Return To 1977 Chapter 724: Open a store
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Once the idea came up, Hong Yanwu immediately started to implement it.
He knew in his heart that although this business was not illegal, it was a gray business that did not comply with the relevant regulations on tobacco and alcohol business.
If you want to do something practical and long-term, you must have a legal store to cover it.
So the first thing he did was to ask Song Guofu to help him get a tobacco and alcohol shop license for "Naughty" and "Shunzi" each.
To say this, these two boys are quite lucky.
Although the country has already decided to implement a tobacco monopoly system, it established the National Tobacco Corporation on January 1, 1982.
However, the implementation details were postponed until September 23, 1983, before they were officially promulgated.
The Tobacco Monopoly Bureau, which supervises and manages the market, was established even later and did not officially begin to perform its functions until January 6, 1984.
To put it bluntly, this is a window of excessive handover.
For the time being, the Sugar Industry Tobacco and Liquor Company is in charge of the tobacco and alcohol wholesale business.
Song Guofu only had to say hello to the sugar, tobacco, and alcohol branch in the district, and the license was approved.
Otherwise, if we wait until a year later, it will be a lot of trouble.
Even between the introduction of the monopoly system and the establishment of the Special Tobacco Bureau, it is still unclear whether it is still possible to obtain a business license in this area.
Of course, it can also be seen from this that the chaos in the tobacco market has indeed reached a level that the country cannot bear.
In fact, under the specific historical conditions at that time, due to the lack of leadership and management of a unified specialized agency in the cigarette market in Beijing, the market presented a chaotic situation of multi-selling wholesale.
This is because in addition to the wholesale units related to the cigarette business, driven by interests, many units, including units from other provinces in Beijing, all rushed forward to compete for the right to wholesale cigarettes.
As a result, there were more than 470 second- and third-level wholesale units in the Beijing cigarette market at that time.
This is why the tobacco monopoly system emerged.
Needless to say, now that you have a legal license, the next step is to find a business location.
Normally renting a house these days is not convenient.
Because the economy is in its infancy, the rent is not high, and everyone is still short of space. No one is willing to cause this trouble.
If you want to accommodate ordinary people, it would be good if you can find a place where you can make do.
As for the location and condition of the house, it must be completely random. Don't worry about how good it is.
But Hong Yanwu was different. He had friends, and Song Guofu took credit for this matter.
The "Big Preserved Fruit" didn't let him worry at all. He followed his request and rented a house with quite good conditions in the east and west ends of Xicheng District.
Those are the houses of two street collective enterprises. Although they are not in the downtown area, they are facing the main street and not far from the bus station and subway.
It is very convenient to focus on these two stores and expand the business scope to surrounding areas in the future.
In addition to the good location, the house is also quite large. One is more than 40 square meters, and the other is more than 50 square meters.
The advantage of having enough space is that, except for the small space outside, where a few counters can be set up to do some retail business, the rest of the space can be partitioned to set up single rooms according to Hong Yanwu’s idea. .
In this way, it will be very convenient to have private business communications with customers who come to your door, and it will also reduce the other party's worries.
To put it bluntly, there is no such suitable room.
With a license and a business location, it should be possible to open, right?
No, that's for someone else.
In fact, Hong Yanwu and others do not expect to make money from retailing tobacco and alcohol.
That's just a cover-up. All the "treasure" is in the repurchase of tobacco and alcohol.
So there is still one last key thing missing - a phone call.
Song Guofu couldn't do anything about this thing. The post office didn't need him, so he didn't use it.
But he can help ask for connections and make connections.
So in early February, Hong Yanwu focused almost all his energy on this matter.
After half a month of treating guests and giving gifts, I finally got the quota for two phone calls.
The initial installation fee is one thousand yuan, which is calculated based on the district-owned street enterprises. The local telephone fee is a monthly subscription, fixed at 20 per month. The monthly rental fee for the telephone is six and a half dollars.
The average person would feel distressed at this price.
But Hong Yanwu didn't care. He knew the importance of information transmission channels in business operations.
To be honest, it’s really hard to rely on people to convey news these days.
Don’t say one thousand, you have to pretend to be even ten thousand.
If the policy allowed it, he would have liked to have a telephone number in all his business locations.
Like this time, he heard someone say that now you can also apply for a telephone for personal residence, and the initial installation fee is only 400, and he was very happy.
I immediately decided that as soon as I was done with this matter, I would go to the Xuanwu District Post and Telecommunications Office to apply, and first install telephones at my home and my old house.
It should be said that at this point, all the hardware is ready, and the last thing missing is how to attract customers to your door.
In other words, how to let customers know that Hong Yanwu and others are engaged in this business and contact them proactively. It's the same thing if they actually come to buy it.
What should we do? Of course you have to advertise.
Of course, ads these days cannot be posted casually.
The advertising content provided must be reviewed by the advertising department of any media. This is a prerequisite.
Furthermore, this business is only for units, not individuals.
So the only option Hong Yanwu could choose was the shady method of distributing small advertisements.
He already has some experience in this area, and he even found the small printing factory that printed flyers for the clothing night market last time.
But what is groundbreaking is that he decided to adopt a targeted delivery method this time, asking his subordinates to go to the dormitory compounds of various agencies and ministries to carry out targeted "sweeping" delivery.
So what he wants to print is no longer the straw paper advertisements distributed on the street like last time, but small cards that can be easily inserted into the cracks of people's doors.
Of course, since there are two tobacco shops, the cards also need to be printed in two types.
But the front and back styles of this card are the same, and the content above is also very simple.
In addition to the slogan "Sincerely looking for high-end tobacco and alcohol, we welcome phone calls or door-to-door consultations", there are the respective names of the two tobacco shops, the name, address and phone number of the contact person.
In this way, because of Hong Yanwu, the business card appeared in the capital ahead of its original history.
However, it is not a high-end status symbol, but used in low-end side businesses.
To be sure, it really works. After only three days of advertising this kind of card, some business came to our door through phone calls.
Since then, the number of calls has increased every day, and within a week, as the advertisements continue to run, the number of calls has become overwhelming.
For this reason, "Naughty" and "Shunzi" each found someone to replace them to answer the phone for them, otherwise no one's throat would be able to bear it.
The specific gain is that in just one week, the two cigarette shops received nearly 130 cartons of high-end cigarettes and nearly 100 bottles of fine wines.
Not to mention anything else, you can only receive three bottles of "Lao Feitian" Moutai produced before 1966, and two bottles of "Huangjiang" special Moutai produced in 1972.
Hong Yanwu knew that he had done the right thing again this time.
This is enough to prove the accuracy of advertising, and that the telephone is the most convenient way to communicate with official families, and there is strong demand in the market. Many official families are flocking to this "second way of making money." His idea is completely feasible.
As a result, he felt so happy that he readily raised the purchase price a lot.
Cigarettes are set at 130% to 150% of the public price depending on the type.
Famous wines are set at 140% to 160%.
If it is Maotai and Wuliangye that are older, it can even be as high as 200%.
This means that the lower the prices the big guys charge for things, the more they earn. All the money that is lower than Hong Yanwu’s purchase standard is their own.
This is of course a powerful inspiration to everyone.
There are now about seven or eight people working in each store. If we calculate based on the results already achieved, the average income of each of them is about one hundred yuan in just one week.
Not to mention that everyone can see that the business has just started and the money situation is promising, but the best is yet to come.
In short, at a time when many people of the same generation were still looking for opportunities to get rich through hard work and trying to find ways to earn their first pot of gold by engaging in processing, production, and retail.
While Liu Yonghao of Hope Group was selling chickens at the farmer's market, Wang Shi, President of Vanke, was carrying feed in the freight yard of the train station.
Hong Yanwu and his people have skipped this arduous initial stage of starting a business and have begun to make money comfortably by relying on "information".
They even thought that one day, they might be able to develop further potential from these customers.
For this reason, Hong Yanwu not only encouraged everyone to have as much contact with those officials' families as possible, become "close friends" with them, and make them loyal repeat customers.
He also asked everyone to record the information of every business done, and even the subsequent information obtained, in a timely and accurate manner. To facilitate his further organization and retention.
For example, for each business, the seller’s name, position, workplace, address, contact information, family members, when and what was sold, where the transaction was done...
The more detailed the better.