Return To 1977 Chapter 894: Opening

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The effect of Hong Yanwu's trick is really good.

After gathering the six people, he inquired about the situation and it was exactly as he expected.

The four men and two women who recommended themselves are Zhu Zhenfan, Li Xiaodong, Zhang Shen, Huang Yong, Zhang Shuping and Wang Laizhen.

It is true that every family has its own difficulties, and they all come to cope with the actual financial difficulties.

Probably because of this, they are much softer in character than those who stay in the house.

Most people are a bit restrained in their speech and behavior, showing a little bit of inferiority and lack of confidence.

But this makes it easier to manage.

It can be seen from the division of labor.

In the beginning, Hong Yanwu wanted to respect their respective wishes.

Unexpectedly, when asked, almost everyone was afraid of being in public and interacting with others, and expressed that they wanted to stay in the factory and make candied haws.

This can only be arranged rigidly.

In Hong Yanwu's opinion, the girl is tender, attentive and patient, so she is perfect for making candied haws.

Those who are thick-skinned, strong, and relatively frost-resistant are more suitable to sell goods outside on a three-wheeler.

So he made the decision and asked the stronger Li Xiaodong, Zhang Shen and Huang Yong to run away.

Only Zhu Zhenfan, the youngest and weakest-looking of the boys, was left to help the two girls learn how to make candied haws.

But I didn’t expect that arbitrariness is really more effective than democracy.

In fact, these people only need orders, not reasons.

Not to mention having any opinions, I actually obeyed without even asking.

And they followed the instructions and were obedient as usual.

Whether it's asking them to go to the production workshop to pick up materials according to orders and quantities, or teaching them how to core and bunch fruits.

They all followed it meticulously.

The attitude is very serious, no one is pretentious. I am a seller, I am a producer. I should do this and I should not do that.

It can be seen that the right person was indeed chosen this time.

Children of poor people have already become masters.

Real life has taught them that people must bow their heads before surviving reality.

Of course, since you are an inexperienced novice, a lot of discomfort is inevitable.

For example, Li Xiaodong has a rough temper and is not careful enough in his work.

When he was removing the pits and clusters of fruits, he accidentally made a deep cut with his hand.

There was a lot of bleeding, so I went to the infirmary to bandage the wound, but I was still sucking in pain.

As for the actual division of labor in the afternoon, the two girls also encountered difficulties in learning production from Chen Liquan.

Because even though women are thoughtful enough, Hong Yanwu also stipulated the proportion and quantity of sugar and water, and also precise the cooking time of the fire.

These allowed them to avoid detours and get started quickly with making sugar.

But when dipping candied haws on a stick, you still need a certain amount of courage.

The two girls are timid, and they will be afraid when the sugar boils.

My hands will shake due to fear. If my hands shake, the sugar will be dipped unevenly and may even splash onto my hands.

In the end, they had no choice but to let them continue practicing wearing gloves.

It was really embarrassing to watch these two girls screaming and holding on bravely.

Also, even the three young men who followed Hong Yanwu to the entrance of the Forbidden City to learn how to set up stalls and sell goods were still uncomfortable before going into battle.

They are not afraid of the long journey or the cold. The key is that they have never sold anything, so no one can lose face.

In front of the tricycle filled with candied haws, they were looking around like thieves, for fear of meeting someone they knew.

Whoever's turn it is to try it, let alone shouting, customers will blush when they take the initiative to ask for the price, and they can't say anything.

I am especially afraid of meeting foreigners. As soon as they speak English, I will immediately become confused.

It was so trembling that I couldn’t even fart. It was a three-piece “chuwozi” worth of useless snacks.

(Note: Chuwozi, a Beijing dialect. It refers to being afraid of meeting strangers, being shy when meeting strangers, and not good at dealing with people other than acquaintances. It also means being in a nest.)

In the end, there was nothing to be done. Hong Yanwu solved the problem by going to a simple kiosk selling tourist supplies nearby and asking for the woolen hat that "Chop Knife" was carrying.

This is a pullover hat that has just become popular this winter. When you put it on, your eyes are exposed and your face is invisible.

Wouldn’t this make it unrecognizable?

In this way, these boys took turns wearing the hats to practice.

Now I am reluctant to greet people.

However, it must be said that the suffering of poverty is not in vain, because the hard work does pay off.

Even though Sanshengguadanzi had the courage to imitate Hong Yanwu and sold it with such stumbling.

On this afternoon, within three hours, the entire cart of candied haws made by Hong Yanwu and Chen Liquan yesterday was sold out.

There are a total of two hundred strings, which is really popular in the market.

What’s even better is that their products are still very expensive.

Ordinary people sell candied haws for either 15 cents or 18 cents, not even 2 cents.

But they don't, they really dare to open their teeth.

How dare they sell seven fruits of "mountain red" for three cents.

The stuffed "Toad Spits Honey" sells for 40 cents, and the "Baobao Yam" with various nuts is the most expensive, selling for 50 cents.

This was definitely a sky-high price at the time.

If you ask the common people about their feelings, they would probably be similar to what Zhao Lirong said in the sketch "Working Adventures".

Dark, so dark!

But he is so hot! Demand simply exceeds supply!

Why?

There are many reasons for this.

First of all, where is the Forbidden City?

It is an iconic tourist attraction in Beijing.

Almost all foreigners want to make a trip here whenever they come to the capital.

In addition, there are also tourists coming to Beijing from all over the country.

After these people paid their respects to Tiananmen Square, they had to come here.

You must know that these two types of people actually have rich wallets and are greedy for novelty.

In addition, information was limited and logistics was not developed back then.

Southerners have never seen something like candied haws, a specialty of the north.

Isn’t it easy to take money out of their pockets?

Unfortunately, unlicensed traders are still unable to do business here.

As for state-owned units, they are unwilling to use this idea.

This makes this place a commercial treasure land exclusive to Hong Yanwu and the others.

There are big fat sheep everywhere, with different consumption levels and no competition.

So the price is higher, so of course it has to be more expensive.

In this case, would I be a fool if I had to take the path of small profits but quick turnover?

Secondly, the stuff is really good and genuine.

It’s not as unrealistic as the Gong Hanlin selling 180 glasses of palace jade liquor.

You must know that in this year, material control has just opened up, and the country’s fingers are limited.

Changping, Huairou and Miyun are the places where hawthorn and Shanlihong are produced.

New and good fruits every year are still given priority to state-owned food factories.

Rock sugar is a material that is rigidly allocated by the state and purchased and sold by the state.

So the common people can only rely on the small fruits left over after selling them to food factories to make candied haws, and they can't even find rock sugar.

This is inferior in terms of cost.

Calculate the cost based on the specific price at that time.

Ninety cents per pound of granulated sugar, ninety-eight cents per pound of rock sugar, and thirty-seven cents per pound of high-quality mountain red.

The actual production cost of Hong Yanwu’s "Mountain Red" is about 145 cents.

For ordinary people, it can be reduced to eighty or nine cents.

And this cost gap is not caused out of thin air, it must be reflected in quality.

People lack good raw materials and want to sell them cheaply.

Then what kind of quality can it be said to be made? How exquisite is it?

As long as it looks like candied haws, someone will buy it.

Hong Yanwu’s stuff is different.

The fruit is big, plump, bright, sugar-thin, crystal clear and radiant.

Don’t try it, whether it tastes authentic or not, it’s just the appearance, it’s so tempting just by looking at it, it’s enough to make you salivate.

As the old saying goes, goods sell for a piece of skin. This is an eternal truth.

People not only judge people by their appearance, but they also like to judge things by their appearance. The better something looks, the easier it is to gain favor from customers.

In the end, based on this principle, Hong Yanwu also dug into the details in depth and made a comprehensive package.

He has three moves in total.

First, dress uniformly.

Hong Yanwu brought people out. They were all wearing food operation workshop work clothes that they had just received from the administrative department warehouse.

The white coat and hat are all new.

This is worn on the body and on the head, even though the cotton coat outside is different.

You can already identify yourself by opening your clothes, revealing the white underneath, and the hat on your head.

The posture that shows through is not wild.

Second, this tricycle is quite modified.

The white wooden frame inlaid with glass has been polished clean and bright.

And it successfully ensures the sealing of the food storage space.

To take things, you have to open the glass door from the back to avoid being disturbed by wind and sand.

That’s not all, there are still words on it.

On the large front glass of the tricycle, there is a polar bear factory logo on the top, and on the right are the six words "State-owned - Sugar-coated Haws".

Below is Chen Liquan’s English translation for sugar-coated hawsonastick, “sugar-coated hawsonastick”.

Then on the left and right sides, the Chinese transliteration, "BingTangHuLu" was affixed according to Hong Yanwu's intention.

This is all in white artistic calligraphy.

Not only does it make Chinese people feel foreign, but it also allows foreigners to understand what they are selling at a glance.

As for worrying about whether white is not eye-catching enough, there is really no need.

Because the white characters actually stand out in a complex environment.

And it matches with the white wooden frame, white clothes and clear glass.

Not only can it add a sense of cleanliness, but it can also make the red candied haws in the car more eye-catching.

On the other hand, if you really use red words like most people do, it will not only be vulgar, but also dark.

The color is even more confusing with the candied haws in the car, making it difficult to distinguish.

Third, the details in the car are also well done.

The candied haws for sale are all placed on large white enamel square plates.

There are five plates in total, three plates of ordinary varieties and one plate of each of the two colors.

On the right side of the seller, Hong Yanwu also specially placed a plugboard with thirty strings of candied haws.

Three varieties are placed in three columns, and a price sign is hung above each type.

"0.30YUAN", "0.40YUAN", "0.50YUAN".

No need to ask, this is also to facilitate foreigners to make choices.

Finally, behind the plugboard, there are trays, clips, water bowls and brown paper bags for picking up goods.

This was also the area that Chinese people most easily ignored back then.

You know, it is taboo to touch food directly with your hands. But our people tend to forget this.

For those who are more particular, you still know to put a piece of straw paper in your hand to pick up the product, but for those who are not particular, just take it.

As for things like candied haws, it’s easy to stick to it by pinching straw paper.

So Hong Yanwu made strict regulations and procedures in this regard.

It is required that the candied haws must be picked up with clips and placed in these simple brown paper bags customized by the street factory.

Then the clips are put through water and placed in the tray.

In this way, customers can look at ease and feel comfortable, and it also makes it easier for customers to carry this kind of food.

Think about it, you have planned it from the inside out.

What does it feel like to look at it?

Although it is still not comparable to the standards of international chains, at this time, the Republic was already professional, hygienic, and outstanding.

So let alone foreigners, Chinese people like to get together here.

Then wait until the purchase is finished and try again, more finished!

In the sub-zero outdoor temperature, the syrup wrapped in the candied haws almost froze into ice.

It’s almost impossible to tell whether the bite is ice or candy.

Just when the mouth and tongue feel cold, the sour taste of the fresh hawthorn wrapped in rock sugar will give people a strong stimulation.

No one can refuse, the all-encompassing mystery revealed by this thing...

That’s it, that’s like one by one.

No matter men, women, old or young, as long as they take a bite, a warm smile will appear on their faces.

There was a southern couple who originally bought a bunch and left.

But he came back within five minutes. He said it was so delicious after trying it, and he came back to buy a few skewers to take away.

Foreigners are even more exaggerated. An old Soviet guy who knows a little bit of Chinese tasted a bunch here and became out of control.

I actually ate seven skewers in one sitting, and I tried all three varieties before I could stop.

When I left, I took three skewers with me, saying that I would give them to "Zhina" (Russian, wife) to try.

Such praise and reactions naturally make the seller look good.

So gradually, the few young men brought by Hong Yanwu gradually let go.

They were no longer frightened, and actually became proactive and open-minded.

So, good goods can also bring people a sense of honor, which is also a kind of motivation.

In short, on the first day of opening, Hong Yanwu and his candied haws, the most original and traditional candy.

As the most vivid poetry in Beijing in winter, it is a special Beijing snack with a real aesthetic sense.

It was an instant success and conquered the hearts of many compatriots from other places and international friends.

This string of fiery reds dancing in the cold and windy world not only satisfies people's eyes.

People would rather freeze their hands, but also be full of intoxication, holding it to show off in the market.

It even gives people the idea that just one glance is a blessing, and it has become a weapon that triggers a high rate of return.

But what is even more memorable is the taste it brings to people.

The unimaginably tender and crispy texture, the fresh fruity flavor wrapped in rock sugar, and the heart-wrenching sweet and sour taste.

Everyone who has tried it cannot refuse or forget it.

No need to ask, just anyone who bought these candied haws today.

No matter which country or place they are from.

When they recall the capital in the future, they will definitely remember this profound experience and the strong flavor of Beijing in this snack.