Return To 1977 Chapter 931: Preferential packages
lnmao.org, the fastest update to return to the latest chapter of 1977!
It is true that our country is a human society.
From ancient times to the present, whether it is public or private, there is absolutely no difference between having friendship and not having friendship.
And what is particularly interesting is that in the era of planned economy.
Even if there is a competitive relationship between two people or two groups, there may still be an ambivalent feeling of being both rivals and brothers.
For example, "polar bear" and "righteousness".
Both of their factories are under the jurisdiction of the Municipal First Lighting Bureau. One is a leader in the cold drink industry, and the other is a master of Western pastry products.
The conditions are similar in terms of factory age, scale, profits and taxes, and brand awareness.
But precisely because there are so many similarities, it may be true to the old saying "there is no room for two tigers in one mountain".
For many years, in order to fight over "who is one and who is second," "Polar Bear" and "Yili" have refused to accept the other.
Whether it is competing for resources, honor, or even political tasks, one must always overpower the opponent.
In short, they were fighting openly and secretly, which gave the bureau leaders a headache.
The two factories have changed many secretaries and factory directors, and this is the same. This has almost become a tradition of the two factories.
But one thing is that when one factory encounters difficulties, the other factory will never sit idly by.
This was the case when the factory director responsibility system was implemented this time.
"Yili" was used as a raw material for chocolate by foreigners. Due to the shortage of foreign exchange, they had no choice but to start research on substituting cocoa butter.
The "polar bear" immediately became the same enemy.
Not only did it assume the responsibility of testing the waters first for system reform, it also proactively sent its own technicians to help with research and development and collaborative testing.
This is how we achieved success in such a short period of time and optimized the best formula.
This also benefits the two factories at the same time, saving foreign exchange and reducing costs on chocolate products.
To put it bluntly, the relationship between the two factories is really like a pair of brothers with different temperaments.
We usually quarrel and scold, but this is home.
Whenever something happens outside, we will definitely report it to the outside world.
If anyone is really in trouble, the other person will definitely help them regardless of past grudges.
So now Factory Director Yang listened to Hong Yanwu's advice, and in order to serve the company and take the initiative to show "righteousness" in the bureau, he made a public request for some unplanned goods.
That "righteousness" has absolutely no reason to say sarcastic words or refuse.
In fact, the factory director of "Yili" was extremely happy.
For the first time, they were praised like this by "Polar Bear", and they felt that Beier was respectable.
So the candy producers did not take the candy. The director of "Yili" not only agreed to this trivial matter, but also took extra care of it.
It has been decided that in the future, the leftover goods generated during production, packaging, and transportation in the factory will also be handed over to the "Polar Bear Day and Night Food Store" for sale.
Well, as a leader, this is a matter of upper lip touching lower lip.
But for Hong Yanwu and Shui Qing, it was a good thing that they had never dreamed of. It was like picking up a golden doll.
You must know that the most leftover products in the production of "Yili" are "chocolate wafers" and "halva", followed by biscuits and cookies.
Because these two products are so fragile, the breakage rate can be as high as 10%.
But the appearance of these things is broken, but it does not affect the taste and does not reduce the nutritional content.
It is very cost-effective to use it as breakfast, or as snacks for the elderly and children.
So except for the internal distribution and processing part of "Yili".
No matter which food store or non-staple food store they distribute to, these remnant products from the factory at extremely low prices have always been a "welfare" that is fought for.
In this way, it is "digested" internally by the "commercial mouth" alone, and is basically invisible on the market.
If there is an occasional sale, it will immediately attract countless people and form a long queue.
Anyone who catches up with such a good thing knows that the opportunity must not be missed before it comes back, and they all buy it by several kilograms.
It is no exaggeration to say that children born in the 1970s and 1980s in Beijing have the most joyful snack memories in their childhood.
You can probably hold a big bag of "chocolate wafer" dregs and chew until you're full.
On this point, even Hong Yanwu's two nephews and Shui Xiaoying were the same, they all couldn't get enough of this thing.
Since the second week of May, my country's first "marriage notice" has been published in the "Magpie Bridge" column of "China Women" magazine.
As the Ministry of Posts and Telecommunications began to expand the telephone network in Beijing, 100,000 digital program-controlled telephone switches replaced the work of operators.
The sales and profits of "Polar Bear Day and Night Store" have begun to bottom out.
In less than five days, two tons of "chocolate wafer" garbage and two hundred pounds of "halva" garbage that were expected to be sold for half a month were gone.
By the way, 300 fruit breads, 500 vitamin breads, and more than 500 kilograms of "animal crackers" and "number crackers" were sold.
Even "Yi Li" didn't expect that "Polar Bear" would sell goods so fast.
So when Chen Liquan brought people to drive a truck to batch the goods again, and when he opened his mouth to double the number of goods, the sales section chief of "Yili" almost suspected that he heard wrongly.
He was surprised for no other reason.
First, they have less than four tons of leftovers in the warehouse.
If they are sold like this, it is estimated that all "remnant goods" in the future will have to be wrapped up by "Polar Bear".
The second is the sales volume of bread and biscuits. The shipment speed of "Polar Bear" is actually comparable to the shipment volume of Xidan Food Store.
How is this possible with just a store of 100 square meters?
Actually, this is not surprising.
The main reason is that the ex-factory price of "remnant goods" is too cheap.
"Chocolate wafer" and "halva" dregs cost 50 cents per pound, which is less than 20% of the market price of 4 yuan.
Then when the goods are brought back, Hong Yanwu prices the garbage at one pound and a half, which will still cause passers-by to grab it like crazy.
Later, when the factory workers discovered this situation, many workers came over.
I said hello to someone I knew in the store and asked if I could leave some.
So when he saw this trend, Hong Yanwu immediately adjusted his strategy, started to limit purchases, and wanted to sell with goods.
He announced that customers who want to buy "dregs" need to purchase an additional piece of bread or a pound of biscuits for every two pounds.
The euphemistic name is "Preferential Package".
As a result, overall sales were boosted immediately.
The most clever thing about Hong Yanwu is that he leaves a gap of one pound for three catties and five catties that does not need to be tied up.
At the same time, the bread and biscuits sold in the "set meal" are also a few cents cheaper than the market price.
In this way, even if people are not happy, they feel that they have saved money and it is quite appropriate, and it does not cause any negative emotions.
Many people also deliberately buy at three or five kilograms, hoping to take advantage of the "cheap" price of one kilogram without the need for tying.
Think about it, can this still make you unhappy?
In addition, it is worth mentioning that the benefits brought by "righteousness and benefit" go beyond these.
Hong Yanwu also obtained disposable cups through them.
Don’t forget that “Yili” has a joint venture fast food restaurant.
In this era, only they can see disposable fast food cups.
And the significance of this little thing to the store cannot be ignored.
Because of this thing, Hong Yanwu was able to follow Hong Lucheng's suggestions and sell relatively high-end "concentrated juices" such as "oranges", "loquats", "pineapples" and "pomegranates" in bulk. out.
The specific method is to add water and concoct it yourself.
A bottle of concentrated juice costs 90 cents and is mixed into 22 cups. The mixture is sold in glass pitchers with a faucet installed.
And because of its low price, a large cup only costs eight cents. It has bright colors and rare and novel flavors to tempt people, and it can also be chilled.
Customers did not find it difficult to accept this new drink.
Many affordable people are willing to use the price of a bottle of soda to buy two drinks, one for themselves and one for their children.
Or it can satisfy the greedy needs of two children at once.
In this way, the store not only increases its business varieties, but in the process of gathering sand into a tower, it also helps the factory digest inventory, which is a good thing anyway.
After all, if Hong Yanwu is not shady, he can make three points of profit for every cup he sells, which is far more cost-effective than selling soda.
This is really suitable for everyone, inside and out.