Technology Bigshot Chapter 486: : Dinosaur Park Management Mode]

Regarding the selection of the person in charge of the Dinosaur Park, Ren Hong, the technical person in charge, had already decided that Liang Jingyu would take over Yonghua's work in Diaomen Island, and the person in charge of management and operation finally decided to be in charge of Lu Yiling. A man who is often affectionately called "A Ling" by Ren Hong has rich experience in operation management and planning.

Lu Yiling's main achievement is to lead the planning of the "New Economic Forum Summit", and also participated in the negotiation with Malaysia on the lease of Diaomen Island with Li Bingwei. Needless to say, he has rich experience, and he accompanied Ren Hong from the capital. The first batch of veterans who came over, there was no problem in handing him the helm of Dinosaur Park.

On June 7, the third island of Diaomen Island.

When Matrix Technology signed a lease agreement with Malaysia, in addition to Diaomen Island, there were three surrounding islands in the agreement, and now the third island has become the external office of Dinosaur Park after construction.

Today, the second week of the release of "Jurassic World 7" has just ended. The film has surpassed the $1 billion mark without any suspense around the world, and the Dinosaur Park office has now been crossed by countless people. . The people behind these people basically represent very loud companies in the world, including Coca-Cola, Anheuser-Busch InBev, and Siemens. The companies behind these people all have one thing in common, either the current Fortune 500 companies, or Is to do a line of top.

At this moment, they are gathered in the foreign office of the third island to wait quietly. They also have the same purpose, that is, waving green dollars, and they all hope that their own enterprises can obtain the title sponsorship cooperation of the Dinosaur Park.

At 10:30 am local time, Lu Yiling finally appeared at the venue.

"Mr. Lu!"

"Mr. Lu..."

The appearance of Lu Yiling made the audience agitated, and many people greeted him with a smile. There were people of all skin tones who came to the scene, and today is the time to officially announce the results. There are as many as 80 people at the scene, and these people are the representatives of the companies behind it. There are more than 55 companies that want to sponsor the Dinosaur Park. These companies are either Fortune 500 or top companies in the industry.

However, the atmosphere at the scene was not very harmonious, because there are many competitors, including Pepsi and Coca-Cola, and there are several pairs of companies that do not deal with it. Obviously, there can be no Pepsi without Coca-Cola.

The mortal enemies glared at each other and could smell gunpowder from afar.

"Thank you for coming." Lu Yiling walked to the podium and looked at everyone. As the top person in charge of the Dinosaur Park appointed by Ren Hong, he was also brought out by Ren Hong as a young man to give full play to his youth. The peculiar force of people: "After repeated consultations within the company in the past three days, the following list of companies will be granted this exclusive sponsorship license..."

As soon as the voice fell, the field was silent. Everyone was staring at Lu Yiling on the podium. The latter looked calm, glanced around at everyone for a short time, then took back his attention, sorted it out and took it out. Another document, paused, glanced at it, then looked up at everyone and said, "Coca-Cola!"

"Yes!"

The person in charge of Coca-Cola couldn't help but let out a low growl. He stood up from his seat excitedly and raised his clenched fists, and then applauded excitedly, followed by a low tide of applause.

The person in charge of Pepsi-Cola looked at the excited opponent with ugly eyes. PepsiCo's profits have long surpassed Coca-Cola's. This time, in the competition of carbonated beverages in the exclusive sponsorship of dinosaurs, PepsiCo is confident, but did not expect the result to be like this.

"Congratulations!" Lu Yiling cast a polite smile. The person in charge of Coca-Cola was very excited. He was still waving green dollars to the other party. It's hard to imagine how excited people are to give money.

The applause came and went quickly, and the person in charge of Coca-Cola also sat down. Lu Yiling said again: "Adidas Golf Co., Ltd."

Another middle-aged foreigner with a peaked cap also got up and roared to show that he won the bidding, followed by a polite congratulatory applause.

Lu Yiling announced one by one:

"Walmart."

"Hilton Hotels Corporation."

Every time a list was announced, there was a round of applause. Ten minutes later, Lu Yiling announced the last list and said, "Hasbro."

In a round of applause, he continued: "All the above companies have obtained this exclusive sponsorship license, congratulations!"

There was another round of warm applause. The person in charge of the company that won the bid applauded the most enthusiastically. The person in charge of the unsuccessful company reluctantly perfunctory and filmed a few times. Pepsi and others left like defeated roosters. There is no point in staying.

Lu Yiling boarded the main island, which is Diaomen Island, with the heads of more than 20 companies who have obtained sponsorship licenses. Under the leadership of Lu Yiling, more than 20 people came to the public exhibition and tour center of No. 4 square on the southeast side of the park. Everything here is state-of-the-art, modern infrastructure, and everything has been built.

"Everyone..." Lu Yiling looked around at the empty layout of the exhibition center, withdrew his gaze and looked back at a group of corporate representatives: "There is less than a month before the park opens, and all the hardware layout of the venue has been completed. Ready, just waiting for your entry. This is a manual for the park. It has been listed in detail. The places where you need to paste your logo and other matters are all in the manual. Now you just need to get it done as soon as possible. The internal mall, Wal-Mart needs to put all the goods on the shelves..."

While Lu Yiling was speaking, his assistant held a stack of manuals and distributed them to all the representatives in charge. Everyone's manuals were different, and they were all specific to their respective companies.

Lu Yiling looked at everyone and asked, "Our people will fully cooperate with you. If you have any questions, you can ask them as soon as possible."

The person in charge of Walmart immediately responded: "No problem, Mr. Lu. I just contacted the company, and Walmart has already started to prepare the goods, which can be delivered by air in a week, and all the tasks can be completed within half a month. ."

Everyone said it was fine.

Obviously, the world's top 500 companies and top-notch companies are not only rushing to participate in this sponsorship competition, but it also shows that "Dinosaur Park" is not a zoo just for watching dinosaurs, although tourists are rushing to Dinosaurs came, but that's not trying to position the park as a zoo.

Ren Hong takes dinosaurs as the core signboard, and builds the park into the world's top and unique luxury resort. All facilities and services are top-notch. He never thought about getting back the sky-high price through tickets. General investment costs, advanced and top-level services mean high operating and maintenance costs, just relying on a few hundred dollars per ticket and a maximum capacity of 40,000 people, this income will never make ends meet.

The Dinosaur Park is more of a resort model. The park is built on a medium-sized island of more than 220 square kilometers and cooperates with so many world-leading companies in different industries. The purpose is to make the entire Dinosaur Park a global Sexual service chain and perfect ecology.

Why would Dinosaur Park be built on an island instead of inland in Greater China? It's not because it must be set up on an island to imitate dinosaur movies, but... In the words of Ren Hong at an internal meeting, such an island-style service ecosystem is an island industry jointly built with companies from different industries. The chain... just for the convenience of slaughtering customers! ! !

Of course, this kind of talk can only be said internally, and everyone knows it well.

With the cooperation of world-renowned companies such as Hilton Hotel, Hasbro, and Coca-Cola, the Dinosaur Park is not just for watching dinosaurs. The huge site of 220 square kilometers has given enough space for value development. The emergence and cooperation of these companies, A series of services provided on the island will include hotels, restaurants, shopping malls, sales of derivatives around dinosaurs, travel services, cooperative brand authorization, and even casinos.

Compared with these services, how much income can the ticket sales of Dinosaur Park have? These are the real big business. The internal analysts of Matrix Technology have calculated that the future ticket revenue will not even exceed 7% of the total revenue. Thanks to the unique irreplaceability of the Dinosaur Park, there is only one in the world, just like the Burj Al Arab, which is the real foundation.

But it is different from the sailing hotel, which only serves the rich. The Dinosaur Park is obviously not cold, but all-in-one. As the operation mode of a top resort, in addition to the public exhibition center, there are also a large number of production sites only for the rich. The top service of the hotel, etc., the island is large enough to make the implementation of this series of plans possible, and also let the dinosaur park get rid of the level of just a zoo.

In the face of ordinary consumers and tourists, a tourist group consisting of family members will basically pay a total of about 5,000 US dollars for a visit to the park, which includes all costs such as tickets and additional internal consumption. Even staying at the Hilton Hotel seems to be stretched for some money.

The service providers in Malaysia can perfectly solve these problems. Ordinary tourists cannot afford Hilton hotels, but the ordinary consumer services provided by Malaysia on the archipelago around Diaomen Island can perfectly meet the needs of ordinary tourists.

And give a small part of the profits to the merchants in the region, they will help you to wave the flag, and solve a big problem, and properly kill two birds with one stone, thus forming a complete industrial association cluster chain.

Over time, the first regular tourists or wealthy people who pre-purchased tickets began to fly to Malaysia from all over the world just to see the dinosaurs.

(To be continued.)(To be continued.)

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