Technology Bigshot Chapter 210: : Purpose]
[Chapter 210: Purpose]
The two sides sat looking at each other. Ren Hong guessed in his mind what the purpose of Tim Cook's personal visit this time was, and the other party also guessed in his mind what Ren Hong would talk about next. manner. ⊙. ⊙ Both are contemplating each other. But one thing is different. Ren Hong, who is the home court, is very calm. After all, it is the other party who asked to meet and belongs to the party who asks for others. Tim Cook has more unpredictable feelings. . Which is better and which is worse, from here began to widen the distance.
For a long time, Ren Hong spoke first again, and with an indifferent smile, he said slowly: "I wonder what Mr. Cook's coming this time... what is his intention?"
The chat box has been opened, and Tim Cook can't be silent anymore. He organized some words in his heart, and said for a moment: "This trip, on behalf of Apple, I will try to see whether it is possible to reach a cooperation with you. ."
"Oh? I'd like to hear more about it." Ren Hong leaned back on the flexible sofa, raised Erlang's legs, and expressed his interest.
From a competitive relationship to a cooperative relationship, it is an intriguing relationship transformation. Although Ren Hong hates the various actions of the people behind him towards Matrix Technology, this emotional side will not be involved in the game of the market. Emotions can put oneself into a passive situation.
Ren Hong also expressed great interest and curiosity about the cooperation mentioned by Tim Cook.
But I saw Tim Cook's melancholy and emotional face, "The times have changed, and the glory that belongs to Apple can only look back on the prosperity of the past..." Tim Cook, who came to discuss cooperation, suddenly became melancholy Now, he used that reluctant smile to look at Ren Hong, who seemed to be thinking without saying a word, and continued: "Now is the era of matrix technology xlous." His eyes shifted from Ren Hong to other places, " apple ended in my hands, sorry? Of course it is! But I'm never ashamed of it, I tried my best, Apple tried my best, everyone tried my best. Isn't it?"
"Yes, I tried my best." Ren Hong finally responded.
Tim Cook sighed with a long sigh, "...The kingship is not eternal, and it must come to an end after it is extremely brilliant. This is the inevitable trajectory of history. Sony was brilliant in the 1980s and 1990s, and it has long since ended. , but his brilliance has been remembered by the world, enough. Nokia, Motorola, Blackberry... and then Apple, Apple overturned one strong opponent after another. With the fall of Nokia, we climbed on their 'bones' The pinnacle, this is the glory that belongs only to Apple, and it will be remembered by the world. Even if he is about to fall like Nokia today, it will still be remembered by the world." The melancholy Tim Cook suddenly showed the confidence he once had. With a smile, he turned his attention to Ren Hong, "...he can still proudly declare to the world: In 2007, we changed the world, and the world remembers apple..."
"Yes, they have all changed the world, we have all changed the world, and they are all great companies in the world." Ren Hong also sighed with emotion.
"Yes, the world's great company!" Tim nodded in agreement.
"Whether it's Sony, Nokia, Apple, Fae Book Facebook or Matrix Technology xlous, or others..." Ren Hong raised his left hand lightly, his index and middle fingers were closed and pointed towards the temple, gently tilting Shaking, looking at the dome ahead, "Salute to them, you and us!"
Tim Cook put the topic into this situation at the beginning of the negotiation. Maybe it was a feeling, maybe it was a negotiation method. If it is a negotiation method, Ren Hong seems to have been brought into it by him. "trap".
But this is not the case. No matter whether the other party is really emotional or a means, Ren Hong is indeed infected, but as a negotiator, after withdrawing from the state, his brain is still very clear, and he is very clear about his position.
"The end of apple doesn't mean it falls. Apple is not Nokia, at least it hasn't fallen yet." Ren Hongxiao looked at Tim Cook and emphasized: "Isn't it?"
Tim Cook nodded slightly, "Yes, that's why I'm here."
"Then..." Ren Hong stretched out his hand and waved his right hand, looking at each other. What he is most interested in is undoubtedly how Apple, which was originally a competitor, can switch from a competitive relationship to a partnership.
Tim Cook knew that it was time to get to the point. After thinking about it, he said, "Apple has made a solemn decision that its iphone business will completely withdraw from the market share competition in the high-end area."
Ren Hong, who was resting with Erlang's legs crossed, finally became really moved when he heard these words, and put away Erlang's legs, he stared at Tim Cook with a calm and calm face for a long time, "This is Is it true?"
Ren Hong tried to find a hint of a lie in his eyes.
"It's absolutely true." Tim Cook said calmly: "It is the consensus of the whole world that the competition between iphone9s and 's-2' is a complete defeat. The iphone has completely lost its advantage in the high-end area. If you don't transform, Apple will really fall, what do you think?"
The contemplative Ren Honghuan folded his arms and covered his lips with one hand while thinking. After a while, he said, "Apple is going to condescend to enter the low-end market?"
"Yes! Mid-end main, low-end support! This is the future strategy of iPhone." Tim Cook is not ashamed of the word 'condescending', the company's strategic transformation is nothing more, It's a life-or-death decision, and no one thinks it's a shameful thing to do.
"With all due respect, the cost of the iphone is destined to be a lot higher than that of the existing products. Even if the profit is made, the price is bound to be much higher than that of the existing mid-range products. It's an embarrassing situation, unless..." Ren Hong stopped suddenly when he said that, his piercing eyes stared at the other party motionlessly, and he could already guess the other party's purpose of coming here this time. .
"That's right!" Tim Cook saw Ren Hong's sympathetic eyes and knew that he had guessed it, and there was no need for the last layer of window paper, he said: "I am 'Xiaoyou's assistant' Come, that's the purpose of my trip."
Xiaoyou Assistant. This is the eternal pain in Apple's heart. If Apple wants to smoothly transform the mid-to-low-end market, there is still the last and the strongest barrier to break, that is Xiaoyou Assistant!
The intelligent voice assistant is a sub-application for android, but there is no ios version. This is also because Matrix Technology's xlous and apple are in direct competition. Opening applications to ios is undoubtedly helping the opponent. Of course Ren Hong will not do this, and the iPhone without Xiaoyou assistant is even second only to Matrix Technology. The 's-1' and 's-2' iphone9s are still a cold machine.
apple Apple's weakness in intelligent voice assistants directly puts its iPhones at a huge congenital disadvantage. Even if it transforms into the mid-to-low-end market, even if the iphone itself is much better than other mid-to-low-end mobile phones, an iphone that cannot use Xiaoyou Assistant cannot become a voice-activated device, and even if the hardware of the mobile phone itself is excellent, it cannot compete with its opponents.
Hardware is important, but software is equally important, and the powerful Xiaoyou Assistant can completely make a third-rate smartphone more competitive in second-rate products. If the wearable smart device of Matrix Technology is a Super-first-class products, then Apple's iPhones are undoubtedly first-class products, but without Xiaoyou Assistant, it still cannot compete with the second-class products with Xiaoyou Assistant.
The difference in price, the huge difference between hand control and voice control, this is the relationship between the first-class iphone and the second-class android phone, there is no doubt that even the first-class iphone is still at a disadvantage in terms of competitiveness.
"Apple hopes to gain the right to use the voice assistant Xiaoyou in its major smart devices." Tim Cook said.
There is no doubt that if Apple can break this last and most solid barrier, the competitiveness of the transformed iPhone in the mid-to-low-end market will be as good as the unrivaled 's in the high-end area at this moment. -1' and 's-2', at that time, it was undoubtedly a devastating disaster for the existing low-end mobile phone manufacturers in the world.
The success of Tim Cook's trip will determine the future of the world's mobile phone industry.
(To be continued.)
(If you want to be blown away by chrysanthemums, go up and ask for a monthly pass) (To be continued.)
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