Return To 1977 Chapter 709: Prologue
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The next best-selling products are "Ciermei" accessories, Hong Yanwujin's needlework sweaters, and their men's and women's leather shoes.
You know, in the capital at this time, the only accessories used by girls were simple headbands and black clips, and there was no concept of jewelry at all.
Sweaters are almost always bought by individuals and knitted at home. Leather shoes are rare, including high-heeled women's shoes and pointed-toe men's shoes.
Needless to say, these novel and fashionable "Cantonese goods" will have a strong appeal to the people of the capital.
And the most critical point is that these things are also "cheap".
The purchase price range for accessories such as "Crimson plum" is only in terms of cents and cents.
The cheapest hair clips have the same style as ordinary black clips, but come in various colors of red, yellow, blue and green.
Six and a half dozen are only four cents, and that needs to be calculated accurately to the nearest centimeter.
Necklaces with pendants cost the most among jewelry, but they only cost three or four cents each.
Even if she multiplied the gross profit several times, the most expensive item was only about one yuan.
As long as a shopping girl likes it, she can afford it.
So she can sell hundreds of hair clips every day, and the total profit from accessories can reach fifty or sixty yuan a day.
As for Hong Yanwu’s knitted sweater, because it is an imitation wool product, the purchase price is only eight yuan.
But in comparison, wool at that time was twenty-seven yuan and three cents per catty, and industrial coupons were required.
In this way, Hong Yanwu wholesaled it for 13 yuan, and the people below took it and dared to bid 26 yuan in the market.
Although it is a huge profit, in the eyes of the uninitiated, the seller looks like a fool, and many people are willing to take advantage of this "benefits".
The same goes for leather shoes. Most of these men's and women's leather shoes from Huacheng are made of artificial leather, but their styles are very fashionable.
In addition, the leather shoes at that time belonged to Huacheng and Huhai, which were made with meticulous workmanship and looked quite high-end.
Hong Yanwu’s purchase price is around ten yuan, and a pair can be wholesaled for fifteen yuan.
The person below sells it for an additional ten yuan, which still makes most customers willing to pay for it.
On the contrary, Hong Yanwu got eighty pairs of real leather shoes, but more people asked and fewer people bought them.
This is because, although the style and workmanship of these shoes are better, the wholesale price is 45 yuan, and the selling price in the market is even higher.
There are too few people who are really willing to spend more than a month's salary on a pair of leather shoes.
In addition to Hong Yanwu and Chen Liquan using these shoes for themselves or as gifts to relatives and friends, a few guys who practice stalls have money in their pockets to buy some stinky shoes.
The rest can only be put on the stall as samples to attract customers.
It can be seen from this that the consumption level is still very low these days, and it is definitely price-centered.
Down below, if we continue to rank according to sales volume, we will see jeans and bat shirts in that order.
It has to be said that there is indeed a gap between the actual situation and what Hong Yanwu expected. The sales of these two items are far from as popular as he imagined.
The main reason is that the mainland's clothing aesthetics at that time was more generally limited in changes in details.
These styles and tailoring are so groundbreaking that it will take a while for people to accept them conceptually.
Except for some young people who dare to try and disdain to follow the rules, they are ecstatic when they see it and regard it as a sacred object that they must buy.
Although other people also love it, they are a little afraid to try it and not be in the limelight. Afraid of being regarded as a "gangster" by others.
In addition, the purchase cost of jeans is high. Hong Yanwu wholesales them for 15 yuan, and the bidding price is 20 or 30 yuan.
Many people always compare it with labor cloth, and no matter how they think about it, they feel it is not worth it.
Although the bat shirt is cheaper, it is not in season.
Therefore, the shipment speed of these two kinds of clothes is not very fast. The entire clothing night market only sells 150 or 60 pieces every day.
Although it's okay, when you compare it with the huge inventory and think about the fact that Huacheng is still mass-producing and continuing to eat, it's hard to avoid making people panic.
Fortunately, Hong Yanwu has already known the future market evolution and will not shake his confidence.
Otherwise, if you want to replace it with someone else, you will have to die in a hurry. If it doesn't work, it will be sold at a price.
Finally, I have to say that sales of ski suits and suits are the least. Only four or five sets are sold in the entire market every day.
But this is not because the market does not recognize it and everyone does not like it.
"Ski shirts", as the name suggests, are special clothing worn when skiing.
Like "mountain climbing clothing", it was the only clothing made of smooth chemical fiber fabrics and acrylic cotton at that time, and was waterproof.
So compared with traditional cotton-padded jackets or cotton jackets made of cotton, although the ski sweater has the nickname of "bread jacket" and looks bulging, it is actually very lightweight.
It looks very fashionable and high-tech in appearance, which can arouse the passion of young people.
In fact, this kind of clothing is the prototype of the first generation of down jackets in my country.
But the price is too expensive. A piece of clothing costs more than 20 yuan, and it costs 40 or 50 yuan to sell it in the market. It is absolutely "noble clothing".
In addition, many people always feel that thin things do not keep warm, and they are afraid that they will spend a lot of money. After weighing the left and right, many people do not have the courage to buy.
As for suits, due to the influence of foreign movies and TV series, ordinary people have long been yearning for this kind of clothing that represents the West.
In fact, people no longer have much concern about being nicknamed "bourgeois bad habits" or "amateur overseas Chinese", but they are quite looking forward to wearing it to have a bit of Takakura Ken's style.
But I really can’t afford it. A set of ready-made clothes costs forty yuan in the market, which is really painful.
And when I think about wearing a suit, I have to buy a shirt, and I don't know how to tie, the yearning in my heart gradually recedes.
In short, both of these costumes look beautiful but are not very practical.
But having said that, no matter what, these various types of novel clothing have effectively boosted the popularity of the entire clothing night market.
Together with the electronic watches and calculators sold by "Ciermei" and "Dabao" at the entrance of the market.
This first batch of "Hong Kong goods" and "Guangzhou goods" in Beijing is like a sudden spiritual earthquake, bringing a strong shock wave to the capital's clothing market, which is still in the conservative stage.
Since its launch, self-employed people in the clothing night market can clearly feel the increasing flow of people in the clothing night market every day, and more and more people are asking about unsalable varieties.
Although the sales volume is not growing rapidly, the reluctant eyes make everyone become optimistic about the unsalable clothes.
Almost everyone realizes that eventually people's wallets will take the initiative to surrender to these clothes that are currently unacceptable.
The shrewd Hong Yanwu didn't even wait for this change to come, stupidly waiting for God's help, but took the initiative to attack.
On the one hand, he handed over all transactions involving foreign exchange certificates to Chen Liquan.
Under the guise of letting Chen Liquan become familiar with foreign languages, he reduced his burden and freed up time.
On the other hand, he knows that movies are the best dressing guide and stars are the best clothing models.
So I started to concentrate on looking for a suitable advertising image.
Finally, after a lot of hard work, I found the image I needed, and went to the National Photography Studio in Wangfujing to take a photo, print, and enlarge it.
And just as a revolutionary new clothing trend is about to kick off.
On the day when Hong Yanwu heard that his uncle's family finally had a successor, he gave birth to a fat boy weighing six pounds and nine taels, named Wanyan Yuxiang.
In 1981, I finally waved goodbye to people.
It has disappeared from everyone's lives forever, and has only become a memory that is gradually forgotten in people's minds.
But in this year, I did experience too many things that the world will always remember.
For example, the first case of AIDS was announced, the first personal computer appeared in the world, and Princess Diana married the Prince of Wales...