Return To 1977 Chapter 929: Achievements

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On the first day of the opening of the "Polar Bear Day and Night Food Store", this "first shot" really started.

But almost all the people in the "store group" were exhausted.

Not to mention the twelve people in the morning shift, the nine in the middle shift didn’t make much of a difference either.

Because perhaps it spread from one word to another, the popularity during the day further promoted the fermentation of word-of-mouth.

Or it may be that the nearby residents have understood the concept of leisure without any teachers.

At four or five o'clock in the afternoon, the store not only had a small peak of traffic, but also a big peak after 7:30.

No one expected that after dark, the number of people visiting the store would not be much less than during the day.

Business on the rooftops is even busier than during the day.

Although there were only a dozen temporary 60-watt light bulbs for lighting, the temperature at night was a bit cool.

But the people nearby seemed to be addicted to it, and they were willing to sit in a daze, drinking soda in the cool breeze.

This is because soda was a designated product planned by the government at that time and was extremely cost-effective.

This kind of consumption is affordable to almost everyone.

The second reason is that people's lives in this era are too monotonous, and this kind of leisure style full of petty bourgeoisie is too necessary and rare.

Since there is nothing to do after dinner and watching TV, drinking a bottle of soda in such a fresh environment is obviously an extremely interesting experience.

So, Shui Qing, Hong Yanwu, and Chen Liquan didn't leave at all, and continued to help until nearly ten o'clock in the evening.

The nine people in the middle class also all got off work one hour late.

When they finally checked the time after finishing their busy work, Shui Qing, Hong Yanwu, and Chen Liquan decided not to leave, thinking that it would be more cost-effective to spend the night at their workplace.

However. Unlike Hong Yanwu and Chen Liquan who had to get up early tomorrow, Shui Qing was still anxious to learn about the business situation on the first day.

So she insisted on settling the accounts before taking a rest.

This waited until Hong Yanwu and Chen Liquan had finished taking a shower and went to the cafeteria together for a midnight snack.

Shui Qingcai came belatedly with a head full of sweat.

Hong Yanwu and Chen Liquan are also understanding people, and they knew there was good news to be reported as soon as they saw Shui Qing's expression.

I stopped eating my late-night snack immediately, and the two of them almost put down their chopsticks and asked.

"How much?"

Unexpectedly, Shui Qing was so good at selling things at this moment, so he stretched his arms deliberately and unhurriedly.

"Guess..."

Ouch, woman! Are you saying you are in a hurry or not?

Hong Yanwu and Chen Liquan quickly said a number each.

"Four thousand?"

"Four thousand and five?"

This was calculated by each of them based on their feelings, and they had been deliberately exaggerated due to Shui Qing's emotional contagion.

Unexpectedly, Shui Qing shook his head slowly.

"My guess was wrong! It's too low!"

Hong Yanwu and Chen Liquan were a little surprised and immediately asked again.

"Lower? How much lower?"

This time Shui Qing did not delay any longer because she could not suppress her excitement.

I couldn't help laughing, and took the account book and spread it out on the dining table, announcing with great joy.

"Look! Six thousand one hundred and thirty-one and fifty-seven cents! We created a miracle today!"

This is really unexpected. The daily sales volume has actually caught up with that of Yili Fast Food Restaurant!

That is to say, based on an average of two yuan, there must be at least 3,000 customers coming to buy things today.

Hong Yanwu and Chen Liquan couldn't help but be shocked, with surprised looks in their eyes.

But what made them even more unable to sit still was the next set of numbers Shui Qing announced excitedly.

"I've also calculated the profit! It's more than 1,300!"

After hearing this sentence, Hong Yanwu and Chen Liquan lost their voices almost at the same time.

"No way!"

"How is that possible!"

It’s no wonder that the two of them think so, because the profit margin in the retail industry is not high, and it is in a society dominated by a planned economy.

What's more, the gift vouchers given out amounted to more than 600, and many of the goods sold today were not earned at all.

No matter how hard you think about it, you can’t reach this number!

But this is true, and their hard work was indeed not in vain. Shui Qing looked through the account book and read the statistics one by one. There was no mistake at all.

Only 386 yuan of the gift coupon was recovered today, and less than half of it is still missing.

Tobacco, wine, candies, condiments, daily necessities, etc. that don’t make a penny, even though they sold for more than 1,870 yuan.

But at the same time, it also completely boosted the sales of other products.

You must know that the profit margins of products are different, even if they are the same low-price promotions.

The most unprofitable ones are several kinds of Grade C cigarettes like "Naughty" and "Shunzi", and they even charge for shipping costs.

But the tail goods of Xicheng Clothing Company are different.

We have been working closely together for several years now, and there is a 40% difference between the wholesale price and the market price.

What's more, the "Anlelin" at that time was the southernmost part of the capital. It had already left the moat. To put it bluntly, it was the edge of the city.

The people here have limited knowledge and are more likely to be fooled than people within the second ring road, and their consumption awareness is also slower.

So, as long as it is sold ten to fifteen percent cheaper than the official price, the people here will think it is a rare benefit. Things like sea soul shirts, men's and women's shoes, men's and women's shirts, these are things that can be used immediately.

It went relatively smoothly here, selling more than 1,200 yuan, and earning more than 300 yuan.

In addition, there are also those cans that have been knocked over and cans that have been overstocked for a long time.

The cost price of these items in stores is only 30% of the original factory price.

Don’t look at the promotions held by stores claiming to be 40% off or 30% off, but in fact they are more than double the huge profits.

The key is to say that the promotion time is good.

Isn’t this just in time for the holidays? Many people are willing to covet this benefit. Good for entertaining relatives and friends at home.

As a result, these things were sold for more than 900 yuan without any effort, making 500 yuan in one fell swoop.

Even because of this, some non-discounted concentrated juices and other cans are also being sold.

But the sales volume is relatively low, about a hundred yuan in total, and the profit is only more than thirty yuan at most.

Of course, when it comes to the real bulk sales, they are the two bulk snacks made by the "production team" themselves and the flagship product of "Polar Bear" - soda.

Because these two items not only taste good and are not expensive, but are also necessary for entertaining guests and coaxing children during festivals, they are naturally popular among people.

After a whole day, more than 500 kilograms of "Peanut Dip" and "Pepper and Salt Mixed Cake" were sold.

Almost everyone wants to buy some when they come.

The profits of this kind of snack food are generally relatively high. Although they are sold at a 10% discount, you can still make double the profit.

That's another three hundred yuan earned.

But as for soda, it’s a bit miserable.

To put it bluntly, high sales are high, but unfortunately you can’t make a fortune no matter how you sell them.

Because again, soda is a government-designated product.

The ex-factory price set by the Light Industry Bureau is 0.119 yuan per bottle, and the retail price is also set at 0.15 yuan per bottle. Anyone who dares to break this price standard is committing a crime.

So regardless of this day, even residents took the initiative to exchange soda bottles, plus individual customers purchased on-site during the business period, a total of more than 200 boxes were sold.

But the profit is less than 200 yuan.

And Hong Yanwu’s wisdom is wise here.

After understanding this, he never wanted to make money from this in the first place, so he generously set the retail price of soda at 0.14 yuan.

Let the common people know at a glance that this is cheaper than other places, and naturally they will deeply feel the hypocrisy and superiority of the "Polar Bear Monopoly".

In short, Hong Yanwu’s “low price” strategy achieved an ideal “halo effect.”

By lowering the prices of common items, he easily fooled people into thinking that everything in this store was cheaper.

As a result, "killing without blood" has made a lot of money through varying degrees of cost advantages.

Based on the products of our factory, the actual profit rate has exceeded 32%. Who can say that such profits are low?

In fact, early the next morning, the accounts for that day were placed behind the desks of Sister Wei and Director Yang respectively.

The reaction of these two people was far more exciting than that of Hong Yanwu and others involved.

Both Sister Wei and Factory Director Yang looked at it several times in disbelief, and then called to confirm.

Once confirmed, there was no hesitation in praise.

Sister Wei expressed her joy.

"Oh, I can feel relieved now. Shuiqing, Xiaowu, just rest assured and work hard, and continue to use your actual results to make those people in the factory blush. Don't worry, if anyone wants to embarrass you again, Gossip and set up obstacles for you. I'm going to fight with them. By the way, if you still have any difficulties, just tell me if you need help from the factory..."

Director Yang could not suppress his excitement and shouted into the microphone.

"Shui Qing and Xiao Wu, you are all good people. The factory will not treat you badly, and I, Yang Youwei, will not treat you badly! I will go to the bureau to ask for credit for you! I will ask the comrades from the newspaper to give you Promote it well! Our small store is no worse than their 'foreign fast food', hahaha!"

But as soon as he finished speaking, unexpectedly, Shui Qing was replaced by Hong Yanwu on the other end of the phone, and a very shocking response came.

"Director, don't be like this. We are all brothers, so why bother competing with others? If you want to compete, you should compete with other provinces, cities, and foreigners! I would like to advise you, you should really show your grace. , when reporting to the bureau, we also talked about how we learned from 'Yili' and learned a lot of experience..."

Director Yang immediately felt a little frustrated and responded angrily.

"Hey? Are you going to teach me a lesson? Huh, no more credit! No more publicity!"

But I didn’t expect that there would be more irritating words behind me.

"That's right, being famous unnecessarily is not a good thing. Let me remind you again, we are still asking for 'righteousness' from others, and we are planning to get products from them. Don't mess with the relationship. If it breaks, we will be in trouble..."

"Bang!" Director Yang was so angry that he hung up the phone and then pointed at the phone with great dissatisfaction and cursed.

"Nothing to gain! Utilitarianism! If you have breasts, you are a mother!"