Return To 1977 Chapter 766: Admire
lnmao.org, the fastest update to return to the latest chapter of 1977!
No matter which businessman, major changes in society often mean the greatest business opportunities.
As a republic, after opening up the country, more and more foreigners have come to the capital. This is one of the most important changes in the contemporary era.
This is actually not too difficult for most people in the capital to feel.
Because in Tiananmen Square, in front of the Forbidden City, Wangfujing, and the Embassy District, the number of "crooked nuts" of various skin colors has been increasing day by day. If calculated in years, it explodes at a geometric speed.
Also, foreign-related hotels such as "Jingcheng Hotel" and "Friendship Hotel" are increasingly overcrowded. Even the newly opened "Jianguo Hotel" has an occupancy rate of over 90%.
For several "Judequan" stores in Beijing, 40% of the customers they receive every day are foreigners and compatriots from Hong Kong and Macao, which fully illustrates this point.
It's one thing to just feel this change, but it's another thing to understand that poor people want to do business with rich people, and to be able to clearly connect this phenomenon with making money.
Only a few smart people in the entire capital have noticed that these foreigners are essentially mobile wallets.
For example, there are a group of "scalpers" who sell foreign exchange coupons, and there are a group of people who "collect rags" from foreigners in diplomatic apartments.
There are also those who teach Chinese to foreigners, those who translate for foreigners, and there are even those who sell their bodies to sleep with foreigners, or stay with foreigners, pretending to be powerful and cheating to make money.
And even among these smart people, none of them can be as discerning as Hong Yanwu, who discovered the big cake of tourism products.
To be honest, the concept of tourism products has never existed in our country.
In the past, we had no restrictions on the lives of foreigners, and there was really nothing new about these traditional gadgets. When foreigners came to the capital and wanted to buy these gadgets, they could be sold everywhere.
At the same time, our merchants have always treated high-end commodities such as antiques, tea, silk, and embroidery as ordinary transactions.
As long as they are customers when entering the store, it is enough to pay. Who cares what your motivation is for buying?
So no one has ever distinguished this special market demand separately.
But it was completely different after the reform and opening up, and the change began precisely at this time.
On the one hand, the Republic has strict management on foreigners entering the country, with many restrictions. Shopping, eating, and accommodation must be in designated places.
On the other hand, the production of traditional handicrafts has not been taken seriously for a long time, and has gradually withered in the "movement", and folk artists have almost ceased to exist.
At present, the recovery of the private economy has just begun, and there are very few operators who have restarted business.
As a result, it is difficult to meet the needs of foreigners in this area, and a market with huge demand but almost no competition has been formed.
In fact, many foreigners who come to China to travel "come with money and go back with money." They often complain that "China is the only country in the world that does not have tourist souvenirs, and the capital is the only country that does not have tourism." The Capital of Souvenirs”.
With Hong Lucheng's eyes, once Hong Yanwu reminded him, it was easy to see the huge profits contained therein.
From this we can see how "creative" Hong Yanwu was in the eyes of his father Hong Lucheng for being able to "think of" this.
In fact, although he never mentioned it, the old man felt a little ashamed in his heart and admired his son quite a lot.
But on the other hand, when it comes to specific management and planning, it’s time for my son to admire me.
To be honest, Hong Yanwu is quite capable. Isn’t it good that he doesn’t plan other businesses by himself?
Don't forget, his business advantages are mainly reflected in system formulation and controlling people's hearts.
The extra bit of cleverness is reflected in how to discover channels, use channels, effectively utilize existing conditions, and how to reduce costs.
This ability is mainly due to his past experience as a real estate agent and a gangster, and the "foresight" brought by his rebirth.
But his weakness lies precisely in the fact that he has never been involved in the real industry that requires continuous product development and long-term services for the public.
To put it bluntly, his savage opportunism completely followed the hot spots in his memory.
Sell whatever is lacking in the market, and sell whatever is profitable. However, the understanding of products and services is completely elementary.
Think about it, isn't the reason why he purchased the goods from "Flower City" so that his subordinates would identify the jeans, because he was afraid of making the wrong move?
This in itself is a sign of lack of ability.
And his shortcomings in this regard will not be too obvious in the era of commodity shortage.
But without the advantage of rebirth, once he enters an era when a hundred flowers are blooming and people's needs become diversified, he will feel more and more headaches.
If we look at Hong Lucheng's theory, this is a side effect of being accustomed to relying on channels to make money.
So if Hong Yanwu were to plan the tourism products on his own, according to his vision, it would be a guerrilla war that spreads the net across the board and spreads everywhere.
Wherever there are foreign tourists, there should be their people.
As for specific products, as long as they have national characteristics and are low-cost, they can be sold under the banner of pure handcrafting.
Anyway, it is to kill "foreign pigs", and there will be no repeat customers. Just hold the head and press the neck with one knife, and let out as much blood as possible.
But to be honest, if you really want to do it this way, it will be a pleasure, but the benefits will be greatly reduced.
Because he overlooked one point. The biggest difference between tourism products and other businesses he is engaged in is that they are not an indispensable "rigid necessity" in life, nor are they "addictions."
Don’t treat foreigners as fools. Buying these things is just the icing on the cake to make you feel happy.
You can buy it, you can also not buy it. How can one jump into a trap even though he knows it is a trap?
It must be eye-catching, you must really like it, the price must be appropriate, and it will not follow your baton.
In fact, examples of failure already exist.
What Hong Yanwu didn't know was that the relevant government departments were actually not as slow as he thought, and it was not that they failed to notice the foreign exchange-earning opportunities of tourism and shopping.
As early as 1979, relevant departments in Beijing produced some tourist souvenirs and put them on the market.
For example, the hot-flowered holly wooden chopsticks with "Beijing Roast Duck Souvenir" produced for "Judequan", small Chinese paintings and postcards with the characteristics of the roast duck restaurant, and packaging boxes, wrapping paper and color paintings that reflect the characteristics of the store Page.
The Summer Palace also has works such as "The Monkey King Strikes Three Bone Demons", "The Drunken Concubine", "A Dream of Red Mansions" and other works made by the "Mianren Lang", as well as finger calligraphy works by the calligrapher Meng Qingjia.
In addition, jewelry factories in Beijing have jointly produced more than 150 kinds of tourist souvenirs with scenic spots. Put them for sale in scenic spots, hotels and restaurants.
But even this doesn't help. The dissatisfaction of foreigners has not been effectively improved, and they are still complaining.
The reason is that we have not gotten rid of the planned economy thinking mode and mistakenly believe that people have to buy whatever is produced.
The things produced are not without characteristics, which makes foreigners uninterested. It’s just too elegant, the cultural gap is too big, and foreigners can’t understand it at all. Or it may be directly used as advertising materials by foreigners.
In addition, window-based rigid sales are a very passive form.
So these gadgets can only create very few local benefits, and the overall situation is very unsatisfactory. Instead, we fall into a situation of "it's tasteless to eat, it's a pity to throw away".
For this reason, our tourism department has inevitably lamented "what do foreigners want to buy?" and corporate producers have also expressed doubts about "what does the tourism industry need from the industrial sector to produce?" and relevant seminars have been held on this issue. Countless.
But because these officials and business managers all look down from the top and are divorced from reality. If you can't even find a perspective from the tourists' situation, how can you talk about solving the problem?
This has also led to the commodity economy in my country's tourism industry to have been stagnant for several years.
In short, if we follow Hong Yanwu's method, compared to the government, he is at most more flexible in his sales methods.
But I'm afraid the dissatisfaction caused by this will be even more serious, because foreigners are not as good-tempered as us people. If they are cheated, they will be impatient and complain.
The government departments still attach great importance to the feedback from foreign adults.
That is to say, even if you can make money, it will become a "countdown". It's a good project, but it won't last long.
When the time comes, Zhaoqing will probably be the most uncomfortable, and it is inevitable that Hong Yanwu will be tricked.
So fortunately, Hong Lucheng is still there to check this matter.
After hearing Hong Yanwu’s idea, the old man pointed out the hidden danger on the spot.
It also provides practical, very clear and reasonable plans.
First, the sales scope of products is fixed in two places-the Forbidden City and the Great Wall.
Because foreigners know little about the capital, most people actually only know these two places.
If a traveler has limited time and needs to make a choice, these two places should be the first place to go.
In addition, Hong Yanwu only wanted to arrange for more than thirty people, so it was really spread out. It was not easy to control and restrict, and it also made communication more difficult. It’s not easy to get a license.
Then why bother going anywhere else?
It is better to focus on these two places. Not only is it more convenient, but the investment will be concentrated and the rewards will be concentrated.
Second, product positioning must also be accurate.
The first is the special issue
In terms of appearance, it is best to adhere to national characteristics and have the characteristics of the Forbidden City and the Great Wall.
In terms of practicality, it is best not only to be a decorative item, but also to have certain functions and fun.
But the most critical thing is the size and weight, because according to the characteristics of tourists, things must be small and easy to carry.
The second issue is price and business variety.
There doesn’t need to be many varieties, but there should be levels.
According to the sales price, high, medium and low correspond to the difficulty, simplicity and ease of the process.
There are roughly three products at one price, which gives customers a choice.
You know, not all foreigners are extremely rich, and people are always more satisfied with the choices they can make.
Finally, there is the issue of production.
Ensuring quality is inevitable, but the process does not need to be too complicated. On the contrary, the simpler, the better.
If you can use mechanical skills, you must avoid manual operations.
At the same time, you can also consider buying some common things from commercial factories for deep processing.
Only in this way can we ensure production and seize market share.
Hey, it doesn’t matter, Hong Lucheng’s every piece of this is priceless practical advice.
Hong Yanwu was overjoyed when he heard it. He nodded repeatedly to show that he didn't think carefully. He learned something again and will definitely do it.
I still can’t stop talking about being poor, and that trick is coming again.
"You really deserve to be my father. You are called a serious and old-fashioned capitalist! With this ability, you are born to do business. What do you think it is wasteful for you to stay at home like this? It's all thanks to this rag. Shi Dao, I think I want you to take charge of the Ministry of Commerce. Our country’s economy has already taken off..."
Naturally, the hidden danger that might have fallen on Zhaoqing's head was eliminated invisibly.