Technological Supremacy Chapter 139: Waterloo of Huaxia manufacturers, climb up wherever you fall…
Central Vietnam, Quy Nhon.
This is an obscure small town located on the seashore. The per capita income is considered above average in Vietnam. Workers in large Japanese or Korean-owned factories can earn more than 2,000 yuan a month, while the income of ordinary migrant workers, It's only a thousand yuan.
Vietnam is a country built on motorcycles, with a population of about 100 million, but the number of motorcycles has reached 70 million, ranging from old women in their seventies to teenagers, wearing Ao Dai , Junior high school students who are still in school, almost everyone has one.
Many Chinese people don't know much about Southeast Asia, thinking that according to their level of economic development, they should prefer cheap motorcycles.
But the fact is quite the opposite. The average price of motorcycles purchased by Vietnamese people exceeds 10,000 yuan.
Honda Cub, Wind Leaf, PCB, Monkey, Yamaha Machete, these Japanese motorcycles with a price of more than 10,000 yuan occupy 90% of the market share in Vietnam.
Why do people like to buy such expensive motorcycles in Vietnam, which looks so barren?
The reason is actually very simple. As an underdeveloped country, motorcycles are not only a means of transportation for Vietnamese people, but also an important tool for survival.
It’s not like Huaxia here. On a hot day, riding a bicycle will cause you to faint from the sun, and the public transportation system does not exist, so to survive in Vietnam, you must have a vehicle.
Vietnamese commute to and from get off work by motorcycle, use motorcycles to pick up children, and small businessmen use motorcycles to transport goods. Without a high-quality motorcycle, their whole life will be completely paralyzed and they will not be able to do anything. .
There is no doubt that Vietnam is a huge market for motorcycle companies, and the most classic failure case of Huaxia motorcycle companies happened in Vietnam.
At the end of the last century, major motorcycle companies from China rushed into Vietnam frantically, launching a devastating price war against Japanese manufacturers, and directly pulling the average price of motorcycles from more than 10,000 yuan to less than 4,000 yuan.
The price war started from Hanoi at the northernmost point, and went to Hue, Da Nang, Nha Trang, Saigon, and Sergi and Phu Quoc at the southernmost point.
The crazy price advantage is almost invincible. The domestic manufacturers are invincible, and the market share of Japanese motorcycles has been reduced from 90% to less than 30%!
However, the good times didn't last long. When domestic manufacturers celebrated their occupation of the Vietnamese market, a reversal occurred.
Those cheap domestic motorcycles, after one to two years of riding, exposed huge quality defects, which led to complaints from Vietnamese people.
As the so-called hate houses and black people, driven by the utilitarian mentality, cheap motorcycles were dumped into Vietnam, and the consequences were serious and heartbreaking.
The Vietnamese who suffered from buying cheap motorcycles have scolded all Chinese products, and have not yet fully turned over to this day.
The Japanese motorcycle companies took the opportunity to add fuel to the flames. They bought newspapers and radio stations, publicized the inferior quality of Chinese products, and led public opinion to attack and slander.
It often takes many years of painstaking efforts to establish a market, but it collapses in just a moment.
Just as the domestic motorcycle companies swept across the whole of Vietnam, within two years, they were beaten back by Japanese manufacturers in disgrace.
China is a big country producing motorcycles in the world, and it used to be the number one in the world for a long time.
But today, when you go to Vietnam again, you can no longer find even a domestic motorcycle here.
What's more frightening is that the fiasco in the Vietnamese market soon affected Laos, Cambodia, Thailand, Malaysia, Indonesia, and the Philippines.
Domestic motorcycles not only withdrew from the Vietnamese market, but also returned from the entire Southeast Asia.
The classic of this fiasco has far-reaching influence, and the damage caused by word of mouth is bad enough to be included in textbooks.
Early in the morning, Ruan Chengyun rode his Honda Cub and brought his daughter Ruan Yuxiang from his village to Quiren City.
Ruan Yuxiang is fifteen years old, and she has grown into a slim girl. She is going to go to high school seven kilometers away from her home, so Ruan Chengyun plans to use the money she has earned working on fishing boats for the past few years to give She buys a motorcycle.
Ruan Chengyun brought 35 million Vietnamese dong, which is not an exaggeration, because the face value of Vietnamese dong is too low, one yuan can be exchanged for more than 3,300 Vietnamese dong, and 35 million Vietnamese dong, In fact, it is only equivalent to more than 10,000 yuan.
The father and daughter went directly to the street selling motorcycles.
On this narrow street, there are more than a dozen motorcycle shops, seven or eight spare parts shops, and a few that specialize in repairing motorcycles or dealing in second-hand cars. There are dozens of surrounding towns, all in Deals in motorcycles here.
When Ruan Chengyun came here, he was immediately stunned.
I don't know when, more than a dozen new franchise stores selling electric bicycles or electric motorcycles have opened on both sides of the street.
The decoration of these franchise stores is very modern. Inside the huge glass doors, there are neatly placed samples. Many promo girls in scantily clad clothes are enthusiastically distributing leaflets at the door. They also set up a stage and pose on it.
Ruan Chengyun didn't feel embarrassed because those promotional girls wore too little, which is a Vietnamese characteristic.
Even if you order a plate of seafood and drink a bottle of beer at a roadside stall, there will be a showy girl who promotes beer and will come up to help you pour the wine.
The locals have long been used to it, and it is strange that there are no shops with long-legged promotional girls.
Curious, Ruan Chengyun brought his daughter closer to have a look.
Even if he was caught by the promotion girl, he enthusiastically explained how the electric motorcycle is advanced, and it can save a lot of money compared to the gasoline-burning motorcycle.
In front of his daughter, Ruan Chengyun was too embarrassed to take advantage of these sales promotion girls, so he read the flyer seriously.
This year, the Vietnamese people's aversion to Chinese goods has been greatly reduced.
Why?
Because of the strong rise of small household appliance companies such as the Big Four and Midea.
They spread well-made and powerful mobile phones and small home appliances all over the world, causing an unprecedented sensation and directly driving the mighty Samsung and Apple into the bottomless abyss.
Ruan Chengyun didn't trust Chinese products in the past, but since he changed to a Huawei brand mobile phone, he was immediately shocked by the power of this mobile phone.
The high-resolution screen, lightning-fast running speed, the photos you take are just like oil paintings, and there is also a wireless charging function, so you can lie on the sofa and play all night without losing power.
"Amazing!"
Ruan Yuxiang exclaimed, she opened her eyes wide and looked at the electric motorcycles on the promotion list.
It can run 200 kilometers on a single charge, equipped with a 3000W hub motor, with a maximum speed of 90 kilometers per hour, a seven-degree battery module composed of 466 18650 lithium batteries, high-precision electronic control produced by Star Technology, 1,500 times After cycling, it still has 90% power.
Although these indicators cannot be fully understood by Ruan Chengyun, who is not well educated, he can understand the energy consumption indicators. Yuan money.
And his Honda Cub is already extremely fuel-efficient among motorcycles, with a fuel consumption of four liters for 200 kilometers, which is equivalent to 16 yuan per 100 kilometers.
In addition to gasoline, motorcycles also consume engine oil and replace various filter consumables. These electric motorcycles do not need all of them, which can save a lot of money!
Ruan Chengyun proposed a test drive, and the sales promotion girl agreed without hesitation, pushing him a pedal-type luxury electric motorcycle with 16-inch wheels.
Ruan Chengyun put his daughter and his Honda Cub in the store, and then rode an electric motorcycle on the street for more than a kilometer.
When he returned to the store, Ruan Chengyun frowned, as if he was shocked by the performance of this car, he asked his daughter to try it too.
After a while, Ruan Yuxiang came back and was full of praise for the performance of the car.
Vietnamese girls started riding motorcycles at a young age, so as soon as Ruan Yuxiang got on the car and turned the switch, she immediately discovered the beauty of electric motorcycles.
The car body is light, smooth running, no vibration, no noise, extremely strong torque, full of pushback feeling, which is completely different from the performance of internal combustion engines.
This is the advantage of the electric motor, all the torque explodes instantly, while the internal combustion engine needs to reach a certain speed to fully release the torque.
Ruan Chengyun asked about the price, and found that it was a little expensive, 13,000 yuan, which he couldn't afford at the moment.
The promotion girl immediately recommended a lightweight electric motorcycle that was more suitable for girls to ride.
This time, domestic manufacturers brought a complete range of products, ranging from electric bicycles worth less than 2,000 yuan to high-power electric motorcycles worth tens of thousands of yuan.
And under Luo Jia's strict requirements, the quality of these products is very good, and the design is also very modern, and there is no trace of the strong cottage atmosphere in the past.
Ruan Chengyun finally decided to buy an electric motorcycle worth 7,000 yuan for his daughter. Naturally, the battery life of this car will not reach as much as 200 kilometers, but only about 80 kilometers.
But the distance my daughter goes to and from school is only a dozen kilometers, and occasionally going to a farther place, 80 kilometers of battery life is enough.
The father and daughter rushed back to the village excitedly, and were immediately watched by men, women, old and young in the village.
Ruan Chengyun was very excited, and told the villagers about the advantages that the sales promotion girl told him.
Cheap, durable, cost-saving, light in weight, and has two charging modes: fast charging and wireless slow charging.
The people in the village listened excitedly, and then everyone came to try to ride a lap, and found that the electric motorcycle is really easy to use, although the motor is not big, the torque is very strong, and the ride is very smooth.
The point of saving money is even more powerful. It is not cheap to buy an electric motorcycle. The key is to use it cheaply. It's very tempting.
If you ride an electric motorcycle, you can save hundreds of dollars in gas costs every year, and after a few years of riding, you can save the money on a motorcycle.
As for whether to trust Chinese products, this is no longer a problem.
Through the efforts of Star Technology, the Big Four, and those small home appliance manufacturers, they finally regained the lost word of mouth.
Almost all the people in the village use Huaxia mobile phones, which are of great quality.
So they think that the electric motorcycles made in Huaxia should be fine.
After all, these motorcycles are also equipped with the wireless charging module of Xingchen Technology, and Xingchen Technology is not only well-known in China, but also a first-class brand in the world.
I have to say that Luo Jia's strategy is still very correct. As long as he boards his boat, anyone who dares to cut corners will be kicked off directly.
This time ~IndoMTL.com~ Chinese manufacturers made a comeback in Vietnam, which had been disastrously defeated, not by price, but by quality and technology.
As for the Chinese manufacturers' style of play, it is a typical pack of wolves tactics!
Luo Jia clearly told everyone that in the future, only three to five of you will be able to stay, and the rest will be eliminated.
Every partner of Star Technology must be a strong player who has passed the cruel test of the market.
In this way, can domestic manufacturers not work hard?
The Eight Immortals Crossing the Sea are now showing their special abilities, and they are making crazy efforts in R&D, quality, marketing, and all aspects, and they all want to be the last strong one left.
And their first market is Southeast Asia, which is the closest to China.
At that time, they suffered a historic fiasco in Southeast Asia, abandoned their armor and armor, and quit in despair.
Now, with the help of Xingchen Technology, they are making a comeback and want to win this market again!