Return To 1977 Chapter 574: Heart-breaking
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Hong Lucheng didn't give in. He had only one reason. The key to whether real estate can be done well lies in location. The value depends entirely on the prosperity of the location.
Even under the country's current rental policy under the planned economy, commercial housing must be divided according to location, and the rent gap can be several times greater.
And his confidence comes from the fact that he is convinced that the area around the embassy district will become the most economically prosperous emerging business district in the capital.
Why do you say that? The reason is also very simple.
The formation of prosperous areas in cities has reasons and rules. Just like water flowing downwards, wealth and population will continue to flow to places where there are many rich people. No exceptions.
Historically, there has always been a saying in Beijing that "the east is rich and the west is noble".
The descendants of Aisin Gioro of the Qing Dynasty and most of the Manchu princes lived in Xicheng District. This is the meaning of "Western Nobility" in "East is rich and West is noble". Dongcheng is home to the most influential bureaucrats and politicians in the capital, the most extravagant wealthy businessmen, and other famous families of the Eight Banners. Together they constitute the "rich" group in the "rich in the east and noble in the west".
It is precisely because of these two major consumer groups that the three major downtown business districts of "Dongsi, Xidan, and Gulouqian" were formed.
The prosperity factors in the Qianmen area are more complicated.
It is the junction of the inner city and the outer city. It was first established as an artisan commercial area by Emperor Chengzu of the Ming Dynasty.
By the Qing Dynasty, it gradually developed into a large market where foreign merchants and residents of the inner and outer cities gathered for transactions. Not only are various professional markets nearby, but there are also brothels, theaters, amusement parks and restaurants.
At the end of the Qing Dynasty and the beginning of the Republic of China, it also benefited from the establishment of the Beijing Railway Station.
In this way, the continued prosperity of this place is ensured by relying on the comprehensive source of customers such as the people of the capital, foreign merchants, and tourists from all walks of life.
As for "Wangfujing Street", it is completely a rising star.
The formation of this commercial district only benefited from one thing: after the Eight-Power Allied Forces occupied the capital, the foreigners, as victors, obtained the right to garrison troops in Minxiang, the eastern suburbs, and settled here for a long time. The daily needs of these foreigners make the business here increasingly prosperous.
There are countless other examples, such as the concessions in Tianjin and Shanghai, and Kunming and Chongqing during the war. It was all due to the accumulation of financial resources under special historical circumstances that led to the rapid and continuous rise in housing prices and the rapid development of cities. Great prosperity.
Finally speaking, where is the area in Beijing that has the most potential and the most wealthy people? Perhaps the most indisputable one is the embassy district.
Don't look at the area now that belongs to the city boundary and is very desolate. But with the increasing number of foreigners, this place is destined to become a sacred place in the future.
On the contrary, today's remoteness has become an advantage, and the original residents can be resettled at the minimum cost. Push back a bad pattern.
According to Hong Lucheng's plan, all the newly built buildings on these streets are for the upper class and will never be distributed. Except for renting to foreigners, the main sales targets are the few wealthy people in the capital and returned overseas Chinese and overseas Chinese. genus.
Of course, all public service facilities will be different from other parts of the city and must be set up according to the living standards and needs of foreigners.
In short, we are trying our best to create a wealthy area in the city.
As long as this concept is recognized and accepted by people, it will attract everyone's yearning for it, and wealth will automatically gather here. Once you gain momentum, you don’t have to worry about the rest...
Hong Lucheng's idea left Hong Yanwu speechless for a long time.
Not for anything else but because he clearly knows the future historical direction, but he just can't judge business opportunities as surely as his father. Because he can't figure out the business logic, once some conditions change, he can't help but be vague and hesitant.
He even knew that even the formation of the Beijing CBD area in history was purely spontaneous.
No one has ever realized that prosperity here is actually inevitable. Most people attribute the reason to the large amount of land provided by the demolition of a large number of factories.
But what about father? He was confident and knew the smallest details, and he actually concluded this point twenty years in advance!
Of course this kind of shock is very great. How can I not be convinced?
For the first time, Hong Yanwu felt the style of a real business master. It was also the first time I saw what knowledge is omnipotent and what it means to connect theory with practice.
In his heart at this time, his father was much better than the industry experts he had come into contact with who only gave second thoughts. Even more so than everyone he's ever known in his business career.
The experiences and methods that Quan Pengfei and Gao Ming taught him in the past can only be regarded as low-level conspiracy. And the activities he had done since his rebirth, which he had once been proud of, also seemed particularly petty and could not be mentioned at all.
This is a gap in tolerance and mind. It is a huge difference in thinking patterns.
Who said there are no investment masters in China? He fully believed that as long as his father was willing, he could make the Hong family prosperous again by just stretching his arms and moving his legs casually in the days to come.
Besides him, there have always been legends like Buffett and Soros. This is really like being in a treasure mountain without knowing it. What did he miss in his previous life?
So once he regained his composure, he could only give a thumbs up and lower his head to show his respect.
Hong Lucheng was amused by his son's exaggerated appearance.
"Third brother, what are you doing? Isn't it true? Do you...believe what I say?"
"Believe it, Dad, I am probably the one who believes in you the most among all people."
Hong Yanwu then asked, "But I just don't understand, how do you have such great ability? Is this kind of business talent innate to you? If you had stayed in Hong Kong, wouldn't it be Hong Kong now? The richest man?"
Unexpectedly, Hong Lucheng shook his head and denied this.
"Hey, how can you say it is so exaggerated? You are rare and strange. In fact, there are many capable people in big business families. There are so many time-honored brands in Beijing. If you don't have some real skills, you can't poke any holes, right? ? And business experience is both knowledge and rules, which can be passed down from generation to generation. Each of those time-honored brands in Beijing has its own uniqueness in business. As for our family, I would not be able to do it without your grandfather's words and deeds. You won’t have this opinion.”
Hong Lucheng then pondered again.
"From a personal point of view, doing business really depends on talent. Being slow-minded or stupid-talking is not enough, because you will not be able to win over customers and negotiate business. But on the other hand, being too quick-thinking will not work either. Because people are quick-minded, they are prone to opportunism and are easily swayed by small profits. You have to know that such people think they are smart and are often stuck in "techniques" for a lifetime, and their prospects are limited. Countless people have failed. But those who can truly ride the waves and survive in the market rely on "Tao". Our ancestors have a saying, "Building a foundation depends on courage, and maintaining a foundation depends on brains." Passing down a ten-year legacy depends on the heart. This 'heart' refers to the 'Tao' of our family and is the foundation of our family..."
Hong Yanwu's eyes lit up and he couldn't wait to ask, "Dad, what exactly does this 'heart' refer to? Can you explain it more clearly?"
Hong Lucheng opened his mouth to answer, but at this moment, Aunt Bian's voice sounded outside the door at an inappropriate time.
"Old Hong, Lao Hong, are you at home? The neighborhood committee distributes rat poison! You have to sign when you come out...Old Su! Old Su! Get the rat medicine!"
Hong Lucheng quickly responded and opened the door. As for his communication with Hong Yanwu, that was all.
"...Okay, today we are just chatting. It's useless if you know it anyway. Now that we are not allowed to do business, you should do whatever you want."
I'm going! This made Hong Yanwu feel aggrieved. He really complained about the warm-hearted old lady outside the house.