the current actual situation. Hong Yanwu made several decisions in early February after careful consideration.
First, since the income is no longer directly proportional to the risks taken, we simply gave up the eleven theaters in Dongcheng and Xicheng completely.
What he was thinking was that even though these theaters were the largest and had the most revenue, because they were in the downtown area, the environment was also the most complex, with everyone coming and going. Inevitably, there are also the largest number of "old inserters" gathered here.
What's more, the police in Beijing are now afraid of another trouble on "Chang'an Street", and the movie theaters in these places are on the "cusp of the storm." Must be strictly managed and monitored.
Based on Hong Yanwu’s experience. Since officials must pay attention to this, then the deal in movie tickets is no secret.
Ignoring you now means ignoring you. Maybe I haven’t noticed it yet, or I just can’t move my hands. But it will never be left alone in the future. If we really need to make a major overhaul after the fall, these 11 theaters in the city center are the focus.
To put it bluntly, it’s all trouble. Staying any longer is simply courting death.
Second, in order to make up for the shortage of personnel, the front lines were comprehensively tightened.
No matter how much you eat, it doesn't matter how much you eat. Since we can no longer support such a big stall, we might as well keep a close eye on the doorstep of our home.
In this way, Hong Yanwu decided to relocate the personnel from the original eleven theaters in Dongcheng and Xicheng to eight theaters in Xuanwu District. Concentrate efforts to maintain regional monopoly status.
His principle for personnel placement is that those who are transferred back will have their original benefits and grades unchanged. The command was vested in the original directors of the eight cinemas.
Anyone who has a good relationship with the persons in charge of the eight theaters can apply proactively. If the other party is willing, they can accept it. The rest disrupted the distribution in order to avoid the hidden danger of internal power struggles.
Third, economic compensation measures.
The current situation is obvious, and the profits from ticketing will definitely not be as high as before.
Even if we can seize the monopoly of those eight theaters. A 10 cent movie ticket, in most cases, only adds 10 to 15 cents to the profit. If you encounter a particularly good film, it will only fetch a high price in the first few days.
So in order to ensure everyone's enthusiasm, Hong Yanwu decided to increase wages for those who stayed.
The "pipeline" salary will be increased by 20 yuan, which is 70 yuan per month. The "eye-catcher" raised thirty and got one hundred and one. The "face man" raised fifty and got one hundred and fifty.
In addition, the threshold for group awards has been reduced by half.
This means that once the face profit exceeds 50%. The people below will get the bonus.
If you sell a 10-cent movie ticket and make a 10-cent profit, two and a half of each ticket belongs to the person below. The profit from selling two cents is seven-and-a-half cents.
Calculating it this way, at best, if each theater has a profit of 3,000 yuan, Hong Yanwu and Chen Liquan can only take 700 yuan. And they also gave the money to more than a dozen people in charge.
Compared to the past, there is really not much oil and water. In theory, it is even possible to lose money.
But this move is enough to ensure that the income of the people below will not drop too much. Following them, the person who earns the least can still earn over 100 per month.
No one is stupid, they all know that "Master Hong" and "Master Chen" gave away their money. Of course everyone is grateful. Therefore, the little reluctance and sense of loss that those small teams had when they were removed from their territory disappeared. Everyone understands that this is impossible.
And then there is something that makes the people below even more convinced.
Hong Yanwu made another decision. He said that although the people who were "folded" in were not involved in "vote scalping". But after all, we have been together through thick and thin for so long, and no one has let anyone down, so we can compromise and make up for it.
Those who can be released in the short term will come back and continue working. There are still wages during the days in the "number", but there are no bonuses or dividends. If it can't be paid out in the short term, then three months more salary will be given. As for those who ran away, I'm sorry. When the love is over, the two owe each other nothing.
Everyone can understand the last point. I can't blame Hong Yanwu. This is benevolent government!
Think about it, taking care of those things that could have been ignored now only proves that "Hong Ye" is loyal to others and cares about love. What else can be explained?
Which company can do such a thing? Who wouldn't be lucky to have met such a considerate family member?
So not only those who "folded" in were grateful for this, but the loyalty of all the subordinates also increased. That's right, with Mr. Hong here, you really don't have to worry about anything. Is this not giving up? Get your arms out and do it.
In this way, Hong Yanwu quickly stabilized the hearts of the insiders. Although he won't be able to make much money from movie tickets in the future. But the complete subjugation of people's hearts is the key.
After all, any business requires people. Everyone is trustworthy. And with the liberalization of policies, there are more opportunities. Wait until you are optimistic about it before changing careers.
There's really nothing to think about. Past experience has taught him long ago that the good days of huge profits cannot last long. It is a great blessing to have a cash cow for two years.
In the end, Hong Yanwu's explanation of "Xiao Leizi", "Bacha" and "little landlord" is also hard to find any reason for.
Because in fact, since the "big copy" began in October, these "hands" have never fulfilled their obligations. No one could even be found later.
But Hong Yanwu still tried his best to inform their subordinates, saying that the "protection money" will be until the end of the year, and they will still have it. And if you want to take over those eleven cinemas, you are welcome.
Three months, that’s fifty-four thousand yuan.
As for those theaters, under the current situation that they can't "discharge goods", they can at least allow their brothers to eat. It's also a good thing that people are anxious for.
So this guy blew up all three "knobs".
The three people took the money and discussed how to accept it. Naturally, I want to invite Hong Yanwu and Chen Liquan to have a good drink. They are truly convinced and admired. As for the protection fees for the eight movie theaters in Xuanwu District, they will naturally be embarrassed to ask for them again in the future.
Each other's powers and obligations are thus redefined, and everyone is happy.
There is no doubt that this news is quite shocking to anyone who knows about it. Anyone who knows this will definitely give a thumbs up in addition to being puzzled and confused.
Even those who still hold grudges against Hong Yanwu, besides calling him "silly" or "taken advantage of", can't help but feel convinced.
This guy really means what he says! If I tell you to take off your arms, you won’t need your legs. I promise you how much money you’ll pay! Evil!
In fact, who knows who is stupid, this exactly achieved Hong Yanwu's purpose.
On the surface, he seems to be losing money by doing this, but there are quite a lot of invisible benefits. At least no one would question his promise again.
Letter! It is the foundation of the world! It can not only attract more friends who trust him, but also deter enemies with ulterior motives!