Technology Bigshot Chapter 478: : Cooperation]
Ren Hong complained to Thomas for a while, although he is not a filmmaker, he is very aware of the current film market, "Mr. Thomas, you also said that it was before the birth of the 'virtual world', and now the offline cinema ima, giant screen , 3D and other screening halls are closing down every day, and only the pv screening hall is still struggling to support, and it is estimated that only the pv screening hall will become the last position of the offline cinema, which is also lingering.”
"But..." Thomas said.
Ren Hong ignored him and continued: "Offline cinemas have shifted to online, with online personal digital projection rooms in the 'virtual world' as the mainstream, and the change in projection mode has also allowed your producers to get a higher share. , as far as I know, the online cinema projection company with 'virtual world' as the mainstream in the current film industry only gets 24% of the revenue, while You Universal, as the producer and distributor, takes 76% of the box office. It is said that even a $700 million investment will pay for itself with a total box office of $1 billion.”
The huge changes in the film industry have to mention the "virtual world".
Since the birth of the "virtual world", the impact and change on the film industry has been almost subversive. Offline cinemas are gradually disappearing. Cinema companies know this is an irresistible trend, but they have responded quickly. Cinema companies have established new online cinema companies in the 'virtual world', while keeping pace with the declining offline, and the development of the times has made online personalized and privately customized in the 'virtual world'. Screening rooms became popular and gradually replaced offline movie theaters.
After the birth of "Virtual World", the number of screening rooms in the world stopped growing and began to decline. Today, the number of privately-made screening rooms on the "Virtual World" line has exceeded the number of online screening rooms. Xia Cinema, which reached a 57% market share, and is steadily rising under the further popularity of perception helmets.
It is almost certain that offline theaters are destined to launch historical stages, and pv theaters are also short-lived. Ren Hong obviously expected this, so Gao Yue's proposal to set up a branch was rejected. For the cinema company, the great fortune is that the investment cost of the pv theater has been recovered over the years, but it is almost equivalent to working for nothing. In fact, it is still a blood loss. When I was suddenly listed in the elimination ranks, I wanted to cry without tears. Now I don't know how many theater companies are yelling at Matrix Technology (Ren Hong) behind their backs as a "scheming bitch".
In the movie industry after great changes, the online privately customized projection rooms in the "virtual world" have increasingly become the main source of income for the movie box office, while online theater companies do not need to invest a lot of hardware costs, only need Investing in website operation and maintenance, low investment has also led to a reduction in box office share, and negotiation with producers and distributors has also fallen into a passive position.
However, there is still a big change. There is no such thing as a saying that a movie must be downgraded after a movie is released for a period of time in online theaters. In other words, as long as consumers buy movie tickets, the content will be pushed to consumers' Private screening rooms are available to watch afterwards, even the films released a few years ago have no problems with the industry.
That is to say, a movie will be in a state of release forever after it is produced. There is no such thing as offline theaters going down, and the movie tickets purchased by consumers are only valid for one day. After 24 hours, they want to re-watch It has to be purchased again. The behavior of the theater company and the distributor has also been protested by movie audiences. In the end, as long as new regulations are introduced, everything can be permanently free after the repeated purchase of five movie tickets.
The fact that a privately-built screening room on the "virtual world" has no downgrades makes a movie almost always have the ability to sell, which is an unparalleled advantage.
As the creator of the "virtual world", Matrix Technology, every virtual network company operating and doing business on this platform, has to draw a part of the profit from it, and the online theater company is no exception. Matrix Technology Not engaging in the film industry is also making money from movies. Although Internet companies in the "virtual world" say that Matrix Technology is an unscrupulous vampire and moth, there is one thing that has been unanimously praised by all companies and received rave reviews, that is, anti-piracy capabilities and intellectual property protection.
There is almost no piracy on the "virtual world" network. Matrix Technology's attack on organizations or individuals that engage in related copyright profits without legal authorization is not only serious, but the efficiency of the inventory is also incredible. Although I don't know how Matrix Technology is It can be done, but it is an indisputable fact that the vital interests of the copyright owner are safeguarded.
In terms of anti-piracy, the gap between the "virtual world" and the traditional Internet is far and wide.
Thomas thought for a moment, then asked, "Mr. Ren, how do you think the distribution is reasonable?"
Ren Hong said succinctly: "At your request, add another 25% to the box office."
"Another 25% increase in the box office share????" Thomas immediately yelled in his heart, thinking why don't you go grab it, but on the surface, he said: "Mr. Ren, the full copyright of the dinosaur's IP was taken You bought this project, and the only profit point of Universal Pictures is the box office share, and there is no peripheral income. The 25% box office share is almost the only revenue point of Universal Pictures. If you take it away, Universal Pictures will not be working for nothing. Well!"
Thomas did not forget to emphasize again: "And you also have to take a part of the income of the online theater company of the 'virtual world'."
Thomas is saying you are too dark.
Ren Hongyou said: "We all know that the "Dinosaur" series of movies and the "Star Wars" or "Transformers" series will sell well. The "Transformers" series has a worse reputation than the other, but every Movies are all selling well, and the plot of "Star Wars" is actually quite average, but it has sold more than 2 billion US dollars at the box office all over the world. Feelings are always so popular these days, aren't they?"
Ren Hong said confidently: "Especially with the help of the realistic version of the dinosaur park and the subtle connection between the storyline and reality, driven by this series of topics, coupled with the emotional effect, coupled with today's movies in the 'virtual world' There is no such thing as a downgrade in the screening mode in the movie. After the finished product is shot, you can make money forever, let's not talk about that. With the previous foundation alone, the global box office of "Jurassic World 7" has reached 1.5 billion US dollars. It's a conservative estimate."
"Mr. Thomas." Ren Hong turned and looked at the other party with a smile: "I'm definitely not as good as you professionals in the production of film content, but I think I'm still qualified for the commercial operation of films or the analysis of the market. I can make movies but I can still do business.”
"You have to figure out a little, Mr. Thomas, we all know this is a big money-making project. Universal has the advantage of experience, but to be honest, as a popcorn-style commercial blockbuster, Warner, Walt Disney, Sony The film industry can easily handle it." Ren Hong finally said slowly, with the full copyright IP in hand, Matrix Technology has absolute initiative.
Sure enough, Thomas lost his calm when he heard that.
"Mr. Ren, of course you are right, but even the other five major film companies will not agree with your assignment. Even if you agree, it doesn't make much sense. As the most profitable company in the world, your company is actually the most profitable company in the world. It doesn't matter if it is less than a few percentage points, but our small companies are not good." Thomas suddenly bombarded with bitter tactics, although Universal Pictures is not comparable to Matrix Technology or, but it is definitely not a small company.
In the end, the two sides quarreled for a long time. Thomas tried his best to finally get 4% back from Ren Hong, and finally formally reached a cooperation intention. Universal Pictures paid a total of 900 million US dollars in three films plus 21% of the film. The box office division has won the production and distribution authorization of the new trilogy of Dinosaur IP from Matrix Technology.
Ren Hong doesn't have to pay anything, he first gets 900 million US dollars, and finally he gets 21% of the box office share of each movie.
Thomas got the authorization of the trilogy as he wished, and then got up and left, and Ding Yang has started to organize relevant personnel to deal with the follow-up contract.
This oral negotiation, Kang Tao watched in the audience. The two foreigners had just left, and couldn't help but sighed and said, "I understand why those people detained you as a 'vampire'. Tsk tsk, that's all. Just a word of mouth, 900 million US dollars is in hand, there is still 21% of the share, and you don't have to do anything, this is called a real wolf with empty gloves. Staying with you for too long makes me think that the money in this world is so good How about earning? Millions of dollars per second flow into the cyst continuously every day, and now it’s 900 million if you talk about it…”
Speaking of Kang Tao here, I don't know what to say.
"It's just that the harvest season has just arrived." Ren Hong said with a smile: "Before the dinosaurs were resurrected, I spent more than 8 billion US dollars to make arrangements in advance, and just bought the entire dinosaur IP from Universal. More than half of the copyright has gone away, and it has only returned 900 million yuan, and it is still growing, but the income of the surrounding industry chain is the big one, ha"
Kang Tao shook his head with a speechless smile. He looked at the Xiangnanwang Reservoir from afar, and sighed in his heart that it was a mixed system. This guy is the most wealthy person in the world. Today is an eye-opener.
(To be continued.)(To be continued.)
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