Return To 1977 Chapter 932: Dig deep
lnmao.org, the fastest update to return to the latest chapter of 1977!
With the support of "righteousness and profit", we have rare and popular goods and found a new profit growth point.
Not only nearby residents and factory workers, the "fandom" of "Polar Bear Day and Night Food Store" has skyrocketed.
Many passers-by also became voluntary salesmen in the store.
They voluntarily spread the news that there was "chocolate wafer" and "halva" scum here.
He even works hard to personally guide colleagues or neighbors and bring others to buy.
In the past few days, the store’s reputation and reputation have not only spread, but sales and profits have also increased day by day.
The account balance has suddenly improved to a very good level.
How good is it?
On the worst day, sales were no less than 3,000 yuan, and profits were as high as 1,500 yuan.
Half-and-half profit, this can be called a miracle in the department store retail industry.
If we continue this way, our monthly gross profit will be 45,000.
No need to ask, this store is definitely worth it.
Because the gross profit created by the "store group" with almost the same number of people has greatly exceeded the best months of the "retail group" and "production group" when selling candied haws.
If it were calculated for the whole year, the store alone would have a net profit of almost 300,000 yuan.
This is comparable to a prosperous small factory with hundreds of people.
So after two weeks of opening, Shui Qing finally showed a comfortable smile.
With such a beautiful prospect, she felt that her hard work had finally been in vain, and the pressure on her body was greatly relieved.
According to her opinion, this is a good foundation, and the store can develop steadily and normally in the future.
If there is any good thing worth hoping for.
At most, I just want to see if I can contact other brother factories affiliated with the bureau and continue to explore the potential of discounted promotional products.
Unexpectedly, when she told Hong Yanwu about her thoughts, her husband laughed at her.
Hong Yanwu said that she was just a rich man and was too insensitive mentally.
Because the living environment in the mall is actually the harshest.
As long as we break away from the planned economy, prosperity and failure will be the norm.
If nothing else, just like in the past when supplies were short-term, companies that "turn three times and make a sound" have always been popular.
But after the economy entered a healthy stage of development, the level of industrial manufacturing continued to improve, and the market began to become saturated.
It’s only been a few years. Except for bicycles, everything else can’t be sold, and all profits have been reduced.
Many factories are already unable to make ends meet and continue to suffer losses.
By analogy, stores will be the same in the future.
As the old saying goes, "Rescue the emergency but not the poor", it is not enough to be satisfied with the status quo and focus solely on "righteousness and benefit".
It is a courtesy for people to help you now, but it is a duty not to help you.
Just because I help you for a while doesn’t mean I will help you forever. What will we do if one day the supply of goods is cut off?
What’s more, the living needs of the people also change with the times.
Just like everyone now buys lean meat when buying meat, and no longer favors "Heding Red".
What if one day, with the improvement of living standards, everyone looks down on these "remnants" and even no longer likes chocolate?
The most important thing is that Shui Qing has forgotten that they are not specialized in producing "remnant goods".
Even now, the monthly supply of "righteousness" is limited, and it is only enough to buy half a month.
In this way, the so-called "profit of 45,000" is simply theoretical.
So, the only correct way is to be self-reliant in business and walk on multiple legs.
You must be good at grasping the diverse needs of customers and move forward in line with the times, in order to develop and not be eliminated.
As an operator, the most taboo thing is being lazy.
You must always spare no effort to continue to explore your business potential, and you must always be dissatisfied with yourself.
Shui Qing was embarrassed by Hong Yanwu, but instead of being angry, she was quite happy.
Because Hong Yanwu is her husband, he is more knowledgeable and far-sighted than her, so it is only right.
And based on her understanding of Hong Yanwu, he is not just a talker.
So, I must have already thought about what to do next.
She was looking forward to his endless tricks, and wanted to see how much potential the store had in his eyes.
As expected, she really expected it, and Hong Yanwu indeed still had a lot of ideas to use.
The first is the beverage area on the second floor, which obviously has the potential to increase consumption power in the short term.
Originally, Hong Yanwu planned it with the intention of not wasting space, and he didn’t pay much attention to it.
But it was unintentional to insert the willows into the shade. Facts have proved that this is a very popular leisure place.
Especially for young people, there is no park nearby. This is the best date place besides the movie theater.
Even the male and female young workers in the factory are willing to meet their partners here.
Firstly, it saves my colleagues from joking, and secondly, I can rest and eat and drink, so I won’t be upset after waiting for a long time.
It's a pity that in addition to soda pops and popsicles, the current supply only drinks made from "sherbet".
The variety is monotonous, the profit is too thin, and such a good land is wasted.
So Hong Yanwu’s next priority is to try to fully unleash the potential of this region.
His specific plan is to divide the second-floor platform into two and completely separate them with soda boxes.
The 150 square meters near the store still serves the public, selling soda, popsicles, and sherbet drinks.
But the two hundred square meters near the restaurant are different.
He wants to create a relatively high-consumption "romantic VIP area".
This area should add homemade special cold drinks, cold foods and snacks, and also need to be simply decorated and add lights to increase the romantic atmosphere.
The most important thing is to increase entertainment projects...
At this point, Shui Qing suddenly understood and asked, "Are you going to build a 'Glass House Concert Hall' like the 'White Swan'? This is good, but the price is just a matter of price. It must not be too expensive." It’s not easy for our people here to make money..."
Hong Yanwu couldn't help but feel happy after hearing this.
"Oh, who has it easy? It's not easy for us, either. You are so kind. But don't worry. I have already considered this, and I want to build a 'simple music teahouse' that ordinary people can enjoy. Really If it were to be like the 'White Swan', how much would it cost for lighting, sound, and decoration? The cost is not what we can afford now, and the location is even less suitable..."
Having said this, let’s talk about store business positioning.
Hong Yanwu believed that they had unconsciously entered a misunderstanding from the beginning.
Although "convenience" is the foundation of the store's service, it is also a bright spot in its operation.
But they really shouldn’t focus their services on adults.
Because even though it is the adults who pay, most of the things bought in the store end up in the mouths of children.
To put it bluntly, children are the truly loyal consumers of "Polar Bear" products and are also the largest consumer group.
As for the "Day and Night Food Store", which focuses on the "Polar Bear" brand.
In fact, what they can rely on is not only the specific help provided by the factory, but also the intangible brand effect of "Polar Bear".
The truly unique operating advantage of the store is the children's fondness for "Polar Bear" and "Yili" and their strong awareness of these two brands.
If nothing else, children are far more enthusiastic about visiting the "Polar Bear Day and Night Food Store" than adults.
Children nearby are very willing to come here. Many children who go to school come here every day after school.
You don’t have to buy anything.
The children seem to enjoy it even if they just look at the products on the counter and the pictures on the shelves.