Return To 1977 Chapter 686: Miracle
lnmao.org, the fastest update to return to the latest chapter of 1977!
It’s indeed a great opening!
On the night of November 17, the "clothing night market" created by Hong Yanwu gave him the best feedback.
On this day, half of the goods brought by everyone were sold out, and thirteen or fourteen tricycles were sold out.
Although they were mainly bargains with low unit prices, the final turnover amount was still close to 15,000 yuan.
Fifteen thousand!
This means that based on the average profit rate of 10%, the collective created a net profit of 1,500 yuan on this day.
The absolute achievement was so impressive that even Hong Yanwu himself was surprised.
Don’t forget, this was 1981, the most inconvenient era for information dissemination. On the first day of opening, not many people knew about this night market.
It would be the same even if he distributed 20,000 leaflets. Because compared to the entire capital, this little bit of publicity is too small.
In addition, the market area is not large, with only fifty-six stalls, and it is open at night in winter for only four hours.
Under such conditions, each stall generated an average revenue of nearly 300 yuan on the first day of opening. So what do you want? What more could he ask for?
This is indeed Xidan where every inch of land is precious. It’s really worth all the hard work he put in, it’s incredible!
Hong Yanwu’s eyes flickered as he wrote the last stroke on the paper. Without further delay, he waved goodbye to everyone, got on a boy's scooter, and found a phone to inform Song Guofu that he was gone.
Next let’s talk about Song Guofu.
Think about it, even Hong Yanwu is so surprised, can that kid still stay calm?
Twenty minutes later, while yawning, I finally got a call from Hong Yanwu reporting the statistics. Song Guofu felt no sleepiness at all. I almost had insomnia because I was so excited.
Because he did the math and multiplied this number by thirty. Calculated on a monthly basis, among the thirty-six markets in Xicheng District, the clothing night market is already among the top ten.
But the question is, how big are the other markets that can reach such a scale?
The four farmers' markets, Di'anmen, Deshengmen, Huangsi and Xihai, cover a total area of 20,000 square meters and accommodate a total of 2,100 stalls.
Guanyuan and Chengfang Street, which have just been renovated with an investment of 300,000 yuan this year, are closed farmers' markets. That's the area of three to four hundred stalls.
But as for the night market, there are only fifty-six tricycles, and they can actually follow closely behind. What does this mean?
Not only does it show that Hong Yanwu has really poisonous eyes, he also sees things very accurately. It also shows that the effectiveness and achievements of this market far exceed the expectations of district leaders, and there is still great potential to be tapped in the future. It's hard not to be taken seriously.
Of course, it also shows that he has achieved results in his work, and there is no chance of him being promoted to section chief. The future is certainly bright.
In this way, the more he thought about it, the more excited he became. Song Guofu was gearing up in the living room. He smoked half a box of cigarettes, drank two puffs of catechu, and wandered around from eleven o'clock to two o'clock in the night, still not sleepy.
Later, his own father was disturbed by the news of his transfer.
When Director Song roughly understood the situation, he was happy, but he also reprimanded him.
Criticize him for getting carried away and scolding him for being overjoyed. He said he was happy too early. If the official hat is not on your head, it doesn't belong to you. The matter is not over yet. If you don’t sleep well, what should you do if you miss something the next day?
In addition, he was reminded that it was time to fully cooperate with the leader in making a big show. You must remember that it is better to show your clumsiness now than to show your skill. Do whatever you are told, but don’t jump forward any more. Otherwise, if you don’t know how to restrain yourself and make way for your leader, you will be in trouble.
In this way, Song Guofu felt calmer and went back to his room to sleep.
It was thanks to his "filial piety" that he really held back and did not tell me about the agreements he and Hong Yanwu had reached privately.
Otherwise, I can't help but think about this matter. Maybe in the middle of the night, it will be Director Song's turn to be unable to sleep.
People say that the higher the level of a leader, the calmer he is. The next day, Song Guofu understood that this absolutely made sense.
Because let alone the deputy district chief, even the deputy director of their branch did not show the emotion or surprise he imagined when he learned about the turnover amount of 15,000.
Although it had been a night, they probably had some expectations and mental preparations. But it must also be said that the leaders have excellent psychological quality, and all of them are masters of playing cards. This hand is enough for him to practice.
But even so, the turnover amount he reported every day was getting higher and higher day by day. The two leaders gradually couldn't bear it anymore.
On the second day, it was fifteen thousand six... On the third day, it was seventeen thousand three... On the fourth day, it suddenly reached twenty-one thousand!
Finally, Song Guofu got his wish and felt the gaffe of the two leaders.
When he heard that it had exceeded the 20,000 mark, his immediate boss's eyes widened and the tea cup in his hand spilled.
It was the same in the district. When we were on the phone that day, the deputy district chief yelled "How much?" which almost deafened Song Guofu's ears.
In fact, this is not surprising.
You know, if calculated according to this figure, the clothing night market's monthly turnover can reach 600,000, which has completely surpassed all the markets in Xicheng District.
What about Xidan Shopping Mall? Annual sales were only 140 million. And how much of it is clothing sales? It’s only ten million.
Think about it, if a small clothing night market really surpasses all markets, and if its sales catch up with the largest department store in Xicheng District, wouldn't it be surprising enough?
What's more, for a long time, textile factories have only blindly pursued output value, deliberately avoided production difficulties, and produced too many chemical fiber products regardless of real market demand.
These materials are distributed to the following factories according to the unified purchase and marketing policy, and they can only continue to process and produce. Then naturally, the production and sales are not in the right direction. Although the goods are sold in shopping malls, it is very difficult to sell them.
As a commercial leader, the deputy district chief on the phone has been having a headache about how to solve this problem. Now I finally found a hope to solve the problem. How could he not be excited?
So the deputy district chief couldn't sit still anymore. Immediately decided to handle special matters and immediately organized a meeting to discuss the development direction of the clothing night market.
At the same time, we must also study how to provide new sources of goods for self-employed people in the "clothing night market", whether we should fully liberalize the backlog of inventory in district-affiliated factories, and partially liberalize the genuine inventory of clothing companies.
Coincidentally, at this moment, "Beijing Evening News" and Hong Kong's "Ta Kung Pao" also added fuel to the fire. Their reports on the clothing night market were also published one after another.
On November 19, 1981, an article entitled "Beijing's first clothing night market opens, chopstick promotion highly praised" was published in a prominent position on the second page of "Beijing Evening News".
The accompanying photos include not only the photos of district leaders cutting the ribbon, but also the scene of Song Guofu accompanying the leaders on their inspection.
The article not only focuses on the original intention of the district government to run the clothing night market, but also the hot business scene on the opening day. At the same time, the business order, product varieties, price advantages and this novel promotional method of the clothing night market were introduced in detail and fully praised.
To put it bluntly, this is really equivalent to a free full-page advertisement, letting almost half of the people in the capital know about this high-quality and low-price "clothing night market".
It can be seen from this that this is probably the reason why the sales volume on November 20th exceeded 20,000 yuan in one fell swoop.
The relevant report of "Ta Kung Pao" on November 21, 1981, was titled "Beijing should be the city that never sleeps." The picture distributed is a panoramic view of the greenhouse with bright lights and bustling business during business hours.
The foothold of this article is obviously higher. It mainly analyzes the serious shortage of commercial services in the capital.
Although the article sarcastically says that Beijing's development in recent years has been "extraordinary and inconvenient," it also affirms the night market as a relatively active business form.
For example, the article wrote, "At this point, the capital has commercial lights at night, and active lights and shadows appear on both sides of the streets. We look forward to the rise of more night markets, so that the capital can break away from the nature of a large village and become a become a real city."
So the clothing night market became popular, completely popular.
From the seventh day onwards, not only compatriots from Hong Kong, Macao and Taiwan appeared among the customers who came back to see what was new, but sales also began to move towards a higher peak.
On the tenth day, when Song Guofu was officially appointed as a full-time section chief, the night market's daily sales had climbed to 24,000 yuan.
However, in the end, it still failed to break through the 25,000 yuan mark expected by the district, because starting from the eleventh day, sales plummeted again, hitting a new low, reaching around 10,000 yuan.
This is because the backlog of the most popular varieties, such as autumn clothes and long trousers, velvet trousers, artificial cotton, and sweaters, has been cleared. The warehouses of clothing companies only have genuine goods available for stores.
It can be seen that no matter how good the market is, there must be sufficient supply of goods.
Fortunately, at this time, the district government’s discussion also came to fruition due to the positive feedback from the society and the affirmation of the city government.
In the end, the district government decided to fully liberalize the "clothing night market" in addition to all overstocked products in all district-affiliated factories. Genuine goods of chemical fiber fabrics from clothing companies can also be opened to the "clothing night market".
In this way, when leather shoes, cotton shoes, cotton hats, and socks are put on the market, the sales situation begins to gradually improve again.
In the end, after experiencing fluctuations, the daily sales amount recovered to around 16,700.
What this brings about is far-reaching significance and impact.
On the one hand, it was those two reports that gave the clothing night market the significance of a benchmark event and left a strong mark in the history of commercial services in the capital.
So much so that when many people talk about the self-employed clothing businesses in Beijing in the future, everyone agrees that the earliest group of people developed from this clothing night market.
On the other hand, because this big tent night market should not have appeared in history, it replaced the chaotic small market that only relied on "drawing the ground as a prison" to house vendors.
It also indirectly changed the form and pattern of Beijing's retail industry and greatly accelerated the development of lighting equipment, neon lights and light box advertising.
For example, the Donghuamen night market will appear a full year in advance because of this.
For another example, the department store in Wangfujing will soon follow the request of the district government and imitate Xidan, erecting a greenhouse in the open space in front of its door and opening a night market that specializes in selling unsalable goods.
And all this was not something that Hong Yanwu, the man behind the scenes, could have predicted in advance.
He changed history again.