The Little Officials of the Song Dynasty Chapter 176: Tokyo Daily

Many years later, when scholars evaluated the "Tokyo Daily", in addition to mentioning its enlightenment to the news and communication industry of later generations, they all considered it to be the most authoritative newspaper in the Northern Song Dynasty, and it provided future generations to study the history and culture of the Northern Song Dynasty. Lots of reliable information.

The first issue of "Tokyo Daily" was published in January of the third year of Huangyou, with news, social comments, literature and art, etc., and even appeared in the first newspaper advertisement - about the Song Dynasty Cuju League News of the tryouts.

This advertisement was finalized by the clan of Song Jia's sponsor personally meeting with the editorial department of "Tokyo Daily" and paid real money for the advertisement.

At the same time, it also set the tone that even if it is the same court department, it is not allowed to advertise in the daily newspaper, and the amount of money should not be less.

Later, due to the increasing sales volume and increasing authority, although the officials did not require it or set up a correspondent, each yamen even made a military order internally.

Refer to the "Kaifeng Fubao"'s requirements for the number of submissions in the following counties, and how many times you must appear in the "Tokyo Daily", followed by the spontaneous submission of each yamen, or the "Tokyo Daily" is invited to come over interview.

And the advertising fee is even more expensive, after all, the effect is real.

People from all walks of life in Bianjing, whether it is the city's agriculture, industry and commerce, are proud to be published in the daily newspaper. Especially for folk artists, this has even become the standard for whether they are popular artists - they are so popular that they disturb the "Tokyo Daily", and they are really popular.

In the eyes of later generations, the editorial team and author list of the "Tokyo Daily" can be described as horror.

At the beginning of its establishment, it appeared with the luxurious lineup of the imperial censors of the whole Hanlin. With the expansion of the scale, after the independent one, there have been countless high-ranking officials and talents who have come out of here, and many husbands have worked here as editors or reporters. .

"Tokyo Daily" will also invite articles, and all pages will be invited. The literature and art section has simply become the place where the talents of the Song Dynasty "compete for beauty and beauty". I don't know how many famous articles are there is here for the first time.

The first issue of "Tokyo Daily" was reprinted five times.

As soon as the news of the newspaper's going to release spread, people were eagerly looking forward to it.

With the "Kaifeng House News" in front of it, for such a newspaper that is said to be more exciting than the "Kaifeng House News", and it is also publicly available, it naturally raises everyone's expectations.

The newspapers are sold by various restaurants all over Tokyo. After all, they have the foundation laid by the previous "Kaifeng House News". Most of these restaurants have PhDs who study part-time newspapers.

The first print was 100,000 copies and sold out in half a morning. This is a rarity, a piece is only a few cents, and you can buy it with less than two bowls of water and rice.

Laterally, 300,000 copies were sold, which means that about one out of every four or five people bought the first issue of Tokyo Daily.

However, sales then plummeted.

It's not that attractiveness has gone down, on the contrary, attention has gone up.

The first issue is because it is fresh and meaningful, and it is the first time to buy a newspaper for public sale. However, many people don't even recognize a few words, so they just bought it as a souvenir.

Afterwards, ordinary people won't buy every issue. If you want to know what the newspaper says, find a restaurant and read the newspaper and read it with you.

If the ancestral graves are smoked and published in newspapers, then you need to buy a good collection.

So, in the end, the newspaper was printed at a loss, and the money it sold could not even cover the printing costs, not to mention the editors, reporters, and the writers who had to pay for the printing fee.

Fortunately, the people in the editorial department of "Tokyo Daily" have long been psychologically prepared. Yun Yanhui told them that "Kaifeng Fubao" is not for public sale, while "Tokyo Daily" is for public sale, but don't even think about selling newspapers. What money can you make.

An influential publication never earns money from book sales, but from advertising.

As long as the influence is high, selling ads can make money.

It turns out that what Yun Yanhui said was right. The advertising fee for the first issue of "Tokyo Daily" was a staggering figure.

……

As an official yamen, Kaifeng Mansion must have subscribed to the Tokyo Daily. When Yunyan returns here, there is a special sample for each issue.

Yun Yanhui has a very good relationship with those editors and reporters. Although he only took a class once, after all, everyone considers him to be a half teacher, so in addition to entertaining guests and having barbecues, some people went to him for advice later. , he also did not hesitate to enlighten me.

In the first month of its release, "Tokyo Daily" has been affirmed by the imperial court and Emperor Renzong many times. The editorial department has celebrated, but those young editors and reporters still collected some money and set up a table in Fanlou , Let’s celebrate in private, without a boss, the leader can always let go.

Yun Yanhui is about the same age as everyone else, so he was invited too.

Everyone assigned Wang Fusheng to invite Master Yun, because everyone found out that after seeing Wang Fusheng, Master Yun seemed to take good care of him and seemed to appreciate him very much.

Wang Fusheng walked heavily to Kaifeng Mansion, explained his purpose, and asked where Yun Yanhui was.

People from Kaifeng House said that Brother Yan was in the kitchen, so they led Wang Fusheng to go.

Wang Fusheng arrived in the kitchen. It was time for a break. Everyone in the kitchen was outside in the sun and chatting. Only Zhao Yunchu, who was in the Dali Temple, was sitting outside.

Wang Fusheng recognized Zhao Yunchu. After bowing, Zhao Yunchu said that he was also waiting for Yunyan to return.

Only then did Wang Fusheng know that the two still had friendship, and they looked good. After Zhao Yunchu heard that he was looking for Yun Yan to come back, he said, "Brother Yan is frying me fried dough sticks, you look for him, wait a minute. Wait."

Zhao Yunchu entered the kitchen and came out after a while with a plate of fried dough sticks and water rice in his hand. It seemed that Yun Yanhui was actually cooking for him, "He knows, he will have dinner tonight. Yes, you can go back first."

Wang Fusheng hesitated for a while, but still felt that it would be more sincere to say it face to face.

Fortunately, Yun Yanhui also came out at this time. He was holding a mass of things. Wang Fusheng looked at it as a newspaper, and the masthead could clearly see that it was "Tokyo Daily".

As the aroma of fried dough sticks came out, Wang Fusheng took a closer look and found that the "Tokyo Daily" was wrapped in fried dough sticks...

"..." Wang Fusheng's expression twisted for a moment.

Don't say "Tokyo Daily", even "Kaifeng House News" has been running for so long, and no one is willing to use it to wrap fritters! However, he didn't know that for Yun Yanhui, it was a tradition to include fried dough sticks...

"By the way, let me introduce you to him. He is Wang Fusheng, the one I told you, the one who broke me through ancient prose." Yun Yanhui also said to Zhao Yunchu with a smile.

Zhao Yunchu suddenly realized, "Oh, it's him, you didn't say your name before."

Wang Fusheng: "..."

=_=!

Is it really just a lack of understanding of ancient Chinese?

"So I always wanted to bribe him and save me some face, but he was too embarrassed to ask for it. The young man was still too shy." Yun Yanhui shoved the fried dough sticks wrapped in the newspaper to Wang Fusheng. " Take it and eat it, the authentic prime minister fried dough sticks, it's not time to eat now, or you will be confused by eating duck."

Wang Fusheng couldn't help swallowing when he heard the duck being confused, and said, "This, this doesn't seem appropriate, right? How do you wrap the fritters in newspapers?"

"Ah?" Yun Yan replied, "But it seems like a waste of blue paper..."

Wang Fusheng: "..."

Yunyan laughed back, "Just kidding hahahaha, you kid is really serious, I don't have the hobby of collecting, after reading this newspaper, I just use it to wrap fritters, fold some gadgets and give it away, It's a secondary use."

Wang Fusheng thought about it carefully, and sighed: "The students are pedantic."

"Hey, I'll cook a pot of duck mush and pack it up for you to try tonight, can you allow me to bring someone?" Yun Yan pointed back at Zhao Yunchu next to him, "I had an appointment with him, He finally quit voluntarily and asked me and the 'students' to get together, I'll see if we can eat together."

Wang Fusheng: "I think all my colleagues must have no opinion... Zhao Si is investigating the Ansu army case, and he is very resolute, which makes me admire for a long time. It would be great to have the honor to ask for advice."

Zhao Yunchu was also modest.

At night, Yun Yanhui and Zhao Yunchu went to Fanlou together.

At this time, the doctor in Fanlou was holding a newspaper and reading news. In the past, most of the reading was "Kaifeng House News", but now there is one more choice.

Go upstairs, everyone greeted each other, a young reporter couldn't help but excitedly said: "Master Yun, this restaurant knows that we belong to the "Tokyo Daily", and it even gave us wine!"

All the editors and reporters looked proud and proud, which made Yunyan think back to when she first entered the industry in her last life.

Yun Yan was in a trance for a moment, then said with a smile: "Then I'm welcome today, let go and eat."

Yun Yanhui opened the duck that she had brought, and told everyone to share it.

Only some people here have eaten duck confused, the famous dish of Kaifeng canteen through various means, and they are all very happy at this time. Another Dali Temple Zheng Yunchu, brought by Yun Yanhui, also received a lot of questions, all about the details of the army in Ansu.

Only then did everyone know that Yun Yanhui also contributed a lot in the Ansu army, and even disguised himself. Such a twists and turns story made people yearn for it, and they all expressed that they would like to honor Yun Yanhui for a cup. Today Don't get drunk.

When Zhao Yunchu heard the words "don't get drunk, don't return", his scalp was numb. He glanced at Yunyan and found that he was smiling mysteriously. Then he looked at the innocent editors and reporters. An adjective that Brother Yan had told him flashed in his heart.

Wolf in sheep's clothing.

"Please let me go, everyone, I'm going to inspect the Song Jia trial team tomorrow, but I can't drink too much." Yun Yan Hui timidly begged for mercy, "You guys are so powerful, how can I drink it? Good."

After the Song League League was advertised in the Tokyo Daily, it also received miraculous effects. Private teams have long been informed by channels. Those masters who are hidden in the private sector naturally swarmed out, and some even liked Cuju. Neighbors and neighbors formed a team to sign up, and the preliminary screening made the clans exhausted.

Everyone, you look at me, I look at you, but he still refuses to let him go, "Then you have a drink, let's have two!"

"How can you not drink it, didn't you say that your performance depends on drinking!"

"This, that's it, that's fine!" Yun Yan said with a painful expression.

Li Zeyun filled a glass of wine and dragged Wang Fusheng into the crowd, "Let's go, let's go to Master Yun Yun too!"

"I won't go." Wang Fusheng looked at Zhao Yunchu sitting by the side, leisurely eating snacks, and then looked at Yun Yanhui's pained face, but it always made him feel that something was wrong. Eyes, hesitant for a while, or listen to intuition, refused to participate.

"Pharaoh, you're such a disappointment!" Li Zeyun shouted and rushed in.

……

At night, Wang Fusheng stood at the entrance of Fanlou, shaking with the idlers in the store, sending his colleagues up to the carriage to pick them up one by one, and counting the remaining family members who were still to pick up, he just felt the cold wind Blowing through, the body is cold and the heart is colder...

Li Zeyun hugged Wang Fusheng's thigh. He was drunk and he was still muttering, "Fuck him!"

Wang Fusheng glanced down and wanted to cry: If I knew earlier, it would be better to get drunk with this fool...

Yun Yanhui and Zhao Yunchu walked out of the Fan Building with a shoulder-to-shoulder and waved to Wang Fusheng, "Fusheng, you have to be responsible for arranging everyone. I drank too much today, and I can't drink enough, so Xiaochu will send it first. I'm going back. Come on, Tokyo Daily needs people like you!"

Wang Fusheng: "..."

……

Zhao Yunchu supported Yun Yan, whose footsteps were a little heavy, and said, "Brother Yan, you are also a student."

"How can such a thing as drinking be called a pit?" Yun Yanhui didn't care, "This is called a standard ending!"