Return To 1977 Chapter 933: Think hard

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Don't underestimate this.

To be honest, the growing environment for children born after the late 1970s is very different from before.

Their families now have a certain financial capacity and can more or less meet their additional requirements besides food and clothing.

Furthermore, in line with family planning, there is only one sibling in the family.

Therefore, although they belong to a passive consumer group, these children undoubtedly have certain decision-making power when it comes to the purchase and selection of goods.

You know, as children, they all like to try new things, and their desire to be difficult to control is quite obvious.

As long as they are interested in something in the store, they will ask adults and beg for it.

At the same time, the way children get along is like a miniature society.

They also like to show off just like adults, and tend to develop a comparison mentality.

So as long as a child is holding some kind of fresh snack or novelty toy in his hand.

Going around in a group of classmates or neighbor children can easily arouse the envy of other children, thereby stimulating group demand.

As parents of children, we would always rather lose ourselves than our children.

Especially those who suffered enough in childhood want the best for their children.

In this case, as long as the financial conditions permit and the adults can't stand the pestering, they will probably agree.

It doesn't matter if you don't agree.

Children are prone to imaginative beautification of things they don’t understand.

The less you can get, the more you want.

As long as they continue to visit every day, this matter will never end.

I really waited until the day I agreed to Jing'er, and I bought it as soon as I caught up with the adults.

It's a matter of morning and evening.

In short, whether it is based on short-term interests or long-term interests.

As a wise operator, we should no longer ignore these small customers as before.

Rather, we should realize the influence of children on family consumption.

Do your best to consider the deeper and more comprehensive needs of the children and fully win their favor.

In the short term, these children have been able to indirectly influence their parents to spend money, and many children also have their own pocket money.

The more these children are happy, like this place, and come here often, the more customer flow and sales will naturally be driven.

In the long run, as the economy develops, product types will become more abundant and competition will become fiercer.

Sooner or later, there will be an opponent who can compete with "Polar Bear" and "Yili" to seize the capital market.

What's more, these children will grow up one day, and by then they will also have families and children of their own.

Only through "emotional investment" can the brand "Polar Bear" truly penetrate into the hearts of these children, so that when they think of this brand, they will be filled with beautiful childhood memories.

They even think that buying "Polar Bear" products for their children is a sign of parents' love for their children.

They will always maintain their love for "Polar Bear" and remain loyal customers as always.

Speaking of this, Shui Qing couldn't help but marvel again.

"Xiao Wu, you are so accurate in your thoughts of seducing people, aren't you? That's how I feel about Xiaoying. It's exactly the same as what you said. And I think the word 'emotional investment' you said is so wonderful. Wow, the business direction for children is brilliant. This is not only good for our store operations, but also more important for the whole factory. I think the factory should listen to your idea. It will definitely develop better! The products will also be on the right track!”

But Hong Yanwu was not as enthusiastic about this matter as Shui Qing, and instead showed little interest.

"Oh, I have no choice but to do things, and I am exhausted and useless. The idea I gave Lao Yang last time, he canceled it without saying a word, which shows that he doesn't pay much attention to me. And there is something else in this Lao Yang is conceited, but there is still a lack of trust between me and him. In short, it is not a matter of force."

"Just like this, if you want to tell Lao Yang, just tell Lao Yang. If he listens to you, it is his blessing. If he doesn't, it will be his bad luck. Anyway, I won't get involved, so I will Just focus on improving our store."

Shui Qing was not reconciled to Hong Yanwu's negative response.

But she still wanted to speak, but Hong Yanwu blocked her with words in time.

"Let's talk about something real. Next, we must increase the variety of children's products. We must have all the popular snacks on the market, as well as toys and stationery. Does our bureau make stationery and toys? It’s best to customize a batch with our polar bear logo.”

"By the way, I really plan to adopt that kid Hong Jun's idea. I think we can just buy a movie projector in the store. An old one will do, and get some cartoon film. Let's show it to the children every weekend. A movie or a few cartoons. I think it will definitely attract many children."

"In addition, I also want to build two more table tennis tables in front of the store. It will be June 1st in a few days, and I want to buy some more balloons and get a marshmallow machine. By then, as long as Children who come to our store are given away for free. This way, the children will be happy and the parents will be happy too.”

"By the way, don't worry about the cost. This can be used for a long time. We can not only build a good reputation, but also attract people. Moreover, our people are very kind these days. The neighbors in the street are very kind. It’s rare for a master to take something for free. If you spend one for him, he will definitely pay you back...

Not to mention, these ideas immediately attracted Shui Qing, and she had no intention of caring about anything else.

However, she didn't consider the cost or reputation at all.

I just think that we should really think more about the children and do something practical.

Not to mention, just when she was thinking this way, the last idea Hong Yanwu came up with turned out to be particularly in line with her wishes.

Because it’s back to the “convenience” business.

What Hong Yanwu said is that the restaurant room has just been completed and the interior decoration is being carried out.

You can set aside one room to build a staple food kitchen for external sales.

The varieties sold don’t need to be too complicated, just some fried goods and staple foods.

For example, fried peanuts, short ribs, croquettes, steamed buns, flower rolls, flatbreads, steamed buns, lazy dragons, etc.

This is not only convenient for nearby residents, but also attracts some traffic to the store before and after meals every day.

Shui Qing said yes after hearing this, and couldn't help but praise Hong Yanwu a few words.

She believes that with the arrival of summer and the rising temperatures, many families are reluctant to light fires and are willing to buy ready-made ones.

This is indeed a great thing that meets the concerns of the people and what the residents want.

To be honest, she was deceived by Hong Yanwu again.

The reason why this guy thought of this is not because he is so considerate of the needs of the people and considers others well.

The main thing is that it is so convenient to operate. If you don’t make money, you won’t make it in vain.

Why do you say that?

Hi, because there is a "Polar Bear" cafeteria in the factory.

This is an advantage that even grain stores cannot match.

You don’t need to worry about all the things in the store. You can just bring them directly from the cafeteria and sell them.

After the goods are sold, the store will share half of the profits with the canteen, and also help them earn money and save some money.

It won’t be a loss if you can’t sell it.

The canteen directly recycles it back, and either sells it to the employees for the next meal, or makes it for supper at night.

That is a beautiful thing that everyone is happy with, with no risks and no waste.

As for sales, I don’t have to worry about it either.

Because steamed buns are different from steamed buns. For example, the ones in grain stores are either yellow or sour, and even dogs don’t like to eat them. That's a surefire way to mess up the pot.

But things are different in the big cafeteria. Master Gou’s craftsmanship is well known throughout the factory, and there is no pasta that is not delicious.

But the most important thing is that Hong Yanwu also talked about this matter with "Zhang Dashao".

As a result, the old man mentioned something casually and let Hong Yanwu know that it could quickly raise the standard of the entire cafeteria's pasta to a higher level.

If you really want to get that thing the old man said, the steamed buns made in the big cafeteria will be sold even if they are twice as expensive as the steamed buns in the grain store.

After hearing this, Shui Qing's curiosity was uncontrollable again, and she naturally asked questions again and again.

"What kind of treasure is it?"

Hong Yanwu was so happy that instead of answering directly, he asked her.

"Let me test you first. Where do you think the best steamed buns and flower rolls are in the whole capital?"

Don't mention it, this didn't bother Shui Qing, after all, it was time to get married to Hong Yanwu.

I can’t say that I have eaten and seen everything, but she is no longer the poor girl from a poor family.

She thought for a while and didn't dare to answer with certainty.

"Is this 'Fengzeyuan'? Where are the silver rolls and grilled steamed buns? You bought them. Our children love to eat those two things..."

As a result, Hong Yanwu actually applauded.

"Yes. But do you know why their pasta is so delicious?"

Looking at Shui Qing and shaking his head with curiosity, Hong Yanwu squinted and then revealed the secret.

"Let me tell you, just two words - fat noodles!"