Return To 1977 Chapter 742: Create
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Chinese people have always had the habit of following fashion and following the trend. If we pursue history, we will definitely fall into the Qing Dynasty.
People in the capital are no exception. They think about the best place at the feet of the emperor. They have to be at the forefront of everything. As long as it's fashionable, they can't miss it.
In this way, everyone started chasing one popular trend after another, chasing this one and that one, for fear that they would become "old haters" if they were not careful.
Wearing, eating, living, traveling, and even health and entertainment, there is no shortage of things to pursue.
Of course, most people here are just blind followers, almost all of them blindly learn and try hard to keep up with the latest trends.
There are even people who do not hesitate to do some things like "painting green paint on an old cucumber", which creates a lot of fun.
For example, an old man was walking along the roadside when he had nothing to do. Suddenly, there was a long line of people in front of him, so he didn't ask anything and just stood in line.
Only when he got to the end did he realize that he was queuing up to go to the toilet, and he was in the women's queue. No wonder a lot of people were looking back at him.
The reason is that this phenomenon is nothing more than the blind obedience mentality formed by the long-term feudal society.
As the saying goes, "Cross the river and follow the current, even if you drown, you will not surrender."
When our people are unsure of their minds, they are used to arresting and following whomever they want
What's more, after experiencing the "Great Leap Forward" and the "Special Ten Years", everyone's way of doing things has become more extreme.
I am used to either white or black, this or that.
Everything must be done in one step. There must be no hesitation and a clear stance. There is no transition at all.
In addition, among the values of "the minority obeys the majority" and the awareness that "the law does not punish the public" are absolutely dominant.
As long as there is a crowd, an atmosphere will definitely be formed, and once there is an atmosphere, an overwhelming momentum will be created.
So advertisements are particularly effective for our people, and we people are especially easy to be deceived.
If we really want to change this kind of psychological defect caused by years of persistence, there is really a long way to go.
However, everything must be said in two words. This phenomenon can also reflect that our people, no matter how difficult their lives and spirits are, always have the enthusiasm to pursue new things and a better life.
Perhaps it is precisely because of such enthusiasm, continuous creation of popularity and commercialization that human beings can make their thinking more active.
Perhaps it is precisely because our people always have such confidence, insist on participating in various changes, and actively keep pace with the times, that is the real internal driving force for the prosperity of our country.
Speaking of this, the most powerful proof that can be seen is that with the reform and opening up, the popularity frequency and popular types increased in 1982.
And there is a big difference from the past. This year, almost every fashion is closely linked to commercial consumption.
On the contrary, it is rare to see the popularity of injecting chicken blood, drinking kombucha, painting walls and fences, using wine glasses as table lamps, film as lampshades, weaving glass silk, and stringing candy paper on door curtains without any expense. The emphasis is on participation.
To put it in a nutshell, the current fashion is all about money.
For example, let’s take clothing as an example. In May, pleated skirts and sleeveless dresses have gradually become popular in Beijing, just like Shanghai.
The characteristic of this year's skirts is that the tops have become tighter to express the beauty of the body.
And they are all ready-made clothes from garment factories, no one makes them themselves anymore.
Looking at the materials of clothing, people are becoming more picky every year.
The "Qingliang" fabric that was popular two years ago is now completely discontinued and no one wears it at all.
However, as a clothing night market, this business opportunity was not seized in time. These skirts are hot-selling in large shopping malls.
One of the main reasons is that Hong Yanwu, as the helmsman, did not react in time.
The second reason is that because Hua Cheng is dominated by Hong Kong-style clothing, such skirts have not become popular.
Fortunately, they are not at a loss, because Hong Yanwu had given instructions when he first went to "Flower City" to let "Dabao" and "Liben'er" wait for the weather to get hot, and don't forget to start from "Thirteenth" "OK" to purchase folding flower umbrellas in large quantities.
The two boys have remembered this matter, and they did not dare to neglect it at all. They started talking about the supply of goods long ago.
As soon as May Day passed, tens of thousands and several containers of goods were shipped to the capital.
This move was unintentional and successfully set off a "flower umbrella craze" in the capital.
Can umbrellas also become popular?
When it comes to this, I’m afraid many people don’t believe it.
You have to know what year this is!
At this time in the north, most Chinese people still used large umbrellas covered with black cloth.
At most, there is only one green or blue umbrella, all of which have the same long umbrella pole.
It's suitable to be a walking stick, but if the weather forecast doesn't say there will be rain, no one would take it with them when going out.
On the other hand, folding flower umbrellas are different. They are new things introduced from Hong Kong and Taiwan. Only a few factories in the coastal areas of Huacheng, Fuzhou and Shanghai can produce them.
Although this kind of umbrella is only folded in two at this time, the handle is shortened by half as soon as you pull it out, which is enough to fit in a bag.
And the most important thing is that those ugly umbrella cloths have turned into colorful flower umbrellas.
Okay, now it’s better.
Whether it rains or not, as long as they go out, the girls are happy to take out umbrellas from their bags and hold them up, euphemistically calling them "blocking the sun."
Not only did there appear to be girls holding flower umbrellas swinging back and forth on the street.
This umbrella has since been nicknamed "parasol".
In addition to the good quality, the umbrellas are also not expensive.
Hong Yanwu and the others purchase goods in large quantities and use railway logistics containers for transportation, so the cost is particularly suitable.
For example, the foreign exchange arbitrage umbrella produced locally in Huacheng originally had a wholesale price of eight yuan, but the "Thirteenth Bank" reduced it to seven and a half yuan for them.
In addition, they were secretly given 16,000 Hong Kong umbrellas worth 6.9 yuan.
After the goods arrived in the capital, Hong Yanwu batched them all at a price of nine yuan.
When this product is put on the market, self-employed individuals will retail it based on the official ex-factory price of 11 yuan. Of course, it will look very cheap.
So since things are fashionable, novel, in-season, and not expensive, it is impossible for ordinary people not to buy them, and this trend "blows" smoothly.
In the beginning, relying solely on retail sales, the clothing night market sold an average of almost 2,000 pieces every day.
On the other side of Xiushui, even if the foreigners are priced high, they can still get one or two hundred.
Later, there were smart vendors from the clothing night market, wholesale of ten or twenty pieces.
As a result, by mid-June, the daily shipment volume was as high as three to four thousand, and the sales continued until late July, with a total of 220,000 sold. Here in the capital, the "Thirteenth Line" "Sold out.
For the last group to leave, many of the umbrellas were obtained by the "Thirteenth Bank" from the local "confiscated smuggling shops".
Of course, as soon as folding umbrellas are out of stock, the market will go up.
In the end, the wholesale price in Huacheng was nearly a dollar higher than at the beginning, and there was not much profit left.
At this time, a large number of folding umbrellas produced in Shanghai could be seen in shopping malls in Beijing, so Hong Yanwu, who had already made a lot of money, just took advantage of the situation and stopped.
It’s only been three months, and this guy has already made 360,000 yuan from his umbrella. It’s a sweet deal.
But that's not his only gain.
Because by this time, he had rented out all the stalls in the clothing night market. Even Ciermei rented a stall to others, doing business while collecting the rent.
So in this situation, Hong Yanwu simply played another dirty trick.
He made money through the hot sales of umbrellas, so he doubled the rent.
Specific requirements: Starting from August, the stall fee will increase to 1,200 yuan per month.
The twelve stalls at both ends of the market have to be counted separately, which has risen to 1,500 yuan per month.
This means that from now on, he will be able to earn 70,800 yuan in free rent every month.
If you exclude taxes, management fees and profit sharing from his brothers, he can earn thirty-five thousand yuan from this alone.
No need to ask, as soon as this incident came out, all the self-employed people were in an uproar.
Of course, this kind of reaction is also polarized. Hong Yanwu himself must be so happy that his nose is full of snot.
Think about it, from now on the monthly contribution will be doubled, and you can earn 500 yuan just sitting at home.
The most important thing is that rents in the future will definitely continue to rise with the market.
Isn’t this much more cost-effective than doing business on your own?
You should really build a shrine to Mr. Hong at home, burn incense and kneel down to worship him every day!
But those who spend money to rent a stall are completely different.
Just like the farmers described in Ye Shengtao's novel "Three Five Dou More", they felt a sudden blow and a loss that was counterproductive.
Almost everyone cursed in their hearts and complained and complained a lot.
But despite this, no one wanted to cancel the lease.
After all, everyone has seen the oil and gas here. No matter how expensive the rent is, you can still make money out of it.
If you really quit, you won’t even get a share of the pie.
Hey, who let the shop belong to someone else?
As a result, these people had to pay the rent honestly and had no choice but to become Mr. Hong's "tenants".
In this way, from 1957 to 1982, the exploiting class that had completely disappeared in the capital was re-created in batches by Hong Yanwu on his own.
More than fifty people, like special franchisees, became the first batch of small owners to share rent with him.
What is even more unfair is that at almost the same time this year, the famous "Eight Kings" incident occurred in Wenzhou, the birthplace of the individual economy.
Eight industry leaders were listed as targets of serious attack because they did too well in business.
For a time, this matter caused a stir, and the degree of tolerance and intensity of crackdowns on the private economy have also become a focus of debate at the national level and among the people.
In fact, compared to this, Hong Yanwu’s “original sin” is obviously more serious.
As for the so-called "Eight Kings" of Wenzhou, even if they are tied together, their assets may not be as much as his own.
But who made him a reborn person? His mind is very shrewd.
Firstly, it didn’t hire workers, secondly, it didn’t run the business directly, and thirdly, it didn’t deposit the money in the bank. It was well hidden.
No, no one has noticed that in the "Reform", a large pond that has only been filled with two inches of water, there is such an insidious thing like him lying in the corner.
And they are eating, fattening, and growing day by day.
The future situation for the little creatures that enter this pool later will obviously not be very good.
To be honest, from an ecological perspective, it is really unbalanced.