Return To 1977 Chapter 810: Popular
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Everyone today knows that 1983 was the year of the "storm" that marked the comprehensive eradication of social security problems in our country.
But in addition to this well-known label, people often overlook that 1983 was also a fertile year when our country's economy gradually got on the right track, people's livelihood was various, and all walks of life bore fruits.
From a national level, major economic policies that affect people's livelihood began to be launched continuously after the Spring Festival.
On February 20, the Beijing Municipal Party Committee and Municipal Government issued the "Supplementary Notice on the Implementation of the Operation and Management Responsibility System in the Commercial and Service Industries", requiring general stores to implement the contract system within one year.
This is equivalent to saying that the contract system, a business method that plays a huge role in rural areas of our country, has been introduced into the urban commercial field.
On February 22, the Ministry of Labor and Personnel issued another notice requiring the active and step-by-step implementation of the labor contract system.
This is a major reform in my country's employment system, which is equivalent to announcing the end of the "iron rice bowl" era.
On February 23, the Beijing City Government then issued the "Interim Provisions on Several Policy Issues Regarding Developing Suburban Commodity Production and Invigorating Rural Commodity Circulation."
Further significantly liberalizing the development of rural collective and individual businesses and service industries.
In short, no matter from cities to rural areas, or from the employment system, all aspects show the determination and strength to "revitalize".
The profound changes in the concept of wealth brought about by the emancipation of ideas and the opening of policies also immediately activated people's strong desire to improve their lives.
The national personal wealth star on the surface this year is still Nian Guangjiu. His "Foolish Melon Seeds" workshop has employed 103 people and has a monthly turnover of 600,000 yuan.
It is under his demonstration effect that more and more people are willing to join the vanguard of personal wealth, causing the number of individual industrial and commercial households across the country to grow rapidly.
What is different from the past is that these new people are venturing and starting businesses, no longer just for survival, but to create a broader life platform for individuals or a family.
In this regard, the self-employed people of Xidan’s “Clothing Night Market” also played a positive role.
As the "first to eat crabs", not long after they first entered the shopping mall, they all became households worth ten thousand yuan.
Because many of them have already caught up with the "kicking" "piluzi" (motorcycle), they have become the first batch of "Beijing A" license plate owners.
Everyone who saw it was jealous and asked about it.
As a result, the investment promotion work for the "Clothing Night Market" of Wangfujing Department Store went particularly smoothly and achieved unprecedented success.
Although after its opening, due to poor management, the market's reputation and response were not as good as the "Clothing Night Market" in Xidan.
However, the sales volume is also rising steadily. As the only "clothing night market" in Beijing, it has become a clothing retail channel that cannot be ignored in Dongcheng District.
At the same time, the clothing wholesale business in Huacheng has become more and more popular due to the increase in demand.
As a result, more and more self-employed people who make clothing are not satisfied with the quantity of batches of goods, and are not willing to be "exploited" again, so they start to buy and sell in other places, purchase goods by themselves, and even engage in wholesale.
As a result, the term "trailing master" began to emerge.
And it quickly became popular in society, and even became a general term for individual industrial and commercial households.
Of course, economic changes and the benefits generated by economic policies do not represent the entire content of life.
In order to correctly evaluate the living conditions of ordinary people, there must be more parts that need to be considered and measured.
What is gratifying is that in the past it was particularly difficult to understand this information clearly, comprehensively and thoroughly.
But now it's completely different.
Because this year, with the improvement of people's living standards, it was also the year when the penetration rate of television exploded.
There is no doubt that when more and more televisions replace the location of shrines or ancestral tablets in the family in the past and become the center where families gather every night, what will follow is the diversification of television programs.
So a model of family gathering life was established, and a new visual history began.
The surging popular culture trend has begun to truly affect social values, lifestyles, and even changed folk customs.
As for the specific state of people's livelihood, in fact, anyone who is interested can know almost as long as they watch TV programs.
For example, Shen Li, the first announcer on national television, served as the host of the "Serving You" column.
This new column, which is close to people's lives, not only has a fixed broadcast time for the first time, once a week, 20 minutes each time, but also has many small service columns.
"Photography Consultation Center" like how to take pictures. There are also small sections that are practical in life such as "Small Dictionary", "Stamp Collection", "Housework", "Elderly Consultant", "Answering Audience Questions".
Just from these column names, we can know where the hot spots of concern in society gather.
It was this year that cameras began to enter the homes of ordinary people.
According to statistics, the number of cameras nationwide in 1978 was 178,000. In comparison, this number increased to 940,000 in 1983, more than four times.
From now on, taking a family photo when the whole family gets together is no longer an unattainable luxury.
In addition, after several years of development, stamp collecting has become an official and popular collecting activity.
Because of Hong Yanwu's behind-the-scenes intervention, the price of "monkey tickets" with a face value of eight cents has soared to thirty-five yuan a piece among stamp collectors.
Not only did it become a well-known popular stamp type two years in advance, it also deviated far from the original historical track. The price of three yuan at this time was what it should have been.
Based on this calculation, the value of the "monkey ticket" in Hong Yanwuguang's hand is already as high as 14 million.
I accidentally became the richest man in the mainland while lying down and sleeping.
It kind of means "a bag of sand, a house of gold".
For another example, television has done its best to guide young people to develop a positive outlook on life.
After the Spring Festival, the three-episode TV series "Story of Life" based on Zhang Haidi's deeds became a nationwide sensation.
There are many touching scenes in this TV series. The paralyzed Lingling was unwilling to give in to the cruel fate and chose her own path to make a living.
In terms of adhering to the value of life and finding the joy of life, this girl undoubtedly has to make more arduous efforts than normal people.
Because TV workers truly showed the eternal hope deep in human nature, this TV series and the special report published by Youth Daily "It is a shooting star, it is necessary to leave its light to the world" jointly set off a "Learning from Zhang Haidi" whirlwind".
Zhang Haidi became famous for this reason, and won two reputations, one is the "New President of the 1980s" and the other is the "Contemporary Paul".
The great man even wrote an inscription for her, "Learn from Zhang Haidi and be a new communist with ideals, morality, culture and discipline."
In addition, before the film of the same name directed by Xie Jin was released, the three-episode TV series "Garland Under the Mountain" produced by Shandong TV also aroused people's patriotism.
Compared with film works, although TV series are not as big as they are, they are by no means unknown.
With its peace, friendliness, and efficient production time, it has continued to win its share and open up new spaces.
Of course, this year was also a craze for introducing dramas.
Compared with the TV show "Chinese Girls", which had high expectations and mediocre response, and reflected the achievements of the national women's volleyball team.
The Japanese TV series "Volleyball Girls", which was aired in March, focused on entertainment and used a commercial plot to interpret multiple interpretations of positive meanings such as patriotism and inspiration on the screen.
The bright smile of the protagonist Junko Oka in the play not only conquered the hearts of thousands of teenagers, but also set off a trend of "Juniko Oka".
The magical tactics of the Japanese women's volleyball team in the play are also covered by the glorious record of the Republic Women's Volleyball Team and the Japanese Women's Volleyball Team, winning consecutive games, and become a quite comic foil.
Domestic viewers only feel that it is extremely cute, and there is no sense of rejection between rivals.
Of course, the Hong Kong TV series "Fearless" that was aired immediately after it was more in line with the Chinese people's aesthetics.
This TV series not only continues the "Kung Fu craze" ignited by the movie "Shaolin Temple" among the people.
The theme song "The Great Wall Will Never Fall Down" was sung for a while, and even the "big trend split hair" of the lead actor Huang Yuanshen achieved the same effect as the "little deer hair" and became a fashionable hairstyle pursued by young men.
However, precisely because there are more and more TV sets and more and more TV programs, it has an increasing impact on people's lives.
How to ensure the quality of TV pictures has become the most difficult life problem that people need to solve during this period.