Return To 1977 Chapter 987: Brilliant debut
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Since opening Zhang, Hong Lucheng and Hong Yanwu have been happily running their own businesses.
One is taking care of his own "big wine tank" calmly.
Get fun from a few cents of profits and a strong sense of humanity, and become more energetic as you live.
The other one has a serious desire to open a long-established business, and officially stands on the stove, playing with the skill of stir-frying to see the truth.
The cleanliness of the dishes that the guests have eaten builds up confidence, and the skills are getting better and better.
In short, both father and son were very busy and gained far more than money from the business.
It is especially worth mentioning because of the special characteristics of this era.
Although the father and son are busy, they are not too tired.
This is mainly because people's lives at that time were generally relatively simple and regular.
At that time, dual-income families often sent their children to school and then went to work in the workplace.
Therefore, not only are most people accustomed to going to bed early and getting up early, but they also have to eat and drink an hour earlier than today.
The entertainment of public officials and the invitation to eat and drink by people related to the unit also mostly happen at noon.
In addition, from 7 pm to 9 pm is the time for "Xinwen Lianbo" and TV series. Most people are used to staying home and watching TV at this time.
Well, basically all restaurants are busiest between 5pm and 7pm.
After that, the number of people began to become sparse.
Even at the "Big Wine Tank", most of the customers are old people, who are not very affected by TV, and their transactions are delayed a little later.
There won't be any drunkards who don't go home after nine o'clock.
In fact, it is enough for people like Hong Yanwu and Chen Liquan to adjust their working hours to two shifts.
They worked from 8:30 to 1:30 during the day, and from 5:00 to 7:30 at night. In total, they lost one hour of working time.
Hong Lucheng is more worry-free.
He often doesn't come out from home until half past ten every day, just in time for lunch, and leaves when he sees no one around in the evening.
Although Li Fu only comes to help occasionally, it doesn't matter.
He could just let go of the work of picking up the boards in the morning and closing the shop in the evening and leave it to Fang Bingsheng.
Li Fu trained his grandson very well, being responsible and obedient.
I always do things strictly according to the rules, and there is never anything wrong.
As a result, except for Hong Lucheng and Hong Yanwu, it is rare to sit down and have a meal together.
The lives of the father and son have not experienced any negative changes due to the added pressure of starting a business.
On the contrary, the "big wine vat" also reduced the housework burden of Wang Yunlin and Aunt Shui.
Like the Hong family, Wang Yunlin simply stopped working together at noon and only took care of dinner.
As for lunch, she would either buy some ready-made food or order a bowl of noodles.
Hong Jun went directly to his grandfather to eat after school.
Shui Gengsheng is easy to chat and drink.
Sometimes after dinner, I am willing to go to the "big wine tank" for a few cups.
Of course Hong Lucheng wouldn't ask for money from his in-laws. He would give it back for free, and he wouldn't take it unless he gave it.
In that case, Aunt Shui quickly followed the Hong family's example, which saved her trouble.
As long as she is lazy or is busy with other tasks in the morning, she will not do anything for lunch, and she will just make a few bites.
As soon as Shui Gengsheng came back, he simply asked him to take Shui Lian to the "big wine tank".
To put it bluntly, we treat the "big wine tank" as our own canteen.
But to be honest, even if Shui Gengsheng’s whole family eats this every day.
Hong Lucheng doesn’t suffer a loss either. Can the old man still do loss-making business?
Of course someone would pay for it, so he could just transfer the account directly to Hong Yanwu's head and be done with it.
So, the one who is really wronged is Hong Yanwu.
Even though he has not visited once, he has already become a regular customer who "consumes" in the "big wine tank" every day.
But there is no way, who allowed him to have such a shrewd father and a drunkard husband? No one wants to talk to him.
Besides, from the perspective of killing the rich and helping the poor, this is actually the right thing to do.
Who allowed this kid to make a fortune by doing bad things again?
No, as soon as the weather cooled down, Ahua sent 50,000 khaki men's windbreakers from Huacheng and 3,400 red women's windbreakers that had just been made, easily setting off a "windbreaker craze" in the capital.
This year has its own special moment.
On October 19, the above jointly issued the "Notice on Strengthening the Management of Dance Dances", and the tone began to loosen, and the ban was changed to a limited number.
This approach not only broke through the ice that had been frozen for four years in domestic dance venues.
Four dance halls suddenly popped up in the capital, and various units began to organize social dances for young men and women again.
This also directly promotes the market demand for hunting clothing, windbreakers and cotton coats.
Because the dance venues at that time were simple and simple, most of them were held in a large, empty room, such as an auditorium, a canteen, or a vegetable market.
As for dancing, both men and women need to take off their outer clothes.
It should not look too bulky and affect the image, nor should it freeze and damage health when not dancing.
So hunting clothes, windbreakers and cotton coats have become the most suitable outfits for this kind of activity.
Of course, this can also present a level of consumption.
Of course, leather coats worth hundreds of dollars are the most expensive, windbreakers priced at sixty or seventy are mid-range, cotton coats priced at thirty-one and military coats priced at thirty-five or six are the cheapest.
Unlike the high-end products positioned in the mid-range, the "Great Wall Raincoat" is hiding in department stores and intends to brainwash the common people through TV advertisements.
Hong Yanwu, a pirate, fully seized the opportunity of the seasonal change, took advantage of his cost advantage and unique sales channels, and launched a grand promotion method.
They actually made a mid-range product like a windbreaker available at an affordable price of around 50 to 60 yuan.
So almost overnight, it occupied the capital market.
To be specific, Hong Yanwu’s batch of windbreakers was produced since the beginning of the year.
In Xidan, Wangfujing, Xiushui Street and Donghuamen, the most well-known clothing night markets in Beijing, their products are launched simultaneously.
Due to large-scale dumping, there is no intermediate wholesale link, and the raw materials used are "parallel imports" from Huacheng.
Even if the price of "Rambler" is 20 to 30% lower than the "Great Wall Raincoat" in stores, the profit can still remain at the same level.
This affordable and cost-effective product is naturally very popular among the people, and even some differences in quality can be ignored.
In particular, "Edifier" also launched a bright red women's windbreaker that is not available in the "Great Wall Windbreaker".
He also "created" the concept of "couple costumes".
And he also repeated the same trick, reprinting and enlarging the stills of Takakura in "Manhunt" in which he was working out in a windbreaker and holding a shotgun and hung them up for endorsement.
These three measures have further stimulated the fashion complex in the hearts of young people, producing a spreading effect like a shock wave.
Unexpectedly, Li Gui of "Rambler" seems to be more like a professional manufacturer than Li Kui of "Great Wall Raincoat".
Successfully implanting its brand image into the hearts of people in the capital.
Even after the "Great Wall Wind Raincoat" advertisement began to be broadcast on TV stations, people all over the country remembered "We met in that long winter, we met in that continuous spring rain, the Great Wall Wind Raincoat..." This First song.
But the sales volume of "Great Wall Raincoat" in Beijing is still limited by "Rambler".
Because word of mouth spreads, no matter who talks about the "Great Wall Raincoat", there will always be someone comparing it to the "Rambler".
The almost identical appearance and widely different prices between the two will eventually push customers who are impressed by the advertisement from the department store to the clothing night market.
To put it bluntly, the advertisement of "Great Wall Raincoat" actually gave "Rambler" a free ride.
Needless to say, this incident made the company leaders of "Great Wall Raincoat" quite embarrassed.
Because no one could have imagined that their products would be sweeping the country and become extremely popular at the same time.
It happened that he was caught off guard in his hometown in the capital.
Fortunately, "Ahua" is a small factory and the output is too low.
After the goods are sold out, even if we quickly recruit workers to expand the factory, we will only be able to supply four to five thousand pieces per month.
The sales volume of the "Great Wall Raincoat" in Beijing slowly picked up after that, so it was not in vain that I made wedding clothes for others.
Otherwise, it would be really embarrassing and very heartwarming.
That's it, Hong Yanwu didn't bother at all.
The game he set at the beginning of the year ended with a complete victory.
The white money poured into his pocket like a river.
At the end of the year, I actually made more than one million yuan.
"Ahua" also earned half a million.
The money for co-writing the ancient construction team was not only replenished, but also money for paving the way for Xiao Heping and buying paintings.
It's great, but if you spend it, you won't get it back. It's just a waste of time.
Money is really like water. You won’t feel uncomfortable when you are thirsty, but it will swell if you drink too much.