Technology Bigshot Chapter 162: ：Drop]
Chapter 162: The Fall
"9s beyond the upper limit of expectations, as many as more than a dozen innovative technologies" The New York Times
"This is a perfect piece of art at $1099 and definitely worth the price" Reuters
"Apple is not without a fight" Empire Magazine
"The most anticipated corporate duo in tech circles" The Times
After the 9s press conference, the media immediately spread the first news to all parts of the world, and the American media basically praised it. ⊙, and the 9s did make the world shine, and a new technology also made this product a qualitative leap compared to the previous generation.
Exquisite appearance, powerful new features 9s is almost the ultimate mobile phone, the crystal-like body is more like a perfect work of art, and Apple's design is as lovely as ever.
Although it is perfect and impeccable, there is one flaw that will always hurt, that is, the 9s is still a hand-controlled device. This is the biggest flaw and defect of the 9s. The voice assistant private SR is simply not mentally retarded for users. It is completely incomparable with the Xiaoyou assistant under Matrix Technology. The departure of the initial team of private SR a few years ago has caused Apple's progress in this field to be seriously delayed. .
Voice-activated equipment is a major trend in the entire industry, and Matrix Technology is the first to launch the most mature application in this field and lead the world. Xiaoyou Assistant is unparalleled and powerful. This alone puts 9s in a great position. flaws, it is indeed a "work of art". But flashy, it is still a cold machine that has not been infused with soul.
Voice assistant, this is the eternal pain in Apple's heart. Whenever I see the mentally retarded performance of its private SRs, I feel deeply powerless, and the American media unanimously praised 9s. But it doesn't mention the biggest flaw in the slightest.
In general, 9s is more bright than its critics with its appearance at the press conference.
Next, what people are most looking forward to is undoubtedly the number of shipments. No matter how thoroughly boasted or belittled, the final sales volume is the key to the outcome.
The next day, Apple Spaceship headquarters.
Cook didn't sleep almost all night last night, and all his thoughts about sales and sales were entangled with the word "sales". More than 80% of the feedback from the media is positive, which is good news for him, but positive feedback is just feedback, and the real result depends on sales.
The restless Cook in the office has been waiting. Finally, someone from the marketing department came. Cook got up immediately and asked, "How much is the sales that day?"
"7.6 million units shipped, Mr. Cook," the marketing department responded with excitement.
"7.6 million are you sure" Cook's eyes lit up and his voice rose again.
"It's true," the marketing department said with a quick nod.
"Ness" Cook slammed his fists hard after being confirmed again. He covered his nose with his hands and took a deep breath.
7.6 million units sold on the first day, this is the rhythm of the fire
"The sales on the first day is only a good start. The sales in the first week are the most important. Whether the big explosion can be determined depends on the sales data of the first week. Immediately announce this news and continue to build momentum" Cook was not suddenly caught ecstasy of joy.
As the people from the marketing department left, he sat down on the chair again, and couldn't help showing a smile at the corners of his mouth, and his heart that was hanging in the air calmly fell. The first-day sales of 7.6 million were at least a good start.
Apple made the news out, and the US media immediately followed up with reports. Touted the success of the 9s, and used the data of 7.6 million sales on the first day as a reference. Judging from this trend, Apple can not only fight against Matrix Technology. Not even weaker than the downwind.
When there were signs of fire in 9s, as its strongest competitor, Matrix Technology still did not make much movement, everything was going on smoothly, and the "s2" press conference will be officially held in five days as scheduled .
Matrix Technology Headquarters.
Wang Lei came to Ren Hong's office with a piece of data.
"Chairman, Apple's first-day sales of 9s came out." Wang Lei said.
"7.6 million" Ren Hong was slightly surprised, and immediately smiled: "It looks pretty good"
Wang Lei said angrily: "It's so shameless, almost all the so-called breakthrough core technologies are stolen from our company, the old guy Cook's performance on stage is really impeccable, people who don't know it still think it's true It's their company's innovation, how can they be so shameless."
"The shopping mall is like a battlefield. If he didn't behave like this, he would not be Apple eo Tim Cook." Ren Hongman said indifferently: "The first-day sales of 7.6 million are indeed eye-catching, but this data is basically Apple's loyal users still depend on the sales in the first week." Ren Hong saw Wang Lei's indignant look, and immediately smiled: "Why don't you have confidence in S2?"
When it comes to s2, Wang Lei is very proud at the moment, "In front of s2, the so-called breakthroughs and innovations of 9s are simply pediatrics"
"The show officially begins." Ren Hongyou said with a chuckle: "The higher you fly, the worse you may fall."
"How is the preparation for online and offline channels?" Ren Hong then asked.
"Our major direct sales channels have already started secret shipments." Wang Lei said. The so-called offline channel is naturally the direct sales network covering the entire Greater China region. In recent years, the layout has basically been completed. After a while, Wang Lei added: "As for the international market, our partners are ready to pick up the goods at any time." The international market is dominated by The three major consortiums are in charge. Matrix Technology has not actually made any layout in the international market, and everything is in charge of the three major consortia. Although a lot of profits have been distributed, the huge international market cannot really give up, and the distribution of profits is inevitable. It is impossible for the three major financial groups to be "thugs" with you for nothing.
"Well, the confidentiality work must be done well, and it cannot be leaked in advance." Ren Hong nodded and reminded.
"No problem, as for the goods shipped to domestic direct sales channels, they are all under the guise of s1, and they are all our own channels and personnel." Wang Lei said confidently.
As time goes by, day by day, the release date of s2 is approaching. However, before the s2 conference is held, the public and the media are most concerned about the follow-up sales of 9s. This unparalleled battle has attracted worldwide attention in the industry. The traditional old giants are facing challenges from upstarts. In the face of the invincible matrix technology, whether Apple can hold on is what everyone cares about.
Five-day sales figures for the 9s are already in front of Cook. the more you hope, the harder you fall. This sentence is suitable to describe Cook at this time.
8.9 million sales in five days.
The sales volume on the first day accounted for 760 units, and only 1.3 million units were sold in the following four days. The comparison of the two data is like rolling from heaven to hell. Cook sees this data is really hard to accept, why it is so unsightly, he can't believe this data, and even seriously doubt it.
At this time, his assistant came to the office, "Mr. Cook, this is market research data."
The indifferent Cook immediately picked up the file and started browsing. According to the research data of the marketing department, many mobile phone users expressed that they want to look at the "s2" of the lous company before making a choice. Because s2 will hold a product launch this week, more than 1,000 US dollars is already a lot of expenses for ordinary people. Except for some loyal fan users, most people still choose rational consumption. Just wait a few more days, in order not to buy products that you regret, the wait is worth it.
s2 is like this because of s2's sniping. Cook feels so dazzling when he sees this word. Everyone is looking forward to s2. Even if it is so good, he has to wait for the extremely irritable Cook of s2 to throw the research report into the trash can. At this moment, his heart is like suffering. The treatment of the two worlds of ice and fire.
Competition is so cruel and reality is so cruel
The fact that s2, which has no parameters, can get such strong expectations from people, is based on the heritage of s1 and the signboard of matrix technology.
Matrix technology black technology. This is the world's view of this company, because this technology company has never had a vulgar product since its inception, from its first product to the market, and every invention and innovation has a profound impact on the current Times change people's way of life. Even if S2 does not announce any parameter information, under the brand of Matrix Technology, there are still enough reasons for users all over the world to look forward to it.
To be continued, to be continued.
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