Technology Bigshot Chapter 370: : Selling at a loss? ]
"That is to say. It's like we buy a traditional device, but we have to pay for broadband. But for this product, future users only need to buy a set of clients, that is, perception helmets, and they won't have to pay any more. ." Ren Hong announced with an excited look.
The announcement of this news is undoubtedly an unexpected surprise for every person in the world who wants to get a set of equipment, and those who are in the swing and are considering whether to start when they get this news, do not Few people already have strong buying**.
Consume once, play for life, the appeal of this sentence is too powerful.
Ren Hong waited for a while to let the audience digest the surprise brought by this news. After a while, he continued: "I think the most concerned thing is the price of the client itself."
As soon as these words came out, many viewers, especially those who wanted to buy it urgently, were most concerned. Some people who were not short of money and fell in love with this device were not too worried, but some were not concerned about the "virtual world". For those who can't put it down and have a certain amount of financial pressure, it is very uneasy.
I got a huge surprise earlier, one consumption, lifetime play, so this product shouldn't be cheap, right?
"The company's greatest wish is to let every consumer who likes this product have it. We don't want this product to become a high-cold consumer product. We want everyone to have it." Ren Hong said:
"The R&D project team has worked hard to reduce the cost of this product, and the manufacturing cost of the original version of US$16,000 has been continuously reduced from the very beginning"
When the audience heard this number, their hearts trembled. For the general public, this cost is too expensive, and it has far exceeded the range of public consumption. Especially for the domestic people, the manufacturing cost of a set of equipment is more than 100,000 RMB, so the final price will only be higher, and there are not many people who can afford it. Numbers are under pressure.
However, many people still look forward to it. Obviously, Ren Hong's words have not been finished.
“The client has undergone seven changes from the original source version to the current final product. We have reduced the production cost of the final product to $4,260, which is already the limit.” Ren Hong said.
The gap is too big, $4,260 and $16,000, a full reduction of $12,000, which makes many people feel relieved. Although the price is still so high, it is not that kind of completely unaffordable. amount. In contrast, for such an excellent ultra-modern device, the price tag is a bit cheap. The products of Matrix Technology have always been oriented to the high-end area, but they still have the reputation of "good quality and low price". The products sold by Matrix Technology Hardware products are never cheap, but users hardly consider them expensive because the products are so good.
Referring to previous companies, such excellent products will basically sell for an uncomfortable price, squeezing the value of the product as much as possible, but Matrix Technology has never done this. This is also the reason why consumers around the world like this company. Compared with Matrix Technology, other technology companies are too ugly to eat.
Ren Hong looked around the audience and said slowly: "After a detailed investigation, we finally decided that the final price of the client is"
At the most exciting and tense moment, everyone who loved this product stared at the young man on the "" stage nervously.
"The global price of the client-side perception helmet is $3998!"
Ren Hong's voice resounded throughout the audience, but then there was silence, and everyone was in a daze.
“?”
"$3998? Did I hear it wrong? The client cost is only $4260, and the price is lower than the cost?"
"No no no! You must have heard it wrong, or Ren Da said it wrong! How is this possible? Think with a single hair."
"God, today is not April Fool's Day, is what r. Ren said true?"
"Not sure, Jenny! But he did say so, maybe the price was wrong?"
Ren Hong looked at the stunned faces of the audience, smiled slightly, lowered his head and was silent for a moment, then looked at the audience again, and said: "$3998, the price is lower than the manufacturing cost. The price is wrong? It's not! 3998 Dollars, the most authoritative quote you've ever heard."
"What are you kidding? Isn't that the more you sell, the more you lose? The company loses $262 for every set of equipment it sells? Plus other expenses such as publicity, oh my God, am I dreaming?" An audience member at the scene said incredulously.
The audience was still silent, and still did not recover. This obviously subverts their cognition. Never seen a company that dares to play like this? Is there so much money in Matrix Technology that there is no place to burn it?
Ren Hong with a strong smile, this time is obviously an excellent opportunity to set off the company's philosophy, how could he miss this opportunity for publicity, of course, to seize the time to build up his character, I saw him say: "Many people May question why we are selling below the cost of manufacturing? Obviously, never a profit-oriented tech company, we are committed to being a great company, b eager to connect the world together, eager to change This world, changing people's way of life."
"We have gone through several versions of changes. In order to not affect the basic performance of the device, we have invested 9 billion US dollars in research and development only in terms of cost reduction. Our ideal final price for the client is About $2,600, but the ideal is very full, the reality is cruel, we can only achieve the manufacturing cost of $4,260 in the end.”
"We are eager for every future user who loves this product to have it, and we know that even at $3,998, many people will still be blocked from the door of the virtual world, even if it's $2,600, no doubt It's frustrating, it sucks."
"The selling price below the manufacturing cost is not because the company has too much money to burn, nor is it for grandstanding, but we and future users who love this product have the same desire to enter the virtual world."
“This is a kind of determination. We share the same determination as consumers. In the future, users will work hard to obtain this product, and the company will also work hard. We will still invest more in cost reduction in the future. Research and development funds, in the new version of the client in the future, we will further reduce the cost as the main purpose, so that more people who are blocked from the gate of the virtual world can enter the magical fantasy world and experience unprecedented fun.”
As Ren Hong stopped speaking, the silent scene was instantly covered with applause. At this moment, Matrix Technology has earned a fortune among hundreds of millions of audiences around the world, and captured countless audiences with its image as a conscience company. Heart, the fan value of Matrix Technology is soaring rapidly.
The applause was unprecedentedly enthusiastic. On the ring stage, Ren Hong pressed his hands, and the audience stopped tacitly, but still looked excited. Matrix Technology, as always, will not disappoint.
"Here, I officially announce that the official release date of the virtual world is August 7th!"
To be continued, to be continued
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