Return To 1977 Chapter 954: Feng Shui treasure land
lnmao.org, the fastest update to return to the latest chapter of 1977!
The things about the night market are not completely over yet.
Because bad things have gone and good things have come.
A piece of Feng Shui treasure land that Hong Yanwu has long been interested in will also recruit individual industrial and commercial households to set up stalls.
That is the famous "Donghuamen Night Market" in Beijing.
Speaking of this, this night market, which stretches from the north entrance of Wangfujing in the east to the north entrance of Nanheyan in the west, is more than 300 meters long and occupies the northern half of Donghuamen Street. It is definitely extraordinary.
Because it has several "No. 1s in Beijing" at the same time.
For example, it is the first night market in Beijing to open a night market on the road. Another example is that it is the largest night market in Beijing. Another example is that it is the first snack street named "night market" in Beijing, and it is also the longest-standing one in Beijing. night market.
Until Hong Yanwu crossed over, business here was still booming and in full swing.
(Closed in 2016)
And this last one is precisely due to its unique geographical location.
Because it is close to the Forbidden City, other night markets gradually disappeared due to the increase in holidays and rest days and the increase in shopping venues.
However, it has always maintained strong vitality by relying on the growing number of domestic and foreign tourists.
There is no doubt that this land is a golden and jingling cornucopia.
As long as you occupy it, you don't have to sell anything in the future. Just collecting the rent will give you cramps.
In fact, this is exactly the case.
The first batch of "indigenous people" selling Beijing-style snacks here gradually began to transfer their stalls to outside operators as soon as they entered the 1990s and began to make money.
This has led to the decrease in the number of stalls selling authentic Beijing snacks, and Beijing residents have gradually stopped setting foot here.
After the Donghuamen Night Market was transformed and upgraded into the "Donghuamen Food Court Night Market" in 2000, it has completely copied the practices of the "smart people" at the "Xidan Clothing Night Market".
It was also from this critical point in time that it was difficult to find any locals from the capital among all the stall owners.
As a result, the reputation created by Donghuamen Night Market in the past was no longer there, and the era of selling dog meat at the expense of sheep began.
This place quickly turned into a place that mainly focused on deceiving tourists, specializing in "a hodgepodge of random sales and bragging from all over the world".
Fried centipedes, fried squid, fried silkworm chrysalises... rare items are appearing on the stage one after another.
The sellers are not angry anymore, they are selling inferior products as good ones, showing poor hygiene, and the prices are following the trend.
Just three skewers of grilled squid will cost you 40 yuan, fried liver 15 yuan, fried enema 10 yuan, braised 18 yuan, fried tripe priced at 15 yuan, and other snacks like fried enema, fried dumplings and other snacks are 10 to 20 yuan No wait.
Let's put it this way, among the 88 food stalls gathered together, only 24 sell local snacks in Beijing, and the varieties are very few. There are only the so-called "exploded tripe", "fried liver" and "candied haws". , "enema" and other types, and they also need to be enclosed in quotation marks.
So someone vividly ridiculed this place as "foreigners are confused by foreigners", which is really incisive.
But even so, there is no shortage of "idiots" coming from all over the world, seven oceans and five continents, stretching their necks and willing to be slaughtered.
After all, the Forbidden City in Beijing is so famous, and the cultural heritage of Beijing is so rich.
As long as you use the guise of "royal", "palace" or "Beijing flavor", you don't have to bother to deceive, and some people will voluntarily fall for it.
Besides, Beijing, as the capital, has a strong political attribute, and the government implements a subsidy policy for famous national attractions.
Tickets for the Forbidden City, Summer Palace, Old Summer Palace, Beihai, Jingshan, Temple of Heaven and Temple of Earth are all extremely cheap.
This may have greatly increased tourists' tolerance for some tourism fraud.
I have to say that this is a disguised form of "concession that benefits the people."
In short, this street will be almost equivalent to the business card of Beijing tourism in the future, and it is a must-visit place for tourists.
Hong Yanwu will definitely not let it go.
To be honest, he has been paying close attention to the developments in this area just like a wolf who is worried about stealing a sheep.
After Song Guofu informed him of the inside information that Donghuamen Night Market had confirmed that it was about to attract investment.
He must have been as excited as smelling the smell of fresh meat, and urged Song Guofu to help him find the way to find the relevant person in charge to get the stall.
So in the end, before the investment announcement was posted, at a banquet table, Hong Yanwu used his connections to go through the back door and booked fifty stalls in advance before all the self-employed businesses.
The price is just a few bottles of good wine, a few good cigarettes, and help to buy an affordable imported color TV.
This is the characteristic of flattering power in this era of economic development.
Because most people have never seen anything big.
As long as it does not violate any major principles, it is enough to eat, drink, give some gifts, and do some personal things appropriately.
I really want to give more, thousands of dollars, but I really don’t dare to ask for it.
Of course, for the same reason, even if Hong Yanwu was not greedy enough, it was impossible to get more stalls.
People are also afraid that something will happen, and these fifty are already the limit.
And there are lots at both ends and in the middle. It is impossible for them to all be connected popular areas.
People are even worried that Hong Yanwuguang will occupy the toilet and ruin the night market because of his lack of greed.
You have to let him tell you what he will do when he gets the stall and what he will do specifically before he dares to grant him the stall.
Fortunately, Hong Yanwu had a solution for this.
Isn’t he also a public official, and he has a good relationship with Master Pang and the others.
When I got back, I discussed it with the cafeteria first and said that I would find some side business for you guys to work on, and 40% of the profits from the sales would be used as rent.
This is great, and I immediately received praise and thanks from everyone.
Half the stalls were quickly divided among people who voluntarily combined into five groups.
Business projects were also quickly determined.
Meat patties, pies, pot stickers, glutinous rice dumplings, roasted rice dumplings, and a set of millet porridge, stick dregs porridge, and lotus leaf porridge.
Fried rice, fried noodles, fried pancakes, fried dumplings, braised cat ears with seaweed and egg soup are a set.
A set of steamed dumplings, hot noodle dumplings, siomai, steamed buns, Yuanbao wontons with pickles and bean porridge.
Chicken soup noodles, shredded pork noodles with mustard greens, sesame sauce noodles, spicy cold noodles, and fried bean paste noodles are another group.
There is another group at the end, and everyone is a little confused.
On the other hand, Hong Yanwu came up with an "innovative" idea based on the "Beijing-style Roujiamo" that was popular in the capital in his previous life.
That is, let them make some sesame seed cakes, stew some pork, and get some coriander, green pepper, celery, etc., and then make a "sesame seed cake with big meat" and sell it with jelly and boiled corn.
Speaking of this, we have to mention the original Beijing-style Roujiamo.
Actually, everyone knows that this thing is a variation of Shaanxi Roujiamo.
It’s true that the pork is used, but people in the capital really can’t match the aroma.
Just because it tasted greasy, I added coriander and green pepper as side dishes.
Another far inferior aspect is that the steamed buns filled with meat cannot be made well.
So this thing can only be used reluctantly. The advantage is that it is cheap and can satisfy people's cravings, but it is a rough choice.
Be sure not to run into Li Kui, otherwise there will be no chance of him competing with Li Gui.
Why is Hong Yanwu’s idea considered innovative?
To be honest, just because he didn't copy it as it was.
Based on my own experience, I made some improvements to the biscuits and side dishes.
Don’t forget, people in the capital don’t know how to make steamed buns, but they are good at making biscuits, so they are very skilled at it.
Hong Yanwu also learned Bai An from Master Gou, and then he truly understood the many types of sesame cakes in the capital.
There are so many varieties such as hanging furnace biscuits, rolled pastry biscuits, sugar biscuits, oil pastry biscuits, toad honey, crab shell yellow biscuits, cylinder furnace biscuits, stewed furnace biscuits, white horseshoes, red horseshoes.
Nowadays, when people refer to Beijing’s sesame seed pancakes as sesame paste pancakes, that’s not right.
Tahini pancakes are just one of them, and they are easy to eat.
At most, I’ll just order pickles and watery ones.
If you want to use this thing to fill meat, not only will the flavor be lost, but it will also be too thick and not delicious.
If you really want to use biscuits with meat, you have to use "hanging furnace biscuits".
The characteristic of this kind of sesame cake is that it has two layers of thick skin and no flesh. It is specially eaten for filling with meat or oil.
It’s just that because of the labor-intensive production, merchants became less and less lazy to make them, so they were gradually replaced by sesame sauce sesame cakes.
However, masters like Master Gou have a more clever workaround.
That is, instead of using a traditional hanging stove, it is baked with a pan and baked. The shape and taste are similar to the hanging stove biscuits. People in the industry call them "fake hanging stove".
In the end, Hong Yanwu added celery to the side dishes, which was also very necessary.
Because there is an extra flavor of parsley that can enrich the taste and make it less greasy.
Think about it this way, can this "shaobing with big meat" not be delicious?
Anyway, when I tried it in the big cafeteria, everyone’s lips were watering and they praised it.
Hong Yanwu himself also feels that it is much better than the original popular version in Beijing.
At this point, half of the stall problems have been solved.
What about the remaining stalls? That's easy to handle.
Hong Yanwu visited the master chef of "Tianxingju" again and gave the three stalls to his former master chef and colleagues.
Ask them to use two stalls selling fried liver buns, and another semi-series stall selling braised and roasted pork buns.
There are twenty-two popular stalls located at both ends of the snack street, but Hong Yanwu kept them for his own use.
Maybe someone is confused. Did he use so many?
Hey, this night market doesn’t have to sell snacks.
When it first opened, it was bound to be all kinds of things.
So in addition to asking "San Bengzi" and "Chop Knife" to arrange a few more people to occupy four stalls at night to sell tourist products.
Hong Yanwu also transferred out the young man No. 20 who originally worked in the hotel but was later placed by him to practice stall work at the door of the department store.
He divided this group of people into two groups.
One group does not need to change and still sells clothes as usual.
The other group picked a few smart ones and he taught them how to sell kebabs.
Learning this stuff is fast and the technique is simple.
Furthermore, it turns out that this kebab will definitely become a popular snack across the country.
Although the capital is not there yet, but based on the known historical trend, there is absolutely no way it will not become popular.
Finally, I’ll also sell some beer and soda.
This also successfully solved the problem of the business content of all stalls.
What about those vacant stalls at the entrance of department stores?
If you sublet it to someone else for two thousand, that's it.
In this way, these guys went to Donghuamen Night Market and "evolved" into rent-eating masters.
From now on, in addition to earning money from their own work, each person can also earn 800 yuan from the rent, which will definitely be wonderful.
In short, it is comprehensive and there is no improper arrangement.
So when all the plans and designs were finalized and reported, the Dongcheng District Industrial and Commercial Bureau was relieved.
After the big seal was sealed, fifty stalls fell into Hong Yanwu's bag again.
Naturally, one must gain wisdom after doing something.
In view of the unpleasantness that just happened, Hong Yanwu did not distribute all the stalls to the heads of each of his subordinates this time.
Instead, it was only settled under the names of a few cronies that he absolutely trusted.
Especially "Xiao Baizi" because he is trusted by Hong Yanwu the most.
This guy has the most stalls on his head, a total of fifteen.
To put it bluntly, Hong Yanwu would be unlucky one day and be hit by a car when he went out, or choke to death in the basin, or stumble and fall to death.
"Little Baizi" will definitely be extremely surprised by the "legacy" Hong Yanwu left for him.
He just never works and can't find a job. As long as he doesn't sell these stalls, this life will be enough!