Return To 1977 Chapter 668: Boundary Ridge
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In 1981, the rural comedy "Xiyingmen" alone received 570 million viewers. Movie box office continues to remain at a high level.
And these days, people's enthusiasm for movies does not stop at watching movies in the cinema. Movies outside the cinema are still the hottest topic among people.
Following the resumption of voting for the third Hundred Flowers Awards last year and the circulation of each issue of "Popular Film" magazine exceeding nine million, on May 23, 1981, the fourth Hundred Flowers Awards and the newly established first Film Golden Rooster Awards , and the selection results were announced in Hangzhou at the same time.
Not surprisingly, the number of voters and social impact this year hit new highs.
Since then, our country has not only had two major film awards that have equal emphasis. It also marks that since the "post-movement", domestic films, as the pioneers of the Renaissance, have completely entered a golden development period of "a hundred flowers blooming" and "all the stars shine".
But it is a pity that the most glorious days of domestic films did not last long. Because starting from 1981, the film distribution and screening indicators will begin to decline year by year. Starting in 1984, movie audiences will gradually decrease, and the movie market will begin to decline.
The negative factors that caused it to gradually decline began to emerge this year. It's just that it's completely hidden under the flowers and no one can realize it.
As for the reasons, there are nothing more than two points in detail.
First of all, as the "little brother" of movies, the television industry has since caught up and developed rapidly.
As early as 1979, due to the rapid popularity of television, the problem of competing with movies and stage plays for audiences soon arose.
So the film department decided not to provide copies of new movies to TV stations. This regulation also specifically set a "threshold". Newly produced feature films must be released to TV stations six months after their release.
Soon, stage plays were reluctant to be recorded by television stations for fear of affecting attendance, let alone simultaneous broadcasts.
In this way, for television workers, the wonderful scenes of the original broadcasts of the dramas "In Silence" and "The Heart of the Heart" have become yesterday's memories.
At the same time, the growing number of new TV users feel cheated because they cannot watch the latest movies.
Because at the beginning of the television consumption era, people regarded the television as a miniature home theater and a theater box with images. If TV stations don’t broadcast feature films, wouldn’t it mean that the entertainment value is greatly reduced and consumers are harmed?
As a result, all this turned into a huge pressure, forcing our country's television workers to regard the development of TV series as their unshirkable priority.
However, because they are in the pioneering stage, domestic TV dramas must go through the exploratory stage, and neither quantity nor quality can meet the needs of the audience.
In order to solve the "food and grass crisis", for a long time, TV dramas have relied on imports to fill the broadcast time. Relying on "foreign aid" to maintain a stable audience and expand the audience base.
It is for this reason that Yugoslavia's "Behind Enemy Lines" and "The Blacklist", and the United States' "Man from the Bottom of the Atlantic" and "The Garrison Suicide Squad" are destined to enter the people's field of vision. . It gave ordinary people a romantic imagination about war and a taste of exotic customs.
Only "The Red and the Black", "The Old Curiosity Shop", "Anna Karenina", "David Copperfield" and "The Mayor of Casterbridge" from the UK and France can bring the distant world to life The introduction of humanistic sentiments into our ancient capital has awakened the literary consciousness of a large number of people.
Even in 1981, the Japanese TV series "Zi Sanshiro" also appeared on our TV screens, thus setting off the first round of "Japanese drama craze".
It should be said that the popularity of this drama is unmatched by any imported drama today.
During the frequent power outages that year, the power department in Beijing was publicly reprimanded and dissatisfied by the general public in newspapers just because it happened to have a power outage during the broadcasting time of the TV series.
In response to the strong request of the audience, the power department decided to postpone the power outage to the broadcast time of this drama. This calmed the anger from the people.
It can be seen from this that this drama has attracted many people to the TV.
There is another phenomenon that is also more illustrative. During the screening of this drama, the wood and bricks used as building materials are not very safe if they are left in the open as before. Things often disappear.
It’s not that thieves actually commit crimes, but that children often use these things to imitate the plots in TV series and practice splitting wood and bricks with their palms.
Even Hong Jun is no exception to this. He is also addicted to the inspirational stories composed of weird Eastern Japanese songs, kimonos, clogs, and bushido. Became a "fan" of Zisanshiro.
Needless to say, Hong Yanwu was definitely furious after discovering this incident.
He deeply regretted neglecting the education of the next generation. His nephew is going to "evil ways", and I'm afraid that even Mr. Yu's spirit in heaven will have to come to his door at night to scold him.
Fortunately, facts can speak for themselves when it comes to kung fu. After showing off his strength and practicing the unique skill of "breaking five bricks with one palm", Hong Yanwu, who had gradually abandoned his kung fu, finally paid the price of a week of pain in his palm and made Hong Jun regret it in time. Realizing the truth that "judo is nothing", he became interested in the wrestling technique that could knock the **** out of "Zi Sanshiro".
From then on, Hong Jun learned to wrestle while watching TV.
Hong Yanwu doesn’t insist on this. Understanding is understanding, entertainment is entertainment, as long as he can distinguish clearly.
Besides, he also understands Hong Jun quite well. There is also a beautiful Japanese girl named Saeomi in the TV series. Children in the 1970s were much more knowledgeable about this than their peers.
Of course, while translated films are booming and popular, domestic TV dramas have also gained time to start developing. They have even learned many skills under the stimulation of translated films.
In less than two years, domestic television has completed the creation process from a single drama to a TV series. The focus of creation has also rapidly changed from purely political awareness, propaganda, and education to entertainment and drama.
Also in this year, the National Outstanding TV Drama Award, the predecessor of the famous TV series "Feitian Award", also held its second award ceremony. "New Shore", "The Love of the Earth", "White Handkerchief", etc. won the Outstanding TV Drama Award.
So, on the one hand, the sensational imported TV series are like cluster bombs that stir up shock waves again and again in every home and in the streets.
On the other hand, domestic TV dramas have begun to show their prominence, and their quality and quantity have begun to increase at an alarming rate. Their styles have become more diversified, and their appeal to the people has become stronger and stronger.
The relationship between the two is not competition and opposition, but actually a relationship of cooperation.
It is these two together that constitute the popular trend of television culture and form a powerful potential for popular culture. Only then will the TV audience and the foreseeable market continue to expand rapidly.
This is just the beginning of the curtain.
Because at the end of this year, although the number of TV sets in our country had reached 10 million, and the audience data was estimated to be about 100 million, compared with the national population, the market to be developed is obviously larger. .
Secondly, in addition to competition from the television industry, the film industry itself also has big problems. The industry has expanded too much.
Because those handsome men and women who have outstanding performances on the screen will quickly become people's favorite stars. Many young actors are making their first movie and quickly become household names.
So while they easily enjoy the reputation and status that others can only achieve after a lifetime of hard work, many people forget about it.
It seems that the world is in one's hands, and one can do whatever one wants. Whether it is blind arrogance or desire, it is blown up like a balloon.
This leads to two situations.
One is that individuals have higher pursuit goals, are not satisfied with resting on the existing credit book, and are eager for a new world, eager for new challenges, eager to seek knowledge, and develop themselves, so as to achieve higher achievements in life.
Although I have some misunderstandings about the world, I think that there are flowers and green grass everywhere, and the door to any treasure will be opened for you by just saying "open sesame". But the starting point of this pursuit is still benign and progressive after all.
The representative figure is Cen Chong. In June of this year, the 20-year-old Cen Chong had just received his graduation certificate from Shanghai International Studies University and finished his last movie "Meeting in Beijing". When my career was booming, I went to study abroad.
It was also from her that the famous Chinese film actors began to study abroad.
The other type is those who have looser demands on themselves and have no ability to resist the erosion of fame and fortune. These people enjoy themselves in peace and have no higher pursuits in life. They have a squandering mentality like a lucky person about the achievements they have achieved.
Especially under the deliberate wooing of some "young men" and "eldest ladies", they lost their bottom line as "actors" and became "actors" before liberation. They were drunk and dreaming every day, and their private lives were extremely chaotic.
The representative figure is Chi Zhiqiang, the smash-hit "Changying Studio" actor. If the original historical trajectory is followed, he will soon pay four years of freedom for his indiscretion, and his career will be completely destroyed. .
But to be honest, northern actors are actually quite good. The real "hardest hit areas" are in the "heart cities" of national films.
Because just a few years later, a scandal broke out, which was a major earthquake in the film industry and almost wiped out half of the elite power in the Shanghai and Shanghai film industry.
At that time, countless famous female movie stars will suddenly disappear, and many of them will even avoid going abroad in the name of studying abroad. So much so that most people across the country who are kept in the dark are confused as to why movie actors have to go abroad as soon as they become famous. And why are they all gathered together?
Coupled with the fact that it was the first to achieve success, at the same time, the only "Xie Jin Model" recognized by the market and loved by the public will be harshly accused and unfairly criticized.
And those bosses who stand up and talk without hurting their backs only focus on criticizing and criticizing people, but do not care about solving actual problems. As a result, subsequent domestic films completely lost their creative direction.
For a period of time, the only choice was to line up some films that reflected the country's backwardness to please foreigners, or to make some "artistic experimental films" that no one could understand to fool the audience.
Just imagine, in this context of great loss of vitality, there is a lack of well-known actors and domestic films with stories. Compared with the TV industry at that time, when good dramas were released twice as much, advertising revenue was mature, and the audience reached 600 million people. Then it became inevitable to fall from the heights of the altar to the mortal world and never recover.
So in the final analysis, to sum up, 1981 was the year when the two forms of visual entertainment in our country waxed and waned, which can be called the dividing line.
What is particularly worth mentioning is that the incident of Cen Chong going abroad had an additional impact, which was a serious blow to Chen Liquan.
Ever since watching "Heroes of Tongbai", he has become "Little Flower"'s most steadfast fan. He has watched "Awakening", "Overseas Innocence" and all Cen Chong's movies at least four or five times.
Magazines, pictorials, calendars, as long as there are photos and reports of Cen Chong, you must buy one. My love for her is absolutely genuine.
So he didn't understand Cen Chong's choice, and he felt disappointed and sad that he would not be able to watch Cen Chong's movies in the future. For a long time I looked depressed and lacked energy to do anything.
Hong Yanwu never expected that Chen Liquan would be so obsessed with Cen Chong in this life, so he teased him about being lovesick and said that if you can learn English, I might as well send you abroad to find Cen Chong.
Unexpectedly, the speaker has no intention, but the listener has intention. It was just a joke at first, but Chen Liquan actually took it seriously.
This silly boy suddenly remembered Smith's words, and simply thought that if he passed the "TOEFL" test, he could go to the United States to study, and he would actually be classmates with Cen Chong.
So he went ahead and asked Hong Yanru to take away all the English textbooks from junior high school, and began the arduous road of "self-taught".
For this reason, of course Hong Yanwu felt something was wrong, but it was time to explain it to Quanzi. Then I thought about it, it would be better to let him learn English, at least it would be useful in business.
Besides, isn’t it just young people chasing stars? What else is there to explain? He might give up after just a few days of study. If he really succeeds in his studies, even if he can't study abroad, it's not a big deal to send him out for a walk.
In this way, he just let it go.
Another thing is that because of Hong Yanwu, Hong Yanru can go to the cinema and watch movies as he pleases in this life, probably because of his influence.
Facing the college entrance examination this year, this girl actually participated in the art test selection of the Beijing Film Academy, and actually passed it, becoming qualified to apply for the acting department of the Beijing Film Academy.
This means that once she passes the cultural exam, she is likely to become a big name in the film and television industry in the future.
But before Hong Yanwu had time to react, he had to consider the pros and cons of this matter. This girl couldn't wait to announce this to the whole family.
Of course, the result was categorically opposed by the parents. The old couple's opinions were completely unanimous, and they categorically said that the children of the Hong family can do anything, but they cannot be "actors."
Hong Yanru’s temperament does not dare to go against the will. Needless to say, there is not even a moment of relief. The dream of film and television is completely shattered, and I can only make another choice for my future.
In the end, Hong Yanwu helped as a consultant and discovered that the admission brochure of "Beijing Textile Engineering College" actually included my country's first fashion design major.
So he expressed his optimism for the clothing industry to his sister and described the beauty of the foreign fashion industry. This rekindled Hong Yanru's yearning and stabilized the girl's mood.