Rise of the Wasteland Chapter 864: Advertising
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The best way to sell products this year is to find celebrity endorsements, spread a lot of advertising fees, and blow up a product abruptly. Not to mention that these are all routines. It is the real skill to play well.
The most typical example is Coca-Cola. A bottle of Coke is nothing but a bottle of carbonated soda. The cost is not much more expensive than plain water. But if a bottle of boiled water sells for two or three dollars, believe it or not, customers are staring at you with caring eyes?
But Coca-Cola uses sports, youth, and vitality to package its products. People can sell Bai Kaishui for the price of ‘Bu Lao Quan’, and those who make money earn envy, jealousy and envy, and the value of a brand is equivalent to tens of billions of dollars.
But the stupid Zhou Qingfeng didn't know about it. When he sold Blue Morning cold medicine, he knew the same stupid Xu Guoqiang only to lay out the goods, fight the price war, and then waited for the market to accept his products.
It ’s a bit of a classicist economic sense that ‘wine is not afraid of deep alley’, but ‘alley is deep’ must also have wine scent floating out.
Fortunately, the turnaround also came quickly. Zhou Qingfeng, who works hard, is not convinced to lose. It's not that no one advised him to slow down or stop the beverage filling line. But he is not!
Give me production!
Full speed!
Unable to sell in the Tun warehouse, my uncle is now a billion-dollar person, and this small amount of money can hold it up and be affordable. Isn't that the problem of poor sales? Uncle, I am the best at solving problems!
Simple, rude, Uncle Zhou's way of solving problems is always to find the most effective one-isn't it not advertising? If we want to hit the biggest advertisement, we will find the hottest star.
With Zhou Qingfeng's's character, he knows a handful of people in the entertainment industry, but he can't stand people's own high status! The so-called ‘speaking and laughing, there are great Confucianists, and there is no white space’. Superstars naturally know superstars. He only knew big names at the Shanghai Film Festival.
But the ordinary big names are still not in the eyes of Zhou Qingfeng. He returned from Japan to Shanghai and immediately found Miss Tianhou Xu Yun who was having a concert at Shanghai. The two have been in contact since they hooked up on the 'Ocean Princess' last year.
Is n’t it best to find a woman for something? !
Uncle Zhou has always spent a lot of money for picking up girls. The original batch of more than fifty oil paintings from Wasteland were all treasures. The auction price on the black market was as high as 200 million US dollars. The way to realize it is to collect it as a thief.
The collection of such valuable oil paintings is not for anyone to own, but Zhou Qingfeng shook hands and let Guoan help him give things to Xu Yun. This is the authenticity of many famous oil painting masters over the centuries. This is culture, this is art, this is a compelling character, can a girl's family not love him so crazy?
People regard treasure as a treasure, a picture is enough to be a heirloom, and buying a ticket is enough to eat and drink. But this thing in Zhou Qingfeng's hand is only used to please the props. "Pan donkey Deng Xiaoxian", except he is not free, he is beyond the standard!
Wait for the shameless and shamelessness, the women all asked Zhou Qingfeng what to do? It's not easy to get an ad when you know it!
Take advertisements for men you like, do n’t want a dime for Xu Yun, instead put money to find the best advertising plan, the best shooting team, the best post-production, the best promotion and marketing.
After the day came, these things were naturally handled properly by someone, and there was no need for the layman Zhou Qingfeng to be a little thoughtless. The effect of the ad shot is excellent, and it makes people happy and joyful, and full of desire for consumption.
At most, Zhou Qingfeng has ‘written’ more than a dozen classic songs as a gift of love in the past—it ’s effortless, and it ’s particularly sentimental. These songs have been tested by the audience for more than a decade and the audience, and the joyful woman even gratefully unlocked many gestures and only smiled for him.
"Ha Ha Ha ..., I like the song you wrote to me. I really want to open your mind and see what else is hidden in it?" The woman only wore tight underwear and lay on the bed naked. On the back, holding Zhou Qingfeng in the bed kept being coquettish and pleasing.
Miss Tianhou gets up on time every morning at 6 o'clock to exercise her body, and in addition exercises the piano. As a result, she saw the twelve new songs that Zhou Qingfeng and wholesale were dumped on the piano. She played and sang. After singing a few songs, she happily fell over.
"Do you like it?"
"Like!"
The extremely charming young lady gave Zhou Qingfeng the most positive response with her strongest enthusiasm, and made all kinds of the most shameful things with her most precious body. The day after being able to dance ballet gymnastics can be in the most comfortable posture, and the wonderful taste in it can't be held well.
Finish the advertisement, Zhou Qingfeng yelled out-contact Lao Tzu CCAV, let them leave the best advertising period for Lao Tzu.
He He He ..., CCAV is not a bird of pretentiousness, let him eat a deflated life-no way, Zhou Qingfeng has not the ability to do whatever he wants, he was forced to follow the rules. According to the rules, it is to smash money. Isn't advertising to see who has more money?
Just got $ 1.2 billion from the rabbit government. Zhou Qingfeng's is very well-funded. It ’s not good to smash money. Money is money. The overwhelming advertising offensive began to bomb the country. In order to hit the brand in one shot, he swept his advertising fee by one billion dollars.
Satellite TV has advertisements, newspapers have advertisements, online media have advertisements, outdoor advertisements, various events and events, all have ‘Supreme Ice Cool’ advertisements.
The image of Xu Yun has always been extremely positive. People not only sing popular songs, but also have an extremely wide audience. But she seldom advertises, especially after becoming the undoubted Miss Tianhou, she never even shot an ad. She did n’t even want to make money in the past even when she was most down.
Compared with other celebrities who continue to consume their own image to make money, this rare filming of advertising will bring out an advertisement. The effect is a crushing spike. Just ‘Xu Yun shoot an ad’ is a topic that the media can stir up, and consumers are more likely to remember and accept the products she promotes.
The effect of endorsement of the product personally after this day is almost as sharp as ‘Yitianjian’. Except for Zhou Qingfeng, who personally went off to serve as the "Dragon Slayer", no one could compete with her for brand appeal.
As soon as this advertisement came out, the unsalable situation was completely eliminated. A group of people used to go to ‘Wasteland Trading’ to return the product and return the right to sell or return the product deposit. Everyone waited to see the mountain of beverages bursting into the warehouse.
A large and small truck pulls hundreds or thousands of pieces, and someone runs to the warehouse 24 hours a day to pull the goods. The originally worrying inventory disappeared at a rate visible to the naked eye, and the booming sales momentum was simply unstoppable.
I was dumbfounded by the previous return and distribution rights. Seeing that Tin Hau Xu Yun actually advertised this broken water, and still thinking about watching ‘Wasteland Trading’ bankrupt Chairman Ma, he was not willing to believe that this was true. A good opportunity to make money easily falls from his hand and will never come back. (To be continued.)