Return To 1977 Chapter 579: Wholesaler
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On the May 1st Labor Day in 1980, one of the most meaningful things was the reopening of the former residence of the "great leader" Zhongnanhai, and planned visits were arranged for the masses.
The most important thing that happened on the May 4th Youth Day was the opening of the Beijing Capital Airport Co., Ltd., a joint venture between the Civil Aviation Administration of China and Hong Kong Aviation Catering Co., Ltd. .
The significance is that this is the first joint venture in Beijing.
As for the latest incident that has caused a sensation in society throughout May, it was a reader's letter signed by Huang Xiaoju and Pan Wei and signed by Pan Xiao, published in the fifth issue of "National Youth" magazine, "The Story of Life" The road, why is it getting narrower and narrower...".
This article, which tells the story of young people expressing their depression about life, is so relevant to the times and is sincere and passionate that it finally triggered a great discussion on "Contemporary Youth Ideology" with 60,000 letters from readers. It was almost "hot" all summer.
Coincidentally, it is also this month. The TV series "New Shore" jointly recorded by Dandong TV and National TV was also broadcast on the screen.
This TV series is adapted from the reportage "Towards a New Shore". The heroine Liu Yanhua turns out to be a young woman who once made a mistake. In the process of re-finding her life direction, she suffered setbacks again and again. The social discrimination, cold treatment, and inner shadow that she suffered from also aroused the sympathy and reflection of many people.
After the broadcast of "New Shore", an interactive wave of thoughts formed with "Pan Xiao Discussion". It actually made the entire society start to care about an unusual phenomenon in life - delinquent youth.
But to be honest, this is not a good thing for Hong Yanwu.
Because first of all, this social phenomenon reopened a scar somewhere in his heart.
In Liu Yanhua, he clearly saw the shadow of "Tang Xin'er". This made him unable to help but miss her again. You can't tell when it will be cool, but your heart will be confused and painful for a while.
He couldn't help but call "Aunt Bao" again. But as expected, there was still no news. "Aunt Bao" still comforted him and promised to tell him as soon as she got the news.
But this kind of concern, this kind of longing, makes people feel confused and sleepy.
Secondly, Hong Yanwu himself, as a ready-made example of a "lost youth", suddenly became the focus of people around him.
Everyone he knew, whether neighbors or colleagues, would always stare at him with sympathetic and conflicting eyes.
Not only did Aunt Bian want to talk to him, but the three policemen he knew also came to him one by one to understand his thoughts.
This feeling is really awkward, and staring into his eyes too much makes it inconvenient for him to do anything.
You know, Hong Yanwu is very busy now. In order to continue to exchange foreign exchange certificates, he must ensure sufficient sources of cash.
Just say that in the past few months, he has disposed of a large number of electrical appliances in stock, and "Ciermei"'s money can still be misappropriated for the time being. But he only had 170,000 to 80,000 yuan in cash, which, strictly speaking, was barely enough to last for two months.
Fortunately, he has many people under his command. In order to do more business, he pulled out twenty smart people from the door of the cinema. Let these guys stay in the capital hotel every day with fake letters of introduction. Make friends with various buyers to attract business and promote sales.
He and Chen Liquan were personally responsible for purchasing and doing on-site transactions.
But this way, they can't go home every afternoon, and they have to come back after dark.
It would be fine in normal times, but not now. Because everyone who meets them always asks them, "Why are you back so late again?" and "What are you busy with?" It's hard enough just to fool and deal with the people around them every day so that they don't get suspicious.
This actually makes people feel the distress of "how the road of life becomes narrower and narrower".
There is another matter that Hong Yanwu is also working on. That is, before he gets to the middle of the month, he has to do his best to restrain his seal stones, calligraphy and painting.
For this reason, he put off buying the "monkey ticket" until later.
Why are you in such a hurry?
There is no need to rush.
Due to frequent purchases, Ganqing has become a regular customer of some stores. At the end of last month, some stores told him that they had received an urgent notice from their superiors. From May 15th to May 17th, at least half of all the good stuff in the store would be cataloged, packed and sent away.
This is because from May 31st to June 23rd, Beijing will hold its first export commodities exhibition in Hong Kong. Considering the diversity of products above, we temporarily added a craft item.
Of course he knows it in his heart. These good things are cheap in China. Foreign guests and Hong Kong tourists only buy these things when they come to the capital. Now if I take the initiative to send someone there, can I still come back?
Don't talk about it yet. Nine times out of ten, the domestic cadres will understand the market once they go out. It would be strange if the prices of these things don't increase when they come back.
Buy it! Must buy! Time waits not for us! No matter what, I have to finish my selection before it is the turn of these "Hong Kong cowards".
Just like this, with all these things put together, can people still have some time to spare?
To be honest, Hong Yanwu was like a fireman on emergency duty every afternoon, taking Chen Liquan around the capital.
For a while, I went to Liulichang, to a hotel, to the Friendship Store, and to the "Tianqiao Theater" to pick up goods.
But everything is multifaceted. Not to mention that it is so supportive in all directions, it is enough to make people angry and anxious. But in this situation, there are also several aspects that make Hong Yanwu quite gratified and comfortable.
The first is that I now have help from Bian Jiangong, which is of great use.
This guy's car will be completely owned by Hong Yanwu this month. Every afternoon, Hong Yanwu and Chen Liquan were dragged around.
In this way, it not only eliminates the inconvenience of carrying a large amount of cash, but also saves Hong Yanwu time and trouble of running around. It is also particularly convenient to pick up the goods. It also reduces the possibility of running into acquaintances on the street.
Bian Jiangong was a reliable person. It was enough to know that Hong Yanwu was willing to move things. He didn't ask or talk about anything else, and just waited in the car. He can even help deal with Aunt Bian.
Of course, it would be cost-effective for him to do it himself. Hong Yanwu would never treat his friends badly, and all the money he gave was foreign exchange coupons, which made everyone happy.
The second is the stone seal calligraphy and painting that Hong Yanwu bought. Using foreign exchange coupons is an unimaginable bargain.
You must know that handicrafts were one of the few products that could be priced at that time, and the store itself had a certain degree of autonomy. There is also a foreign exchange policy above. Using foreign exchange certificates and RMB to buy things are completely different things. Moreover, now that Hong Yanwu is familiar with many store clerks, secretly offering benefits to win over them becomes an inside job.
With this combination of inside and outside and the huge purchase volume, Hong Yanwu was able to use 60 yuan of foreign exchange coupons to buy something that the store offered for 100 yuan. He had gone to great lengths to get a 10% discount, and it was worth it.
After taking into account all costs, he already made close to 60% profit just by buying the items. Isn't that enough to say hello?
Thirdly, Hong Yanwu's idea is completely correct regarding how to release the foreign exchange coupons after they are obtained.
His decision to use foreign exchange certificates as a medium and use the "Friendship Store" as a goods wholesale station was a very wise decision.
It’s the same as buying handicrafts. As the foreign exchange tasks undertaken by the "Friendship Store" continue to increase. Under the pressure from superiors, the pricing of goods, which had never wavered, appeared like a gap in a craft store.
In order to ensure the completion of the task, the store leader secretly gave the counter staff a policy, saying that if the customer really wanted to buy but was hesitant about the price, the waiter could lower the price independently.
This discount limit is approximately ten percent. And if the shopping amount exceeds a certain amount, it can be lower, as low as 20%.
That is to say, people like Hong Yanwu can talk and negotiate. Just relying on this "hidden rule", he can make a profit of 13%.
But this is not the end yet. After buying, there is still one to sell.
The scarce goods in the "Friendship Store" are all high-quality, high-consumption luxury goods that are in high demand. It is too attractive to those who do not have foreign exchange certificates. To say that it is a dream is to be honest, and to say that it makes people want to go crazy is not an exaggeration.
Therefore, the goods that Hong Yanwu vacated were in a seller's market and were extremely popular. There is no problem in selling at a higher price. Sometimes it is even done accidentally, even at lightning speed.
For example, two buyers from Shandong wanted to buy two black and white TVs. Hong Yanwu picked up the inventory from the "Tianqiao Theater" and sent the TVs directly.
I didn’t expect that when I met the two Shandong people, they would fall in love with the pointed leather shoes on the feet of Hong Yanwu and Chen Liquan. I asked if I could get some of these shoes.
That was what Hong Yanwu and the others bought in the Friendship Store. It didn’t look so beautiful outside. Hong Yanwu added another 50% to the store's official price.
Unexpectedly, the two Shandong people didn't hesitate at all for such a high price, and asked for thirty pairs. She also asked him if he had any fashionable women’s shoes.
As a result, in addition to two black and white TVs, the two Shandong residents eventually bought fifty pairs of men's and women's leather shoes from him. The leather shoes cost more than two TV sets, costing more than 1,600.
So among the huge profits of this kind of transaction, the most critical thing is not only the good things sold, but also a very subtle arithmetic problem.
For example, Hong Yanwu can use 80 yuan of foreign exchange coupons to buy something priced at 100 yuan in a store, and then sell it to others at a high price of 140 yuan. That's seventy-five percent profit.
If you subtract the passing money, carriage fees, hotel rooms, and commissions from the gang of businessmen for the "little wife". There is still a profit of nearly 60%.
This means that Hong Yanwu earned 600 yuan just from selling these leather shoes.
Compared with those ordinary scalpers, who are as busy as wasps flipping foreign exchange certificates, and only make a dozen percent profit from them, they earn much more, and they are easy to sell.
If Hong Yanwu had been more ruthless and sold something worth 80 yuan to 160 yuan, his gross profit would have doubled.
So even though they are the same foreign exchange coupons, they are in a different realm.
In this world, some people spend their entire lives earning money to support their families, while others can make money easily just sitting there. The difference is right here.
Although he was still in the realm of "skills", Hong Yanwu relied on his shrewd calculations to stand in a position that was smarter than most people in one step. This kind of achievement cannot be achieved by just someone being "reborn" and then copying historical experience.
If we evaluate his methods objectively, he is actually completely out of the category of "ticket dealer". In fact, his business is much more advanced.
If we could describe it more appropriately, it should be - "temporary monopoly wholesale of luxury goods".