Return To 1977 Chapter 940: Attraction
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When the people are there, the decoration will be completed.
Once the refrigerators, freezers, furniture, and appliances are in place, and the musicians have been contacted through Yang Weifan, what is left?
Except for a few details, the only problem is the coordination of the staff.
Also, you must formally say hello to the police station and street in your jurisdiction, and share some benefits.
As a service company, even though it is backed by such a large factory, its operations are not shady.
You can completely ignore these basic government units.
But in the future, if you make money every day under the eyes of others, it would be too much if you don't get even a dime.
After all, this kind of operation belongs to a special industry, even if there is no relevant policy definition.
There are too many things that are on the edge of regulations in business operations, but it is an indisputable fact.
It's better to have more people miss you than to have more people hate you, otherwise sooner or later people will spot you.
What's more, having someone take care of you will make it much easier in terms of safety, reputation, and building relations with the masses.
Didn’t the police station and the streets put in a lot of effort when organizing events like store openings and Children’s Day?
It is the right thing to share the interests equally. Harmony makes money.
So on June 6, 1984, Hong Yanwu deliberately chose such an auspicious day to launch a trial operation.
On this day, he not only invited the leaders of the factory, the police station and the street.
We also invited friends such as Yang Weifan, "Hongye" and Song Guofu, neighbors such as Bian Jiangong, Su Jin and Su Xiu, and dozens of well-known brothers under his command.
Only half of the seats are left empty to receive foreign guests.
Needless to ask, the purpose is to take this opportunity to win the trust of the leaders and win the favor of the police station and the streets.
We must also allow all employees of the "Music Cafe" to adapt to the working environment and procedures.
Don’t forget, this is the first time for everyone, including veteran employees, so it’s inevitable to be in a hurry.
If you invite the majority of guests, you will be more proactive.
It can not only train troops, but also cheer up, and it will never mess up or cause an embarrassing situation.
However, people are bound to make mistakes. I chose a good and auspicious day, but the weather that day was not so good.
Because it just rained on June 5th, the temperature dropped immediately, and it was only 21 or 2 degrees Celsius as soon as it got dark.
You can't feel this kind of temperature inside the house. If you sit outside, the breeze will blow, and it will feel a bit "whooshing".
Logically speaking, it actually affects everyone's interest.
But conversely, it must be said that the people in the capital at that time were really short of such entertainment venues.
In a seller's market environment full of scarcity, the results of this day's trial operation were still beyond Hong Yanwu's expectation.
I dare say that people in this era actually know most of their understanding of Western life from what others have said.
However, due to the subtle influence of film and television dramas, this is the era when we are most yearning for and longing for Western life.
As a capital citizen who is accustomed to following the rules under the emperor's feet, there are too few knowledgeable people who are not restricted by the system and dare to eat crabs.
So while the entertainment industry in the south is developing rapidly, the development of the entertainment industry in Beijing has stagnated and is much more conservative.
For a long time, there were only a few foreign-related dance halls in Beijing that could provide higher-grade nighttime entertainment.
So no matter how curious most people in the capital are, they have no choice but to stand "outside" and covet.
Except for those who go to the south on business, they may be able to experience the feasting and feasting through the cracks of reform, but other ordinary people in the capital have no such possibility.
Even by 1984, this situation had not changed much.
Only in September last year, a French restaurant named "Maxim" invested by Pierre Cardin opened in the Chongwenmen area opposite the Xinqiao Hotel.
This truly gives people in the capital a place where they can have dinner and enjoy song and dance performances without any restrictions.
Don't mention it, even if a glass of wine there dares to sell for ten yuan.
But just because the decoration is high-end and there are so many new things, the business is extremely hot.
Almost all the celebrities in the cultural world have been there and highly praised its luxurious environment and elegant atmosphere.
This won’t last half a year, relying on the reputation of these people.
"Maxim" became famous in the capital and rose rapidly. He pushed "Old Mo", who had attracted people in the capital in the past, to the position of "the second best in Western food".
The French feast easily defeated the Russian feast!
For example, on New Year's Day this year, Hong Yanwu once forced Yang Weifan to invite them there in order to sing "Unforgettable Tonight" for Yang Weifan.
To be honest, Shui Qing, Xiao Ying and Chen Liquan were all quite satisfied despite having "slaughtered" Yang Weifan for more than 300 yuan.
As someone who has experienced it, Hong Yanwu really thinks it is quite ordinary and nothing new.
It can be seen how attractive the entertainment nightlife was to people at that time.
Later, when he looked at the scene where the guests in the hall were constantly adding wine and food, he felt that the current social environment was indeed different from the past.
The "three years" is not comparable to the "movement" period. More and more people have a little money in their pockets.
And for these people, it is precisely because they have gone through difficult times and their horizons have been broadened.
The less you can spend the money you have, the more panic you will feel.
Because they always feel that they are at a loss and want to quickly make up for their past shortcomings with material things.
This is why society as a whole is still working hard to achieve the goal of moderate prosperity.
However, high-end products are always in short supply in the market, which is why foreign exchange coupons are so popular.
To put it bluntly, people with superior material conditions are an absolute minority in the overall society.
In comparison, there are fewer places in Beijing where they can spend money happily.
In short, the prototype of the high-consumption market has emerged, and it is a blue ocean with almost no competition.
This is the easiest time to make money in the entertainment industry.
This is the real reason why Hong Yanwu thought of opening a "music cafe" for the service company.
As for the current situation, the investment cost of the open-air teahouse he opened with simple facilities is much lower than that of "Maxim".
The price will not be set at a sky-high price that can kill most repeat customers.
But in terms of performance, he has many friends from the cultural circles, which gives him a unique advantage.
In this way, I believe there is no more cost-effective night entertainment venue in Beijing.
With his consideration of being so close to the people, I think even if he comes to a remote location, business will definitely be prosperous.
Facts have also proven that this judgment is correct.
No, it was just getting dark and the lights came on.
Before the tables and chairs were completely set up, two groups of guests came to the door together.
What's more, not only are the two groups of three or four people, but they are also professionals - car drivers.
This group of people are the ones who drive their cars to the "Polar Bear" store to fetch cold drinks during the day.
Because the peak season for cold drinks has begun this month, people who order goods have to line up from the factory gate to Shashakou every day.
They all had to wait in line for more than an hour to enter the factory.
Naturally, at the entrance of the factory, I saw the two signboards and such a special decoration on the second floor stairway of the "Polar Bear Day and Night Store".
So I came over after work this afternoon to see what happened.
Don't tell me, these people are so unambiguous.
The waiter at the door announced that the ticket price was one yuan and a half per person, and a bottle of soda was given as a gift.
These drivers all bought without saying a word.
It's a pity that after entering, after taking a good look at the unique environment, I was dumbfounded when I ordered something again.
It turns out that almost all the food here is for drinking, and there is too little food. There is no formal meal at all.
No way, I still have to leave. I have to find a place to fill my stomach before I can come back.
At this time, the waiter had already brought the soda and opened the lid.
Seeing that they were leaving for dinner, I got a little flustered and hesitated, saying that I was afraid they would have to buy more tickets when they came back.
Unexpectedly, these people laughed loudly and even said it was okay.
He also said he would come in an hour and asked him to reserve the table near the stage.
One by one, they poured sodas into their stomachs, turned around and left.
Well, two groups of people came in for a walk and threw away more than a dozen yuan.
It seems that the more rustic you are, the more you dare to spend money when opening a local restaurant.
This is not over yet. As the night has completely fallen, the residents who came out for a walk after dinner saw that the lights were brightly lit. There were also people standing at the two stairs in a white shirt, black pants, black leather shoes, and tied around their waists. Waiter in dark green apron.
When I knew it was open for business, I couldn’t help but gather around to watch the excitement.
And some couples who often hang out nearby have already become curious about this place.
Someone who made an appointment to meet nearby today saw this scene and took the initiative to come over and try something new without being solicited by the waiter.
Although the ticket price of RMB 50 is not cheap, young men in love are impulsive consumers. How can they be willing to embarrass themselves in front of their girlfriends?
Almost everyone just pays and goes in without saying a word.
Even though I was a little hesitant, the waiter guarding the stairs told me that there would be a performance in the evening, and that he was a professional actor from "Haiphong".
They just paid.
Unexpectedly, such conversational advertising is also effective for ordinary residents.
As soon as this news spread, some residents who had money with them were also very interested. They thought they wanted to go to a concert, so they bought tickets and went in.
So we really waited until 7:30 in the evening, when Hong Yanwu and Chen Liquan accompanied the leaders of the street and police station to the scene, and shook hands with the two factory leaders accompanied by Shui Qing.
There were one hundred and eighty chairs on site, but there were not many empty seats left, less than one-fifth.
At this time, many of the guests invited by Hong Yanwu himself had not yet arrived.
So surprised, he quickly called Zhu Zhenfan and Duan Gang to come over.
One is to ask them to notify the people downstairs to put up a full sign, and no more tickets or people are allowed in.
The second is to prepare some extra tables and chairs to prepare emergency tables.
In order to avoid the embarrassment of waiting for the guests to arrive and find that there is nowhere to accommodate them.
Look, we don’t know anything yet, and we can reach this point.
This is the true potential of the entertainment market.
As Zhou Zuoren once said.
"Besides the daily necessities, we must also have some useless games and enjoyments, so that life can be interesting. We watch the sunset, watch the autumn river, look at the flowers, listen to the rain, smell the fragrance, and drink without seeking to quench our thirst. Wine and snacks that do not satisfy your hunger are all necessary in life..."