Return To 1977 Chapter 927: Opening

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The last week of April 1984.

Shui Qing, Hong Yanwu, Chen Liquan, and all the employees who were once again renamed the "Store Group".

I spent it completely busy and dizzy.

This is because the store prepared by the service company has set its opening date on May 1st Labor Day.

Time is relatively tight, and suddenly I feel that there are many preliminary preparations, which will inevitably make people feel nervous.

It is inevitable that mistakes will be made while busy, and some things need to be adjusted and confirmed repeatedly.

In fact, even the factory-wide meeting held at noon on April 30th.

No one in the "store group" dares to touch alcohol.

I was so tired from eating that I even had no idea what to eat.

It’s not because of anything else. I’ve been very tired these past few days.

Besides, after eating, you still have to go to work.

After the dinner this afternoon, most of the workers in the factory went home early after eating and drinking.

The employees of the "store team" were still busy until dark.

Thanks to the "retail team" and "production team" for their spirit of "unity, friendship, and mutual help," many people took the initiative to stay and help.

Otherwise, even if we work until eight o'clock in the evening, we will still be in trouble.

I finally got through this, May 1st, at 8:30 in the morning.

At the west corner of the "Polar Bear" factory area facing the street, there was a burst of "cracking" firecrackers.

The moment when Sister Wei from the labor union and Shui Qing cut the red silk together.

After fundraising and preparation, the "Polar Bear Day and Night Food Store" finally opened its doors to the people on Anlelin Road.

But unfortunately, the "store team" has no chance to take a breather.

Because on the first day of business, they were worried about the cold business.

On the contrary, the fire was a mess, and the shopping enthusiasm of nearby residents was completely beyond everyone's expectations.

Although Sister Wei and Shui Qing were smiling at the beginning and were happy about the crowded scene, it didn't take long for them to become scared.

Because the store was so crowded that there was no room to stand, the stalls outside the store were also overcrowded.

It's almost like a "rush buying rush" on the eve of a price adjustment.

But the more this happens, the more people will join in the fun.

I am not afraid of anything else. I am afraid that the elderly and children will be squeezed out.

Hong Yanwu was decisive. He saw something was wrong and took emergency measures.

Ask Shui Qing to call the police station quickly and ask two policemen to maintain order.

On the other side, he and Chen Liquan strictly guarded the door of the store. They were only allowed to go out and not enter for the time being.

This cannot but be said to be a kind of pain with joy.

If you think about it carefully, you can't help but regret that you used too much force.

What are you talking about?

Hey, it’s not Hong Yanwu’s fault.

It’s all thanks to him that every aspect of the store’s planning, inside and out, is so unique that it’s a bit ahead of its time.

In the end, he even used some promotional tactics, and it suddenly turned out like this.

For example, in terms of building decoration, Hong Yanwu was very thoughtful in terms of building specifications and materials.

Because the bungalow is a bungalow, the special thing is that Hong Yanwu asked the infrastructure department to use building materials, in addition to red bricks and sand, as well as cement, steel bars, and prefabricated panels.

This was a common technique for ground-floor buildings in the past, and it is still commonly used for buildings with three floors or less in rural areas.

No need to ask, Hong Yanwu considered that the demand for space for business prosperity will increase in the future, and he has reserved the backup plan to expand the building.

Secondly, there is an additional trick in architectural planning.

As a former real estate developer, Hong Yanwu naturally has rich experience in housing pre-sale centers.

Therefore, at the beginning of the planning, he requested that the main structure of the store and restaurant be set back seven meters towards the inside of the factory.

Then a large number of open-air scaffoldings were built using iron posts and wooden beams in the vacant space.

In this case, store names and restaurant signs are extremely conspicuous when placed high on them.

Lights and promotional stands can also be set up under the scaffolding to facilitate promotional activities day and night.

Similarly, it can also be used as an additional area for summer food stalls and store beverage areas.

And don’t forget, because the roof is flat, you only need to set up stairs at both ends of the shop and restaurant, and install guardrails on the roof.

It also adds an extra layer of outdoor area for restaurants and shops.

Let's put it this way, the store and restaurant only have an indoor area of ​​350 square meters for the time being.

But after doing this, we can gain an additional 600 square meters of outdoor area in vain.

This happens for at least half of every year. Is this a good deal?

And most importantly, the shops and restaurants house facing south.

Although it is a north-south door, there is a small door leading to the factory area, with three large doors facing the outside. It must be very hot in summer.

Having this scaffolding is different. You can also imitate the way shed builders built pergolas for wealthy families in the past. They put up reed mats to protect them from the sun and rain, and they have excellent ventilation.

Not only is it easy to disassemble and disassemble, but it can also be raised and lowered freely when the rope is put on, which is extremely convenient.

In cold weather, because the heating in the house relies on earth heating, and a cotton curtain is used to build a warming tent, the house is still warm.

Even without any kind of shed, just use the shed to grow gourds, luffa, grapes, etc., which is also a kind of beautification of the environment.

In short, in order to maximize the utilization rate and multi-functionality of the house, Hong Yanwu considered almost everything that could be considered.

That's not all. The color matching of the exterior of the house and the interior decoration were also decided by Hong Yanwu.

He used a large area of ​​milky white with pure wood original color, and matched it with black paint of cast iron material.

It is concise and clear, and is conducive to the combination of earth and foreign.

It also imitates a house pre-sale center, creating a very modern Nordic style.

This makes the inside and outside of the house look clean and modern like the food industry, and even gives people a milky taste like ice cream.

Although the nearby people will not know the specific purpose of these houses before they are completed.

But I don’t know who creatively gave this place a fashionable and memorable place name, "Little Bungalow".

So even before the store’s signboard was put up, it was already well-known in this area.

After talking about the architectural plan, let’s talk about the business policy.

In this regard, Hong Yanwu is even more unique and creative.

Because first of all, it can be seen from the word "day and night" in the name of the store that this is the first store in southern Beijing that is open 24 hours a day.

Needless to say, Hong Yanwu’s inspiration mainly comes from modern convenience stores like “711”.

People today all understand that the advantage of convenience stores compared with ordinary stores is that they have the same rent cost but double their business hours.

In terms of business characteristics, because they sell urgently needed fast-moving consumer goods, the prices are also more expensive than ordinary supermarkets.

But strictly speaking, there is still a certain gap between this business model and the actual needs of this era.

Because in this era, people buy things cheaply and rent is not expensive.

There is not much nightlife especially at night. If it were not summer, everyone would be used to staying at home.

The winter in the north is cold. For this reason, convenience stores in Beijing are far less developed than those in Shanghai and Huacheng.

Taking these aspects into consideration, it is indeed a bit inappropriate.

It doesn't matter, Hong Yanwu thinks very clearly about advantages and disadvantages, and sometimes the switch can be made in just a thought.

Everything has advantages and disadvantages. Is it possible that a loss may be a gain? It depends on whether you think comprehensively or not.

For example, the customer base of this store is quite guaranteed.

One of the reasons is that there are no competitors. When nearby residents have shopping needs at night, they can only come here.

The key is to publicize it properly and let the common people know about it.

Secondly, behind him is the "Polar Bear" factory.

You must know that every night on weekdays, almost two hundred people get off work at ninety o'clock, and more than a hundred people have to work until dawn.

Aren’t workers who work “shifts” like these in factories the most stable source of customers?

Cigarettes, matches, bread, batteries, etc., are regular needs.

Occasionally, if someone has a broken skin or an injury, they have to buy some cotton swabs and gauze.

For some old fritters who plan to cheat, they can even sell drinks, cans and playing cards.

For another example, from a cost perspective, even though the store uses self-built housing, it seems that there is no need to save a few dollars on housing.

But if you use inventory and replenishment at night, you can make a lot of money.

Think about it, people on the day shift have been tired for a long day, who wants to take inventory after get off work?

No one is willing to pay overtime.

If there are rigid rules, employees will not only get angry, but they will also mess up things.

But if the supervision of the entry and exit of goods is not strict, it will be all over.

As any store, this is definitely a nerve-wracking thing.

No matter how good the business is, I can't help my own people stealing it and ruining it.

So, being open 24 hours a day is a great deal.

No one disturbed Panku during the night shift, so he made money during the night and saved the cost of hiring temporary workers to keep watch.

As soon as the people from the day shift arrived, all the goods were replenished, and they were just about to start selling. How great is this?

Secondly, Hong Yanwu has already thought about the profit growth points of the store.

That is our product.

It’s convenient to use, cost-effective, and it doesn’t take up inventory or capital. Wouldn’t it be foolish not to promote it?

But the key is how to attract customers to buy willingly.

You know, apart from ordinary sodas and popsicles, most of "Polar Bear's" products can be considered luxury goods.

The biggest consumption directions are in state-owned hotels and the logistics departments of ministries, agencies, and troops.

Ordinary people live at home without many daily needs.

And even if you need it occasionally, it is available in grocery stores. People buy it with vinegar and sauce, so why bother to come to your place?

So if you want to attract customers, you must form a differentiated operation.

Hong Yanwu positioned this store as a "specialty store specializing in polar bear products."

It is only used as a supplement to mainstream commerce, focusing on fast-moving consumer goods. It is not required to be like a non-staple food store, and it is not required to grab all the department stores in life.

The first method he uses to attract customers is branding.

That is to say, as long as it is a "Polar Bear" product, you can find it in this store.

The second is to rely on low price and high quality.

Hong Yanwu decided to conduct discount promotions from time to time specifically for the high-priced "Polar Bear" products.

And we have to constantly get extremely low-priced and very affordable products to attract customers.

For example, there are cans in the factory with damaged outer packaging, and food that has been stored for a long time and is about to expire (in this era, no one cares about this, and there are no relevant laws).

There are also defective products that have problems during production, affecting their appearance and quality.

All are sold at low prices, which not only helps the factory clear inventory, but also wins the hearts of customers.

In addition, he also wants to buy some low-priced goods that are not food.

For example, low-priced cigarettes are obtained through the "Naughty Man" and "Shunzi" cigarette stores, and clothing products are obtained through the Xicheng Clothing Company.

It can also achieve the purpose of attracting customers, and also helps them digest the hot potato.

Let’s put it this way, as long as the store is not a “polar bear” product, it must be sold.

He will control the types of goods purchased to a very small number, but the price must be the cost price.

He does these things not to make money, but to create a deep-rooted impression on customers.

Their stores offer the lowest prices in the city.

But in fact, he does not reduce the price of really differentiated products and cool items that are not sold elsewhere.

To put it bluntly, it is just fake and real to drive sales.

The most interesting thing is that Shui Qing actually thought of all the things he considered.

But when it comes to the starting point, the two of them are considering completely different directions.

Unlike Hong Yanwu, who was thinking about how to create economic benefits, Shui Qing was all about serving the people.

Her idea is to imitate the "Liaoyuan Day and Night Food Store", address the urgent needs of the people, and provide 24-hour comprehensive convenient services to nearby residents.

Especially for garbage men, cleaners, policemen, etc. who have to work at night, it is a good thing to be able to provide convenience for these respectable people.

But it really doesn’t matter, because even though the two couples have quite a lot of differences, the channels and directions for solving the problem are the same.

The goals and hopes of two people can be combined so conveniently. It is hard not to say that this is a match made in heaven.

So in the end the two people agreed that the store's business content should not only provide "polar bear products".

We also sell kettles, tobacco and alcohol, spices, candles, matches, sewing kits, fuses, valve cores, batteries, letter paper, stamps, gauze, cotton swabs, berberine, aspirin, red potion and other daily necessities and emergency supplies.

Free boiled water and free air bottles are provided day and night.

Inspired by Shui Qing, Hong Yanwu even considered business needs and decided to further provide benefits to streets, police stations, garbage men, and cleaners.

The specific measure is to print some gift vouchers that can be deducted from cash and distribute them to these departments and people.

I gave 300 yuan to the subdistrict director, in exchange for the help of four neighborhood committees under the subdistrict, and distributed 5,000 store opening promotion leaflets.

Three hundred yuan was sent to the police station, and a simple meal of bread and canned meat was promised for free to the night shift policemen every day, in exchange for the greatest support in terms of security.

As for the ten yuan gift certificate each of the garbage man and cleaner received, that is the additional cleaning fee.

Think about it this way, during the festival, can there not be too many people watching the excitement during the opening?