Return To 1977 Chapter 680: Planning

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In fact, what Song Guofu hopes to achieve is very simple.

As long as the district government's original intention of running a night market can be realized while ensuring the orderliness of the street market, it will be enough to pay some management fees to the Xicheng Industrial and Commercial Branch. Nothing more to ask for.

At the time, he had no idea how much profits and taxes it would create for the country and how many relevant job opportunities it would provide for the society once it flourished.

But even with this modest goal, he felt that it was hopeless and a bit unrealistic.

After all, he has been working in industry and commerce for so long, so he thinks he understands some market operations.

According to the information he knows, no matter what the self-employed business sells these days, they do not make money by selling agricultural and sideline products.

This is because when ordinary people have a little money, in addition to the lofty goal of saving money to buy home appliances, their first consideration is to use it to comfort their stomachs. Therefore, the trading of agricultural and sideline products is particularly flexible and has fast turnover.

But on the other hand, the same cannot be said for the haberdashery category on the market.

At present, people's attitude towards daily necessities is to make do with what they can and make do with what they can.

There are all those who mend pots, make bowls, weld iron kettles, and sharpen scissors and kitchen knives in the alley. When household items are no longer in use and cannot be repaired, ordinary people are determined not to replace them.

Just for replacement, aren’t there still used goods in state-owned trust stores that can grab business?

So if you do this, you will earn little and slowly. Without some wild tricks, people who can get cheap supplies can't do it at all, otherwise they will have to pay for it if they don't get it right.

For the same reason, when it comes to clothing, Song Guofu feels that the situation should not be much different from that of small department stores.

Generally speaking, wealthy people either go to stores to buy ready-made clothes, or buy fabrics themselves and find tailors to tailor them.

As for the poor, they either go to a trust store to buy used clothes or sew them themselves. Patching is not as common as it used to be. But now you can still see it on many people's clothes.

As for the supply of goods from the clothing company, they are only willing to distribute some defective and slow-selling products. And the price discount is not high, only 10% to 15% lower than the normal ex-factory price.

Finally, considering that the market is a night market with only a few hours of business every day, it will be really difficult to do this business.

For the self-employed who participate, the capital investment and financial burden they need to bear are really not light.

Is it necessary to have a tricycle for doing business? The old one costs two to three hundred yuan. Where are the purchased books? It must be almost the same number.

In addition, the management fees of the market are not low. Usually, small department stores charge one to five to two yuan a day, and agricultural and sideline products cost two to four yuan depending on the variety.

If you calculate it on a monthly basis, the small grocery store will cost forty or fifty, and the agricultural and sideline products will cost up to one hundred.

To run this night market, we need to achieve some results and make the boss happy, even if it is only for a few hours a day. The stall has to charge thirty or forty anyway, right? What's more, the tax bureau also collects a fixed amount of industrial and commercial business tax on a quarterly basis.

Can someone who sets up a stall pay this money just by selling clothes from a clothing company? And whether it can be sold or not, the money must be paid.

So no matter what Song Guofu thought, he felt that no one would be willing to take such a big risk to do this.

What's more, even if he can really recruit people, he won't be relieved. Because if the business is not good and the people who come here cannot make money, then they will definitely end up with a "yellow" character.

In fact, he was afraid that this would happen. For example, if you open the stall for a month, it will be dismantled. That would be tantamount to discrediting the government.

It's definitely a waste of time, and in the end it's a futile effort. How unjust is this?

As for other specific preparations, arrangements, and implementation that are difficult, tiring, and trivial, that is actually a secondary issue...

Hong Yanwu could understand Song Guofu's worries.

Because this is the common state of people in this era. Everyone knows very little about how to do business.

No one knows what market planning is, no one knows what consumer group positioning is, they don’t know what differentiated management is, let alone what fashion is.

This has led to people being "myopic" in the shopping mall. They have to see the results with their own eyes before they can believe it and make the next reaction, even those who manage the economy. This is not surprising.

So in order to reassure Song Guofu, Hong Yanwu patiently explained briefly.

He said with certainty that Song Guofu's worries were completely unnecessary. Because clothing is completely different from haberdashery, there is also an issue of vanity and the pursuit of fashion.

After all, the things you use are kept at home, no matter how broken they are, no one will laugh at you. But clothes are different.

There is a popular saying in Bincheng, "Bao rice belly, material trousers", which is enough to prove that some people pay more attention to the outside than the inside. They would rather treat the stomach badly than wear it to look good.

No matter how pragmatic the people in the capital are, they only care about their stomachs and not their heads. But there are always people who want to save face and suffer, right?

And it is absolutely certain that a large number of young people have now reached the marriageable age, and they are the main force in clothing consumption.

In order to find a partner, you have to look good, right? Especially girls, no matter how many pieces of clothing they have, they always feel like they are missing one piece.

It doesn’t matter if you have no money, no job, or are just a gangster on the street. In order to follow fashion, why not reach out to your parents?

Then the trust store’s old clothes won’t be a problem. Because the goods there are heavy on materials but not on styles, they are not considered fashionable. They are only suitable for the elderly and do not meet the needs of young people at all.

In addition, don’t underestimate the discounts offered by clothing companies. The consumption habit of ordinary people these days is to care about price. The price of the same model in state-owned stores is still reduced.

No matter how much it is, as long as the price is really cheaper, this in itself is the biggest advantage. All flaws and defects can be discussed.

Some people will always think it is a good deal. Of course, "processed goods" can be sold better and faster than faulty goods in the store.

And the key is that there is no competition. The goods are directly purchased by clothing companies, and there is only one clothing night market in Beijing. With a permanent population of just over nine million people in the capital, it’s no wonder that it can’t supply this small market.

As for Song Guofu's worry that no one would come to apply for a license to open a stall, there is no need to worry at all.

The little space at the entrance of Xidan Shopping Mall is amazing, it only has dozens of stalls. There is no need to openly recruit people from the public. Hong Yanwu's own people are enough to rent those places.

Since he is one of our own, personnel management and timely payment of fees are not a problem. Why is it impossible for Song Guofu to sit on the wax?

Speaking of this matter, Song Guofu was more than convinced when he heard that Hong Yanwu planned to provide help with money, and he was moved from the bottom of his heart.

But he is so kind, why would he let his brother take such a big risk?

He said no. If you invest so much money, it will be wasted. It is better to be on the safe side and recruit as many people as possible from society first, and then see the real situation.

He had no idea how eager Hong Yanwu was to swallow this piece of fat.

But Hong Yanwu was anxious, angry and funny, so he had to fight hard.

"Brother, don't worry, I'm not a giant in language or a lame in action. I'm sure of it. You may think it's difficult, but I think it's just a cornucopia of gold. I thank you. Just give me all this land, but don't let the fertilizer flow into other people's fields. If you are really kind to me, you can try your best to help coordinate a few things with the district. Just do it.”

"The first is to confirm with the district whether this market can continue to operate in the long term. Don't close it after a few months. The second is to discuss with them again to see if the business hours can be moved forward or extended. First, the purchase price can be lower. The third is whether the types of items on the market can be expanded as much as possible. I hope that it will not be limited to those from district clothing companies, but also to find some sources of goods by myself. You can also ask if there are hats, shoes and socks companies in the area that have overstocked goods that can be wholesaled at a cheaper price. In short, it is always a good thing to have more supplies. ”

"As long as these conditions are close to each other, you can take care of the rest. I promise to make this matter a success for you. Let you become the full-time section chief smoothly."

Seeing that Hong Yanwu was so confident, Song Guofu was stunned and had no choice but to agree.

But after thinking about it, I still couldn't help but sigh indecisively.

"Xiao Wu. Are you so sure? Have you really thought about it? What if...don't try to help me. In the end, you...I think, or..."

Hong Yanwu suddenly went crazy.

"Oh, I'm convinced. I'm warning you, this matter is settled. If you keep talking nonsense, the eagle will catch you..."

Under the threat of Hong Yanwu's gesture, the fat man shuddered, took a puff of cigarette, and quickly changed the subject.