Technological Supremacy Chapter 144: The industrial structure is about to change, and the opponent is a headache
That night, the executives of Xingchen Technology drank some beer in Luo Jia's office and said a lot of heartfelt words.
Different from the software department, the software department is engaged in operating systems with a clear goal, which is to destroy Google's Android.
The hardware department is engaged in batteries and electronic controls, but what it faces is a mess.
Hong Tao asked curiously: "Boss Luo, electric cars are great, but aren't our actions too small? BYD plus the Great Wall, plus Geely, will there be more production capacity in total?"
Luo Jia thought for a while, "Geely ranks fifth in China, and Volvo Asia Pacific's production capacity is about 1.5 million vehicles. Great Wall ranks eighth in China, with a total production capacity of about 1 million vehicles."
"As for BYD, it is relatively small, ranking 19th in China, with a total output of less than 500,000. The reason why we entered the game is that they have a huge battery production capacity, which can make both batteries and cars. It belongs to a very special existence in China.”
After speaking, Luo Jia stood up, took out a few sheets of printing paper from the desk, and handed them to the people present.
"Look for yourselves, there are nearly 100 auto companies in our country. The market is really chaotic. I will give you a few figures and you will understand how complicated the situation is."
"At present, SAIC Volkswagen ranks first in China, selling more than 2 million Volkswagen cars, while the 84th-ranked Dianca car only sold 109 units, and the 82nd-ranked Fuqi Xinlongma sold 2,972 units, and Changan Peugeot Citroen, which ranked 77th, sold 5,847 units."
After listening to Luo Jia's words, Hong Tao yelled, "What the **** is this? Why is there a company that sells more than 100 cars a year? Isn't Peugeot Citroen a big French brand? They only sold more than 5,000 cars ?”
Li Moran said, "Because the arrogant French were overthrown, the competition in the auto industry has always been so fierce. Now the domestic situation is that there are so many auto companies, and the really big companies are all joint ventures. "
Luo Jia nodded, "Yes, I also want to expand production capacity, but under the current situation, how can I get them into the game?"
"The three largest factories in China are SAIC-Volkswagen, SAIC-GM and FAW-Volkswagen. If I bring them in, will the cars they make be called FAW or Volkswagen?"
"You know, among the neon giants, Toyota has an annual sales volume of 8 million, and its limit production capacity exceeds 12 million; Honda's annual sales volume is 5 million, its maximum production capacity is 7 million; Also seven million."
"This is still the case without counting subsidiaries and small brands such as Lexus, Infiniti, Suzuki, and Mazda."
"The situation in Germany is similar. Volkswagen plus Audi and Skoda can sell 11 million a year, with a limit production capacity of 15 million. Even the high-end brands BMW and Mercedes-Benz have a production capacity of 4 million."
"These opponents are giants, the most powerful giants on earth!"
"Back in China, everyone calls Wuling Shenche Wuling Shenche, but their full name is SAIC-GM-Wuling, which has 44% of the shares of GM and 50% of SAIC. One point, and Wuling's own shares are only 4.9 percent."
Luo Jia is a person who is good at doing market research. As the old saying goes, you know yourself and your enemy.
But when Luo Jia researched the automobile industry, he was completely dumbfounded.
What is the situation?
Domestic automakers and overseas giants have created a situation where you have me and you have me.
He was simply pulling out the generals in the box, pulling out Geely, Great Wall, and BYD. Although the scale is not too large, the pedigree is relatively pure.
In fact, there is another company in China, Changan, which ranks seventh, with an annual production capacity of more than one million.
But Chang'an's major shareholder is Bingzhuang Group, and the background is too strong. Unless they take the initiative, Luo Jia will not be able to win them over.
If you count down further, SAIC's own brand ranks fourteenth, GAC's own brand ranks fifteenth, and Dongfeng's own brand ranks thirty-ninth.
FAW's self-owned brand is the most interesting, ranking 38th, with an annual production capacity of only 100,000 vehicles. Won't crawl out of the grave angrily?
Luo Jia paused and said seriously, "But you don't have to worry. Professor Ouyang has kept in touch with me since he left us. His old man revealed that there may be some changes recently."
......
Tokyo, Neon Industry Innovation Institute, referred to as incj.
Many domestic people do not know its existence, but in fact, the status of neon industry innovation institutions is extremely important, and it is bound to leave a profound mark in the 21st century.
What does the Neon Industry Innovation Institute do?
To put it simply, they have only one task, which is to turn the tide.
When Sony, Hitachi, and Toshiba, these display panel companies, were beaten by China and South Korea, they were about to collapse.
It was the industrial innovation organization that stood up and invested in the establishment of the largest display panel company in Neon, JDI, integrating forces from all parties, and rejoining the war.
When Toshiba suffered a huge loss due to the acquisition of Westinghouse Nuclear Power in North America, and was about to go bankrupt, and had to sell its most profitable memory chip business.
For Huaxia, Foxconn's parent company, Hon Hai Group, came forward to form a consortium, offering a price 40% higher than its competitors, and prepared to go all out to acquire Toshiba Storage.
According to normal business logic, it should be sold to whoever bids the highest.
But at this time, the Industrial Innovation Committee stepped forward again to prevent Hon Hai's acquisition, and also blocked the Korean consortium headed by Samsung, and sold Toshiba Storage to Wall Street at a low price.
From this, it is not difficult to understand that the mission of this neon industry innovation committee is to rescue the troubled neon companies, and at the same time do everything possible to fight against South Korean and Chinese competitors.
And they did a good job. Huaxia has always wanted to buy some high-tech from Neon, but so far, they haven't had much success.
A more successful example is probably Hon Hai's acquisition of Sharp, but that is not the core technology of Neon.
For another example, Hisense, they only bought the TV business from Toshiba, the real core technology and business, Neon will not sell it to Huaxia.
Now, the formidable enemy of Star Technology is trying to challenge the foundation of neon, the automobile industry.
Although it seems that Star Technology's partners are only small players in the global automotive field.
Geely, Great Wall, and BYD, all three of them together have a production capacity of less than 3 million vehicles, and the annual global car sales are as much as 90 million to 100 million vehicles.
But they are Xingchen Technology after all, and the industrial innovation organization has attached great importance to it, and specially called relevant companies together to discuss countermeasures.
In addition to the two major battery giants Panasonic and Sony, there are also car manufacturers led by Toyota, Honda, and Nissan, as well as auto parts companies led by Neon Denso.
As we all know, automobile is the largest industry on earth, but the entire automobile industry is actually divided into two categories, namely, complete vehicles and parts.
The annual sales of parts and components is as much as 1.5 times that of complete vehicles, and Neon has a full 26 companies, ranking among the top 100 auto parts in the world, not only far exceeding the eighth in my country At the same time, it also surpassed North America, which ranked second, and Germany, which ranked third.
At the meeting, Panasonic, the world's number one battery player, Toyota, the number one auto company, and Neon Denso, the number one auto parts company, all delivered speeches on behalf of their respective industries.
The president of the Industrial Innovation Organization, Nomi Koichi, frowned after listening to the speeches of the major giants.
"Is the technology of Xingchen Technology really so difficult to surpass?"
"It's not a technical problem." Panasonic President Changrong Shusaku said, "The really scary thing is the balance. As far as batteries are concerned, we can also make 300wh-level products, or even higher 400wh-level products."
"But we can't achieve the same price at all. The ex-factory price of Huaxia's 18650 batteries is less than ten yuan a piece, and the cost price is only eight yuan, while our products are at least twice as expensive."
After hearing this, all major car manufacturers were silent. The price is really a fatal issue. The most important cost of an electric car is the battery, which accounts for more than 60% of a car. Not to mention that Star Technology also has the world's best electronic control technology.
In fact, it is more than just Neon. The other two main competitors, Germany and North America, are also in a state of chaos. Xingchen Technology has produced electric vehicles with super cost-effectiveness, which poses too great a challenge for them. .
The laws of the market have long told us that the most successful products are not necessarily the best, but are often the most cost-effective and the most pleasing to consumers.
"I have a feeling." Evergreen Zhou Zuo said very seriously, "The situation in China is changing rapidly."
"In the past, they tried everything possible to buy our technology."
"But since the birth of Xingchen Technology, they seem to have lost interest in our technology and began to rely more on independent research and development."
Evergreen Zhou Zuo glanced coldly at everyone present, "While we still have the ability to stop them, gentlemen, please work hard!"
......
There is one thing that Evergreen Zhou Zuo is right. Star Technology is a pure research and development enterprise, so at any time, their goal is to develop around research and development.
After the electric car conference, Luo Jia's hard days of being so busy every day began again.
He is the one who draws the blueprint for Xingchen Technology~IndoMTL.com~ And Luo Jia's blueprint is always linked together.
Take the software department as an example. After the success of the operating system, Luo Jia issued an order to develop industrial software. Industrial software has two purposes. Great powers stuck their necks.
The other goal is very powerful. Industrial software only runs on the star system. If you want to use the industrial software of star technology, please install the star system first. It is not installed on the mobile phone, but on the On the computer!
In other words, industrial software is the current goal, and the next step of industrial software is to go to Microsoft!
The same is true for the hardware department. With batteries and electronic controls, Xingchen Technology has entered the automotive field as a matter of course. In order to meet the power consumption problem of electric vehicles, the hardware department will start to advance into the energy field.
As for Neon, Luo Jia doesn't care if the rivals in North America and Germany are struggling.
At any time, the research and development progress of Xingchen Technology will never stop.
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