Return To 1977 Chapter 762: Realm

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The biggest advantage of being honest is that it can relieve the burden on those who are hiding their worries.

Taking Hong Yanwu as an example, he felt relaxed as soon as these things came out of his mouth.

The weight that has been weighing on my heart for a long time has been relieved a lot.

And from now on, he would no longer have to hide things from Li Fu by locking the yard and hiding things.

Even Hong Lucheng had to find ways to cover for him and maintain the situation together.

This saved him a lot of trouble.

So for him, from now on it was "birds chirping, flowers fragrant, spring scenery intoxicating, and joyful songs and laughter flying around colorful clouds."

But on the other hand, it was different for his father Hong Lucheng.

Who did the old man offend? They were all already receiving retirement benefits. Just because they had such a trouble-making son, they had a lot to worry about from then on.

That is really "asking you how much sorrow you can have, just like a river of spring water flowing eastward".

But there is no way, who allows his son to be so tormented? The matter has come to this, no matter what it is, you have to take care of it.

And this kid actually said such beautiful words as "I don't want to take it as my own. All things are fleeting. Throughout history, everyone is just a temporary custodian of these things."

Then the old man believed it to be true and was driven by morality, so he was willing to become a "donkey" tied to the mill.

But now it's a big deal.

For example, it is obvious that the screening, summarizing, and sorting of these objects will probably fall on his shoulders.

How big a project is this?

But then again, besides him, no one else can do it, right?

Because even the brother and sister Wang Yunlin and Yuntai are the same.

Although he is an expert in identifying antiques, the Tianhuang nobles and the children of the aristocratic family do not have the ability of Hong Lu to take over the pawnshop.

So this is what it should be. Hong Lucheng learned some business knowledge in the first half of his life, but now it seems that he learned it for his son, and now he has put it to use here, becoming his son's "big treasurer".

But that's not all yet. In this way, the old man still thinks that there are few things to do and he is causing trouble for himself.

No, it's just because Hong Yanwu complained a few times, saying that it is becoming increasingly difficult for the capital to collect good things at cheap prices.

Hong Lucheng then said something more, saying that there was a concession in Tianjin in the past, and it was once a place where the old and young of the Qing Dynasty, the retired officials of the Beiyang and the Belarusian nobles lived. It was also the wonderful combination of the earth and the ocean. Although the capital market is booming, you can still go to Jinmen to have a look. There are also a lot of good things there.

Hey, then Hong Yanwu doesn’t want to show off his nose and face?

The boy immediately grasped the words and sent another errand to his father.

"Dad, since you are an expert, I will leave it to you to go shopping and exchange things in Jinmen. I will give you the money later. By the way, if you are willing, you can also take my mother with you. . Now that we have an expert, you two can relax together."

Okay, doesn't this mean that Hong Lucheng gave himself a pole to support Jinmen?

Of course, as the old saying goes, "The emperor has no shortage of hungry soldiers." The more trusted and capable the ministers are, the more likely they will be rewarded and rewarded by high-ranking officials and generous salaries.

The same goes for Hong Yanwu. He couldn't be too sorry for his father. He had to make the old man's journey comfortable and comfortable no matter what.

So just spend the money. He gave me 20,000 yuan and allowed my hometown to receive kickbacks.

He said he didn’t need to buy anything, and the extra stuff would be regarded as honoring his parents, and he would give it to him next time he went there.

In addition, he also paid for Bian Jiangong's car separately to take the old couple to Tianjin.

Such a "guard of honor" is equivalent to the treatment of a director.

This not only saves his parents from the pain of traveling around, but also allows Bian Jiangong to take care of them on his behalf, which is very convenient and safe.

Finally, he boldly told his parents to let them play in Jinmen for two more days and not to come back in a hurry.

Go to Wudaodao, Quanyechang and Tanggu. Check out Shilin, Dengyinglou and Goubuli. Live in "Lishunde", the key is to have fun, but don't save money for him.

That tone was so crazy.

But I have to say that there is absolutely no such thing as spending money. The old man was quite satisfied with his son's arrangement for this "luxury trip".

For this joy, not only did he happily take his wife on the road, but before the summer vacation was over, he also took his daughter Hong Yanru and eldest grandson Hong Jun with him.

And it is worth mentioning that during this trip of three generations of grandparents, the old couple also had a completely different view of their son.

Because when Wang Yunlin talked about Hong Yanwu, she was still worried about his behavior of "burning buns" and worried that he would mishandle the money and be afraid that he would suffer hardship one day in the future.

Hong Lucheng gave his son a very high comment while smiling.

"Don't worry, it won't be the case. Not only is the third child in our family not poor, but he has also reached a certain level in life..."

If Hong Yanwu heard this with his own ears, he would have to look sultry in front of the mirror for three days.

But let's be honest, although Hong Lucheng admits that he can't find fault with Hong Yanwu in business, when it comes to real realm, he has to be his hometown sparrow.

Because after all, the old man is the successor chosen by the head of the Hong family among his three sons. He is also the only descendant of the Hong family's business skills for more than ten generations.

He is proficient in practical work. As early as graduating from middle school, he began to study and experience in his own shop.

He is also very talented in business. Even in troubled times, he has never made a loss-making transaction.

Strictly speaking, he is a business master who upholds business traditions and has been tested by decades of turbulent markets and national conditions.

How can it be compared to a wild man like Hong Yanwu who only relies on his past life memories and side experiences?

If nothing else, now that it is discovered that Yanwu has already been involved in the business world, the old man does not need to wait for him to master cooking before satisfying his curiosity.

So in response to his strong request, I told him the way to make quick money in advance.

As a result, just a few casual instructions fell into Hong Yanwu's ears, and it was like hearing a golden rule, and the long-standing confusion was finally solved.

What did the old man say?

The only way to make quick money is through channels.

The specific explanation given by Hong Lucheng is that on the surface, doing business refers to buying and selling, but in essence it refers to the channels for completing transactions, and all profits come from channels.

In the past, businessmen did not engage in production. The original way to make money was to transport something from one place to another for sale.

Although businessmen later started to set up factories and mines on their own, the factories and minerals themselves were also a channel for businessmen to control in order to monopolize property rights.

And even if factories and minerals are classified as producers, compared with stores that specialize in sales, the majority of profits are still in the hands of stores, and the proportion of profits shared by real producers is extremely small.

Because no matter how good your stuff is, you still have to beg me to help you sell it, otherwise you won’t get any money. If you sell more or less, I have the final say on how to divide it.

In addition, channels are also created by multiple parties. If you have the ability to reduce the number of channels from more to fewer, you will be dominant. Monopoly profits will naturally be high.

On the other hand, if you have the ability to break away from the shackles, find new ways, and find new channels, you will definitely earn a lot of money.

In other words, being able to hoard goods or having the ability to choke others can also be called a channel.

As long as others can't get around and escape, they can naturally raise prices and share huge profits.

In short, the profits earned by merchants are only based on the value of the channel.

If you want to make quick money, just consider the latest, hottest, and most in short supply demand, and find ways to meet this demand more conveniently, cheaply, and efficiently.

Of course, channels also have advantages and disadvantages.

Official power is at the top, capital strength is at the middle level, and vision and ideas are at the bottom, which determines the timeliness and risks of profiting from it.

The more you can provide indispensable channels that others cannot provide, the more profitable you will be.

These words are the most appropriate explanation of "speculation" that Hong Yanwu has ever heard. And it is also in line with the four words "sales is king" in modern business theory.

But if you think about it carefully, it cannot be explained in these two sentences. There seems to be something more profound inside, which is really endless.

No, if he compares it with himself, which business does not start from "channels"?

Commodity trading and clothing night markets based on foreign exchange certificates have almost all broken away from official shackles and profited from the profit-sharing market by reducing costs and improving efficiency.

Among them, the clothing night market with official support is the most worry-free and labor-saving.

As for foreign exchange bonds, which mainly rely on capital strength, the risk is higher than that of the clothing night market.

But no matter what, it is much easier to do than the "movie ticketing" that relied purely on vision in the past. Profits are higher and there are fewer competitors.

In fact, Hong Yanwu himself knows best that when he was in the movie ticket business, if it were not for the support of violence and the ability to achieve a partial monopoly, the food in that industry would not be very delicious.

As for speculation in selling sea cucumbers, hoarding antiques, stamps, tobacco and alcohol, it is a comprehensive model that uses both vision and capital.

But the biggest flaw is that the market is uncontrollable, and the probability of rise and fall is often affected by chance and surprise. Moreover, official control and restriction policies can often be fatal.

Then the life and death of speculators will always be shrouded in the laws of the market and political power.

So basically, those who gamble can never compare to those who open casinos. Capital and vision are not as good as power.

To truly make a profit without losing money, it must be able to provide legal channels for such speculative transactions.

For example, post offices, postal markets, antique malls, auction houses, brokerages, stock exchanges... there are countless.

In addition, now that we have thought about this issue. It was inevitable that Hong Yanwu would have another question.

He remembered that his father also said that a ten thousand-year foundation depends on "heart". The Hong family has never been interested in making quick money. It's a pity that this matter was disturbed last time by Aunt Bian's use of rat poison.

When he thought about it at this time, he would inevitably ask again what the "heart" his father meant was as opposed to making quick money.

Hong Lucheng also answered this question with the same two words.

"Dependencies".

That's right, try your best, no matter what, in order to make customers dependent on the merchant.

Through service, price, skills, and even feelings, the pursuit is always to give customers the most perfect experience.

Once customers develop a sense of trust and addiction to the merchant, the transaction will be completed.

Why did the bulk trade in the past include sugar, salt, cigarettes, and tea? Because it’s an addiction that keeps consuming.

Why are there huge profits from pornography, gambling and drugs? Because these three things can also be addictive.

The Hong family's business philosophy, or the core of business, is to strive to create addiction even in ordinary transactions.

Not only must we have unique products, but we must also have attentive and comprehensive services, fair prices, a reputation for integrity, and a host-customer relationship accumulated over the years.

Only in this way will a reputation of goodwill recognized by the people of the capital be finally formed and a gold-lettered signboard that will last for a hundred years be created.