Technology Bigshot Chapter 87: ：The fear lies in subversion
Chapter 87: The fear lies in subversion
The status quo of the film industry is that there are currently more than 2,500 IMAX screens in the world, and the total number of 2D and 3D screens in the world exceeds 100,000. Based on these big data, PV conversion equipment came into being. , Ren Hong must consider the current industry status if he wants to commercialize his own products.
Obviously, the current mainstream of movies is still 3D, and the panoramic view PV is still a high cost compared to ordinary theaters, and it is difficult to popularize quickly. It can be concluded by referring to the IMAX giant screen, so it has to follow the Although the existing standard, panoramic view PV is the future trend, it must also conform to the current mainstream trend of the industry. It is impossible for film companies to produce two models for a film at the same time, and they cannot accept such high costs and risks.
To quickly commercialize panoramic view PV, compatibility with current industry standards is the only way out, and PV conversion came into being. However, it is worth mentioning that although the cost has not doubled, it is inevitable that a movie wants to catch the PV lane and the production cycle will be longer. Panoramic View PV is a brand new viewing mode, and the shooting method must be unique from the traditional one. When viewing a movie under Panoramic View PV, the scenes seen in different positions are different, which will also mean that PV projection is different from traditional screens. The screening is completely different. The PV screening is a multi-dimensional viewing in a three-dimensional form, and the traditional screen is a flat display. This means that the same film work needs to be directed twice, once on the traditional screen, and once on the PV screen. Directed again under the transformation.
This is the director's problem.
"In other words, can all digital movies in the past be transcoded into PV format through PV conversion equipment and displayed in PV auditorium?" Lacklun asked quickly, obviously, if it could be done, many Big productions can even be re-screened once. He believes that even old films, as long as they are shown in a panoramic view, the audience will definitely buy them.
This is definitely a good way to make money, and you can definitely make a fortune.
"It's like the "Avatar" that was just shown." Ren Hong said, he said it very clearly, yes!
The mind of the lachra is not active.
“However, the transformation requires a director, and the process is still directing the work.” Ren Hong added. Except for Ren Hong, everyone else here is a film practitioner, which is not difficult to understand.
"Then, what is the cost of a PV theater?" The person from the theater chain asked again. Everyone looked at Ren Hong. This is the most important thing. Without the screening hall, everything else is useless.
After a pause, Ren Hong said: "The PV-01 in the laboratory cost US$169 million."
“What?”
When a few people heard this figure, they were a little confused. The cost of a theater is so astronomical. I am afraid that no theater chain operating company in the world can afford this price.
Ren Hong was stunned when he saw the expression of empty joy in the crowd, and then explained: "The PV-01 projection system in the ring laboratory is not of much reference value. Our goal is to accommodate a room that can accommodate The final cost of a PV auditorium for 200 to 300 audiences will be in the range of $5 million. In half a year we will have successfully produced a $5 million PV auditorium.”
$5 million. This price is almost twice the cost of today's iMax theaters, but it is still within the acceptable range. Thinking about it, it is relieved. Naturally, the price of such high-end equipment will not be cheap, and the ticket price will not be cheap either.
The $5 million price tag is fully commercialized.
Ren Hong, Cameron and others negotiated for more than two hours in the VIP reception room, and finally several foreigners left after getting satisfactory results.
When several foreigners walked out of the gate of XlouS headquarters, the CEO of 21st Century Fox Films, Lacklun, looked back at the cluster of five buildings of Matrix Technology and the surrounding parks, and said with a sigh: "iMax has ushered in the most A strong competitor."
"Actually, I've already sentenced iMax to death." The CEO from Imperial Cinemas responded with a blank face.
The executives of several theater companies inadvertently glanced back at the clusters of eye-catching buildings with awe. XlouS, this Chinese company is so young, but the letter of guarantee is strongly aggressive. Unlike other companies in the world, XlouS’s aggressiveness is not reflected in acquisitions all over the world. After the spin-off and reorganization, XlouS is now valued at more than $500 billion, and it is the only four companies in the world with a value of more than $500 billion. one. XlouS has never acquired any company since its establishment, and his aggressiveness is more terrifying than any acquisition mad company.
The aggressiveness of XlouS is its subversiveness, and it is undoubtedly frightening that his competitors will either transform or be eliminated.
"Instant online mutual translation" has impacted the translation industry all over the world; a voice assistant dominates, among the 2.7 billion smartphone users in the world, 1.43 billion users have successfully installed Xiaoyou Assistant. In the field of intelligent voice assistants, XlouS's products have become the only profitable products in the market, and the competitors at this time are still learning! ! ! Xiaoyou has undisputedly monopolized the field; wearable smart phone devices are subverting the mobile phone industry and impacting Apple's mobile phone business; and the restructured XlouS, its subsidiary XlouS-Ax Microchip Company, is about to challenge the old-fashioned Hardware giants challenge, who will be the next world giant to be subverted by him? Intel? Qualcomm? Maybe all!
And just today, after witnessing the panoramic vision PV technology, they know that the disruptor of the Canadian iMax company has been born, and its disruptor is such a huge giant company. Faced with the ultimate projection model of the film industry, they have absolutely no idea how iMax can compete with PV.
Although none of the Panorama Vision PV screening halls has been settled in the theater yet, the executives of these theater companies did not hesitate to make judgments, because from today, the theater executives who came here have decided not to If you add any iMax auditorium to your own cinema chain, the alternative to iMax is the PV auditorium.
The real tiger's mouth eats the food, but it's the same
XlouS "change the world" logo slogan, I am afraid that from now on, no one dares to question this technology company!
"Let's go, after we go back, it's time to terminate the contract with iMax for the 30 iMax theaters we signed some time ago. The selected location will be reserved for the PV theater." The boss of Emperor Cinemas withdrew his gaze. , sighed leisurely. Although unilaterally rescinding the contract would cost a lot of liquidated damages, he had no hesitation. This was cruel to iMax, who was still ignorant of it, but not rescinding the contract was cruel to himself.
A businessman obviously couldn't do that.
(To be continued)
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