Return To 1977 Chapter 996: Join forces

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In the early morning of December 7, 1984, tens of thousands of passengers in Beijing were waiting miserably in the wind and snow.

The temperature reached minus 13 degrees that day.

Because the oil used by the bus system at that time was minus 10 diesel.

As a result, a considerable number of buses were not running, about 200 buses.

The salesmen at various bus terminals had to pour hot water on site to melt the oil.

As a result, many people were late for work on this day, which is still in the memory of the people of the capital.

This is the first time that large-scale passenger congestion has occurred in Beijing.

This incident also triggered follow-up reports from mainland and Hong Kong media.

It gave people a more personal understanding of the difficulties of public transportation in Beijing at that time.

Although it started here, the roads and buses in Beijing have begun the process of upgrading.

But the disharmony in transportation is destined to continue for a long time.

Coincidentally, on the same day, the ice between "Yi Li" and "Polar Bear" was successfully broken, and the friendship between brother factories was suddenly restored.

"Yili" resumed full supply to "First Service Company" the next day.

"Chocolate wafer dregs", Waffle core, vitamin bread, fruit bread, cow's head chocolate, bulk chocolate...

There are also disposable paper cups, all available.

Even this kind of priority is not limited to the store of the "Polar Bear" factory.

Even the two stores that are about to be ready at the "Beijing Railway Station" are included.

Of course, the reason why there is such a satisfactory result is definitely not because "Yili" figured it out on his own and suddenly became generous.

In fact, there is only one reason, and that is that it is too early to do anything without benefits.

Hong Yanwu also gained inspiration from the "big wine vat" and "lucky lot" benefiting the old man with roasted sweet potatoes.

That's when he discovered that as long as he uses his brain, there are many ways for traders and traders to benefit from each other.

Business is really not a zero-sum game.

He was used to thinking only about his own advantages and interests, and how to take advantage of others.

It’s a bit lonely and a bit stubborn.

As the saying goes, seek common ground while reserving differences and move forward hand in hand.

He should think more about how he and "Yili" can complement each other's strengths.

Or how can we combine each other's strengths and benefit together.

Only by finding such cooperation possibilities can we truly resolve conflicts and antagonisms and establish an unbreakable alliance.

Not to mention, starting from this direction of thinking and thinking about it for a few days, Hong Yanwu really came up with some quite creative ideas.

So after some planning, he specially asked Director Yang to come forward and took him and Shui Qing to visit the director of "Yili".

What he expressed during this meeting was very simple.

He just brought a few new products of his own imagination and wanted to cooperate with the "Yili Factory" to produce them.

At the beginning, the director of "Yili" didn't take it seriously.

It's just for the sake of face, and he is perfunctory with a smile.

Maybe even a little wary and defensive.

But when he saw what Hong Yanwu took out one by one, he was stunned on the spot.

Immediately afterwards, I called the deputy director in charge of product development and several workshop directors.

Let’s join in the discussion and research.

What did Hong Yanwu bring out?

The first is a pack of "colored stone candies" that look like stones.

This kind of candy is colorful and looks like real pebbles. It is still loved by children to this day.

That was delicious and fun.

The process is also very simple and can be done almost by hand.

And this candy also uses cocoa butter substitute developed by Yili itself.

If "righteousness" is used for production, there will also be a great advantage in cost.

The other pack is a lollipop made by Hong Yanwu based on the shapes of the best-selling popsicles of "Polar Bear" and scaled down to a ratio of one to four.

The candies themselves are nothing special. They are just made of ordinary chocolate candies and milk candies on the market that have been melted and reshaped.

But just because of the familiar and realistic shape and outer packaging.

These lollipops look like the popsicles have raised sons, they look so cute.

Not to mention the children, even adults have the desire to taste it.

The last few items are the popsicle ice cream using "Yili" product packaging and styling.

Hong Yanwu asked the master of the cold drink workshop to help him make three kinds of drinks.

A "Chocolate Crispy Ice Cream" that looks like "Yili Chocolate Wafer".

There is also a wide popsicle with a "Cow's Head Chocolate" wrapper and mixed with chocolate chips.

And chunks of Waffle cream ice cream that look like Waffle cores.

If we talk about the candies in front of us, the people at the "Yili" factory were just excited when they saw them.

So when faced with these popsicles with their own packaging, they can only describe them as excited.

Especially when a few people tried it, it tasted surprisingly good.

As a result, the deputy director in charge of product opening became a little emotional.

Keep saying "Okay! Your idea is great!".

And then there was a burst of annoyance and self-pity, "Hey! Why didn't we think of it!"

The result was naturally that the good-looking "Yi Li" factory director was extremely embarrassed and was so angry that he glared at him.

But no matter what, there is no doubt that Hong Yanwu’s initiatives and ideas have too many benefits.

First of all, these products are novel and very interesting.

I believe that once launched on the market, it will definitely be loved by children, and the market potential is huge.

Secondly, only these two manufacturers can produce products that deeply realize their own brand potential, and others cannot even learn from them.

This is equivalent to a monopoly and monopoly business.

Finally, the two manufacturers have similar brand awareness, strength, and situation, but they have a complementary relationship in terms of product management.

Yili can produce candies, but among their products, only hard candies such as "Sour Three Colors" and "Hua Mei Candy" are popular, occupying a part of the cheap candy market.

The high-end candy market has never been accessible.

However, their own fast food restaurants mainly cater to high-end consumer groups and only require high-end products.

In turn, polar bears are good at making cold drinks.

Although their ice cream and ice cream are delicious, their sales cannot increase, and they urgently need the support of high-end hotels and well-known cold food shops.

However, their own food stores are more oriented towards the common people.

As for the bulk production of the two factories, Yili fruit bread and polar bear soda, they are still products of the mandatory plan.

Even if the price of raw materials rises in the market, the price of goods cannot rise, and the profit is pitifully thin.

What does it mean to have sympathy for each other?

Both parties need each other's products to complement each other, and both are looking for profit growth points.

Well, now, if they use each other's sales channels in the future, they can sell products that are customized for each other.

Not only can it effectively increase revenue, but it can also directly fill the other party's product gaps.

It also established the brand image of the two factories at the same time, which was equivalent to advertising for both factories at the same time.

If this isn’t a win-win, what is a win-win? An absolute alliance of powerful forces.

Moreover, the most important thing is that the current situation of "Yili" is actually much more difficult than that of "Polar Bear".

Their "fruit bread" is already facing a situation where it is not profitable. If the price of raw materials increases again, it will be a loss for each one sold.

But "Polar Bear" soda still has at least two points of profit, and there is also an instant noodles project that is making money.

Besides, Shuiqing, on behalf of the service company, quickly signed a candy order of 300,000 yuan on the spot, which greatly reduced the risk in their production.

Now we are facing the end of the year candy sales season, if we can really seize this business opportunity.

I am afraid that with these new products this year, they are likely to break through the monopoly blockade of "Wine Chocolate", "White Rabbit" and "Prawn Cake" and become a hot-selling dark horse.

In short, no matter how you look at it, it seems that "righteousness" needs this kind of cooperation far more than "polar bears", and seems to benefit more from it.

How could they not be happy?

In this way, the break that seemed to have no room for relaxation was reconciled.

The two factories "Yili" and "Polar Bear" once again held hands together.

Then at noon that day, with "Yili" as the host, people from the two factories drank and chatted at the "Yili Fast Food Restaurant".

Finally, when Director Yang, Hong Yanwu and Shui Qing left after eating and drinking.

The trunk of the car is also filled with high-end products gifted by "Yili".

That was extremely decent, and I returned home with a full load.

This undoubtedly illustrates a truth.

There are no permanent enemies in the market, only permanent interests.

As long as the common interests of both parties become greater than the threats to each other, enemies can be turned into friends.