Return To 1977 Chapter 922: Promote
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Time enters April of 1984.
The most prominent trend in society is the increasing popularity of suits.
Although the dressing customs and clothing craftsmanship at that time were not mature.
Although Chinese people wear suits of inferior materials and rough workmanship, they are extremely uncomfortable and do not look good.
It is also common to see jokes like wearing a suit with sneakers and cloth shoes, wearing a crew-neck shirt or crew-neck sweater under the suit, not wearing a tie, and retaining the sleeve trademark.
But this is a convenient way for the people to have close contact with the "Western lifestyle" under the call of the national leadership.
Coupled with the fact that everything was "chasing the trend" back then, once it became popular, it was unstoppable.
So suits are still like an infectious disease, and they are gradually spreading to the people of the capital.
The biggest improvement and localization trend is that women’s suits have also appeared. This should be regarded as a major innovation for our people.
So many state-owned units and agencies have begun to keep up with the situation and take the lead in purchasing ready-made clothes in batches or finding tailors to tailor them and issue them to cadres as work clothes.
Big manufacturers like Polar Bear are naturally not far behind.
Hong Yanru also benefited from this.
The white men's suit she designed was based on Hong Yanwu's advice and adopted a one-button design and added waist-cutting, making it look particularly stylish.
As a result, I successfully won a second prize in the competition jointly held with the Beijing Textile Bureau and the Institute of Fashion Technology.
In addition, through the first professional model team in Beijing established by the Textile Bureau at the beginning of the year, it has truly entered the exhibition stage.
The most amazing thing is that her set of tablecloths, which are in stock and cost 90 cents per meter, sell best on site.
More than a dozen suits were sold at a high price of eighty yuan.
To this end, the Textile Bureau has contacted the Second Garment Factory in Beijing and is preparing to mass-produce another two thousand sets and put them in department stores for trial sales.
For Hong Yanru personally, although he did not receive any material rewards, he only had an award certificate.
But this certificate bears the seal of the Textile Bureau, which is quite valuable, and she has already gained the attention of relevant leaders.
It undoubtedly laid a more solid foundation for her future career.
In addition to clothing, more of the current trends are reflected on the TV screen.
With the official launch of the Taiwanese TV series "One Cut Plum", the theme song sung by Fei Yuqing became a popular song during this period.
It’s just that not many people realize that there is a greater meaning behind this TV series.
That is, Qiong Yao fever has penetrated from books to TV screens, and is beginning to spread its influence in the mainland in a more modern and convenient way.
At the same time, people were also surprised to find that TV programs were no longer just for the night.
The National China Television Station actually launched an additional daytime variety show.
Although leisure as a life concept has not really emerged, the ways to adjust life have indeed become richer.
As for this phenomenon, it has also brought about another fermentation effect, and the types and time of advertisements on TV screens have also increased.
"Pepsi, the choice of the new generation."
"Quality comes first with Sharp."
"Powerful washing machine, dedicated to mother's love".
Together, it became a familiar advertising slogan during this period.
But the most awesome thing is Hong Yanwu’s name, which is so popular.
Almost suddenly, through television, it became a dynamic melody on the lips of everyone, men, women and children in the capital.
Influenced by foreign advertising, domestic manufacturers have begun to experiment with creativity in advertising.
This year, the "Yanwu Brand" dual-card cassette recorder produced by Jiangsu Yancheng Radio General Factory made a pioneering attempt.
Probably because newborn calves are not afraid of tigers, this newly established factory actually dared to go to Beijing to hold exhibitions and sales without any technical advantages, hoping to compete with well-known brands in Beijing and Shanghai for the market.
The " trump card " they rely on, in addition to the price advantage of lower costs, is the well-planned advertising bombing.
This manufacturer first placed a full-page print advertisement in the "Beijing Daily" after the holiday, and then moved to dynamic advertisements on TV.
But the most important thing is that their advertising is indeed extraordinary and unique.
It is no longer a bluffing shout about national excellence, provincial excellence, and ministry excellence.
Instead, an unattractive young man wore a headset and sang and danced with a guitar.
The center of the performance is no longer the product, but a scene and concept of popular personality.
This not only created a precedent for domestic advertising creativity, but also successfully touched the hearts of young consumers.
As a result, not only did the advertising song "Yanwu, Yanwu, sing together and make love" popular, making the Yanwu radio cassette player a household name, this effect also quickly reflected in product sales.
For a time, similar products were in front of the counters of major department stores in Beijing.
Not only the domestic cassette player brands were deserted by Yanwu.
Even the sales of Sanyo, Sony and Panasonic were greatly affected and dwarfed by comparison.
Of course, because Hong Yanwu’s name is homophonic with the brand, people who know him love to joke with him about these lyrics.
As a result, he could hear others singing these lines every day, whether he was discharged from the hospital, admitted to the hospital, or at work.
Even at home, there are still a few little ones.
So this guy is very depressed. Thinking about it, he is really annoying.
And in this atmosphere, the follow-up to the temporary factory affairs meeting a few days ago - Director Yang's three fires were also burned out.
That is, "Polar Bear" has received approval from the Light Industry Bureau and will open a new workshop and introduce an instant noodle production line from Japan.
At the same time, this workshop will be used as a pilot system reform to select new cadres and implement a new management system and bonus system.
Workers who want to transfer departments can sign up themselves, or they can be recommended by the workshop director.
But after training, you need to pass a technical exam before you can be officially hired.
A series of personnel appointments were also announced.
Sister Wei concurrently serves as the party secretary of the service company, and Shui Qing serves as the manager of the service company. Their administrative levels have been upgraded to the official level.
This is understandable.
The most eye-popping thing is that this boy Hong Yanwu suddenly transformed and was promoted to the deputy section chief of the administrative department.
The former deputy chief of the administrative department was actually transferred to the instant noodle workshop as a cadre.
For this reason, there was an uproar in the factory.
Of course people who have a good relationship with Hong Yanwu are happy for him. There are many cheering people in the big cafeteria and among the young workers.
But those jealous and jealous people can still do it?
Don't forget, the service company bonus issue hasn't settled yet, and now it's happening again.
What's more, those who "work for work" are still wrangling over the placement issue.
How can a person who has been re-education through labor be promoted to a formal cadre?
So these people are even more angry and dissatisfied with this matter than they are with the young workers in the service company.
But it happened to be evil.
This time, from top to bottom, all cadres became monolithic.
The secretary and the factory director all have the same attitude, and all departments and workshops are completely hard-pressed.
It was said that this was an appointment unanimously approved by the factory, and the bureau also issued approval instructions and would not accept any objections.
Now those who want to cause trouble have nothing to do.
They really don't understand what background Hong Yanwu has that makes these cadres protect him wholeheartedly.
There is no room to exploit now, not even a place to write an anonymous letter.
What's more, each of them is afraid of being the one in the limelight and provoking Hong Yanwu's revenge if they continue to make trouble.
So they had no other choice but to stop and give up for the time being.
But how would they know? In fact, the person who was most unhappy about this matter was Hong Yanwu himself.
He doesn't care about being an official at all.
As the owner of the donkey, Hong Yanwu knew better than anyone else that this deputy section chief was not a good thing. He was just a noose hanging around his neck.
The factory director is treating him like a donkey and wants to whip him to pull the cart.
Where is he willing to do it? So when I got the news, I immediately went to the factory manager to ask for my resignation.
Unfortunately, the factory director refused to give in at all and was very unreasonable.
Not only did he flatter him, but he also said that he would shrink his shoulders when something happened, which was not like a man.
The most wicked thing is that she actually played dirty tricks with him.
Sneaking out and calling Shui Qing, he asked her to take him back and give him a good education.
Then he walked out of the office, closed the door, and ignored him again.
Well, I hate Hong Yanwu. My teeth were almost broken.
Publicly, he could not kick in the factory director's door, nor could he keep his wife from stepping down.
I can only swallow this mute and lose money.
But I still feel unwilling. Where has he ever suffered such a big loss?
The key is to think about what you are doing. Isn’t this a trap for yourself?
What a mistake!
He couldn't help but sigh deep in his heart.
"Alas! If it weren't for me, I would have beaten me to death!"